• The Korean Publising Journal, Monthly
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• s.89
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• pp.6-7
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• 1991

광복을 정치적 주권의 회복으로만 이해하는 관행은 이제 지양돼야 한다. 광복이 우리 민족사의 복원에 끼친 공헌은 물론 거대한 것이지만, 우리의 문자와 언어, 문화와 정체성 회복에 비하며 사소한 것이 된다. 광복은, 주권광복에 앞서 문화광복이어야 한다는 명제는 우리가 새로이 찾아내야 할 미래의 길이다.

• (The) Research of the performance art and culture
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• no.32
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• pp.465-488
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• 2016

This paper attempts to read in different ways and to interpret newly on Cheoyongrang mhang-hae-sa in "Sam-guk-yu-sa". Ulsan have held Cheoyong Cultural Festival for 47 times according to "Sam-guk-yu-sa". However, there have been a frequent identity crisis about Cheoyong Cultural Festival because of controversial issue about Cheoyong, This paper interpretate Cheoyongrang mhang-hae-sa newly to overcome these crisis, Cheoyong's dancing and retreating was not the resignation and tolerance, but the treat and warning, as the dance of Namsansin god of Posukjeong, Buk-acksin god of Keumkangryung and Jisin god of Dongryejeon was the warning of Silla's ruination. 'The Mhang' of Mhang-he-sa temple should be interpreted not as 'watch' but 'fifteen days'. Mhang-he means the roads buried in darkness and vanished had become a sea. The name of Shin-bhang-sa temple means Gae-un-po province of Ulsan had become 'the newly purified region' because of the inspection of King Heon-ghang. The main keyword of Cheoyongrang mhang-hae-sa is 'Byuk-sa-jin-gyung'. 'Byuk-sa-jin-gyung' means to repel the impious and pray the pleasure. The purpose of the personal Gut and national Gut, Narae, was also 'Byuk-sa-jin-gyung'. The reinvented bridal room with a fresh life was like the world of Byuk-sa-jin-gyung. The dance of God Sa-bhang was, as well the desperate desire to New Silla. Cheoyong was a shaman with a superior authority who set up the power to foresee to the god of smallpox. The image of Cheoyong at is not the resignation and tolerance, but the foresight and authority. Therefore, the slogan of Cheoyong Cultural Festival, the resignation and tolerance, should be reexamined. The new Cheoyong Cultural Festival should adopt the concept of foresight and authority and Byuk-sa-jin-gyung. Cheoyong Cultural Festival, have been held for 49times, often had identity problems. The identity of Cheoyong have been misinterpreted as the resignation and tolerance. The slogan of Cheoyong Cultural Festival should be reexamined. The new Cheoyong Cultural Festival should adopt the concept of foresight and authority and Byuk-sa-jin-gyung.

• (The) Research of the performance art and culture
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• no.32
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• pp.269-305
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• 2016

in the conclusion, appealing ways of expression regarding a wider and more variated range are to be tested and it is stressed the necessity of this to be shown to the general public through an ongoing constructive research on the originality of contents arising from the diversity of music genres And, concerning dance music, it is also pointed out the necessity of in-depth research on the rhythms that take into account the universal emotions of the general public to create diverse music that harmonizes with the dance and can be enjoyed by all. In the world of music, just a simplest attempt can bring about many changes. Depending on the identity of those who lead it, that change's appearance or shape may also be different. Moreover, changes arisen from testing simplified rhythms will let experts to create new music. K-Pop is to test, more than anything, diverse strategies and new changes to be selected by such a wide public. However, such changes ought not to degenerate into mere imitations and can neither become obsolete. The reason lies in the fact that the current efforts for the sake of diversification and creativity of K-Pop genre might well remain as the traditional elements of the K-pop of the future.

• Journal of the Korean Society for Library and Information Science
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• v.52 no.3
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• pp.335-361
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• 2018

This study aims at exploring the Eco-generation's perception on public libraries depending on the use of cultural programs. For this purpose, a series of in-depth interviews was conducted with public library users in the Eco-generation in order to investigated the current status of the cultural programs in public libraries and their underlying identity. The results identifies that user experience of library cultural programs did not make a meaningful difference in users' perceptions on public libraries. Furthermore, there was no meaningful difference in the perceptions on cultural programs between public libraries and other cultural organizations. A possible explaining factor to the results based on the interviews and existing research reports was identified as the lack of identity in the library cultural programs. Consequently, further studies on public libraries' identity, cooperation between research and practice in public libraries, discussion with cultural organizations in the library district, and considerations in public policy are suggested in order to strengthen the identity in the library cultural programs.

