• Title/Summary/Keyword: 미디어자산관리

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A Study on The Managing Practices in SLM for Multimedia System (멀티미디어 시스템 정보보호수준관리를 위한 관리형 프랙티스에 관한 연구)

  • Kim, Tai-Hoon;Cho, Sung-Eon
    • Journal of Advanced Navigation Technology
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    • v.12 no.6
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    • pp.673-680
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    • 2008
  • Multimedia system security can be categorized into groups such as protection of multimedia asset itself and protection of multimedia systems which can process multimedia asset. Divided consideration for these two factors will not hurt the importance of security management. In this paper, managing practices for keeping security level of multimedia systems are induced and categorized.

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A Study on the Consumer Evaluation of CSR Activities, Risk Management, and Producing Ability of Entertain Companies on the Perception of Integrated Brand Assets : Focusing on SM, JYP, YG, and HYBE (국내 엔터테인먼트 기업의 CSR 활동, 리스크 관리, 프로듀싱 능력에 대한 소비자 평가가 통합 브랜드 자산 인식에 미치는 영향에 관한 연구 : SM, JYP, YG, 하이브를 중심으로)

  • Park, Ji-Eun;Woo, Hyung-Jin
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.5
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    • pp.19-31
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    • 2021
  • This study investigates how domestic entertainment companies' CSR activities, risk management, and producing abilities affect consumers' perception of their integrated brand assets. A survey was conducted on college students enrolled in a four-year university, and a total of 423 data were used for analysis. The result indicates the following. First, consumer evaluation of economic activity and philanthropic activity showed a positive causal relationship with the perception of integrated brand assets. Second, the higher the risk management and producing ability on evaluation of entertainment companies, the more positive the perception of integrated brand assets. Third, the main effect of producing ability was found to be significant among the four companies. In addition, regardless of the evaluation level of CSR activities and risk management, the group with a high producing ability evaluation showed a higher perception of integrated brand assets than the group with a low level of evaluation.

A Study on the Security Improvement of Enterprise Internal System Using Information Security Management System (정보보호관리체계를 활용한 기업 내부 시스템 보안성 향상방안에 관한 연구)

  • Shin, Yena;Choi, Jinyoung
    • Proceedings of the Korea Information Processing Society Conference
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    • 2009.11a
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    • pp.627-628
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    • 2009
  • 기업의 정보자산에 대한 위협이 날로 증대하고 있다. 따라서 기업의 중요한 정보를 보호 및 관리하는 정보보호관리체계 (Information Security Management System; ISMS)에 대한 필요성과 중요성이 더욱 증가하고 있다. 정보보호관리체계란 조직의 주요 정보자산을 보호하기 위해 정보보호관리 절차와 과정을 체계적으로 수립하여 지속적으로 관리 운영하기 위한 종합적인 체계를 의미한다. 본 논문에서는 국내 기업의 정보보호관리체계에 대한 문제점 및 필요성 등을 분석하여 기업 내부 시스템의 보안성 향상을 위한 효율적인 정보보호관리체계 수립방안을 제안한다.

ADAM: An Approach of Digital Asset Management system (사후 디지털 자산 관리 시스템에 관한 연구)

  • Moon, Jeong-Kyung;Kim, Hwang-Rae;Kim, Jin-Mook
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.16 no.9
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    • pp.1977-1982
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    • 2012
  • Social network service user or smart phone user is very convenient, because there are supported to various social network services such as Facebook, Twitter, Flickr, Naver blog, Daum blog, and so on. This Is very good because they store multimedia datas that user wants to cyber space if they want it conveniently. But, if social network user increases, space of cloud storage increases sharply, and when social network service used user dies then they have big problems such as they did not know in existing. Typically, problems of notice, dissemination, storage, and inheritance for digital asset can happen representatively. Now, If successor send relation information of he and his dead user that is family to social network service provider then service provider checks it. And successor may can use, save and only backup are possible after confirm of family relation truth. Therefore, We wish to propose ADAM that successor may can inherit digital assets easily, conveniently, and safely in this paper. If someone use ADAM, successor submits information about dead and own family relation in the third certification party. And ADAM can be inherited freely and conveniently about digital assets as general assets passing through right inheritance process.

