• Title/Summary/Keyword: 미국 시장 진출

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An Exploratory Study on Strategic Alliances between Korean Small and Middle Fashion Companies and Korean-American Fashion Companies - Focused on Analysis of Marketing Strategies of Korean-American Fashion Companies in LA - (중소 의류 업체와 재미 한인 의류 업체의 전략적 제휴에 관한 탐색적 연구 - LA 한인 의류 업체의 마케팅 전략 분석을 중심으로 -)

  • Shin, Su-Yun;Kim, Min-Jung
    • The Research Journal of the Costume Culture
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    • v.16 no.4
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    • pp.646-660
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    • 2008
  • Korean export of fashion products to the U.S. has fallen off sharply after 2001. Now, Korean fashion companies have to develop higher value-added business. In the U.S., Korean-American fashion companies are taking a primary role in up-stream of the fashion industry. To cut the edge over the U.S. fashion companies, one of the solutions could be to build the business relationship with Korean fashion companies which reflect the recent trend rapidly and have high quality production. On this study, we investigated the marketing strategies of Korean-American fashion companies to seek to start business with Korean fashion companies and make suggestions for Korean fashion companies who want to enter into the U.S. market effectively. To analyze current situation of Korean export to the U.S. and the U.S. fashion industry, we considered various kinds of statistic data, publications and studies. And we performed in-depth interviews with 9 Korean-American fashion companies in LA from $9^{th}$ to $21^{st}$ of July. The results are as follows. first, Korean fashion companies should aim for high-end market with the products of high quality and design. Second, there should be professional agents who manage Korean small-medium fashion companies and connect them with Korean-American fashion companies. Third, Korean fashion companies who want to enter into the retail market of the U.S. have to decide the target market clearly and plan strategic and differentiated merchandising. Fourth, Korean fashion companies can specialize in product developing service like proposing a product or a merchandising line as a package including designs, fabric swatches, trims, production information, etc.

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Marketing Strategy of Korean Textile Industry for US market in Post Korea-Us FTA era. (한미 FTA에 대비한 미국 섬유시장 진출 전략)

  • Koh, Joong-Hyun;Kim, Joo-Nam
    • International Commerce and Information Review
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    • v.11 no.1
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    • pp.95-116
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    • 2009
  • Korea-Us FTA negotiation started in February 2006 with a view to overcoming those uncertainties in the global market and was finally concluded in April, 2007. The Agreement was officially signed between ministers two month later and it is expected to be ratified this year even though the process is most likely to be painful in both countries by the political resistances. For the new President of the United States, effective leadership will depends largely on how to encourage domestic industries such as Automobile industry and Iron and Steel industry from the financial crisis. Many trading partners of US worry about US foreign trade policy changes to protectionism that might be unequal to bear. Korea textile industry is one of the major industry in Korea as it occupies 15% of total number of manufacturers, 11% of total employment and 5% of national GDP. Korea-US FTA will provide a breakthrough for bouncing back by exploring new market. US agreed to remove all tariff and non-tariff barriers to 87% of textile items under trading. This study shows that Korean textile industry has been losing it's competitiveness as textile quota system abolished in the year 2005 and has been traced by pursuers such as China, India and Vietnam. In case of woven fabric which was a representing export item of Korea lost price competitiveness against China after 2005. This study seeks the strategy of Korea textile industry in the US market by utilizing the capacity of KOTRA offices in US. All possible statistical data obtained in the US were used for analysing the competitiveness. Fabrics and Garments are analysed independently with a view to finding out real trends of textile market in US. This study also suggest Korea's textile industry strategic ideas obtained from the potential buyers to show the way to penetrate into US market.

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Direction to Produce International Owner's Basic Specifications;Focus on Water Resource Projects (국제 전문시방서(영문) 작성방향;수자원개발사업을 중심으로)

  • Kim, Tae-Song;Koo, Jai-Dong
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2006.11a
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    • pp.624-627
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    • 2006
  • This study is to establish the direction to produce owner's basic specifications (English version) necessary for producing project specifications available internationally in the projects to develop water resources. The principal conclusions of this study are as follows; (1) The original text necessary for producing the international owner's basic specifications should be specifications of one part between northern America and Europe. (2) The work break down structure of the international owner's basic specifications shall be conform to the international break down structure of specifications, and the MasterFormat(2004) of CSI is recommended. (3) The construction management methods, for example, as to standards, laws, and etc. in the international owner's basic specifications should be available internationally.

