• 한국항공운항학회:학술대회논문집
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• 2016.05a
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• pp.255-258
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• 2016

본 연구에서는 최근 국내 면세점에서의 중요도가 급성장하고 있는 한국방문 중국인 면세점 구매객들을 대상으로 여행형태와 쇼핑행동에 미치는 영향을 분석하였으며, 다음과 같이 중요한 세 가지 의미있는 구매특성을 분석할 수 있었다. 첫째, 인구통계학적인 측면에서는 한국방문 중국인 관광객 면세점 이용행태에 관한 결과이다. 여행목적에 있어서는 휴양/관광이 72.9%로 절반이상을 차지하였다. 또한 전체 응답자의 약 40%가 3시간 이상의 쇼핑 시간을, 1시간 이상 2시간미만은 30%, 그리고 2시간 이상 3시간미만은 약 24%, 그리고 1시간미만은 전체 응답자의 약 6%가 쇼핑을 즐겼다. 특이한 점은 시간에 따른 쇼핑 지출액이 다르다는 것이다. 둘째, 한국 방문 후 면세점을 이용하는 중국인 관광객에게 상품의 브랜드(Quality of the brand)와 종류(Kinds of brand)에 따라 중국인들의 면세점내 구매의도 활성화가 더욱 진행됨을 확인할 수 있었다. 셋째, 한국을 방문하여 면세점을 이용하는 중국인 관광객들은 면세품 쇼핑 시 매장판매 직원 전문성에 대한 서비스 만족도가 증가할수록 충성도가 이에 비례하여 상승함을 파악할 수 있었다. 이와 같은 분석 결과에도 있듯이 면세점 쇼핑 활성화를 위해 가격 및 제품 경쟁력을 확보하고 고급브랜드를 공격적으로 유치하여 판매직원들의 전문성을 증대시키는 노력이 매우 중요한 마케팅 전략의 핵심인 것으로 나타났다.

• Journal of the Korean Institute of Landscape Architecture
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• v.48 no.6
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• pp.16-24
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• 2020

The purpose of this study is to analyze the usage behavior of Seoullo 7017, the first public garden in Korea, to understand the usage status by analyzing blogs, and to present usage behavior and improvement plans for Seoullo 7017. From June 2017 to May 2020, after Seoullo 7017 was open to citizens, character data containing 'Seoullo 7017' in the title and contents of NAVER and·DAUM blogs were converted to text mining and socialization, a Big Data technique. The analysis was conducted using social network analysis. The summary of the research results is as follows. First of all, the ratio of men and women searching for Seoullo 7017 online is similar, and the regions that searched most are in the order of Seoul and Gyeonggi, and those in their 40s and 50s were the most interested. In other words, it can be seen that there is a lack of interest in regions other than Seoul and Gyeonggi and among those in their 10s, 20s, and 30s. The main behaviors of Seoullo 7017 are' night view' and 'walking', and the factors that affect culture and art are elements related to culture and art. If various programs and festivals are opened and actively promoted, the main behavior will be more varied. On the other hand, the main behavior that the users of Seoullo 7017 want is 'sit', which is a static behavior, but the physical conditions are not sufficient for the behavior to occur. Therefore, facilities that can cause sitting behavior, such as shades and benches must be improved to meet the needs of visitors. The peculiarity of the change in the behavior of Seoullo 7017 is that it is recognized as a good place to travel alone and a good place to walk alone as a public multi-use facility and group activities are restricted due to COVID-19. Accordingly, in a situation like the COVD-19 pandemic, more diverse behaviors can be derived in facilities where people can take a walk, etc., and the increase of various attractions and the satisfaction of users can be increased. Seoullo 7017, as Korea's first public pedestrian area, was created for urban regeneration and the efficient use of urban resources in areas beyond the meaning of public spaces and is a place with various values such as history, nature, welfare, culture, and tourism. However, as a result of the use behavior analysis, various behaviors did not occur in Seoullo 7017 as expected, and elements that hinder those major behaviors were derived. Based on these research results, it is necessary to understand the usage behavior of Seoullo 7017 and to establish a plan for spatial system and facility improvement, so that Seoullo 7017 can be an important place for urban residents and a driving force to revitalize the city.

