• Title/Summary/Keyword: 문화.예술 산업

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Entrepreneurship Efficacy and Subjective Norms on the Entrepreneurial Intentions of College Students Majoring in Art (창업 효능감과 주관적 규범이 예술전공 대학생의 창업 의도에 미치는 영향에 관한 연구)

  • Kim, Hae-Jin;Chung, Jibok
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.147-153
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    • 2022
  • The uncertainty of start-ups are factors that weaken the entrepreneurial intentions of college students and prospective founders, and are also the cause of the low rate of entrepreneurship among art college students. This study tried to identify the effect of subjective norms entrepreneurial efficacy on start-up intentions. Studies have shown that entrepreneurial efficacy and subjective norms have a significant impact on start-up intentions. In addition, start-up education support has been shown to control the impact of subjective norms on start-up intentions, and start-up activity support has been shown to control the impact of subjective norms on start-up intentions, while start-up commercialization support does not control the impact of start-up efficacy or subjective norms on start-up intentions. In order to revitalize the start-up and effectively guide the start-up of art college students, it is necessary to show the social support of the people around them for the start-up and to enhance the efficacy of the start-up by supporting the prototyping activities.

A Case Study of Collaboration between Global Luxury Fashion Brands and Korean Contemporary Artists (글로벌 명품 패션 브랜드와 한국 현대 예술가의 콜라보레이션 사례 연구)

  • Park, Keunsoo
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.13-22
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    • 2023
  • Recently, global luxury fashion brands such as Gucci, Saint Laurent, and Louis Vuitton have been showing special interest in Korean contemporary artists and actively collaborating with them. This can be said to be a new change that is distinguished from previous collaborations of fashion brands. Therefore, this study investigated the cases of collaboration between global luxury fashion brands and Korean contemporary artists, and analyzed the types and characteristics to examine the trends and characteristics and draw meaning. As a result, fashion brands combine the characteristics of Korean art works of various genres with the brand concept and pursued values to create new sensibility and high value-added products. It can be seen that the intention was to prepare a place to draw out. In addition, it was found that collaboration was also utilized in terms of marketing so that domestic customers could visit the brand store with a sense of familiarity by utilizing Korea's artistic and cultural sentiments. Based on the results of this study, we intend to provide basic data for the development of creative contents for various collaborations between fashion and art that can help develop the modern fashion industry.

'도민의 건강! 우리가 책임진다'

  • KOREA ASSOCIATION OF HEALTH PROMOTION
    • 건강소식
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    • v.29 no.5 s.318
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    • pp.42-43
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    • 2005
  • 찬란한 문화예술의 숨결이 살아있는 예향의 도시로 우리나라 수출의 근간을 이끌어 온 산업의 요람인 경상남도 마산시 양덕동에 자리잡은 한국건강관리협회 경남지부는 '도민의 건강은 우리가 지킨다'라는 사명감과 책임감을 갖고 전직원이 아침 일찍 출근하여 8시부터 시작하는 검진을 위해 내원고객을 맞을 준비를 한다. 우리 전직원은 내원고객에게 고객감동의 순간을 제공하기 위하여 몸과 마음 가짐을 바르게 하고 항상 고객의 입장에서 생각하는 건강지킴이가 되고자 한다.

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A Policy Plan for the Improvement of Artists's Welfare Law (예술인복지법 개선을 위한 정책방안)

  • Noh, MooNee;Hyun, TaikSoo;Lee, JeongSeo
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.440-448
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    • 2016
  • This study analyzed the issue and limit of artists's Welfare Law. The issue is about artists' labor, their status, and the process for buying social insurance. In this study, we used the literature method the existing data collection clean up, analysis, and evaluating. The solution plan for the vitalization of the guarantee of social insurance for stage actors is as follows. First, based on social insurance law, is to grant an exceptional status to stage artists. Second, the process for buying social insurance has to be changed to posterior judgement by Ministry of Culture, Sports, and Tourism after buying social insurance through Ministry of Employment and Labor. And when a theater company as a leaseholder rent a theater, it should be mandatory for it to get existing industrial accident compensation law. As a new numerical formula, there are an unemployment insurance numerical formula considering distinct characteristics of artists' labor and a formula of calculating insurance fee for industrial accident compensation. Last, there needs to be an introduction of exceptional method allowing a preparatory period for the production of a play and stage actors' side job.