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Development of Automatic Flood Protection Wall to Prevent Inundation of Inland (내수침수방지가 가능한 자동차수벽에 관한 연구)

  • Kim, Ji Ho;Lee, Gyu Won;Park, Young Jin;Chang, Jung Soo
    • Proceedings of the Korea Water Resources Association Conference
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    • 2019.05a
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    • pp.373-373
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    • 2019
  • 도시화로 인해 인구가 도시로 집중되고, 불투수층이 증가되어 유출율이 지속적으로 커지고 있다. 또한 최근의 기후변화에 의하여 홍수 및 침수가 빈번해짐에 따라, 도시에서 내수침수를 방지하기 위한 새로운 패러다임이 필요한 실정이다. 기존 내수침수 해결방안은 배수능력을 증가시키기 위해 하수관거 용량을 키우고, 펌프장을 증설하였으나, 국지적이고 기습적인 집중호우가 내리는 경우에는 국민의 생명과 재산을 보호하기 어려운 부분이 있다. 이에 따라 지하방수로와 도시물순환 등 중장기계획이 수립되고 있으나, 지하철 출입구, 지하 주차장 출입구, 건물 외부 출입구 등 평상시에는 출입구로 사용하다가 홍수시에 내수침수를 방지하기 위한 차수벽에 대한 다양한 연구는 미흡한 실정이다. 국내 외 차수벽에 대한 조사 및 분석결과 국외의 경우 자동 수동 반자동의 다양한 차수벽이 제시되어 있으나, 국내의 경우에는 이제야 제품개발이 시작되고 있는 것으로 나타났다. 특히, 내수침수 피해가 큰 영국이나 미국의 뉴욕시의 경우 건축법에 의해 내수침수피해를 막을 수 있는 가이드라인이 제시되어 있으며, 실증실험도 진행되고 있으나 국내의 경우에는 미비한 실정이다. 본 연구는 국내 외 차수벽에 대한 조사 및 분석을 수행하고, 자동차수벽을 위한 가이드라인을 제시하며, 수치모의와 수리모형실험을 통해 국내에서 사용가능한 적정 자동차수벽을 제시하고자 한다. 특히, ICT와 연계를 통해 원격제어 및 관리가 되도록 시스템을 구성하도록 한다. 이에 따라 본 연구를 통해 국내에서 사용가능한 내수침수방지가 가능한 자동차수벽이 제시된다면, 기후변화와 도시화에 대응하는 재난대응기술이 되어 내수침수가 빈번한 도시의 홍수복원력을 확보하고 국민의 생명과 안전을 확보할 수 있으리라 판단된다. 또한 기술연구를 통해 상용화된다면 국내 및 국외시장에 진출이 가능하리라 본다.

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A Study on Economic Effects of Liberalization of Services Industry in a Korea-U.S. FTA: A Dynamic CGE Model (동태CGE모형을 이용한 한-미 FTA 서비스분야 협상 타결의 경제적 영향분석)

  • Ko, Jong-Hwan
    • International Area Studies Review
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    • v.13 no.3
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    • pp.695-728
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    • 2009
  • This study aims to conduct a quantitative assessment of potential economic impacts on the Korean economy of the concessions of the Korea-U.S. FTA (KORUS FTA) which was signed on April 1, 2007 using a dynamic computable general equilibrium (CGE) model, with all sectors, including agriculture, manufacturing sectors and services industry, considered for simulations. In addition, the timing of trade liberalization based on the concessions agreed on in the KORUS FTA talks for all sectors is explicitly considered. Major findings of this study are that Korea' real GDP would rise by 4.67%~4.99% by 2023 and the contribution of liberalization of services trade to Korea's economic growth would be 0.3%~0.62% points. Trade liberalization in service sectors would lead to lowered import prices and an increase in FDI, which are to contribute to an higher output and exports of sectors which make an intensive use of imported inputs and finally a higher economic growth of the Korean economy as a whole. For that to happen, a ratification of the KORUS FTA by the National Assembly of Korea and the U.S. Congress is required.

