• Journal of Global Scholars of Marketing Science
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• v.18 no.1
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• pp.1-31
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• 2008

Trust is central to human relationships, at all times and places. The importance of trust is fundamental in all areas of human life, not only in the area of business administration. 2,500 years ago in China, Confucius taught that the foundation of politics was the trust of the people, more important even than military strength or the supply of food. Shakespeare's play, "Much Ado about Nothing' is about trust and deception. These days, trust and transparency in a commercial organization's business culture form the basis of the 'social capital' by which that organization increases its productivity. A successful company raises productivity by the accumulation of social capital, derived from a trust relationship between business partners, and between the company and consumers. Trust is the crucial factor. At the national level, building trust determines a nation's competitiveness. For a company, long term trust relationships with customers are essential for its survival in a business environment of rapid change. Such relationships, based on trust, are important assets to ensure a company's competitive advantage, and need to be organic to that company's business culture. Because of this importance, trust relationships have been studied in diverse areas within business administration, and especially within marketing, where they form the basis of a successful relationship between producer and consumer. However, what has been lacking is a unified definition of trust. Research has been conducted on the basis of various definitions and models. The majority of researchers have not considered the multidimensional character of the concept of trust until now. Approaches based on a one dimensional model have undermined the value of research results. Furthermore, researchers have only considered trust and trustworthiness as a single component. The majority of research has explored the consequences of perceived trust for outcomes such as loyalty or cooperation, but has neglected the effects of trustworthiness upon the mechanisms of consumer trust. This study focuses on the dimension of trust from such a perspective. It seeks to verify the effect of trust on customer intentions by breaking it down into three separate components: 1) the salesperson, 2) the product/service, and 3) the company. The purposes of this paper are as follows: Firstly, we review the multidimensional nature of trust objects: the salesperson, the product/service, and the company. Secondly, we analyze the relationship between multidimensional trust and trustworthiness. Thirdly, we analyze the connection between trust and repeat purchase intentions for the maintenance of long term relationships. For these purposes the author has developed several hypotheses as follows: H1-1: The competence of a salesperson is positively associated with the trust given by the consumer to the salesperson. H1-2: The benevolence of a salesperson is positively associated with the trust given by the consumer to the salesperson. H2-1: The competence of product/service is positively associated with the trust given by the consumer to the product/service. H2-2: The benevolence of product/service is positively associated with the trust given by the consumer to the product/service. H3-1: The reputation of a company is positively associated with the trust given by the consumer to the company. H3-2: The physical environment of a company is positively associated with the trust given by the consumer to the company. H4-1: Trust in a salesperson is positively associated with repeat purchase intentions. H4-2: Trust in a product/service is positively associated with repeat purchase intentions. H4-3: Trust in a company is positively associated with repeat purchase intentions. The data was compiled from 366 questionnaires. 500 questionnaires were collected, but some of the data was considered unsuitable and inappropriate. The subjects of the survey were male and female customers purchasing products at department stores in Seoul, Daegu and Gyeongbuk. It was carried out between Oct. 25 and 29, 2007. The data was analyzed by frequency analysis using SPSS 12.0 and structural equation modeling using LISREL 8.7. The result of the overall model analysis is as follows: Chi-Square=445.497, d.f.=185, p-value=0.0, GFI=.901, RMSEA=.0617, NNFI=.986, NFI=.981, CFI=.989, AGFI=.864, RMR=.0872. The results of the overall model analysis were coherent. It was found that trust is a multi-dimensional construct, that each of the dimensions of trust are meaningful influences on customer's repurchase intention. Trust in a company may be the most relevant, while trust in a product/service and a salesperson may be less relevant to repurchase intentions. The effective factors in determining trust in a salesperson and a company's product/service were found to be competence and benevolence. Factors in determining trust in a company were its reputation and physical environment, and the relationship of each effective trust factor has been verified in this research. As a result, it was found that competence and benevolence have a meaningful influence on trust in a salesperson and in product/service. It was also found that a company's reputation influences the overall trust in the company significantly but a company's physical environment does not have much effect.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.1 no.1
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• pp.37-42
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• 2000