The effects of the value of performing art on attitude and customer satisfaction (공연예술에 대한 가치가 태도와 고객만족도에 미치는 영향에 관한 연구)

  • Koo, Eun-Ja;Park, Su-Jin;Ahn, Sung-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.9
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    • pp.543-551
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    • 2016
  • Recently, the cultural industry has become an attractive industry which is having a dramatic effect with the rise of Hallyu offering many possibilities for development. Specially, the marketing techniques employed by the performing arts industry started to change to respond to consumer tastes and demands like other commodity markets, as the popular performing arts industry began to receive attention as a promising industry. It is important to identify the behavior of consumers in order to actively deal with the demands and tastes of consumers that are becoming increasingly diverse and individualized. The performing arts market needs to recognize the importance of its audience and to apply appropriate marketing techniques. This study attempted to empirically identify the value of performing arts perceived by the audience and to investigate the influence of the relationship between the perceived value, attitude formation and satisfaction with performing arts. In order to examine the influence of the value of performing arts on attitude and customer satisfaction, a reliability analysis and factor analysis were conducted to investigate the dependability and validity of the measured variables. In order to achieve the study's intended purpose, the structural equation model (SEM) was utilized as the core analysis method. As a result, it was found that the perceived value and attitude towards performing arts have a positive effect on customer satisfaction. The results of this study are expected to be used as the basic data for organizations that plan performances to improve their marketing and promotion around the audience and for more specific and detailed research in the future.

Visual Information Tactile Transformation Display to Expand the Enjoyment of Art and Culture for the Blind (시각장애인 예술 문화 향유 확장을 위한 시각 정보 촉각 변환 디스플레이)

  • Sang-Don Lee;Ju-Hyeon Lee;Jae-Hyeong Hwang;Hyeon-Jung Hwang;Jae-Hun Lee
    • Annual Conference of KIPS
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    • 2023.11a
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    • pp.996-997
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    • 2023
  • 시각 장애인들의 시각 정보에 대한 낮은 접근성은 문화, 예술 활동에 큰 제약을 가져다 주고 있다. 실제로 시각 장애인 중 약 절반 이상이 문화, 여가생활에 만족하지 못한다고 답하였고 전시회, 미술품 감상 또는 관람 활동은 약 5%만이[1] 참여하고 있는 것으로 나타났다. 이러한 한계를 극복하기 위해 시각이라는 감각의 한계를 뛰어넘어 시각 미디어를 즐길 수 있게 하는 서비스를 제작하였고, 이는 크게 웹서비스인 web view editor와 물리적인 촉각 디스플레이로 구성된다. 시각 미디어인 이미지는 8×8로 나눠 각 영역을 OpenCV 라이브러리와 K-means clustering 알고리즘을 이용하여 9 level로 분류시키고, 구분된 level에 맞게 cell의 높낮이 차이를 두기 위하여 Arduino를 통한 회전-선형 변환기를 제작했다. Arduino의 PWM 기능을 이용해 모터의 속도와 방향을 제어하며, 각 모터의 드라이버는 Arduino와 연결되어 있어 모터의 회전을 제어하게 했다. 결과적으로 본 연구에서는 cell의 높낮이 차이를 9 level로 구분하여 시각 정보를 촉각으로 수용할 수 있는 장치를 제작하였고, 이 장치를 통해 기존의 시각 장애인들이 문화 생활을 쉽게 향유하고 이를 바탕으로 창의성과 상상력을 증대시켜 더욱 밀접하게 사회와 연결되고 소통 할 수 있는 기회의 초석이 되기를 기대하는 바이다.

The Urban Regeneration Project of Abu Dhabi and the Building of Guggenheim: Issues and Tasks (아부다비의 도시재생 프로젝트와 구겐하임 분관 건립 계획: 쟁점과 과제)

  • Park, Sojung;Kwon, Cheeyun
    • Korean Association of Arts Management
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    • no.49
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    • pp.117-147
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    • 2019
  • Many cities are utilizing their cultural capital as a means for urban regeneration and tourist attraction. Museums form an essential component in these culture-based urban regeneration efforts, the Guggenheim Bilbao being a frequently cited example of success. The United Arab Emirates (UAE) has benchmarked the Bilbao case study as they were looking for alternative income-generating industries in the post-oil era, embarking on a city-building project on the Saadiyat Island where resorts and cultural institutions of massive scale are being constructed. The Louvre Abu Dhabi and the Guggenheim Abu Dhabi were pursued under this scheme, aiming at attracting tourism and elevating their status in the region as a cultural capital. This study examines the political, economic, and cultural background behind the Saadiyat city project and the pending issues behind the construction of the Guggenheim Abu Dhabi. This study purports that besides funding and an ambitious plan, social and cultural developments in the region over time will be essential for a successful localization of a Western brand museum in the region.