Introduction of region-based site functions into the traditional market environmental support funding policy development (재래시장 환경개선 지원정책 개발에서의 지역 장소적 기능 도입)

  • Jeong, Dae-Yong;Lee, Se-Ho
    • Proceedings of the Korean DIstribution Association Conference
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    • 2005.05a
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    • pp.383-405
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    • 2005
  • The traditional market is foremost a regionally positioned place, wherein the market directly represents regional and cultural centered traits while it plays an important role in the circulation of facilities through reciprocal, informative and cultural exchanges while sewing to form local communities. The traditional market in Korea is one of representative retail businesses and premodern marketing techniques by family owned business of less than five members such as product management, purchase method, and marketing patterns etc. Since the 1990s, the appearance of new circulation-type businesses and large discount convenience stores escalated the loss of traditional competitiveness, increased the living standard of customers, changed purchasing patterns, and expanded the ubiquity of the Internet. All of these changes in external circulation circumstances have led the traditional markets to lose their place in the economy. The traditional market should revive on a regional site basis through the formation of a community of regional neighbors and through knowledge-sharing that leads to the creation of wealth. For the purpose of creating a wealth in a place, the following components are necessary: 1) a facility suitable for the spatial place of the present, 2)trust built through exchanges within the changing market environment, which would simultaneously satisfy customer's desires, 3) international bench marking on cases such as regionally centered TCM (England), BID (USA), and TMO (Japan) so that the market unit of store placement transfers from a spot policy to a line policy, 4)conversion of communicative conception through a surface policy approach centered around a macro-region perspective. The budget of the traditional market funding policy was operational between 2001 and 2004, serving as a counter move to solve the problem of the old traditional market through government intervention in regional economies to promote national economic strength. This national treasury funding project was centered on environmental improvement, research corps, and business modernization through the expenditure of 3,853 hundred million won (Korean currency). However, the effectiveness of this project has yet to be to proven through investigation. Furthermore, in promoting this funding support project, a lack of professionalism among merchants in the market led to constant limitations in comprehensive striving strategies, reduced capabilities in middle-and long-term plan setup, and created reductions in voluntary merchant agreement solutions. The traditional market should go beyond mere physical place and ordinary products creative site strategies employing the communicative approach must accompany these strategies to make the market a new regional and spatial living place. Thus, regarding recent paradigm changes and the introduction of region-based site functions into the traditional market, acquiring a conversion of direction into the newly developed project is essential to reinvestigate the traditional market composed of cultural and economic meanings, for the purpose of the research. Excavating social policy demands through the comparative analysis of domestic and international cases as well as innovative and expert management leadership development for NPO or NGO civil entrepreneurs through advanced case research on present promotion methods is extremely important. Discovering the seeds of the cultural contents industry cored around regional resource usages, commercializing regionally reknowned products, and constructing complex cultural living places for regional networks are especially important. In order to accelerate these solutions, a comprehensive and systemized approach research operated within a mentor academy system is required, as research will reveal distinctive traits of the traditional market in the aging society.

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A Toolbox Approach for the Environmental Site Assessment of a Chemical Plant in a Coastal Area (연안지역 화학공장부지의 부지환경평가를 위한 복합조사기법의 적응)

  • Choi, Seung-Jin;Woo, Nam-Chil
    • Economic and Environmental Geology
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    • v.40 no.4
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    • pp.419-443
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    • 2007
  • Recently, the branch-out of foreign companies into domestic markets through M&A and the opened followed by the Free Trade Agreement(FTA) with America have made the environmental site assessments of specific site more necessary. In this study, through case study of conducting actual environmental site assessment by use of a toolbox approach at a large scale of chemical plant with various contaminants located in a coastal area, the problems of guideline of domestic environmental assessment of soil were complemented. And an efficient and economical assessment was achieved. All six steps such as basic investigation, environmental site history survey, sampling and analysis, installation of monitoring wells and hydrogeological survey, and data interpretation were conducted in this study. All results of document survey, geological lineament analysis, field geology survey of surrounding area, geophysical prospecting of the site, hydraulic conductivity, measurement of groundwater flow rate and direction, sampling and analysis at each step were associated and estimated as an integrated tool box approach. As a consequence of this study, toolbox approaches were very useful techniques for contamination level and site characterization of subsurface media. The given conditions to conduct a basic survey for domestic soil environment assessment of site by use of existing documents, as well as interviews with the owner/manager/user of all adjacent properties and thorough review of all practically reviewable records pertaining to the property and surrounding properties within "Guideline for Soil Environment Assessment" radii are very poor. As a result, the application of toolbox approach in the environment site assessment of site is not only more efficient and economical, but also could be very useful assessment to integrate the soil and groundwater contamination.

