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GIS-based Market Analysis and Sales Management System : The Case of a Telecommunication Company (시장분석 및 영업관리 역량 강화를 위한 통신사의 GIS 적용 사례)

  • Chang, Nam-Sik
    • Journal of Intelligence and Information Systems
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    • v.17 no.2
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    • pp.61-75
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    • 2011
  • A Geographic Information System(GIS) is a system that captures, stores, analyzes, manages and presents data with reference to geographic location data. In the later 1990s and earlier 2000s it was limitedly used in government sectors such as public utility management, urban planning, landscape architecture, and environmental contamination control. However, a growing number of open-source packages running on a range of operating systems enabled many private enterprises to explore the concept of viewing GIS-based sales and customer data over their own computer monitors. K telecommunication company has dominated the Korean telecommunication market by providing diverse services, such as high-speed internet, PSTN(Public Switched Telephone Network), VOLP (Voice Over Internet Protocol), and IPTV(Internet Protocol Television). Even though the telecommunication market in Korea is huge, the competition between major services providers is growing more fierce than ever before. Service providers struggled to acquire as many new customers as possible, attempted to cross sell more products to their regular customers, and made more efforts on retaining the best customers by offering unprecedented benefits. Most service providers including K telecommunication company tried to adopt the concept of customer relationship management(CRM), and analyze customer's demographic and transactional data statistically in order to understand their customer's behavior. However, managing customer information has still remained at the basic level, and the quality and the quantity of customer data were not enough not only to understand the customers but also to design a strategy for marketing and sales. For example, the currently used 3,074 legal regional divisions, which are originally defined by the government, were too broad to calculate sub-regional customer's service subscription and cancellation ratio. Additional external data such as house size, house price, and household demographics are also needed to measure sales potential. Furthermore, making tables and reports were time consuming and they were insufficient to make a clear judgment about the market situation. In 2009, this company needed a dramatic shift in the way marketing and sales activities, and finally developed a dedicated GIS_based market analysis and sales management system. This system made huge improvement in the efficiency with which the company was able to manage and organize all customer and sales related information, and access to those information easily and visually. After the GIS information system was developed, and applied to marketing and sales activities at the corporate level, the company was reported to increase sales and market share substantially. This was due to the fact that by analyzing past market and sales initiatives, creating sales potential, and targeting key markets, the system could make suggestions and enable the company to focus its resources on the demographics most likely to respond to the promotion. This paper reviews subjective and unclear marketing and sales activities that K telecommunication company operated, and introduces the whole process of developing the GIS information system. The process consists of the following 5 modules : (1) Customer profile cleansing and standardization, (2) Internal/External DB enrichment, (3) Segmentation of 3,074 legal regions into 46,590 sub_regions called blocks, (4) GIS data mart design, and (5) GIS system construction. The objective of this case study is to emphasize the need of GIS system and how it works in the private enterprises by reviewing the development process of the K company's market analysis and sales management system. We hope that this paper suggest valuable guideline to companies that consider introducing or constructing a GIS information system.

Oxygen and Hydrogen Isotope Studies of Fluid-Rock Interaction of the Radons-Sancheong Anorthositic Rocks (하동-산청 회장암질암의 유체-암석 상호반응에 대한 산소와 수소 동위원소 연구)

  • Park Young-Rok;Ko Bokyun;Lee Kwang-Sik
    • The Journal of the Petrological Society of Korea
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    • v.13 no.4
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    • pp.224-237
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    • 2004
  • The anorthositic rocks of the study area are divided into the northern Sancheong and southern Hadong anorthositic rocks depending on the different distribution patterns and lithologies. In order to evaluate the characteristics of the hydrothermal systems developed in the study area, oxygen and hydrogen isotopic compositions of the anorthositic rocks were measured. Oxygen isotopic values of the plagioclase exhibit an interesting spatial distribution. Plagioclase collected from the Sancheong anorthositic rocks in the northern part tends to have a relatively restricted range of $\delta$$^{18/0}$ values between 7.3 and 8.8$\textperthousand$, which are heavier than 'normal' $\delta$$^{18/O}$ value (6-6.5$\textperthousand$) typical for plagioclase of the fresh mantle-derived anorthosite, whereas plagioclase from the southern part is characterized by a wide range of $\delta$$^{18/O}$ values between -4.4 and 8.2$\textperthousand$ and much lighter values than 'normal' value for plagioclase of the fresh mantle-derived anorthosite. Plagioclase from the middle part has $\delta$$^{18/O}$ values heavier than the plagioclase from the southern part, but lighter than that from the northern part. The spatial distribution of $\delta$$^{18/O}$ values suggests that the decoupled hydrothermal flow systems might have been developed in the study area. Meteoric water dominated in the hydrothermal flow systems developed in the southern area, whereas magmatic fluid dominated in the northern area. The relationship between water content and hydrogen isotopic composition of anorthosites shows a positive correlation. The positive correlation indicates that fluids exsolved from magma during magmatic differentiation caused deuteric alteration of anorthositic rocks involving replacement of pyroxenes to amphiboles. After the deuteric alteration, hydrothermal system developed by meteoric water dominated the southern area, and erased record of the hydrothermal system developed by magmatic fluid at earlier stage. However, the development of meteoric hydrothermal system has been limited in the southern area only, and could not affect the Sancheong anorthositic rocks in the northern area. The abundant occurrences of secondary alteration minerals such as sericite, calcite, and chlorite in the southern Hadong anorthosite relative to the northern Sancheong anorthositc seem to be related to the overlapping of two distinct hydrothermal systems in the southern area.

