• Journal of the Korea Society of Computer and Information
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• v.14 no.11
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• pp.187-197
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• 2009

Visitors feel pleasure and delight with seeing and participation at the same time at theme park. Owing to participation characteristics of theme park, visitors are not able to satisfy their desire only with simple seeing, and influenced by the sense caused by participation and seeing. The study herein presumed that global attachment regarded as characteristic features determining individual relationship characteristics influences behavior and perception of visitors after visiting theme park, and speculated the process which attachment type of visitors influences to satisfaction and attitude. Moreover, in a point of view of 3 factors which form consumer attitude, recognition, feeling, behavioral desire, factors which enhances satisfaction and behavioral desire of visitors are organized and speculated. As a result of study herein, influence of stable attachment was not significant, while personal service and positive feeling shows importance.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.516-524
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• 2012

K-pop has gained its popularity all over the world, and its popularity is mostly concentrated in Asian countries. Korean wave which has started from Korean dramas has expanded its horizon to K-pop, which centers around idol singers since 2005. The K-pop's popularity is evident from fans imitating singers' dance moves, makeup, appearance, and even trying to learn Korean. This study tries to explore consuming behaviors of Asian K-pop consumers from China, Japan, Thailand and Vietnam, and the main reasons Asian consumers prefer K-pop over their own countries' pop. The study also analyzes on how K-pop influences K-pop consumers to build positive feeling toward Korea and give them intention to visit Korea. The results showed the differences among K-pop consuming behaviors, relationship among attributes of K-pop, positive feeling toward Korea, and intention to visit Korea among four Asian countries. Findings would be the stepping stone that could support K-pop to expand its market to other foreign countries.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.105-113
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• 2015

This paper investigated Korean popular entertainment (K-entertainment, hereafter) tourism using theory of intention-behavior. Dividing the sample of international visitors to Seoul into the groups of "inclined actors", "inclined abstainers", and "disinclined abstainers," we examined the factors affecting such a division. The results showed that between the inclined actors and the inclined abstainers, there was no significant difference in the years of exposure to K-entertainment contents or the frequency of going to K-entertainment performance in the past. In contrast, the inclined actors were found to have a greater level of knowledge, ability, and cooperation compared to the inclined abstainers. In addition, we found that the K-entertainment performance in Korea was perceived as a substitute, rather than a complement to the performance held elsewhere in the world. Our findings suggest that interests in K-entertainment alone are not sufficient to drive the international visitors' intention to the action of attending K-entertainment performance during their visit to Korea. To this end, this study implies that it is necessary to design attractive tourism packages that include K-entertainment performance.

• Journal of the Korean Institute of Landscape Architecture
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• v.43 no.3
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• pp.114-124
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• 2015

The concepts of activity involvement(AI) and place attachment(PA) are useful for explaining the sustainable use of natural resources by humans. Although several studies have investigated the effects of AI and PA on environmental behaviors and found its implications, it has not examined the simultaneous effects of both AI and PA. Thus, the purpose of this study was to develop a typology of both AI and PA. This typology was used to explain the environmentally responsible behaviors of visitors. The study sample surveyed 587 users of the main trail in Namhansanseong Provincial Park The results were analyzed by frequency, reliability, factor analysis, cross-tabulation, T-test, correlation and ANOVA analysis. As a result, the typology identified four subgroups of hikers based on involvement in hiking and attachment to setting. Results also indicate that environmentally responsible behaviors do vary significantly across typology. In detail, general environmental behavior and specific environmental behavior were significantly different between the four groups. These finding suggests that PA seems to play a more powerful role than AI in relation to environmental behavior. While more involved and more attached hikers were more active in environmental behaviors, less involved and less attached hikers had a more passive attitude. In this respect, this study placed emphasis on the fact that the future resource management of tourism and outdoor recreation may be established based on its activity experience in certain place.

• Proceedings of the Korean Information Science Society Conference
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• 2006.10b
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• pp.357-361
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• 2006

매일 새롭게 생기는 웹 페이지 수가 수천만 개, 온라인 문서들의 수가 수십억 개에 이르게 되자, 웹 사이트를 설계함에 있어서 웹 서버 로그 파일에 기록된 사용자의 행동을 분석하는 것이 중요한 부분이 되어가고 있다. 분석가들은 전체 웹 사이트에서 사용자 행동의 완전한 개요를 알기 원하기 때문에 고객이 방문했던 모든 다른 웹 서버를 통하여 사용자의 패스(path)를 다시 수집해야만 한다. 본 연구에서는 모든 로그 파일을 연결해서 방문했던 곳을 재구성하는 향상된 데이터 전처리 방법에 의하여 실험을 하여 로그 파일 크기를 감소시키게 되어 데이터 전처리의 성능이 향상되었음을 보였다.

• Journal of the Korean association of regional geographers
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• v.16 no.3
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• pp.315-323
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• 2010

The purpose of this study was to investigate the relationship between the determinant factors of visitors' satisfaction and behavioral intentions to the Shincheon stream in Daegu city. It was found that ecology of the Shincheon stream, signals about ecology, and physical facilities positively influenced overall satisfaction. Physical facilities more positively influenced overall satisfaction. The overall satisfaction positively influenced behavioral intentions. For the future studies, it is necessary to do research visitors' satisfaction with more diverse factors of satisfaction and longitudinal studies about visitors' satisfaction based on seasonally different visitors.

