• Journal of Korea Game Society
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• v.8 no.2
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• pp.13-23
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• 2008

In this study, we analyzed behavioral patterns of the MMOPRG players and re-found design features of MMORPGs from the view points of MMO and RPG. We analyzed the relationship between design features of MMORPGs and flow experience. This study proposes the conceptual design method for MMORPGs based on the flow theory as well as various research results regarding to MMORPGs.

• Annual Conference of KIPS
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• 2009.11a
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• pp.263-264
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• 2009

인터넷을 이용한 이러닝 시스템은 시간과 공간의 제약을 받지 않기 때문에 최근 교육 분야에서 각광 받고 있다. 그러나 교수자의 통제가 없기에 학습자들의 의지가 부족할 경우 불성실하게 학습에 임할 가능성이 농후하고, 면대면 수업에 비하여 교수자-학습자간의 상호작용이 어렵다는 점 등이 문제점으로 지적되고 있다. 이에 본 논문에서는 이러한 문제점을 완화시키고자 스키너의 강화이론을 적용하여 교수자-학습자간 상호작용을 증진시켜 학생들의 학습 몰입을 돕고, 궁극적으로 보다 효과적인 이러닝이 이루어 질 수 있는 학습시스템을 설계하고 구현했다.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.99-104
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• 2009

최근 멀티미디어 기술과 가상/증강현실 기술의 발전으로 사용자에게 몰입감 있는 콘텐츠를 제공하는 여러 시스템들이 제안되고 있다. 또한 기존의 시각과 음향효과만으로 이루어진 시스템의 한계를 넘어서 실제와 같은 느낌을 전달할 수 있는 햅틱기술을 적용하여 보다 몰입감있는 체험형 실감책들이 고안되고 있다. 본 논문은 과학교과서를 중심으로 과학적 이론을 보다 효과적으로 가르치고 배우기 위해 필요한 다양한 촉감(Haptic)을 분류하고, 이를 실감책에 적용하여 책이 담고 있는 주요 내용 또는 삽화와 관련된 다양한 멀티미디어 콘텐츠를 가상/증강환경에서 시청각정보와 함께 촉각콘텐츠를 독자에게 제공함으로써 보고, 듣고 만질 수 있는 적극적인 촉감 상호작용이 가능한 실감책 ('Sil-Gam' Book) 시스템의 기본 프레임워크를 제시한다. 제시된 실감책은 크게 세 부분으로 구성된다. 첫째, 실감책을 읽고 있는 사용자의 손가락의 위치, 시선과 같은 사용자의 움직임을 추적하고 책의 크기, 페이지 등을 인식하는 센서가 부착된 센싱 부; 둘째, 장비에 따라 적용 가능한 촉감 속성, 물체의 움직임에 따라 적용할 수 있는 촉감 속성등 다양한 촉감콘텐츠의 속성을 저작하고 편집하는 소프트웨어 부; 마지막으로 사용자에게 저작된 실감 콘텐츠를 사용자가 쉽고 직관적으로 체험하게 하기 위한 디스플레이부로 구성된다. 여기서 디스플레이 부는 세부적으로 시청각 콘텐츠를 전달하는 시청각 디스플레이 부와 역촉감 콘텐츠를 전달하는 역촉감 디스플레이부로 구성된다. 본 논문에서는 또한 실감책 촉감 저작도구를 사용하여 제시할 수 있는 다양한 촉감을 중고등학교 교육과정에서 배우는 과학 이론에 적용하여 과학 실험시 경험할 수 있는 다양한 역/촉감을 전달하는 몇 가지 시나리오를 예시하였다.

• Proceedings of the Korean Association for Survey Research Conference
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• 2005.12a
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• pp.221-245
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• 2005

This research introduced the concept of 'alternative attractiveness' derived from the social exchange theory to the research model predicting turnover intention among salesforce. By doing so, we tried to broaden the understandings of relationship between salesperson job attitude and salesperson behavior. We collected and analysed the data from the survey on the 178 salespeople employed at the life insurance companies. We found the alternative attractiveness to be a significant antecedent of the turnover intention. Specifically, the more attractive the alternative the greater the intention of turnover. However, we also found that the salesforces are less attracted to the alternative if they are more satisfied with their jobs. Finally, this research can be a seminary work with the relational perspective for the studies of salesforce management.

• Journal of the Korea Society of Computer and Information
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• v.18 no.7
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• pp.175-182
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• 2013

The purpose of this study was to analyse the effects of public service motivation on organizational performance and suggest the theoretical and policy implications. For this purpose, this study measured the public service motivation and organizational performance of social welfare center workers, set up the study model to analyze the relationships between the public service motivation and organizational performance, and tested hypothesis through questionnaire analysis. The analytical results show that the public service motivation and organizational performance of social welfare center workers are relatively high on the whole. And attraction to policy making, commitment to public interest, compassion, and self-sacrifice as the elements of public service motivation appear to have significant effects on organizational performance. In this study, some theoretical and policy implications are introduced basing on the analytical results.

