• Journal of Digital Contents Society
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• v.19 no.5
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• pp.861-870
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• 2018

The purpose of this paper was to evaluate the mediating effect of occupational engagement on the relation of college students' character strength on career adaptability. In order to accomplish the purpose of this paper, the subjects were students majoring in Multimedia content at University in Pusan, Instruments used in the research were as follows: Career Adapt-Ability Scale(CAAS), Korea-Adapted Virtue Inventory of Strength(K-AVIS), and Occupational Engagement. The results of this research were as follows: First, Male college students had higher degree of career adaptability than female students. Second, sub-factors of character strength had significantly effected on career adaptability. Finally, occupational engagement moderated partially on the relation between career adaptability and character strength.

• Journal of Korea Entertainment Industry Association
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• v.13 no.4
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• pp.207-216
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• 2019

The purpose of this study was to analyze the relationships among soccer media involvement experience(SMIE), purchase intent(PI) and continued participation intent(CPI) in soccer clubs and provide basic data necessary for the sustainable growth of soccer clubs and related goods companies. In order to accomplish such study purposes, the study employed a survey method with a total of 327 amateur soccer players residing in G metropolitan city. The data from the survey questionnaires were validated through exploratory factor analysis and reliability test. The data were analyzed through descriptive statistics, correlation analysis and multiple regression analysis at the significance level of .05. Accordingly, following findings were derived from the current study. First, the level of interest was the highest among SMIE factors, followed by challenge and technology. Second, the level of alternative evaluation was the highest among PI factors, followed by purchase recognition, problem recognition, and information search. Third, technology factor in SMIE had a negative effect on PI. Fourth, technology factor in SMIE had a positive effect on CPI. Lastly, among PI factors, problem recognition had a negative effect and alternative evaluation had a positive effect on CPI.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.30-46
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• 2020

New media is rapidly changing with the recent development of the technology of transmitting, producing, editing, and sharing video information. This study investigates the effects of one person media broadcasting use motivation and social viewing on consumer attitudes toward brand, brand engagement, and purchase intention. It was fond that motives such as differentiation, social interaction with other viewers, mutual interaction with BJ, information-seeking, and new fun-seeking positively affected brand attitudes. Also, the same motives except fun-seeking positively affected brand engagement. Only mutual interaction with BJ and information-seeking were found to be positively related to purchase intention. Meanwhile, para-social relationships, social presence, and subjective norm positively influenced on brand attitudes and purchase intention each. Also, para-social relationships and social presence were positively related to brand engagement. Theoretical and practical implications, and suggestions for future studies are discussed in detail.

• Journal of Korea Entertainment Industry Association
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• v.15 no.4
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• pp.55-72
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• 2021

This study aims to research the influences of the discrimination of internet media and one-person media environment, especially, the one-person media creators leading the mobile media that could be accessed and viewed anywhere, on the user attitude and continuous subscription intention. Especially, this study aimed to understand the current situation of one-person media market represented as YouTube, to explore the relationship and ecology between each subject and elements composing the media market, and also to understand the mediating effects of the characteristics of YouTube creators on the relation between contents involvement and user attitude, and the relation between user attitude and subscription intention, and the mediating effects of contents involvement on the relation between characteristics of creators and user attitude. As research methods, first, for the theoretical establishment, this study collected, conducted, and organized the published domestic/foreign theses/journal papers. For the objective validity and verification of the established research model, a survey was conducted targeting adult men and women currently watching YouTube, and then the empirical analysis was performed through the final effective samples. And the results of this study are as follows. First, the playfulness and reliability on the relation between characteristics of creators and contents involvement were not significant while the professionalism was significant. Second, the professionalism on the relation between characteristics of creators and user attitude was not significant while the playfulness and reliability were significant. Third, the relation between contents involvement and user attitude was significant. Fourth, the relation between user attitude and subscription intention was also significant. Also, in the results of verifying the mediating effects of contents involvement, the contents involvement completely mediated the relation between characteristics(playfulness, reliability, and professionalism) of creators and user attitude. And in the conclusion, this study presented the implications and suggestions for further researches in the future.

• 대학교육
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• s.83
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• pp.72-83
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• 1996

원격교육에 대한 연구는 정보통신 기술과 멀티미디어 관련 기술의 발전과 더불어 새롭게 조명되고 있는 분야이다. 특히 정보 서비스 형태가 문자나 그래픽 위주의 단조로운 모노미디어로부터 멀티미디어로 점차 전환되고, 개인 위주의 독자적인 컴퓨터 사용으로부터 네트워크로 연결된 사이버스페이스를 중심으로 공동작업에 관여하는 상호참여 형태로 발전하고 있다. 세계적으로 볼 때, 아직까지는 네트워크 기반의 멀티미디어 원격교육 시스템에 대한 연구가 초기 단계에 있으나, 이 분야 기술의 파급효과가 클 것으로 예상되기 때문에 우리의 일관된 노력과 투자가 절실한 시기라고 판단된다.