A Design On RUP based Data Model (RUP 기반의 Data Model 설계)

  • 최창민;김천식;정정수
    • Proceedings of the Korea Multimedia Society Conference
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    • 2003.05b
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    • pp.154-158
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    • 2003
  • RUP의 Unified Process Model에는 Use Case Model, Analysis Model, Design Model, Deployment Model, Implementation model, Test Model의 6가지 모델이 있다. 이 모델들은 모두 일관성이 있다. 한 모델에서 나오는 요소들은 전, 후 단계에서 다른 모델들과 Trace Dependencies를 갖는다. 이러한 관계들은 각각의 요소들 사이의 진행, 기록 관계를 나타낸다 그러나 일반적인 데이터간의 관계와 데이터 모델 설계는 이러한 관계없이 설계되어져 전체적인 일관성을 이루지 못 하였다 본 논문에서는 이러한 관계를 유지하면서 요구사항에 맞는 데이터 모델을 설계하고자 한다. 따라서 본 논문에서는 대학 종합정보시스템 구축의 일부분인 자산관리 시스템을 분석하여 데이터 모델을 제시한다.

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Purchase Intention on Online Financial Products among Chinese Consumer (중국인 소비자의 온라인 금융 상품에 대한 구매의도 분석)

  • LI, Zhipeng;Chong, Hyi-Thaek;Lee, Sang-Joon;Lee, Kyeong-Rak
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.2
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    • pp.89-102
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    • 2018
  • With the development of mobile technology, asset management on the Internet have also developed a lot. Drawing on Technology Acceptance Model, this study examines YUEBAO deployment to model consumers' purchase intention to use financial products offered online. In this study, we hypothesized that the characteristics of online asset management product will affect the purchase intention through perceived usefulness and conduct empirical analysis on Chinese consumers. In the study model, the independent variables were considered to include individual involvement, experience, product protection, corporate credibility, convenience, mobility, and familiarity. In addition, the parameters constitute the usefulness, and the dependent variable is the purchase. The results are as follows. First, YUEBAO's complementarity, corporate credibility, convenience, and familiarity have a significant influence on YUEBAO's usefulness. Second, The YUEBAO's usefulness has a noticeable effect on the purchase intention. To perceive the high usefulness, the practicality strategy of enhancing the protection property, corporate reliability, convenience and familiarity of the online asset management product is needed. The study of consumer purchase behavior and consumer purchase intention of online wealth management products is very valuable for academic and practical work.

The Plan of Sensing of Disaster Signs Analyzing Big Data (빅데이터를 활용한 재난전조감지 방안)

  • Choi, Seon-Hwa;Choi, Seung-Young
    • Proceedings of the Korea Water Resources Association Conference
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    • 2012.05a
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    • pp.801-801
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    • 2012
  • 최근 과학 IT 패러다임은 기존 하드웨어, 소프트웨어 중심에서 폭발적으로 증가하는 데이터를 활용하여 정치 사회 경제 등 제반 이슈와 연계된 분석 예측으로 진화하고 있으며, 모바일 인터넷과 소셜 미디어 등장으로 데이터가 경제적 자산이 되는 빅데이터 시대가 도래하였다. 급속히 변화하고 복잡해진 사회구조와 재난환경으로 인해 인력에만 의존한 재난관리의 사각지대가 대형재난으로 이어질 우려가 크므로 다양한 재난전조(前兆)를 체계적으로 관리하여 선제적으로 예방하는 체계가 필요하다. 본 연구는 인터넷에 존재하는 재난관련 언론보도, 민원, 제보, 소셜 미디어 등의 비정형 데이터와 재난관련 정형 데이터(DB)를 융합 분석하여 재난전조를 사전에 감지하고 위험요소를 신속히 제거하는 빅데이터 기반 재난전조감지 체계를 제안한다. 최근 피해가 급증하고 있는 도시내수침수 피해 위험 예방을 위해 제안한 재난전조감지 체계를 적용하여 피해발생 위험요소 및 전조, 긴급 이슈 등을 감지하는데 활용하는 방안을 제안한다. 이는 전조를 감지하고 사전 침수 피해를 예측하여 피해 최소화 및 복구비용 절감, 저감능력 강화의 효과뿐만 아니라 위험요인 사전 차단 및 확산방지가 가능할 것으로 기대된다.