• 한국항공운항학회:학술대회논문집
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• 2016.05a
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• pp.255-258
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• 2016

본 연구에서는 최근 국내 면세점에서의 중요도가 급성장하고 있는 한국방문 중국인 면세점 구매객들을 대상으로 여행형태와 쇼핑행동에 미치는 영향을 분석하였으며, 다음과 같이 중요한 세 가지 의미있는 구매특성을 분석할 수 있었다. 첫째, 인구통계학적인 측면에서는 한국방문 중국인 관광객 면세점 이용행태에 관한 결과이다. 여행목적에 있어서는 휴양/관광이 72.9%로 절반이상을 차지하였다. 또한 전체 응답자의 약 40%가 3시간 이상의 쇼핑 시간을, 1시간 이상 2시간미만은 30%, 그리고 2시간 이상 3시간미만은 약 24%, 그리고 1시간미만은 전체 응답자의 약 6%가 쇼핑을 즐겼다. 특이한 점은 시간에 따른 쇼핑 지출액이 다르다는 것이다. 둘째, 한국 방문 후 면세점을 이용하는 중국인 관광객에게 상품의 브랜드(Quality of the brand)와 종류(Kinds of brand)에 따라 중국인들의 면세점내 구매의도 활성화가 더욱 진행됨을 확인할 수 있었다. 셋째, 한국을 방문하여 면세점을 이용하는 중국인 관광객들은 면세품 쇼핑 시 매장판매 직원 전문성에 대한 서비스 만족도가 증가할수록 충성도가 이에 비례하여 상승함을 파악할 수 있었다. 이와 같은 분석 결과에도 있듯이 면세점 쇼핑 활성화를 위해 가격 및 제품 경쟁력을 확보하고 고급브랜드를 공격적으로 유치하여 판매직원들의 전문성을 증대시키는 노력이 매우 중요한 마케팅 전략의 핵심인 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.494-502
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• 2014

The purpose of this study was to analyze the effects of festival experiential factors on festival satisfaction and behavioral intention by questionnaires to 550 experience program participants in the Muju Firefly Festival. And the hypothesis verified by 493 valid questionnaires with AMOS 18.0. The result of analysis showed that educational experience, escapist experience and entertainment experience except esthetic experience had positive effects on the festival satisfaction. Based on standardized coefficients showed that entertainment experience had the greatest impact on the festival visitor's satisfaction. And it showed that the satisfied visitors with the festival experience programs are the more likely re-visit and recommendation of visitors to subsequent festivals.

• Proceedings of the Korea Information Processing Society Conference
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• 2016.04a
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• pp.554-557
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• 2016

2015년 우리나라 스마트폰 보급률이 83%에 다다르고 인터넷 정보 검색은 PC보다 모바일이 추월한지 오래다. 범람하는 정보 안에서 편하고 빠른 것에 익숙해진 사용자들은 이제 개인화된 맞춤형 추천 정보의 제공을 원한다. 맞춤형 추천을 위해서는 사용자의 행동을 이해하고 추천하는 것이 필요하다. 현재 대중화된 개인 추천 서비스는 책과 영화가 있는데 생활에 많은 부분을 차지하고 있는 음식점 방문에 대해서도 맞춤형 추천 서비스를 제공해 줄 수 있다. 본 논문에서는 음식점 방문에 대한 비슷한 태도를 보인 사용자를 추출한 후 방문했던 장소를 비교하여 추천하는 사용자 행동 기반 다속성 태도 모델 기반의 장소 추천 모델을 연구한다. 다속성 태도점수를 산출하기 위해 피쉬바인(Fishbein) 방정식을 활용하고 피어슨 상관계수를 이용하여 사용자들간의 유사한 장소를 추출했다. 그리고 그룹렌즈의 선호도 예측 알고리즘을 활용하여 추천 대상 장소를 선정하고 유클라디안 거리법으로 사용자의 거리기반 장소를 추천하였다. 또한 본 논문에서는 실제 데이터를 이용한 실험을 통해 본 논문에서 제시한 시스템의 우수성도 입증하였다.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.547-555
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• 2013

This study aims to examine association between festival service evaluation attribute and behavior intention of visitors and research satisfaction with festival, second visit and recommendation intention, ultimately in order to suggest measures to establish market strategies. The study was conducted as follows. First, a total of 360 pieces of questionnaire were distributed from October 14 to 16, 2011 and a total of 335 pieces were collected. Except 15 pieces without responses, 320 were used for the study. Second, in service evaluation elements, program, facility and performance review had positive impacts on the satisfaction and second visit. All evaluation elements also positively affected recommendation intention. Third, in association between demographic features and satisfaction, second visit and recommendation intention, while the satisfaction positively influenced bringing a friend, it negatively influenced academic background and income. In addition, residence and job gave a positive affect on second visit, while income, bringing family and first visit gave a negative effect on the second visit. Last, age, academic background, income and bringing family gave a negative effect on recommendation intention.