• Management & Information Systems Review
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• v.38 no.3
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• pp.151-170
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• 2019

This study deals with the rent-seeking behavior that exist in cultural voucher from the viewpoint of culture and arts management. Art organizations open to consumers, producers and governments of the arts are dependent on the internal and external influence of an open system. Researcher has found rent-seeking in the course of introducing policies and legalization of the cultural voucher business which has been promoted in the direction of democratization of culture or cultural democracy. Cultural voucher business is a legal term. Although the government has increased the budget or tried to change the policies of the cultural voucher business, the implementation of the cultural voucher business has been opposed to the diversity of consumption and equity as the consumption of genre and the concentration of the capital region have increased. These results were structurally related to the process of legalization and rent-seeking behavior in bureaucracy. This study reaffirms that the efficient operation standard of the cultural voucher business is a balance between the choice of the beneficiary, the competition of the supplier, and access to the cultural voucher. And the theory of rent-seeking was applied as a criterion to analyze this balance. Thus, it is suggested that the criteria of evaluation and improvement to check the conservativeness of bureaucrats are needed to establish a legal system applied to the purpose of 'cultural democracy' and 'democratization of culture' ideology and to guarantee individual creativity and autonomy.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.265-266
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• 2019

본 연구의 목적은 두 가지이다. 첫째, 정부주도의 지속가능경영 정책 맥락에서 문화예술분야의 한국기업들의 사회적 책임활동(CSR)을 체계적 문헌고찰을 통하여 분석하는 것이다. 둘째, 체계적 문헌고찰의 결과를 바탕으로 문화예술분야 사회적 책임활동에 대한 연구의 요소를 도출하였다. 이를 위해 문헌고찰을 실시하고 각 연구의 요소가 분석되었다. 연구 결과, 사회적 책임활동에 대한 기업과 소비자의 인식 개선, 소비자의 경험, 발전 방향이 도출되었다.

• Cartoon and Animation Studies
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• s.31
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• pp.29-55
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• 2013

In the contemporary modern society, information and knowledge generate a set of new social values. These changes demand a transformation not only in socio-cultural and educational spheres, but also, specifically, in the field of culture and art education. Culture and Art education emphasizes the integration and cross-discipline of other related fields which have great impact on culture and arts. This study applies theoretical analysis of Animation education in the context of culture and art education. Animation education takes an interdisciplinary approach to integrate various subjects in the field of culture and art education. Animation, as a form of culture and art education, plays an educational role in the social classroom. Animation education should be developed and expanded to become a regular classroom course. The goal of Animation education is to pursue and develop a connection with other educational courses of study. In order to strengthen the role of Animation education, we should first re-structure the pedagogical role of Animation education. Secondly, Animation education needs to become a diversified and popularized education. Third, the cultivation of creative human resources is considered of vital importance to Animation education. Finally, the expansion of infrastructure and the establishment of a comprehensive support system for Animation education has to be established.

• Asia Marketing Journal
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• v.12 no.4
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• pp.27-54
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• 2011

This research attempted to present the efficiency of culture marketing to the organizations producing culture-art products and to the companies utilizing art and suggest the practical viewpoints to the culture and art policy agencies. The methodology used was to take an in-depth look at the consumer value cognition and benefits of culture-art products in contemporary consumption culture from a social context by conducting a total of 12 Focus Group Interviews, consisting of 58 males and females in their 10s~50s who can represent culture-art product consumers. The culture-art products refer to the artist's spiritual, actual act of creating or to the end products with economic exchange value. They are also sense goods and merit goods that affect the mental state of consumers. By looking at culture-art products as consumer merit goods, this research examined consumer value cognition of culture-art products based on the characteristics culture-art products. As a result, this research determined that consumers view culture-art products largely as 'aesthetic and sensuous merit goods', 'actual and individual merit goods', and 'social public property'. As 'aesthetic and sensuous merit goods', culture-art products are considered as the products of an artist's creative activities; as 'social public property', culture-art products have a public value in terms of ownership; and as 'actual and individual merit goods', culture-art products act on the spirit and reality of a consumer in terms of consumption. As a result of analyzing the benefits of culture-art products based on the above-mentioned consumer value cognition, it was observed that the benefits of culture-art-product consumption are chiefly divided into 'aesthetic character-oriented', 'social relationships-oriented', and 'individual benefits-oriented' depending on how consumers see culture-art products. A 3-conceptional structures model was constructed according to the relationship between consumer value cognition of culture-art products and the benefits. This research revealed that consumers who pursue the aesthetic value or sense of beauty as the central reason experience culture-art products themselves, enjoy intellectual quests, and pursue their satisfaction by expressing affection for and interests in culture-art products. On the other hand, consumers who pursue social value as the central reason as a means of communication by perceiving culture-art products as a public property of society, pursue sympathy with people close to them through the symbolic power of culture-art product consumption or the joy of self-display. Consumers who perceive art products as spiritual and actual merit goods and pursue consumer value as a central reason want to express their own personality, develop themselves, and differentiate themselves or identify themselves with others in the context of social relations for the ultimate goal of living a happy and satisfied life while pursuing to satisfy imminent and actual necessities as emotional stability and rest. The fact that culture-art product benefits could vary according to how a consumer perceives them implies that consumer value cognition of culture-art products and their benefits significant affect consumers' decision in choosing and consuming various culture-art products. It turned out that such benefits from the consumption of culture-art products reflect the complex contemporary consumption culture of rational consumption, symbolic consumption, experiential consumption, and social reflective consumption. This research identified conceptional structures of consumer value cognition on culture-art products and benefits that can be used for studying and understanding culture-art products consumers who pursue a variety of consumption values. They can also be used by private companies in utilizing art, as well as by national agencies in enhancing the population's quality of life. However, since this research could only conceptually grasp consumer perception of culture-art products and reveal the dimension of classification due to its own limitations arising from characteristic investigation, quantitative data on the benefits of culture-art product consumers should be measured in future studies through a quantitative investigation, while using the value cognition of culture-art products and the individual characteristics of consumers as variables based on this research.

