• Title/Summary/Keyword: 모빌리티 서비스

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The Case Study on the Success Factors of Korean Car Sharing Business (한국 차량공유사업의 성공요인 사례분석)

  • Kim, Jiye;Han, Ingoo
    • Knowledge Management Research
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    • v.21 no.3
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    • pp.1-25
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    • 2020
  • This study analyzed key success factors of Korean car-sharing enterprises, Socar and Greencar, and the responsive strategies of Korean car-manufacturing company, Hyundai Motor Group, in the face of emerging sharing economy under the specific economic and regulatory system in Korea. The outcomes of the analysis are as follows. 'Timely market entry' in early startup phase and 'use of external resources' in early growth phase were key success factors common to both Socar and Greencar. However, the differences in the eventual business directions of the two companies also resulted in different key success factors in the expansion phase of their business. For Socar which focused on maintaining its independence and the external growth of B2C business, customer relation marketing and sufficient capital raising were key success factors. For Greencar which became a part of a business group and focused on improving the efficiency of business operations, timely market entry (B2B market) was key success factor. The use of external resources and cooperation with large corporations emerged as key success factors common to both companies in the rapid growth phase. The responsive strategies of the Hyundai Motor Group were collaboration, investment and direct management of DeliveryCar. The short-term goal of the responsive strategy was the operation of test-bed in collaboration with car-sharing company while the mid/long term goal was planning new mobility services by utilizing collected data. Securing opportunities for early market dominance for autonomous car industry was also found to be an important goal.

A Study on the Establishment of Education and Training Program for Urban Air Mobility(UAM) Pilot in Korea (국내 도심항공모빌리티(UAM) 조종사 교육·훈련제도 수립 방안 연구)

  • Young-jin Cho;Chul Park;Se-Hoon Yim
    • Journal of Advanced Navigation Technology
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    • v.27 no.4
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    • pp.330-336
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    • 2023
  • Rapid urbanization is rapidly progressing around the world, and urban problems such as traffic congestion, environmental pollution, and noise pollution are emerging, due to this urban concentration phenomenon, logistics and transportation costs are increasing. Urban Air Mobility(UAM) is a three-dimensional futuristic urban transportation that is expected to become an important transportation axis of smart cities as a service(MaaS) linked to roads, railways, and personal transportation. However, as of July 2023, research on airspace systems, Bertieport design, navigation, and communication for UAM operation is actively being conducted, but little research has been conducted on the concept of pilot education and training and education and training programs. Therefore, this paper aims to present a suitable plan for the domestic pilot training system through SWOT analysis of vertical takeoff and landing(VTOL) pilot education and training programs in the United States and Europe.

A Study on the Acceptance Intention of Autonomous Mobility Service Based on the UTAUT (통합기술수용이론(UTAUT)에 기반한 자율주행 모빌리티 서비스 수용의도에 관한 연구)

  • Lee, Seulki
    • Journal of Korean Society for Quality Management
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    • v.50 no.3
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    • pp.491-502
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    • 2022
  • Purpose: The purpose of this study is to find factors affecting the acceptance intention of autonomous mobility service by applying the unified technology acceptance theory(UTAUT). Methods: The measurement items for each component of this study were modified to meet the purpose of the study by referring to previous studies related to mobility based on UTAUT, which has secured validity and reliability in many studies. The collected data through the online survey were analyzed using hierarchical regression analysis. Results: It was found that performance expectation, effort expectation, social influence, and facilitation conditions for autonomous mobility service had a positive effect on acceptance intention. Also, in this relationship, it was confirmed that driving experience moderated the relationship between performance expectation and acceptance intention, and between effort expectation and acceptance intention. Conclusion: Understanding the public's acceptance of autonomous mobility services, and suggesting strategic implications for the direction of service development to companies that are pushing to enter the autonomous mobility service market.

A Study on Helmet Behavior Inducing SW Design for Personal Mobility Accident Prevention (펄스널 모빌리티 사고예방을 위한 헬멧 행동유도성 SW 설계에 관한 연구)

  • Lee, Yeona-Ah;Jeong, Yu-Jin;Ha, Ji-Hye;Lee, Soo-Yeon;Yoo, Dong-Young
    • Proceedings of the Korea Information Processing Society Conference
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    • 2022.05a
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    • pp.301-304
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    • 2022
  • 최근 개인형 이동장치의 사용이 증가하며 이와 관련된 안전문제가 제기 되었다. 그 중 높은 비중을 차지하는 헬멧 미착용에 대해 사용자들에게 헬멧의 거부감을 감소시키고 착용을 장려할 수 있는 서비스를 개발하여 실제 착용률을 증가시키고 사고시 위험 정도를 감소시킬 수 있는 애플리케이션을 설계하였다.

A Study on the Blockchain-based Shared Electric Kickboard Management Model for Citizen Participation (블록체인 기반의 시민 참여형 공유 전동킥보드 관리 서비스 모델 연구)

  • Park, Min-Jeong;Kim, Na-hee;Lee, Soojin;Seo, Seung-Hyun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2022.11a
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    • pp.263-265
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    • 2022
  • 공유 모빌리티 시장의 발전으로 인해 공유 전동킥보드 사용자의 수가 증가하고 있다. 하지만 무분별한 공유 전동킥보드 주차와 방치 문제가 있어 안전한 도시 환경에 위협이 되고 있다. 이를 해결하기 위해 본 연구는 블록체인 기반의 시민 참여형 공유 전동킥보드 관리 모델을 제안한다. 공유 전동 킥보드 회사들은 스마트 컨트랙트를 통해 사용자의 공유 전동킥보드 반납 내역을 기반으로 신뢰 점수를 관리하고 공유한다. 사용한 공유 전동킥보드를 올바르게 주차 및 반납을 하여 높은 신뢰 점수를 갖는 사용자에게 인센티브를 지급하여 사용자가 스스로 전동킥보드를 잘 주차하도록 유도한다.