• Journal of the Korean Institute of Landscape Architecture
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• v.42 no.1
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• pp.50-63
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• 2014

Eco-tourism has been recognized as a form of sustainable development that simultaneously satisfies the need for environmental preservation and the activation of local economies. Although some research findings relating to its positive environmental and social effects have been published, there is still controversy regarding its pros and cons in terms of its actual economic benefits, and little research about how they can be increased. Thus, the following research analyzes how the tour activities, attitudes and satisfaction of 314 actual visitors was related with their consumption behaviors, by surveying tourists to Suncheon Bay, a highly popular destination with a large number of visitors. The results are as follows. First, if the tourists were involved in a link-up tour, had prior eco-tourism experience, or had researched information on SunCheon bay eco-tourism before their visit, these were all positively correlated with consumption behaviors, and increased the amount of money they spent. In particular, among tour spending activities, accommodation cost is shown to be highly correlated with tour activities. Second, Free Independent Tourist(FIT) tended to show more positive tour attitudes than package tourists, spending more on accommodation and experience programs. The visitors to SunCheon Bay showed strong environmental attitudes, followed by social and cultural attitudes, and economic attitudes, in that order, and tourists with positive attitudes had a high rate of participation in experience programs. In addition, program participants showed a willingness to donate, and high satisfaction. Therefore, the following thesis proposes that Free Independent Tourist(FIT) should be induced to increase their contribution to the local eco-tourism economy, and highlights the need to develop various experience programs, aggressive advertisements and educational activities.

• Journal of the Korean association of regional geographers
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• v.17 no.6
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• pp.753-765
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• 2011

Tourist behavior has been a major topic in tourism research. Since the construction of Saemangeum seawall, May 2010, it has been working actively to make a tourist complex fishing port project of Bi-eung port, with the increase of tourists visiting to Saemangeum seawall and Bi-eung port. The purpose of this study is to analyze tourist behaviors conducted in Bi-eung port of Gunsan area. Most of the tourists were the residence of the Jeonbuk, and one-day tourists mostly consisted of families and friends. It was examined that the main destinations were Saemangeum seawall and Bi-eung port. The major complaints of tourists were the lack of parking and convenience facilities. In order to activate the tourism of Bi-eung port, it is required the landscape maintenance and place marketing of Bi-eung port. The satisfaction indicators about tourism base on facilities such as accessibility, promotion and information, tourism products and food, linkage of tourist places and tourism resource with surrounding areas, and the related tourism programs show as below average, respectively. Seven kinds of tourism infrastructure as measured by indicators below average in satisfaction with the analysis but Comprehensive assessment as a tourist destination was the relatively high levels.

• Journal of Korean Society of Forest Science
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• v.101 no.4
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• pp.663-676
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• 2012

The purpose of this study was to examine differences in motivation of the tourists, who visited the Daegu Ole Palgong mountain courses, according to the slow tourism tourists' demographic characteristics and use-behavior, and to examine the relationships between motivation and the degree of satisfaction of tourists and behavioral intention. Also, it was to present motivations and characteristics of slow tourism tourists and the accompanying managerial implications. In order to achieve this research purpose, a survey was conducted from May 8, 2010 to May 23, 2010 on the tourists who visited Daegu Ole Palgong mountain courses. The results of testing the hypotheses through empirical analysis were as follows. First, differences in motivations according to demographic characteristics and demographic characteristics and the use behavior of the tourists were partially adopted. Second, there were significantly positive (+) relationships between the motivations of visitors to the Daegu Ole Palgong mountain courses and the overall degree of satisfaction. Finally, the overall degree of satisfaction with the visits to Daegu Ole Palgong mountain courses had significantly positive (+) relationships with revisit intentions. These imply that it is necessary to provide differentiated strategies and programs and inducing strategies in accordance with the results presented. as well, marketing strategies to enhance the degree of satisfaction of the tourists should be considered.

• Korean Journal of Environment and Ecology
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• v.32 no.2
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• pp.203-214
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• 2018

This study was conducted to investigate the types, socio-demographic characteristics, use patterns, and visit motivations of visitors to "Jangseong Pyunbaek Healing Forest (JPHF)." Data were collected from 216 samples selected by convenient sampling method using questionnaire survey between October and November 2016. Data obtained from 476 respondents of the same type of survey during the same period were partly used to examine the types of activities of visitors to the study site. The results showed that 77.0 percent of respondents were categorized as "visitor for recreation" (VR: Those who visit JPHF for the purpose of general recreational experiences such as appreciating landscapes, tourism, social interactions rather than better health or healing). On the other hand, only 10.3 percent of respondents were "visitor for healing" (VH: Those who visit JPHF for the purpose of better health or physical and mental healing). VH showed a higher level of visit experiences to JPHF than VR and tended to expect JPHF as "the place to enjoy calm and natural experiences" more than VR did. VH tended to visit JPHF "alone" more, and their group size was also smaller than VR. About 26.8 percent of all respondents were not aware that JPHF was the "healing forest," and VH showed higher awareness of it than VR. About 66.8% of respondents assessed the managerial and operating states of JPHF positively while only 6.2% assessed them negatively. There was no difference in the assessment of managerial and operating states between VR and VH. The visitors of JPHF showed the markedly high use in main forest roads (use rate: 47.4%) and "Healing Field" (use rate: 59.2%) of JPHF. Regarding the visit motivations to JPHF, VH showed higher importance on "quietude," "health," and "tension release" than VR while VR rated higher importance on "social interaction." The paper discussed the managerial implications, findings, limitations and further studies.