The registration and approval of Oriental Medical devices for the entry into U.S. market (한방의료기기의 미국 시장 진출을 위한 심사제도 소개)

  • Oh, Ji Yun;Choi, Yu Na;Jo, Su Jeong;Jung, Chan Yung;Cho, Hyun Seok;Lee, Seung Deok;Kim, Kap Sung;Kim, Eun Jung
    • Journal of Acupuncture Research
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    • v.32 no.4
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    • pp.91-102
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    • 2015
  • Objectives : The Oriental medical device industry is expected to continue to experience significant growth. It should increase its global market share rather than focusing on the domestic market. Countries around the world self-regulate their domestic market, so this study aims to aid in the development of a particular overseas market by introducing the U.S.(the largest market) medical device registration and approval process. Methods : For an understanding of the US medical device licensing process, we researched the relevant regulatory organization (FDA), the history, definition and classification of medical devices, the approval and 510(k) submission process related to substantial equivalence, IEC 60601-1 Edition 3, usability tests, and so on. Results : Medical devices in the United States are assigned to one of three regulatory classes: Class I, Class II and Class III, based on the level of control necessary to assure the safety and effectiveness of the device. If a company's device is classified as Class II and if it is not exempt, a 510k will be required for marketing. 1) A 510(k) is a premarket submission made to the FDA to demonstrate that the new device to be marketed is "substantially equivalent" to a legally marketed device (predicate device) 2) The IEC 60601-1 Edition 3 preparation process, which contains information related to usability, is expensive and time-consuming but a critical requirement. Conclusions : Although the U.S. market has high barriers to entry, access to this, large overseas market will encourage development of the Oriental medical device industry and commercial value enhancement is expected.

The Effects of Wind Power Generation Exports on the National Economy (풍력발전 해외수출의 경제적 파급효과 분석)

  • Jin, Se-Jun;Jeong, Dong-Won;Kwon, Yong-O;Yoo, Seung-Hoon
    • Journal of Energy Engineering
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    • v.21 no.3
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    • pp.281-291
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    • 2012
  • Recently, global economy has recovered and aspects of the renewable energy industry in the global competition is more fierce, the new growth engines of the major countries, including the United States and China, industry promotion policy as being deployed. Major advanced countries and Korea also invested a lot of money to wind power development as a part of renewable energy development and promoting the construction of wind power generation. The global wind power generation market is expected to further increase the scale to about 70 billion US dollars, thus, Korea as well as the installation of domestic wind power overseas actively considering. This study uses input-output analysis to estimate the role of wind power generation sector exports national economy. More specifically, this study shows what national economy effect of production-inducing effect, value-added inducing effect, and employment-inducing effect are explored with demand-driven moel. After define wind power generation sector what small sized of Input-Output table 168 sectors among 11 sectors, this study pays particular and close attention to wind power generation sector by taking the sector as exogenous specification and then investigating economic impacts of it. The wind power generation exportation case of overseas 100 billion won, production-inducing effect, value-added inducing effect, and employment-inducing effect are 205 billion won, 68 billion won and 1,054 persons, respectively. These quantitative information can be usefully utilized in the policy-making for the industrialization of wind power generation exports.

The Effects of Perceived Uncertainty on Service Satisfaction in the Chinese Commercial Banking Industry -Focus on Service Quality and Relationship Quality (중국의 상업은행산업에서 지각된 불확실성이 서비스만족에 미치는 영향: 서비스품질 및 관계품질을 중심으로)

  • Zhao, Na;Shim, Jong Seop
    • Asia-Pacific Journal of Business
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    • v.1 no.2
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    • pp.83-106
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    • 2010
  • The purpose of this study is to examine how perceived service quality influences perceived uncertainty, customer satisfaction, relation quality and loyalty, and in turn, provides insight for Korean banks when they penetrate into the Chinese marketplace. The findings are as followed. First, Perceived uncertainty has an important mediating role in the relation between perceived service quality and customer satisfaction. Second, perceived service quality has a direct effect on customer satisfaction, customer satisfaction has an important mediating role in the relationship between perceived service quality and relationship quality. Third, perceived uncertainty has a direct effect on customer satisfaction, but is significantly negative. Customer satisfaction has an important mediating role in the relationship between perceived uncertainty and relationship quality. Fourth, relationship quality has a direct effect on attitudinal loyalty and behavioral loyalty.

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