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Cheil Communications:Empowering Brands with Total Strategic Planning and Creative Media Solutions (통합적 브랜드 전략과 창의적 미디어 솔루션을 조화시킨 마케팅 커뮤니케이션 선도기업 - 제일기획)

  • Lee, Eun-Ju;Yoo, Chang Jo;Han, Sang Lin
    • Asia Marketing Journal
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    • v.8 no.3
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    • pp.123-139
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    • 2006
  • Cheil Communications, a leading ad agency in Korea. has been implementing successful marketing strategies in the following three areas: (1) total strategic planning that maximizes clients' brand equity; (2) distinctive creative strategies that increase viewer acceptance with outstanding artwork; and (3) media planning and execution strategies based on systematic consumer research. This case demonstrates how Cheil Communications has empowered the clients' brands in the ever-changing marketplace, reinventing itself as a prominent global agency for the future.

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A Security Level Decision Method for Multimedia System (멀티미디어 시스템 정보보호수준 결정 기법)

  • Kim, Tai-Hoon;Lee, Deok-Gyu;Yeo, Sang-Soo;Cho, Sung-Eon
    • Journal of Advanced Navigation Technology
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    • v.12 no.1
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    • pp.61-67
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    • 2008
  • Each organization installing and operating multimedia system, to achieve the goal of organization, should decide security level, implement security countermeasure, and manage these countermeasures to keep the effects. To decide and manage security level of multimedia system, the first, organizations must be able to decide security level, and then, organizations must establish procedures for building security countermeasures according to security level. For the next step, organizations must be able to select areas where security countermeasures should be applied, and the last, organizations must be able to evaluate and improve the effect of security countermeasures. In this paper, based on the analysis of threat to multimedia system and the consideration for multimedia assets, we propose a method for deciding security level of multimedia system.

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Exploring the Effect on the Channel Brand Equity by Audience Evaluation of Public Broadcasting Independency and Their News Credibility: focusing on KBS and MBC (공영방송사 방송독립성과 뉴스 신뢰도에 대한 시청자 평가가 채널브랜드자산 인식에 미치는 영향에 관한 연구: KBS와 MBC를 중심으로)

  • Woo, Hyung Jin
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.155-164
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    • 2021
  • The purpose of this study investigates how the audience evaluation on independency of broadcasting and news credibility of KBS and MBC affect their channel brand equity(cognition, image, loyalty, and quality). The results indicate that the audience evaluation on news credibility of KBS and MBC has stronger influence on channel brand equity than the one of independency of broadcasting. On ages, the older generation group has more positive perception on channel image and loyalty of KBS than the college student group and the college student group has more positive perception on channel cognition and quality of MBC than the older generation group. On political traits, the politically conservative groups of both KBS and MBC have more positive perception on independency of broadcasting, news credibility, and channel brand equity than the other groups. Consequently, public broadcasting systems should improve the credibility of news for securing independency of broadcasting. These systems make audience change their perception toward public broadcasting as recovering integrity of news and improving professionalism of news. Public broadcasting systems should conduct a further research to improve the management of channel brand equity by studying audiences' age and political traits.