• Title/Summary/Keyword: 민족학과

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Representation of Ethnic Culture Identity in Minority Animation (소수민족 애니메이션에 재현된 민족문화 정체성 -<채운남(彩云南), 2009>을 중심으로)

  • Gu, Xue-ping;Lee, Hyun-Seok
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.51-52
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    • 2019
  • 문화 기호는 민족 문화를 이해하고 특성을 분석하는 효과적인 방법이다. 중국에서 민족 문화 정체성에 대한 분석은 중화 민족 화합을 위한 중요한 자료로 활용된다. 이에, 본 논문은 <채운남(彩云南), 2009> 애니메이션 속 문화 기호 정체성의 표현에 대한 분석을 통해 민족문화 정체성을 고찰하고자 한다. 이를 통해, 다양한 민족 간 유대감과 소속감을 유도할 수 있는 기초 학술자료가 되리나 기대한다.

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Effects of Ethnocentrism, Perceived Localization, and Perceived Contribution on Consumer Evaluation of Retail Stores (소비자들의 소매점 평가에 자민족중심주의, 지각된 토착화 및 지각된 기여도가 미치는 영향)

  • 신창훈;이동대
    • Asia Marketing Journal
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    • v.2 no.1
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    • pp.42-64
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    • 2000
  • 유통시장 개방과 더불어 점포의 국적과 관련된 변수가 소비자들의 점포 태도 형성에 영향을 미칠 것으로 예견되고 있다. 본 연구는 소비자들의 자민족중심주의, 지각된 토착화, 지각된 기여도 등이 국내 및 외국 점포에 대한 태도 형성에 어떻게 영향을 미치며 이들의 상호 관계는 어떠한지를 알아보고자 하는 것이다. 연구 결과에 의하면 자민족중심주의와 지각된 기여도는 높을수록 외국 점포에 대한 태도에는 부정적인(-) 영향을 미치고 국내 점포에 대한 태도에는 긍정적인(+) 영향을 미치는 것으로 나타났다. 지각된 토착화의 정도는 커질수록 외국 점포에 대한 태도에 긍정적인(+) 효과를 나타내는 것으로 나타났다.

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A Study of Ethnomusicological Elements in Modern Chinese Clarinet focus on 『the Shepherd Horse』 and 『the Voice of the Pamir』 (중국 현대 클라리넷 작품 중 민족음악 요소 연구 『목마의 노래』와 『파미이지음』을 중심으로)

  • Zeng, Guang;Ahn, Sung-Hie
    • The Journal of the Korea Contents Association
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    • v.22 no.6
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    • pp.261-272
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    • 2022
  • During the China's long history, many ethnic groups have developed their own traditions of local music which is an important part of their precious cultures. Meanwhile, each ethnic group developed its own worldview and music culture according to its unique living environment, special lifestyle and mode of production. The clarinet is a Western instrument, and has been influenced to some extent by Chinese minority culture while being introduced to China. Therefore, musicians tried to find ways of using Western musical instruments to express various elements of Chinese minority music. Focusing on two clarinet works 'The Song of Grazing Horses' by Wang Yan and 'The Sound of Pamir Clarinet Concerto' by Hu Bijing, this paper aims to analyze the musical characteristics of minority groups expressed by the clarinet in two aspects: the formation of the music style, the artistic characteristics conveyed through the works. Specifically, it consists of five parts: ethnic mode and tonality, rhythm, time signature, melody making, and imitation of animals. It also analyzes the cultural characteristics of Tajik and Mongolian music reflected in the two works in combination with living environment, mode of production, life style, and ethnic emotions. This study aims to provide a theoretical basis for composers and performers who want to understand and acquire the musical style of modern Chinese clarinet works. It also helps to find a better way to play traditional Chinese music with Western instruments.

Rethinking Immigration, Remaking Identities: Exploration of Ethnic Identity among the Immigrant Adolescents and the Adolescents Born in Marital-Immigrant Families in Korea (결혼 이주 가정 및 중도 입국 청소년들의 민족 정체성 탐색과 형성)

  • Kim, Kihyun;Yi, Jaehee;Hong, Hyemi
    • Korean Journal of Social Welfare Studies
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    • v.44 no.1
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    • pp.165-192
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    • 2013
  • Though identity formation is a major developmental task during adolescence and ethnic identity is an integral part of one's identity formation, little is known about ethnic identity exploration and formation among the immigrant adolescents as well as the adolescents born in marital-immigrant families living in Korea. Seventeen adolescents aged 13 to 17 having immigration experiences participated in the study and shared their experiences related to ethnic identity. Results of analyzing in-depth interview data indicated that the concept of ethnic identity was a multidimensional construct: self-identification, bases of identification, emotional reactions, and process of identity formation were important components consisting of the participants' ethnic identities. The youths also reported a variety of socio-cultural experiences related to one's ethnic identities. Based on the findings, the study discussed theoretical implications of the findings and suggestions for providing services for these youths.

