• The Korean Journal of Archival Studies
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• no.62
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• pp.139-183
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• 2019

Today, the archives strive to move towards more open and hospitable spaces for its users and to provide differentiated services based on detailed user needs and behavior for their own survival and development. Building services for children is especially vital in changing public awareness and expanding the customer base. Therefore this study aims to present fundamental data required for improving exhibit services by understanding children users' perceptions and needs. For such purposes, this study examines the cases of both domestic and overseas exhibit services of presidential archives. Also, the study included the surveys of children and parents who have accompanied children visiting the presidential archive and experiencing the exhibit services. This study is meaningful in that it conducted the evaluation of archival exhibit services in the perspective of the children users. In addition, the analysis of children's satisfactions and needs can contribute to the spread of archival culture and the revitalization of children users' visitations.

• Journal of the Korea Convergence Society
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• v.12 no.3
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• pp.85-98
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• 2021

Domestic delivery app services are taking a leap forward as the non-face-to-face culture spreads due to the COVID 19 situation and the industrial scale is also growing. In the expanding delivery app service market, we try to verify the structural relationship between variables by empirically analyzing the influencing factors of users' trust in rational and emotional factors. Delivery app service users trust and discriminate parameters in the relationship between rational and emotional factors. Satisfaction according to the trust of a valid delivery app service and service expansion model through word of mouth was designed. It was verified through a hypothesis whether it had an effect, and it can be used as a variety of service strategies for delivery app service users.

• International Area Studies Review
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• v.16 no.1
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• pp.221-239
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• 2012

The purpose of this paper is to investigate the impact of internet shopping motivations on information searching intention, customer satisfaction and purchase intention. To achieve this goal, literature review and empirical studies were conducted in parallel. The results of this study are as follows: First, the motives of internet shopping of Chinese consumers were found to be in four dimensions, "seeking convenience," "seeking low-cost," "seeking variety" and "seeking pleasures", in order of large proportions, respectively. Second, Among these four internet shopping motivations "seeking convenience,""seeking variety" and "seeking pleasures" were found to have direct, significant and positive effects on information searching intention. But "seeking low-cost" has no positive effects on information searching intention. Third, information searching intention was found to have direct impact on customer satisfaction and purchase intention. Fourth, Customer satisfaction has an direct and positive effects on purchase intention.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.494-504
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• 2021

The spread of Over-The-Top (OTT) service, which represents Netflix, and the social distancing caused by COVID-19, acted as an overall bad news for domestic multiplex movie theaters. In addition to this, the phenomenon of digital shifting was added, and the need for domestic offline movie theaters to seek a new market for growth emerged. This study focused on the concept of consumer value perception amid this problem consciousness, and attempted to investigate the relationship between the brand image of multiplex movie theaters and purchase satisfaction according to the type of consumer value perception. After data was sampled through a questionnaire survey to a total of 350 subjects, the results of empirical analysis according to the study model are as follows. Among the types of value perception of offline movie viewers, practicality had the strongest influence on brand image construction, and self-faithfulness had the strongest influence on purchase satisfaction of offline movie watching. In addition, the brand image of offline movie theaters had a positive(+) effect on the purchase satisfaction of moviegoers. Based on this, this study suggested a new survival strategy in the new normal era of offline Multiplex Cinemas.

• Knowledge Management Research
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• v.22 no.1
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• pp.269-286
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• 2021

As the un-tact and on-tact consumption culture has proliferated due to the impact of COVID-19, 'live commerce', a form of shopping while communicating with customers through real-time streaming broadcasting, is emerging in the commerce and distribution industry. Live commerce provides an environment where customers can get the convenience of online shopping and enjoy un-tact shopping more realistically while communicating with the broadcaster in real time, as if purchasing directly from an offline store. Therefore, purchases using live commerce are expected to increase further. In this study, based on the characteristics of live commerce, the main factors influencing the increase in purchase intention through live commerce were derived and their influences were verified. In particular, this study examined these factors in multiple dimensions with focusing on strong interactivity, realistic presence, and providing detailed reviews with high credibility for products as the features of live commerce. This research collected sample data from actual users of live commerce and empirically analyzed the significance of the factors influencing the purchase increase of live commerce, thereby providing implications for knowledge management in a newly changed commerce environment in the un-tact era.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.2
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• pp.178-186
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• 2021