Local Cultural Ecosystem and Emerging Artists: A Study on Hindering Factors in Creative Activities of Young Artists in Gwangju by Adopting Creative Sector Holistic Model (지역문화생태계와 청년예술가 - Creative Sector Holistic Model을 적용한 광주 청년예술가들의 창작 활동 저해요인에 관한 연구 -)

  • Kim, Miyeon;Kim, InSul
    • Korean Association of Arts Management
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    • no.51
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    • pp.5-34
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    • 2019
  • This study is a qualitative study conducted to identify environmental factors that impede emerging artists' ongoing creative activities, focusing on the local cultural ecosystem that they are part of. By doing so, we tried to understand the dynamics between key stake holders in the ecosystem that these young artists interact with and how they build and perceive their own, local cultural environment. The central research question of this study is: what factors impede the continuous creative activities of young artists and what causes them to leave local art scenes? The research was conducted thoroughly on the basis of emerging artists' experience and perspectives and applied to Creative Sector Holistic Model for analysis. The data of this research were collected based on two national-funding projects to support young artists from 2016 to 2018. The main research method of this study was interviews: official and casual interviews were executed with 29 young artists aged 20-34 who work in the fields of painting, literature, sculpture, video, korean traditional music, visual design and crafts. For the analysis of the data, the Creative Sector Holistic Model(Wyszomirski, 2008), which had applied the ecological logic to the creative industries, was applied. The result of this study shows that economic difficulties were not the only hindering factor in their sustainable art-making process. Various impeding factors derived from the local cultural ecosystem have been identified within the Holistic Model, demonstrating that these factors are all intertwined and connected. Thus, analyzing and understanding one's local cultural ecosystem can provide keys to long-term and lasting impacts when a local authorities wish to support young artists for the future of local cultural environment.

Research on Traditional Performing Arts Festival - case of Kanto Festival of Akita, Japan- (전통공연예술의 축제화와 연행양상에 대하여 - 일본 아키타 간토마쓰리(竿燈祭)를 중심소재로 삼아)

  • Shin, Keun-Young
    • (The) Research of the performance art and culture
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    • no.39
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    • pp.549-580
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    • 2019
  • There are many festivals in the region that mainly use traditional performing arts. Traditional performing arts has a story that incorporates the history of the area, and it is easy to build a brand that can be distinguished from other areas through traditional performing arts, so it has conditions that are easy to grow in the local festival it can. In this paper, I researched the relationship between the significance and regionality of regional performing arts, referring to the case where traditional performing arts, which is a joint cultural heritage of East Asia, are transmitted as a festival. The performance art with strong locality has grown into a local festival, and the Kanto Festival (竿燈) held in Akita prefecture in northeastern Japan was selected as a representative example of that area. Along with the Aomori Nebuta Festival and the Sendai Tanabata Festival, the Kanto Festival is called the 3 major festivals in the northeastern part of Japan. It was designated as an important intangible folk cultural property in 1980 and became more famous. It visited Seoul several times after the 2005 Japan-Korea Exchange Festival event. It is widely known as a regional festival that represents Japan. The Kanto Festival, which was a participatory event on a village basis, has faced problems such as the migration and aging of young people since the 1970s. In order to solve this, they led the participation of schools, educational institutions, and various groups beyond the village unit and persuaded the participation to the local companies. They have been steadily promoting free lectures on technical skills and school visit events that induce children's interest. As a result, the number of moths mobilized in the current festival has reached 250, and the Kanto tournament also shows great popularity every year.

A Study on the Evaluation of Placeness of Industrial Heritages Space with Cultural Characteristics - Focused on Beijing 798 Art Zone in China - (문화기반 산업유산 공간의 장소성 평가 연구 - 북경 798 예술지구를 중심으로 -)

  • Wang, Fa-Fu;Zhang, Jing-Yu;Yoon, Ji-Young
    • Korean Institute of Interior Design Journal
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    • v.26 no.1
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    • pp.101-113
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    • 2017
  • This study was to build a frame and direction of an analysis of the evaltion of placeness of industrial heritages space, and then to evaluate Beijing 798. First, by studying references, 15 elements in 6 dimensions were derived from the evaluation of placeness of industrial heritage and applied in the evaluation of placeness of Beijing 798 art zone. Second, the changes of Bejing 798 art zone can be classified in 4 steps, latency, quickening, growth, and union, which has been growing from studios with artists to complex cultural art place based on studios and gallery. Third, place characteristics of 798 art zone was analysis with the measurements of morphological, perceptual, social, visual, functional, and temporal points. Fourth, a survey was done in order to evaluate placeness of Beijing 798 art zone.In conclusion, the result of the evaluation of placeness of industrial heritages space through Beijing 798 art zone shows that uniqueness and indigenousness are highly valued which verifies that the differentiation from other places and uniqueness are the essential element.