The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Entrepreneurship Efficacy and Subjective Norms on the Entrepreneurial Intentions of College Students Majoring in Art

창업 효능감과 주관적 규범이 예술전공 대학생의 창업 의도에 미치는 영향에 관한 연구

  • 김혜진 (공주대학교 도자문화융합디자인학과) ;
  • 정지복 (공주대학교 산업유통학과)
  • Received : 2022.07.27
  • Accepted : 2022.09.05
  • Published : 2022.09.30
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Abstract

The uncertainty of start-ups are factors that weaken the entrepreneurial intentions of college students and prospective founders, and are also the cause of the low rate of entrepreneurship among art college students. This study tried to identify the effect of subjective norms entrepreneurial efficacy on start-up intentions. Studies have shown that entrepreneurial efficacy and subjective norms have a significant impact on start-up intentions. In addition, start-up education support has been shown to control the impact of subjective norms on start-up intentions, and start-up activity support has been shown to control the impact of subjective norms on start-up intentions, while start-up commercialization support does not control the impact of start-up efficacy or subjective norms on start-up intentions. In order to revitalize the start-up and effectively guide the start-up of art college students, it is necessary to show the social support of the people around them for the start-up and to enhance the efficacy of the start-up by supporting the prototyping activities.

창업의 불확실성과 실패부담감은 대학생과 예비창업자의 창업 의도를 약화하는 요인이며 예술전공 대학생의 창업비율이 저조한 원인이기도 하다. 본 연구는 예술전공 대학생의 주관적 규범과 창업 효능감이 창업 의도에 미치는 영향을 규명하고 하였다. 연구결과 창업 효능감과 주관적 규범은 창업 의도에 유의한 영향을 주는 것으로 나타났다. 또한, 창업교육 지원은 주관적 규범이 창업 의도에 미치는 영향을 조절하며 창업활동 지원은 주관적 규범이 창업 의도에 미치는 영향을 조절하는 것으로 나타났으나 창업사업화 지원은 창업 효능감 또는 주관적 규범이 창업 의도에 미치는 영향을 조절하지 않는 것으로 나타났다. 예술전공 대학생의 창업 활성화 및 효과적인 창업 지도를 위해 창업에 대해 주변인들의 사회적 지지를 보여주는 것과 시제품제작 활동 지원으로 창업 효능감을 높여줄 필요가 있다.

Keywords

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