Copper thin films have been prepared by a metal organic chemical vapor deposition (MOCVD) technology on polyimide and TiN substrates. The Cu-MOCVD technology has advantages of the high deposition rate and the good step coverage compared with the conventional physical vapor deposition (PVD) technology in several industrial applications. The Cu films have been deposited with varying the experimental conditions of substrate temperatures and copper source vapor pressures. The films were annealed in a vacuum condition after the deposition, and the annealing effect on the electrical properties of the films was measured. The crystallinity and the microstructures of the films were observed by scanning electron microscopy (SEM), and the electrical resistivity was measured by 4-point probe. In the case of the Cu deposition on TiN substrate, the best electrical property of the films was measured for the samples prepared at 18$0^{\circ}C$. Very high deposition rate of the Cu film up to 250 nm/min was obtained on the polyimide substrate when the mixture of liquid and vapour precursor was used.

• Korean Journal of Food Science and Technology
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• v.52 no.6
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• pp.641-648
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• 2020

The objective of this study was to optimize the mixing ratio of mixed bean protein concentrate (MBPC) and to improve the quality of sausage analogues. Soybean (Glycine max MERR), mung bean (Phaseolus radiatus L.), red bean [Vigna angularis (Wild.)], and pea (Pisum sativum L.) were mixed and processed to produce a MBPC, which was used to make a sausage analogue. The protein, moisture, and carbohydrate content were significantly (p<0.05) different among the samples. A significant (p<0.05) improvement was observed in textural properties (hardness, gumminess, and chewiness), cooking loss, frying loss, and emulsion stability of the sausage analogue. This study suggested the possibility of attaining high-quality sausage analogues and partial sausage analogues using MBPC, which could serve as a potential ingredient in meat analogues.

• Proceedings of the Korean Vacuum Society Conference
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• 2013.02a
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• pp.76-76
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• 2013

Scanning Tunneling Microscopy는 개인용컴퓨터가 보급되고, 저잡음 아날로그 칩들을 구할 수 있으며, 압전세라믹 기술이 발달하기 시작한 1981년 스위스 IBM Zurich 연구소에서 H. Rohrer와 G. Binnig 박사에 의하여 발명되었다. 이 발명 7~8년 이전 미국 표준연구원의 R. Young 박사도 비슷한 시도를 하였지만, 이 때는 제어할 수 있는 컴퓨터가 없었고, 조절 회로의 잡음 레벨도 컸으며, 역학적 진동도 커서 목적을 달성할 수 없었다. STM의 발명 후 32년이 지난 지금, 조절용 컴퓨터의 발전은 물론, 조절용 역되먹임 회로 또한 digital signal processor나 FPGA를 사용하는 형태로 변화하여 전기적 잡음도 현저히 감소하였다 [1,2]. 동시에 측정 에너지 해상도를 개선하기 위하여 세계적으로 여러 그룹이 장치를 1 K 이하에서 작동할 수 있게 제작하였고, 0.3 K에서 작동하는 상업용 제품도 등장하였다. 이 결과 에너지 해상도는 30 meV 에서 2~3 ${\mu}eV$ 감소하였고, 온도변화에 따른 측정 위치의 변화도 피할 수 있게 되었다. 터널링 검침의 화학적 성분을 흡착과 같은 방법으로 조절하여, 공간 해상도는 물론 에너지 해상도도 더욱 줄일 수 있게 되었고, 스핀에 민감한 터널링 제어도 가능하게 되었다. 이제는 금속, 반도체, 초전도체는 물론 분자, 거대분자, 나노 크기의 양자점등도 측정이 가능하게 되었다. 분자진동 측정이 가능하며, 분자의 성분 분석이 가능하게 되었고, 스핀의 전도와 관련된 제반 문제들을 연구할 수 있게 되었다. 지금부터 10년 동안에는 포논의 측정과 전자와 포논 exciton 등이 관여된 다체계 현상, 이들의 동역학적 현상이 측정 가능하게 되었다. 핵자기 공명도 시도되고 있으며 화학적 구명 및 원자들 사이의 결합도 측정 가능하게 될 것이다. 이제 STM은 초고 진공에서 작동하는 Atomic Force Microscopy와 함께 지금까지 고체물리학 실험 장치가 만들어 내지 못하던 새로운 결과를 도출해 낼 것으로 기대한다.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.62-69
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• 2013