• Venture DIGEST
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• s.39
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• pp.6-7
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• 2003

전자신문과 벤처기업협회가 공동 주최하고 매일경제TV가 후원하는‘제5차 벤처CEO포럼’이 지난 20일 한국기술센터 대회의실에서 열렸다. 이번 포럼은‘벤처기업의 정체성 형성과 혁신’이라는 주제로 조직사회학적인 관점에서의 벤처의 정체성과 문화에 관한 연구결과를 서울대 장덕진 교수, 연세대 박찬웅 교수, 연세대 한준 교수 등 3명의 연구진이 발표했다. 뒤이어 경북대 이장우 교수의 사회로 비트컴퓨터 조현정 대표, 조선일보 우병현 기자, 서울시립대 이춘우 교수, 일신창투 고정석 대표가 패널로 참가해 열띤 토론을 벌였다

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.262-269
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• 2008

This research, to find the cultural identity of taekwondo, presents the historical origin of taekwondo in lights of Choi-centric theory, kwan-centric theory, karate inflow theory, and successive traditional martial arts theory. Then it investigates taekwondo's inner identity as a Korean traditional martial art according to presence, popularity, and independence, three factors of identity suggested by Tak, S. S.(2000).As a result, it reached these conclusions: First, taekwondo was formed after going through fusion of Hong Hi Choi, karate income in period of cultural severance during Japanese occupation, the first kwan leaders and Korean traditional martial arts, process of disorder and cultural reproduction. Second, taekwondo has essentially inherited and developed Korean barehanded martial arts' movements that lay stress on foot skills, and this distinguishes it from hand-skill-based Japan's karate and China's Wushu Furthermore, trunk/groin protectors and headgears are blended remarkably with taeguk patterns and traditional Colors of Five Directions. All terms rendered into pure Korean words shows the essence of Korean localization. It is therefore concluded that Koreans should, along with trying to overcome exclusive nationalism as a country of origin, build a new paradigm of establishing an identity as a global martial art sport.

• Asia Marketing Journal
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• v.9 no.3
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• pp.187-208
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• 2007

본 사례는 국내 최대 화장품 기업인 아모레 퍼시픽의 프리미엄 한방화장품인 설화수 브랜드의 탄생과 발전과정을 소재로 하고 있으며, 설화수의 브랜드 정체성 확립 전략과 글로벌 전략에 대해 다루고 있다. 설화수는 아모레 퍼시픽의 오랜 생약 화장품 연구의 결과로 탄생한 제품으로 현재 한방 화장품시장의 60%를 차지하고 있는 시장지배자일뿐 아니라 아모레 퍼시픽이 강력한 외국 기업들을 제치고 1위의 프리미엄 화장품 공급자로 등극하게 한 일등 공신이다. 설화수 브랜드는 시의 적절한 제품 컨셉과 탁월한 브랜드 정체성 확립으로 오늘과 같은 위치에 이를 수 있었으며, 문화 마케팅이라는 설화수의 브랜드 정체성과 잘 조화된 전략을 통해 후발 경쟁자들과의 간격을 더욱 크게 벌려 놓았다. 국내의 경쟁과 성공에 안주하지 않고, 글로벌 전략을 선택한 아모레 퍼시픽은 아시아 권을 중심으로 세계시장에서 괄목할 만한 성장을 이루었으며, 더 나아가 설화수는 아모레 퍼시픽의 프리미엄 브랜드로의 포부를 담고 2004년 홍콩에 진출한다. 잘 준비된 브랜드 구축 계획과 4P 전략으로 초기 안정된 시장안착을 달성하고 빠르게 성장하고 있는 설화수이지만, 국내와는 다른 낮은 경쟁기반과 국내에서 성공한 전략의 실행여부 등 새로운 도약을 위한 고민이 계속되고 있다.

• Cartoon and Animation Studies
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• s.24
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• pp.1-24
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• 2011

This article is concerned with the values of the BICOF in terms of the urban revitalization. The values of the BICOF cover the economic value, social value, cultural value and city image value. The 13 indicators for measuring the values of the BICOF are developed. The article examined how the related stakeholders identified the BICOF's values on the Bucheon City by using AHP method. In addition, the objectives and programmes of the BICOF are analyzed in the perspective of the urban revitalization. As a result, the recognition of the BICOF's values varied according to the stakeholders. In addition, the result of AHP analysis indicates that the cultural values and image values should have priorities in comparison with the social values and economic values. This recognitions is different from the recent formal statements that BICOF's economic values should be emphasized as a priority. The article concludes that the identity of the BICOF should be established in the base of building the value consensus among the related stakeholders.

• 한국사회정책
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• v.23 no.2
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• pp.83-112
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• 2016

Increase of immigrants in Korean society means that ethnic and cultural diversity witnessed in Western immigration countries is also appearing in overall Korean society. The purpose of this study is to suggest policy directions which fit multicultural society in the future by comparing and analyzing the difference in the recognition of multiculturalism between Koreans and immigrants. As the result of empirical analysis, it turned out that there is difference in recognition between Koreans and immigrants, for which different policy directions are required. First, it was contact experience that decided Koreans' multicultural attitudes. High level of influence of contact experience means that although Koreans take multicultural society as granted, they actually have low level of contact experience with immigrants, which requires policy tools to convert actual strengthened contact experience into positive directions. Second, in the case of immigrants, the less they recognize discrimination and the more bias is fortified, the more they accept multiculturalism as a threat. This exhibits their dual sense of identity in which they recognize themselves as foreigners toward Koreans but they distinguish themselves from other foreigners. Thus, assimilation to Korean society is not deemed to be the only alternative and Korean society needs to practice genuine multiculturalism to strengthen immigrants' ethnic identity. Study also conducted in-depth discussions on the implications of above results.

• The Korean Publising Journal, Monthly
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• s.362
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• pp.61-61
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• 2006