• KLA journal
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• v.44 no.1 s.338
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• pp.27-28
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• 2003

• The Journal of the Korea Contents Association
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• v.10 no.6
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• pp.258-274
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• 2010

Along with hardware implementation of cultural arts, the importance of cultivating and securing professionals who are able to operate and mange it from the political perspective is highlighted as a political issue. In addition, with growing public demand for culture, performing arts are enlarged and professionalized, and this increased the number of large-scale musicals and activated exchanges with overseas performances, which raised the demand for personnel of performing technology. Like this, growing theaters require professionals in the performing technology field for technically safe and quality performance. The certification system for performing arts professionals is to develop quality of theaters and performing arts by increasing vocational professionalism and safety in the performing technology field. This system performed since 2000 is getting positioned, and employees who worked for the performing technology field at this time showed a lot of attentions with certainty they would receive credit for artistic professionalism and raise pride as a performing arts professional. However, the government's political strategy to secure professionals of cultural arts and interest in human resource(HR) policy in the performing arts field were relatively insufficient. Therefore, this study examined the problems by looking into actual conditions regarding operation and role under the initial purpose of the certification system, and purposed the improvement plan as a first certification system to cultivate Korean performing arts professionals.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.601-617
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• 2015

This research has the meaning to be the basic help for the study of the qualification system for cultural artistic education teachers, and it is to recognize the importance of the qualification system for cultural artistic education teachers which has been developed from the teachers' pool system to the present cultural artistic education teacher system and to find the more systematic development plan. Thus, focusing on the advanced researches and materials regarding the cultural artistic education teachers, this research is to discover the economical, social and educational values and the plan to solve the present problems. And as a result of this research, it suggests the development plans for curriculums and training course, qualification and employment, field experiences, working conditions and treatment of the cultural artistic education teachers.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.13-18
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• 2020

"Arts and Cultural Education Promotion Act" comes with institutionalization of arts and cultural education in Korea, and tends to mean facilitating occupational professionalism in historical perspectives. In particular, the nature of vocational identity of professional educators in arts and cultural education is the main focus of analysis and debate for human resource development. Accordingly, this study emphasizes the diversity of arts and cultural education practices and reveals that the vocational training of arts and cultural education experts should be based on various curriculum and programs which take an interdisciplinary approach. In this respect, excessive simplification of vocational identity of the experts may exert negative effect on the diversity and excellence of arts and cultural education. To meet the needs of the arts and cultural education, curriculum and training program for university level should be newly developed or revised through an interdisciplinary approach with the job analysis of practicing professionals.

• Journal of Digital Convergence
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• v.15 no.1
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• pp.191-198
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• 2017

The purpose of this study is to investigate the effect of viewing satisfaction on the reuse intention according to organizational competence. The results of the empirical analysis were as follows. First, satisfaction of visitors to culture and arts cooperative was found to affect re - use intention. Second, the organizational capacity of culture and arts co - operative association was found to affect re - use intention. Third, it was found that the satisfaction of audience of culture - arts co - operative association influenced re - use intention according to organizational capacity. Therefore, this study confirms the influence on the audience satisfaction and re - use intention of the culture - art cooperative association, and it is meaningful to provide the theoretical implication by confirming that the organizational capacity also has an influence on the re - use intention.

• 프린팅코리아
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• s.7
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• pp.52-59
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• 2003

우리가 살고 있는 21세기를 일반적으로 '문화의 세기' 라고 말한다. 문화란 비단 예술이나 문화재같은 것만을 지칭하지는 않는다. 문화는 인간이 자연에서 벗어나 역사를 통해 만들어 온 문명과 그 밖의 모든 총체적인 자산을 의미한다.