A great many researches on affordance in HCI(Human Computer Interaction), product design, and cognitive science has been done investigated currently. In addition, the concept of affordances has been applied to games in the incremental trying to understand the relationship between gamers and systems. However, there are some problems to apply them to games because many researchers take ease to use, consistency, and usefulness to handle mainly in HCI rather than the property of the game into account. Consequently, the objective of the study is to investigate affordances in consideration of the features of the game, such as fantasy, variety, and fun based on the concept of them suggested in ecological psychology. A protocol analysis was conducted through the think-aloud method on the full gameplay session to platform action game as the basic genre of many game. The result of this research reveals that a static and movable affordances as a fixed state are discovered and transforming continously, appearing, and disappearing affordances as variable states are uncovered, and physical and cognitive affordances are observed. The result of this research is expected to propose the essential design guideline on the methodology of game design.

• Applied Biological Chemistry
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• v.33 no.1
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• pp.43-51
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• 1990

Meat emulsions containing 0, 15, 30 and 45% of soy protein isolate(SPI), Na-caseinate(Na-CN) and their mixtures were prepared in order to determine the effect of these non-meat proteins on the physical properties and their sensory quality in emulsion type sausage. It was found that SPI was better fat stabilizer and better binder than Na-CN. The mixtures of SPI and Na-CN didn't exert any significant effect on emulsion stability. From the texture profile analysis by using Instron two-cycle compression tests, decrease in the substitution levels and increase in the ratio of SPI/Na-CN resulted in a significant increase in the textural values of hardness, adhesiveness, gumminess, chewiness. The finished products showed that the substituted product for 15 % meat protein had higher textural values than the unsubstituted product. The sensory quality evaluated for the final products showed no significant difference between the SPI substituted product for 15 % meat protein and the unsubstituted product. However, all of the substituted products for 15 % meat protein and some of those for 30 % substitution with SPI and 67 % SPI received higher scores than average.

• Elastomers and Composites
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• v.34 no.3
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• pp.229-238
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• 1999

In this study, double bond, unsaturated group was introduced to the main chain of EVA by chemically treating EVA, nondiene polymer. Benzene sulfonic acid, ENB and DCPD were used as a third element. Also, from blending CR and SBR, conventional synthetic rubber we prepared vulcanizates and examined their physical properties. The datum lead to the following conclusion that some problems were modified; limited temperature in use and mechanical properties like hardness, tensile strength, tensile stress, and elongation rate of thermoplastic EVA, keeping the following advantages of original EVA; green strength, injection molding by Pressure, adhesion, tackiness, dimensional stability, and ozone resistance, etc. It is expected that continuous research of the modification between nondiene and diene polymer will improve what were shown disadvantages in synthetic polymer; processing, oxidation resistance, and adhesion. In addition, it will be possible to continue process of rubber products by utilizing possible fluidity for fusion of EVA.

• Journal of the Korean Crystal Growth and Crystal Technology
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• v.26 no.4
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• pp.155-158
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• 2016

Thermal conductivity is a very important factor for applicability and reliability in electrical devices. In this study, Al/graphite composite is fabricated by a mechanical alloying and heat-treatment and its physical properties are characterized. The XRD peak intensity of the $Al_4C_3$ ceramic phase observed in the heat-treated Al/graphite composite increased with heat-treatment temperature and time. The thermal conductivity of the heat-treated Al/graphite composite sample was very lower than that of the pure Al sample, and increased with heat-treatment temperature and time.