• 한국노년학
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• v.30 no.3
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• pp.759-778
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• 2010

The purposes of this study were to identify living behavioral patterns in of single or couple elderly households in residential environment, to find out ubiquitous home services for the elders, and finally to suggest the ubiquitous home services according to each household's type. For this study, literature review, field works for ubiquitous home services for the elders, and in-depth interview and observation by 74 elderly participants were conducted. The major findings of the study were as follows: single or spouse elderly households were classified into 8 types according to the combination of their household types, income level, and health status. Among 8 types, 2 types were excluded for final analysis due to small sample size. Living behavioral characteristics of 6 types were analyzed and the behavioral pattern of each type was drawn. Based on this behavioral pattern of each type, ubiquitous home services which meet the needs of each type were suggested. The implications and limitations of this study were also discussed and the suggestions for further studies were recommended.

• Journal of the Economic Geographical Society of Korea
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• v.16 no.2
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• pp.247-261
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• 2013

The Youngsan River Restoration Project(YRRP) is to bring back the original appearance of the stream and to create a new waterfront. This project, which id part of the Four Major Rivers Restoration Project, began in 2009, and Juksan and Seungchon beams was completed, and waterway of Youngsan river also was constructed. Both sides of the river, bike trails, waterfront park of 70 places, including the composition and the amenities were installed. The purpose of this study is to analyze the useage behaviors and satisfaction on visitors of waterfront parks in Yeongsan River. Many visitors visit waterfront in order to walking and biking, there were many people who visit family and hobbyists club units. Visitors showed a relatively high level of satisfaction about the waterfront in the new composition such as bike trails, walking roads, and ecological parks created by the YRRP. However, the major problems was the lack of amenities in the waterfront.

• Journal of the Economic Geographical Society of Korea
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• v.6 no.2
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• pp.339-353
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• 2003

In recent, events tourism of community festival is a particular form of tourism which has experienced considerable growth in Korea, and is become the important strategy for tourist inducement and revitalization of regional economy. Many events of community festival were mainly established since 1995, and most of local government such as city and county adopted the events of cultural tourism festival. Among these community festival, Hampyeong Butterfly Festival of Hampyeong-gun of Jeollanamdo, is recognized as one of famous events all over the country. In particular, Hampyeong Butterfly Festival to be held since 1999, attracts over 1 million tourists annually, and provides a lot of opportunities educational shows and exhibitions, including ecology experiences and learning sites, as well as environmentally-friendly agriculture learning sites, folklore customs, cultural heritage and traditional plays. Therefore, the purpose of this study focuses on the tourist behaviour of Butterfly Festival 2002. Most tourist have positive attitude and evaluation about festival, in particular, tourists present show high satisfaction with many programs of festival. However, in order to strengthen the competitiveness of festival, Hampyeong-gun have to concern with some improvements such as the expansion of tourists' facilities, active publicity activities, and matketing of special products of Hampyeong-gun.

• Journal of the Economic Geographical Society of Korea
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• v.19 no.2
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• pp.300-312
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• 2016

After holding the ICEXPO 2013, the Suncheon Bay Wetland Reserve and Suncheon Bay National Garden in Suncheon city are becoming a famous ecological tourist place in national wide. This study investigates the tourists behavior visited to the Suncheon Bay Wetland Reserve and Suncheon Bay National Garden. Data are collected from 540 tourists from April to October 2015. Results of the study showed that tourists living at Gwangju & Chonnam provinces are 38.4% of total; one-day tourists, 20~40 aging tourist group, and internet using for destination informations, accounts for about 75.2%, 72.6%, and 44.8% respectively, of total tourists; tourists' motivation and purpose are related to natural landscape watching and family travel; tourists satisfaction for destination are very high, and particularly in the spring; 30% of total in tourism expenditure amount per capita ranges from 50,000 to 100,000 won; mount of tourists expenditure are not so much.