A Study on nationalicstic character of private school's military gymnastic education in early modern Korea (구한말 사립학교 병식체조교육의 민족주의적 특성)

  • Kim, Yeon-su;Shin, eui-yun
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.4
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    • pp.227-232
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    • 2018
  • The purpose of this study is to highlight nationalistic characteristics of private school's military gymnastic education in early modern Korea. so deal with the process of Military Gymnastics between 1895, when modern public school in Korea was first established, and 1910, when Korea was deprived of its sovereignty by japan. The following conclusions have been drawn from the study. The main idea of military style-gymnastics came from the consciousness of crisis caused by threat of the Japanese aggression. At that time, Korean realized the importance of physical education by this crisis consciousness. And Korean people was interested in physical education that they could not think of in traditional education. This Gymnastic class was much more like military training and has a patriotic character.

Comparison on Global Brand Preference and Purchase Intension between Korean and Chinese Consumer -Focus on University Students in Busan and Shanghai Area- (한·중 소비자의 글로벌브랜드의 선호도와 구매의도에 관한 비교연구 - 부산과 상해 지역의 대학생을 중심으로 -)

  • Chen, Nan;Kim, Chang-Gyeong
    • International Area Studies Review
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    • v.12 no.2
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    • pp.227-250
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    • 2008
  • The purpose of this study is to compare the Korean consumers' global brand preference and purchase intension with Chinese consumers. Based on the literature review, we created structural correlation between consumer ethnocentrism, perceived quality, brand of origin image global brand preference and purchase intension. The survey polled 500 university students in Busan, Korea and Shanghai, China. SPSS ver.15.0과 AMOS ver.7.0 statistical package were used to analysis the questionnaire data. In order to examine the structural correlation between variables we operated structural equation modeling. The results of the study were as follows: in Korean case, perceived quality and brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. And global brand preference had no effect on purchase intension, either. in Chinese case, perceived quality, brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. while global brand preference had positive effect on purchase intension.

A Study on the Historical Changes and Trends in the Dance of Ethnic Koreans in China (중국 조선족무용의 역사적 변천과 작품 경향)

  • Cao, Ying;Yoon, Mi-Ra
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.623-634
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    • 2022
  • Chinese Korean dance has been handed down in its original form, and some of the dances have changed slightly due to changes in the names of people or places, but it is a creative dance developed based on the roots of the Korean people. Therefore, it is a unique form of dance art that reflects the history and life of the ethnic Koreans while imbuing the unique psychology, emotions, artistic symbols, and creative talents of the Korean people. In this study, however, it is most important to identify the identity of Korean dance through historical changes in Korean dance and representative works by period, and to increase awareness by examining the characteristics of Korean dance. Therefore, based on the literature, this study will understand the concept and formation process of Korean dance, and examine the characteristics of the representative works of each period by dividing the history of Korean dance into four periods. On the other hand, this study suggests that the biggest challenge of the present era is not to establish and protect the identity of Chinese Korean dance, rather than simple dance.

Consumer Attitude on Global Contents and the Purchase Intention to Global Products: The Moderating Role of Ethnocentrism (글로벌콘텐츠 만족도 및 호감도가 글로벌제품 구매의도에 미치는 영향과 자민족중심주의의 조절효과)

  • Kim, ByoungJo
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.581-587
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    • 2022
  • After pandemic crisis, the volume and amount of watching global contents through OTT platforms have been increased explosively. This study investigates the relationship between consumers' attitude measured by satisfaction and favorability on global contents and purchase intention to global products with the moderating effect of ethnocentrism of consumers. Survey method using structured questionnaire was conducted on university students. As a result, the more satisfied and favored on global contents, the stronger purchase intention to global products. And the relationship is negatively moderated by consumers' ethnocentrism. Implications and future research issues are summarized.