• (The) Korean Journal of Advertising
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• v.27 no.3
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• pp.113-139
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• 2016

The purpose of this study was to investigate perception of media characteristics inorder to provide a theoretical background for the media mix strategy. Considering the qualitative-vale of each medium, this study conducted a survey consisting of 60 academic and advertising industry experts to examine how they perceive and evaluate the characteristics of TV, radio, newspaper, OOH, Internet, mobile, and digital signage in terms of media effectiveness. The results, first, show that 'media engagement', 'effective reach', and 'behavioral targeting' are three most important indices to assess the media effectiveness. Second, the Internet was best evaluated in its various aspects according to the MAIX model, which gauges the effectiveness of each advertising medium. The study also proved that each advertising medium has unique advantages so that each medium should adopt a strategic positioning to differentiate it from other media. As such, this study provides meaningful evidences to understand the various characteristics and competitive value of advertising media and useful guidelines for media planning.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.47-69
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• 2021

Data scientists are new knowledge workers representing the knowledge economy era. Knowledge workers perform unstandardized works that solve ambiguity-intensive problems. Therefore, self-leadership, which emphasizes self-motivated, autonomous judgment and execution, significantly influences their work-related outcomes. Even knowledge workers have high occupational commitment, they usually show low organizational commitment. Knowledge workers' intention to leave is also relatively high due to this reason. This study focused on data scientists' self-leadership, predicted that self-leadership would increase an organization's commitment and intention to leave. Based on the trait activation theory(TAT), the author also confirmed how perceived job autonomy enhances self-leadership influences. Results showed that data scientists' self-leadership significantly lowered intention to leave through organizational commitment and this mediating effect was moderated by perceived job autonomy. This study broadened the theoretical understanding the effects of knowledge workers' self-leadership and presented practical implications for managing data scientists.

• Journal of the Korea Society of Computer and Information
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• v.14 no.2
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• pp.221-229
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• 2009

The development of the Internet and telecommunication technology has lead to the diversification of the distribution channel of movies. Internet users can easily watch movies through the Internet VOD(Video On Demand) theaters without a restriction of time and space. In this study, we try to understand the intention to use of internet VOD movies using the concepts of Technology Acceptance Model and Flow Model. We also consider the concepts of sensitivity of holdback period and availability of various choice in movie genre, along with demographic factors such as age and gender. Through our study we enhance our understanding on how and when users use the Internet VOD for their movie watching.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.4
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• pp.145-159
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• 2013

The purpose of this study is to analyze the structural relationship as to how learning flow and self-directed learning are linked to learning motives and academic self-efficacy in the learning setting of high school students. To accomplish such purpose, based on theoretical backgrounds and preceding research findings evaluation models were put to verification for a valid research model for this study. The initial hypothetical model was that self-directed learning ability would have a direct influence on learning motive, academic efficacy and learning flow, while having an indirect influence on learning flow with learning motive and self-efficacy acting as a mediating variable. But the hypothetical model showed low significance level between self-directed learning and learning motive, and learning motive and learning flow. Therefore, links were adjusted to create the final model within the scope that the adequacy of the model might not be compromised. To verify the model, 900 high school students in Seoul were surveyed and the collected data were statistically analyzed using AMOS v21.0 and SPSS v21.0 But 815 surveys were excluded because they were not sufficiently answered. From the analysis, it was found that self-directed learning and academic efficacy have a direct influence on learning flow while self-directed learning and academic efficacy have an indirect leaning motive and learning flow. This finding means that, in the relationship of self-directed learning and learning flow, learning motive and learning efficacy are positive factors that help high school students experience learning flow. Thus, in order to enhance the experience of self-directed learning ability of high school students, various educational endeavors are needed to draw the experience of learning flow during the regular course of study. In addition, customized educational methods and environments are required to increase academic efficacy of the students.

• Korean Business Review
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• v.20 no.1
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• pp.1-18
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• 2007

Teachers are faced with multiple social needs that they should not only fulfill their traditional duties but also cope with various educational situation because of the rapidly shifting education environment. Like this the latest tendency around teachers' job offers more important issue related teachers' socialization tactics. In spite of these strong argument for the gravity of the teachers' socialization tactics, there are few articles about teachers' socialization tactics and its effect. This paper aims to design the theoretical model for the next empirical research plan that will investigate outcomes(job satisfaction, organizational commitment) of teachers' socialization tactics through literature and former study.