• Asia Marketing Journal
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• v.2 no.2
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• pp.39-62
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• 2000

많은 소비자 행동은 목표 지향적 행동으로 볼 수 있다. 이처럼 목표가 소비행동에서 차지하는 비중이 높다보니 최근 들어 목표자체에 대한 연구와, 목표의 추구와 성취에 있어 태도의 역할에 대한 연구에 상당한 관심이 집중되고 있다. 그런데 지금까지의 태도연구는 주로 이성적인 행동에 그 초점이 맞추어져 왔으며 그 대표적 모델은 Fishbein과 Ajzen의 이성적 행동이론이다. 이성적 행동이론이 소비행동을 설명하는데 많은 기여를 했으나 목표지향적 행동을 설명하는데는 어느 정도 한계가 있다고 지적된다. 이 논문에서는 이성적 행동과 목표지향적 행동과의 차이점들을 살펴보고 목표지향적 행동을 설명하는 새로운 연구모형으로서 시도이론을 소개하였다. 또한 시도이론에 대한 실증 분석의 결과들을 제시하고 있다.

• Journal of the Korea Society of Computer and Information
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• v.12 no.2 s.46
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• pp.341-348
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• 2007

The focus of this study was to investigate whether flow occurs during both goal-directed and experiential activities, if experiential and foal-directed flow states differ in terms of various measures and dimensions. Fifty male and eighteen female subjects were participated in controlled, comparative experiment between goal-directed and experiential activities in problem-solving tasks. The findings indicate that subjects experience more curiosity and involvement(focus) in problem solving tasks with experiential activities. However, the results showed subjects experience more enjoyment in tasks with goal-directed activities. Findings of this study suggested that more sophisticated and quantitative measures in various dimensions should be constructed and verified in order to apply flow theory to human-computer interaction.

• The Mathematical Education
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• v.36 no.1
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• pp.1-10
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• 1997

수학교육에서 목표지향형 평가는 교육목표를 세분화시키고 목표한 평가 기준에 성취해야할 최저 수준에 입각해서 하는 평가이다. 일반적으로 수학교육의 목표에는 문제해결능력의 향상, 새로운 지도법의 개발, 교과과정의 개발 및 그 교과목의 시행과 추천하고자하는 평가법, 자력에 의한 발전적인 문제 해결지도와 수학적 사고력 향상에 있으며 그런 사고력 검정을 위한 문제 출제 및 문제 변별력 측정, 문제 해결 시도를 위한 효과적인 지도법의 개발 등은 모두 수학과의 목표지향형 평가의 개선에 유익한 시도로 인정되고 있다.(중략)

• Culinary science and hospitality research
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• v.20 no.1
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• pp.1-17
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• 2014

Under the needs to study the predictors of the frontline employees' service-oriented organizational citizenship behaviors(OCBs) in the hotel industry, this study aimed to the influence of goal orientations on the OCBs. The two factors of performance goal and learning goal orientations were hypothesized to influence each dimension of OCBs(loyalty, service delivery, and participation). The data from 266 five star deluxe hotel employees were analyzed with descriptive statistics, multi-variate analysis of variance, and structural equation modeling conducted using SPSS 19.0 and AMOS 20.0. The results showed learning goal orientation positively influenced all dimensions of the OCBs while performance goal orientation positively influenced all dimensions except loyalty. These results suggest that hotel practitioners need to seek the applicants who are willingly oriented to specific goals at recruiting process. Furthermore, hotel organizations need to utilize the employees' goal approach to motivate their performances.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.103-109
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• 2020

The aim of this research is to investigate the effect of how individuals monitor the time in their life on persuasion and the moderating role of goal orientation and types of persuasive message in the relationship between time monitoring and persuasion. By controlling participants' time horizon perspectives (THPs), an experiment using a 2 (THP: limited vs. expansive) × 3 (goal orientation: approach vs. avoidance vs. control) × 2 (message type: emotional vs. knowledge-related) between-subjects design was conducted.. Results showed that when participants with limited THP, those who oriented avoidance goals were more favorable to knowledge-related messages, whereas those who oriented approach goals preferred emotional messages. Participants with expansive THP were more persuaded by knowledge-related messages, regardless of pursuing goal types.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.95-102
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• 2018