A Study on a Quantified Structure Simulation Technique for Product Design Based on Augmented Reality (제품 디자인을 위한 증강현실 기반 정량구조 시뮬레이션 기법에 대한 연구)

  • Lee, Woo-Hun
    • Archives of design research
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    • v.18 no.3 s.61
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    • pp.85-94
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    • 2005
  • Most of product designers use 3D CAD system as a inevitable design tool nowadays and many new products are developed through a concurrent engineering process. However, it is very difficult for novice designers to get the sense of reality from modeling objects shown in the computer screens. Such a intangibility problem comes from the lack of haptic interactions and contextual information about the real space because designers tend to do 3D modeling works only in a virtual space of 3D CAD system. To address this problem, this research investigate the possibility of a interactive quantified structure simulation for product design using AR(augmented reality) which can register a 3D CAD modeling object on the real space. We built a quantified structure simulation system based on AR and conducted a series of experiments to measure how accurately human perceive and adjust the size of virtual objects under varied experimental conditions in the AR environment. The experiment participants adjusted a virtual cube to a reference real cube within 1.3% relative error(5.3% relative StDev). The results gave the strong evidence that the participants can perceive the size of a virtual object very accurately. Furthermore, we found that it is easier to perceive the size of a virtual object in the condition of presenting plenty of real reference objects than few reference objects, and using LCD panel than HMD. We tried to apply the simulation system to identify preference characteristics for the appearance design of a home-service robot as a case study which explores the potential application of the system. There were significant variances in participants' preferred characteristics about robot appearance and that was supposed to come from the lack of typicality of robot image. Then, several characteristic groups were segmented by duster analysis. On the other hand, it was interesting finding that participants have significantly different preference characteristics between robot with arm and armless robot and there was a very strong correlation between the height of robot and arm length as a human body.

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Research on Immune Responses Induced by Salmonella Typhimurium Infectionin CRIP1-Deficient Condition (CRIP1결손조건 하에서 Salmonella Typhimurium 감염에 의해 유도되는 면역반응에 관한 연구)

  • Dongju Seo;Se-Hui Lee;Sun Park;Hyeyun Kim;Jin-Young Yang
    • Journal of Life Science
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    • v.34 no.1
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    • pp.48-58
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    • 2024
  • Salmonella is a common food-borne intracellular bacterial pathogen that has triggered significant public health concerns. Salmonella hosts' genetic factors play a pivotal role in determining their susceptibility to the pathogen. Cysteine-rich intestinal protein 1 (CRIP1), a member of LIM/double zinc finger protein family, is widely expressed in humans, such as in the lungs, spleen, and especially the gut. Recently, CRIP1 has been reported as a key marker of several immune disorders; however, the effect of CRIP1 on bacterial infection remains unknown. We aimed to elucidate the relationship between Salmonella infection and CRIP1 gene deficiency, as Salmonella spp. is known to invade the Peyer's patches of the small intestine, where CRIP1 is highly expressed. We found that CRIP1-deficient conditions could not alter the characteristics of bone marrow-derived myeloid cells in terms of phagocytosis on macrophages and the activation of costimulatory molecules on dendritic cells using ex vivo differentiation. Moreover, flow cytometry data showed comparable levels of MHCII+CD11b+CD11c+ dendritic cells and MHCII+F4/80+CD11b+ macrophages between WT and CRIP1 knockout (KO) mice. Interestingly, the basal population of monocytes in the spleen and neutrophils in MLNs is more abundant in a steady state of CRIP1 KO mice than WT mice. Here, we demonstrated that the CRIP1 genetic factor plays dispensable roles in host susceptibility to Salmonella Typhimurium infections and the activation of myeloid cells. In addition, differential immune cell populations without antigen exposure in CRIP1 KO mice suggest that the regulation of CRIP1 expression may be a novel immunotherapeutic approach to various infectious diseases.