COVID-19 occurred in China in December 2019 and spread to the world. Untact culture becoming commonplace due to the spread of COVID-19, is accelerating digital transformation across society. The government is increasing government fund to overcome national crisis situations such as COVID-19. In order to efficiently execute these government funds, the government and policy financial institutions need to come up with two measures. One is to establish a transparent government fund execution process, and the other is to secure the objectivity of the review process. In this paper, to solve this problem, we designed the execution process of government funds from the government to end users with Consortium Blockchain, and designed a machine learning algorithm for internal review of policy financial institutions. The research data proposed in this paper will be helpful in setting the future government policy direction for government fund execution.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.576-589
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• 2021

Live commerce as a new form of service that combines live streaming service with e-commerce is gaining a growing attention from many people with diffusion of a new trend of untact economy. In this context, this research examines what leads to user satisfaction of live commerce. In especial, this research conceptualized several determinants that might affect user satisfaction of live commerce from three dimensions of users, information sources and platforms. It also tested whether those factors had influences on user satisfaction of live commerce empirically. The sample in this study was responses of 218 people in their 20s and 30s who had experienced using live commerce. They were analyzed using a hierarchical regression analysis. The findings revealed that depression and innovativeness from the dimension of users, attractiveness of show host from that of information sources, and physical affordance and perceived interaction among users from that of platforms had significant influences on user satisfaction of live commerce.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.1
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• pp.315-334
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• 2021

The objective of this study was to evolve development strategies used as primary resources for the development plan establishment of public libraries in Yongsan-gu. To reach the aims of this research, this study examined precedent studies related to the status of domestic libraries operation and development plan. This research derived integral factors such as regional characteristics, library facilities, human resources, collections, and budges to be considered for analysis of the current situations. By using in-depth interviews with librarians and professionals, the operational and development plans of public libraries in Yongsan-gu were explored. The findings presented in this study suggested development strategies such as an expansion of library infrastructure and reading culture and development of regional specialization programs and redesign the management system.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.4
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• pp.495-500
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• 2021

This paper is to identify the recent growing crisis from coronavirus infections-19, using domestic news big data. This paper analyzed media articles related to the crisis caused by COVID-19 using the Korea Press Foundation's news big data analysis system 'BIGKinds'. In this paper, a total of 54 media articles were extracted around the keywords 'Corona' and 'Crisis', after a period of about 10 months. We want to understand the correlation coefficient between the two keywords "Corona" and "Crisis" and to understand what kind of crisis the COVID-19 is facing for each representative category of economy, society, international and cultural. As the COVID-19 crisis is taking a heavy toll on the economy, society and any other categories, this research using big data is expected to be used as a basic data to overcome the crisis of COVID-19.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.5
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• pp.165-170
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• 2022

The amount of data generated by recent developments in Big data and related technologies has been rapidly increasing, and the need to predict changes in future societies and present technologies to be realized has been continuously raised to lay the foundation for national scientific and technological planning. The existing methods of predicting future technologies have their respective advantages, but problems also exist. Thus, this paper newly establishes and applies the methodology to be used for predicting future technologies specialized in information security fields beyond the existing comprehensive prediction, and draws out innovative technologies that are expected to have high ripple effects in the future, and analyzes the technological diffusion points of each technology to predict future technological changes in the information security sector. It is expected that this will ensure reliability and objectivity of the forecast survey results and allow more sophisticated and multilayered predictions than the overall scientific and technological forecast surveys.