The purpose of current research is to develop insight regarding the relationship between trust in leader and followers' goal orientation. In this study relationships among trust in leader, self-efficacy, and goal orientation are explored. Hypotheses about how the trust in leader affect self-efficacy and goal orientation are developed. The sample consists of 389 workers in a firm who are chosen through the judgement sampling method. Findings are reported from the empirical research that partially support the hypothesized relationships among trust in leader, self-efficacy, and goal orientation. Trust in leader have a significant impact on goal orientation, and it is moderated by self-efficacy. The results suggest that leaders need to make an effort for trust building to have positive goal orientations. The findings of this study have theoretical and managerial implications for leadership, trust, and goal orientation research.

• Journal of Convergence for Information Technology
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• v.10 no.12
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• pp.156-165
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• 2020

330 Korean adult women were examined the correlation between degree of makeup and makeup satisfaction before/after wearing masks due to COVID-19 and the moderating effect of mandatory/voluntary goal-oriented attitude toward makeup. The study found that lip makeup(p<.001) was significant variable in makeup satisfaction before COVID-19, and eyebrow makeup(0<.002) was significant after COVID-19. Although moderating effect of mandatory goal-oriented attitude, which works between degree of makeup before/after COVID-19 and makeup satisfaction was not significant, but moderating effect of voluntary goal-oriented attitude appeared to be significant before(p<.000) and after(p<.000) COVID-19. And the degree of makeup after COVID-19 was lower than before(p<.000). If one believe that makeup is for one's own satisfaction, degree of makeup can be significant effect on the makeup satisfaction, but actual behavior has shown that degree of makeup has decreased since wearing masks because of COVID-19. I hope this research will be used as marketing material for beauty and cosmetics industry.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.05a
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• pp.284-287
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• 2013

Recently target oriented attacks which target an enterprise and a government agency are increasing. The starting point of APT(Advanced Persistent Threat), called as target oriented attacks, is the spear phishing email that is personalized based on the information collected via Internet of the target personnel. It is known that 94% of target oriented attacks use spear phishing emails. Therefore, in this paper, we analysed spear phishing methods in detail and the characteristics and recent trends of spear phishing threats and proposed the effective prevention method of spear phishing for the end user.

• Journal of the Korea Computer Graphics Society
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• v.5 no.1
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• pp.19-26
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• 1999

목표지향적 동작 합성기법은 원하는 동작의 타입(예, 발 차기, 손 뻗기)과 동작의 최초 및 최종상태가 주어졌을 때, 이 조건을 만족하는 새로운 동작을 유사한 동작들의 집합(동작군)에 속한 동작들을 혼합하여 자동적으로 생성하는 기법이다. 이 기법은 동작군에 속한 동작들의 커브를 지나는 연속적이고 완만한 곡면으로 생성한 후, 그 곡면 상에 있으면서 주어진 최초 및 최종상태를 만족하는 특정 동작 커브를 구하여 원하는 동작으로 삼는다. 이 기법은 성분동작을 선형보간하여 동작을 합성하는 기법과는 다른 접근방법이다. 또한 여러 동작들을 혼합하기 위해서는 동작들간에 위상 (phase)이 서로 대응되어야 하므로, 본 논문에서는 성분 동작의 위상대응성을 고려한 목표지향적 동작합성 기법을 제시한다.

• Journal of the Korea Computer Graphics Society
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• v.2 no.2
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• pp.45-52
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• 1996

키프레임 방식의 3차원 애니메이션 시스템은 애니메이터가 관절을 가진 복합물체에 대해 주요 장면의 각 관절각을 지정하면 애니메이션 시스템이 보간을 이용하여 중간 동작을 생성한다. 이 경우 애니메이션 생성 작업이 애니메이터의 기술에 전적으로 의존하기 때문에 작업의 효율이 떨어지는 문제가 발생한다. 본 논문은 애니메이터가 몸의 주요 부위의 목표 위치나 목표 방향만 지정하면 중간동작을 자동적으로 생성하는 스크립트 기반의 목표지향적 애니메이션 시스템을 설계하고 구현하는 방법에 대해 기술한다.