Development of an Online Evaluation Model for Traffic Signal Control System (교통신호제어시스템 온라인 평가모형 개발)

  • Go, Gwang-Yong;Lee, Seung-Hwan
    • Journal of Korean Society of Transportation
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    • v.26 no.3
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    • pp.31-40
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    • 2008
  • There have been a lot of efforts to find more accurate evaluation methods for traffic signal control effectiveness for a long period of time. Nowadays a newly advanced method called HILSS, 'Hardware-in-the-Loop-Simulation System', is used to evaluate the overall traffic control's effectiveness including physical control environments like communication conditions, hardware performance, controller's mechanical operations and so on. In this study, an Online-HILSS model has been developed, which runs on CORSIM(5.0) micro traffic simulation model on-lined to COSMOS. For the verification of the model, three tests are performed as follows; (1) a comparison of TMC's timing plan with the simulated green interval, (2) as a case study, a delay distribution comparison of the online simulation with the CORSIM stand-alone simulation. The result of the first test shows that the model can run the simulation green interval by TMC's timing plan correctly. The result of second test shows that the online simulation of the model brings the same simulation results with the CORSIM offline simulation in case of the same timing plan. These results mean that the online evaluation model could be a reliable tool to measure a real-time signal control effectiveness of a wide area street network with the HILSS method.

Designing a Writing Support System Based on Narrative Comprehension of Readers (독자의 내러티브 이해를 반영한 창작 지원 시스템 설계)

  • Kwon, Hochang;Kwon, Hyuk Tae;Yoon, Wan Chul
    • Journal of the HCI Society of Korea
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    • v.9 no.2
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    • pp.23-31
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    • 2014
  • A variety of writing support systems focus on the information management or the feature analysis of the commercially successful narrative texts. In these approaches, the reader's role in the narrative creating process is overlooked. During a writing work, an author anticipates the reader's response or expectation to the narrative and he/she organizes the narrative either along or against the prediction about readers. Assessing and controlling the reader's comprehension in the development of events influences the aesthetic quality of the narrative. In this paper, we suggest a writing support system to visualize and adjust the characteristics of a narrative text related to the reader's comprehension, which is theoretically based on the narrative structure model and the event-indexing situation model. Under the development of the support system, we designed an interactive framework to create events as the basic units of story and arrange them onto both story- and discourse-time axes. Using this framework, we analyzed the organization of events about an actual film narrative. We also proposed both the continuity of the situational dimensions and the cognitive complexity as the characteristics to affect the reader's comprehension, hence we devised a method to visualize and evaluate them. This method was applied to the actual film narrative and the result was discussed in the aspect of the features of the narrative and wiring support strategies.

Parameter Estimation of the Aerated Wetland for the Performance of the Polluted Stream Treatment (오염하천 정화를 위한 호기성 인공습지의 운영인자 평가)

  • Kim, Dul-Sun;Lee, Dong-Keun
    • Clean Technology
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    • v.25 no.4
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    • pp.302-310
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    • 2019
  • A constructed wetland with the aerobic tank and anaerobic/anoxic tank connected in series was employed in order to treat highly polluted stream water. The aerobic tank was maintained aerobic with a continuous supply of air through the natural air draft system. Five pilot plants having different residence times were employed together to obtain parameters for the best performances of the wetland. BOD and COD removals at the aerobic tank followed the first order kinetics. COD removal rate constants were slightly lower than BOD. The temperature dependence of COD (θ = 1.0079) and BOD (θ = 1.0083) was almost the same, but the temperature dependence (θN) of T-N removal was 1.0189. The SS removal rate was as high as 98% and the removal efficiency showed a tendency to increase with increasing hydraulic loading rate (Q/A). The main mechanism of BOD and COD removal at the anaerobic/anoxic tank was entirely different from that of the aerobic tank. BOD and COD were supplied as the carbon source for biological denitrification. T-P was believed to be removed though the cation exchange between orthophosphate and gravels within the anaerobic and anoxic tanks. The wetland could successfully be operated without being blocked by the filtered solid which subsequently decomposed at an extremely fast rate.