• Journal of the Korean Wood Science and Technology
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• v.27 no.3
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• pp.99-116
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• 1999

Wooden hollow core flush door is one of the main products of furniture manufacturing and woodworking industries. Warping and buckling of the door is serious problems in service. It has been reported that warping is caused by differences of physical and mechanical properties of face and back of skin panel for the door. This study focused on the prediction of warping and buckling phenomena of the flush door using numerical models. Predictions from the models were also compared with the experimental results obtained from the doors with plywood and hardboard skin panels under various environmental conditions. Three elastic constitutive models, so called elastic beam model, plate model and plate-buckling model, were employed to predict warping and buckling of the doors. It was observed that warping was more pronounced in low humidity condition than in high humidity condition. The plate model considering Poisson's effect was reliable to predict warping more closely than elastic beam model in low humidity condition. The plate-buckling model, however, was the best in the fitting of predictions with the experimental results under high humidity condition because buckling was developed in face and back of skin panel at that condition.

• Proceedings of the Korea Association of Crystal Growth Conference
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• 1996.06b
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• pp.29-53
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• 1996

다공성 실리카 게 분말은 저밀도, 고비표면적의 특성을 가지며 물리적, 화학적 성질이 우수하여 필름의 점착방지제, 페인트의 소광제, 맥주의 흡착제, 촉매의 담지체등 산업전반에 걸쳐 여러용도로 사용되고 있다. 이러한 다공성 실리카 겔 분말은 고상법, 기상법, 액상법등으로 제조할 수 있으며, 이 중에서 sodium silicate를 원료로 하는 액상공정은 다공성의 제어가 용이하고, 공정이 간단하며, 고순도의 균질한 실리카를 얻을 수 있는 방법으로 많이 사용되고 있다. 본 연구에서는 액상법(sol-gel method)를 사용하여 점착방지제, 소광제 등으로 사용되는 다공성 실리카 겔 미분말의 개발에 초점을 두어 연구하였다. 그리고, 겔 분말의 다공성 제어를 위하여 공정 각 단계에서의 겔 내부의 구조의 변화에 대한 연구와 함께 수화겔의 숙성이 기공특성에 미치는 영향, 건조조건의 기공특성에 대한 영향 등을 살펴보았다. 다공성 실리카 겔 미분말은 다음과 같은 공정에 의해 제조되었다. sodium silicate를 황산과 반응시켜 겔화하고 추가의 황산을 투입하여 미반응분의 Na를 제거한 후 pH 7이상의 알카리 영역에서 숙성하여 다공성을 지닌 실리카 수화겔을 제조하였다. 수화겔의 탈수, 세척, 건조 공정을 거쳐 건조겔을 제조하고, 1-20$\mu\textrm{m}$의 크기로 분쇄하여 최종 제품을 얻을 수 있었다. 최종 다공성 실리카 겔 분말은 비표면적 200-700$m^2$/g, 기공부피 0.5-2.5cc/g, 평균 입경 3-5$\mu\textrm{m}$, 백색도 95% 이상의 물성을 보였다. sodium silicate와 황산의 겔화 반응에 의해 생성된 수화겔은 수 nm크기의 일차입자들의 연속적인 network로이루어져 있으며, 일차입자크기가 너무 작기 때문에 내부의 기공들은 별로 존재하지 않는 상태이다. 2차 주가황산 투입에 의해 미반응의 알카리 이온들을 중화, 제거시킬 수 있으며, 겔의 다공성을 좌우하는 숙성단계에서 숙성 pH, 온도, 시간등의 인자에 의해 수화겔의 기공특성을 제어할 수 있다. pH 7이상에서 실리카의 용해도가 크고, 용해도의 입자크기 의존성이 크므로, 일자입자는 Ostwald-ripening에 의해 계속 성장할 수 있으며, 이때, 입자의 성장은 숙성 온도와 시간에 의존한다. 탈수, 세척공정에 의해 가용성 염인 Na2SO4를 제거하고, 건조조건을 변화시킴으로써 기공부피를 증가시키는 것이 가능하였으며, Fast drying을 사용하여 점착방지제에 적합한 기공부피를 갖는 실리카 건조겔을 제조할 수 있었다.