• 대학교육
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• s.82
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• pp.58-65
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• 1996

원격교육에 대한 연구는 정보통신 기술과 멀티미디어 관련 기술의 발전과 더불어 새롭게 조명되고 있는 분야이다. 특히 정보 서비스 형태가 문자나 그래픽 위주의 단조로운 모노미디어로부터 멀티미디어로 점차 전환되고, 개인위주의 독자적인 컴퓨터 사용으로부터 네트워크로 연결된 사이버스페이스를 중심으로 공동작업에 관여하는 상호참여 형태로 발전하고 있다. 세계적으로 볼 때, 아직까지는 네트워크 기반의 멀티미디어 원격교육 시스템에 대한 연구가 초기 단계에 있으나, 이 분야 기술의 파급효과가 클 것으로 예상되기 때문에 우리의 일관된 노력과 투자가 절실한 시기라고 판단된다.

• Korean journal of communication and information
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• v.35
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• pp.362-393
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• 2006

The purpose of this manuscript was to investigate the effects of issue involvement and relation of perceivers to comparison targets on the magnitude of third person perceptions. The investigation was expected to help us to understand the underlying process of third person effect hypothesis. Data was collected from adult residents in Ohio, United States by telephone survey in 2003(n=524). Like most other third person effect studies, this study supported the hypothesis: Respondents perceived more media effects on others than themselves for both 'Negative media portrayals of smokers' and 'News coverage of Roman Catholic priest's sexual scandals'. Results of five hypothesis tests suggest that when relationship between a perceiver and a particular comparison target is present third person perception is explained more by cognitive components than motivational components. In this case, third person perception varies with comparison target's issue involvement while it is independent of social distance between the perceivers and the comparison target. Also, perceivers' issue involvement positively correlates with the magnitude of third person effect. Based on the results, it is concluded that when perceives or a comparison target is involved in a message cognitive processes accounting for the relationship can impact the magnitude of third person effect. An important theoretical implication of the study is that third person effect is, to some extent, related with framing effect and priming effect.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2012.07a
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• pp.439-442
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• 2012

3D 영상 산업과 더불어 3D가 적용됨으로써 유망한 산업 분야 중 하나가 바로 게임이다. 2D에서 3D 그래픽으로 그리고 현재는 3D 입체영상으로 진화하면서 이용자로 하여금 깊이감을 제공함으로써 더 큰 즐거움을 주고 있다. 본 연구에서는 게임에서의 입체영상 및 안경 착용여부가 영상의 특성, 프레즌스 그리고 피로도 등에 어떠한 영향을 미치는지 알아보고자 했다. 실험결과 디스플레이와 안경착용의 상호작용효과는 인지된 특성 구성요소 중 입체감과 프레즌스 구성요소 중 시간관여에서 유의미하게 나타났다. 입체감과 시간관여의 경우 모두에서, 3D 영상에서 게임을 플레이했을 경우 안경 미착용자가 착용자 보다 더 잘 인지하는 것으로 나타났다.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.11 s.158
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• pp.1538-1549
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• 2006

The purpose of this study was 1) to identify gender differences in appearance management behavior and influencing variables(media involvement, body satisfaction and self-esteem), 2) the effects of influencing variables on appearance management behavior, and 3) to analyze the relationships among influencing variables. The data were collected ken 458 fifth and sixth grade girls and boys of five elementary schools ill Seoul, Korea via self-administered questionnaires, and were analyzed by factor analysis, t-test, and multiple regression analysis. The results of this study were as follows: Regarding the gender differences in research variables, preteen girls showed more interest in clothing/hair style management, weight management, TV involvement and celebrity imitation than preteen boys. Girls showed lower level of satisfaction than boys. Multiple regression analyses were conducted to identify the effects of media involvement, body satisfaction and self-esteem on appearance management behavior. For boy group, clothing/hair style interest was influenced by celebrity imitation, and weight management by TV involvement, body satisfaction and school self-esteem, and height management by celebrity management and school self-esteem. For girl group, clothing/hair style management was influenced by celebrity imitation and general self-esteem, and weight management by body satisfaction, general self-esteem, celebrity imitation and TV involvement, and height management by school self-esteem, TV involvement, time spent watching TV and general self-esteem. From the results of analyzing relationships among influencing variables, it was found that media involvement influenced self-esteem; TV involvement and celebrity imitation influenced school self-esteem; body satisfaction had the effect on all three sub dimensions of self-esteem in boy group. For female group, TV involvement had the effect on body satisfaction, and celebrity imitation on general self-esteem, the family self-esteem and school self-esteem, and body satisfaction on all three sub dimensions of self-esteem.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.69-78
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• 2019

This study surveyed the relationship between television viewers' ages and Korean broadcasting companies' credibility and viewers' political involvement and resistant behavioral intention based on total 1,026 participants(206 adolescents, 518 college students, and 302 adults) during President Park, Guen Hye's political scandal. The results indicate that there is a significant difference between ages on political involvement and resistant behavioral intention. College students shows the higher scores of political involvement and resistant behavioral intention, followed by adolescents and adults. Secondly, the higher score of credibility on KBS and MBC news, the lower scores of political involvement and resistant behavioral intention, the higher scores of credibility on SBS and JTBC news, the higher score of political involvement and resistant behavioral intention.