A Comparative Study of Various Fuel for Newly Optimized Onboard Fuel Processor System under the Simple Heat Exchanger Network (연료전지차량용 연료개질기에 대한 최적연료비교연구)

  • Jung, Ikhwan;Park, Chansaem;Park, Seongho;Na, Jonggeol;Han, Chonghun
    • Korean Chemical Engineering Research
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    • v.52 no.6
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    • pp.720-726
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    • 2014
  • PEM fuel cell vehicles have been getting much attraction due to a sort of highly clean and effective transportation. The onboard fuel processor, however, is inevitably required to supply the hydrogen by conversion from some fuels since there are not enough available hydrogen stations nearby. A lot of studies have been focused on analyses of ATR reactor under the assumption of thermo-neutral condition and those of the optimized process for the minimization of energy consumption using thermal efficiency as an objective function, which doesn't guarantee the maximum hydrogen production. In this study, the analysis of optimization for 100 kW PEMFC onboard fuel processor was conducted targeting various fuels such as gasoline, LPG, diesel using newly defined hydrogen efficiency and keeping simply synthesized heat exchanger network regardless of external utilities leading to compactness and integration. Optimal result of gasoline case shows 9.43% reduction compared to previous study, which shows the newly defined objective function leads to better performance than thermal efficiency in terms of hydrogen production. The sensitivity analysis was also done for hydrogen efficiency, heat recovery of each heat exchanger, and the cost of each fuel. Finally, LPG was estimated as the most economical fuel in Korean market.

A Study on Effect of a Combined Plasma EGR System upon Soot CO and $CO_2$ Emissions in Turbo Intercooler Common-rail Diesel Engines (터보 인터쿨러 커먼레일 디젤기관의 매연, CO 및 $CO_2$ 배출물에 미치는 플라즈마 EGR 조합시스템의 영향에 관한 연구)

  • Bae, Myung-Whan;Ku, Young-Jin;Lee, Bong-Sub;Youn, Il-Joong
    • Transactions of the Korean Society of Automotive Engineers
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    • v.14 no.4
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    • pp.1-11
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    • 2006
  • The aim in this study is to develop the combined EGR system with a non-thermal plasma reactor for reducing exhaust emissions and improving fuel economy in turbo intercooler ECU common-rail diesel engines. In this study, the characteristics of soot, CO and $CO_2$ emissions under four kinds of engine loads are experimentally investigated by using a four-cycle, four-cylinder, direct injection type, water-cooled turbo intercooler ECU common-rail diesel engine with a combined plasma exhaust gas recirculation(EGR) system operating at three kinds of engine speeds. The EGR and non-thermal plasma reactor system are used to reduce $NO_x$ emissions, and the non-thermal plasma reactor and turbo intercooler system are used to reduce soot and THC emissions. The plasma system is a flat-to-flat type reactor operated by a plasma power supply. The fuel is sprayed by pilot and main injections at the variable injection timing between BTDC $15^{\circ}$ and ATDC $1^{\circ}$ according to experimental conditions. It is found that soot emissions with increasing EGR rate are increased, but are decreased as the applied electrical voltage of the non-thermal plasma reactor is elevated at the same engine speed and load. Results also show that CO and $CO_2$ emissions are increased as EGR rate is elevated, and CO emissions are increased, but $CO_2$ emissions are decreased as the applied electrical voltage of the non-thermal plasma reactor is elevated at the same engine speed and load.

Surface Modification of Nano Porous Silica Particle for Enzyme Immobilization (효소 고정화를 위안 실리카 나노세공 입자의 표면개질)

  • Cho, Hyung-Min;Kim, Jong-Kil;Kim, Ho-Kun;Lee, Eun-Kyu
    • KSBB Journal
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    • v.21 no.5
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    • pp.360-365
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    • 2006
  • The objectives of this study were to develop nano-pore silica particles and to modify its surface for use as an enzyme immobilization matrix. Sol-gel reaction was used to produce silica particles of various nano pore sizes with hydroxyl groups on their surfaces. The surface was modified with aldehyde that was confirmed by fluorescence imaging. Trypsin was covalently immobilized by reductive amination. Surface density of the immobilized trypsin was ca. $350{\mu}g/m^2$, which was approximately 17- and 35-fold higher than those from the surfaces with hydroxyl and amine group, respectively. About 90% of the initial enzyme activity was maintained after the 12th use of repeated use. When compared with the commercial matrices, the nano-pore silica particle was superior in terms of immobilization yield and specific activity. This study suggests the nano porous silica particles can be used as enzyme immobilization matrix for industrial applications.