A Study of Factors Affecting Intention to Use Mobility Sharing Service (공유 모빌리티 서비스의 이용의도에 영향을 미치는 요인에 관한 연구)

  • Kim, Yong Seok;Pi, Chae Hee;Choi, Jeongil
    • Journal of Information Technology Services
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    • v.20 no.5
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    • pp.73-87
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    • 2021
  • The COVID-19 pandemic has brought about many changes in our daily lives and in industries as a whole. The most notable change was the spread of the untact culture to minimize face-to-face contact. The spread of the untact culture has changed the use of public transportation. Looking at the results of previous SARS and MERS studies, it was found that as the pandemic spreads, the use of public transportation decreased. Recently, the mobility sharing service is attracting attention as a personalized means of transportation instead of public transportation. Therefore, in this study, the factors affecting the intention to use the mobility sharing service were to be identified by the actual users. In this study, economic benefit, convenience, sustainability, and sense of belonging were set as independent variables based on previous studies. In addition, the relationship between the perceived usefulness and perceived pleasure of these factors of use on intention to use was empirically analyzed through PLS-SEM. As a result of the study, it was found that economic benefits, convenience, sustainability, and sense of belongingness had a significant effect on intention to use through perceived usefulness and enjoyment. This study was meaningful in that it was verified through the study that economic benefits, convenience, sustainability, and a sense of belongingness were significant variables affecting the intention to use through usefulness and pleasure.

Development of Indoor Navigation System based on the Augmented Reality in Subway Station (증강현실 기반 지하철 역사의 보행안내 시스템)

  • KIM, Wongil;LIM, Guk hyun;KIM, Hyun
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.18 no.1
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    • pp.43-55
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    • 2019
  • Smart phone based navigation applications are very useful in everyday life. Cost-effective and user friendly navigation can be provided to the user by many applications available in market. Using the Smart phone these navigation applications provide accurate navigation for outdoor locations. But providing an accurate navigation underground space such as subway station is still a challenge. It is hence more convenient and appropriate for mobility services if the visitors could simply view the guidance of the subway station on their mobile phone, wherever and whenever it is needed. This study develops a algorithm for indoor navigation with the help of Augmented Reality(AR) and QR marker code from the entrance to the train platform for users. This indoor navigation uses AR and QR maker codes for two purposes: to provide the user link to the subway station location and to provide the current guidance details to the user. This Smart phone algorithm that uses a smart phone optical tool to decode the QR marker to determine the location information and provide guidance to the AR without indoor Maps. This algorithm also provides a module to guide mobility vulnerable to the Barrier Free route to destination.

A Study on the Establishment of Urban Life Safety Abnormalities Detection Service Using Multi-Type Complex Sensor Information (다종 복합센서 정보를 활용한 도심 생활안전 이상감지 서비스 구축방안 연구)

  • Woochul Choi;Bong-Joo Jang
    • Journal of the Society of Disaster Information
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    • v.20 no.2
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    • pp.315-328
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    • 2024
  • Purpose: The purpose of this paper is to present a service construction plan using multiple complex sensor information to detect abnormal situations in urban life safety that are difficult to identify on CCTV. Method: This study selected service scenarios based on actual testbed data and analyzed service importance for local government control center operators, which are main users. Result: Service scenarios were selected as detection of day and night dynamic object, Detection of sudden temperature changes, and Detection of time-series temperature changes. As a result of AHP analysis, walking and mobility collision risk situation services and fire foreshadowing detection services leading to immediate major disasters were highly evaluated. Conclusion: This study is significant in proposing a plan to build an anomaly detection service that can be used in local governments based on real data. This study is significant in proposing a plan to build an anomaly detection service that can be used by local governments based on testbed data.

Comparison Analysis of the Road Environment between Urban and Suburban Area for Connected and Automated Driving(CAD) Mobility Services (교통소외지역 자율주행 모빌리티 서비스를 위한 도로 환경 분석 : 대구광역시와 세종특별자치시를 중심으로)

  • Kim, Ahreum;Woo, Boram;Tak, Sehyun;Lim, Seohyun
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.5
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    • pp.287-300
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    • 2022
  • The introduction of Connected and Automated(CAD) technology has a growing interests especially in areas with low demand for transport, where often the local transport services do not connect to peripheral areas for more efficient and convenient mobility services. However, there are few researches on CAD-based mobility services in areas with low demand for transport. Because current researches are mainly focuses on introduction of CAD-based mobility services in area with high demand for transport such as urban and highway. These two areas have different road environments and these differences require different driving technology especially related to Operational Design Domain(ODD). ODD is important factors for introduction of CAD-based mobility services. Therefore, we compare the road environments of areas with low demand for transport and areas with high demand for transport in terms of ODD. In addition, this paper proposes suggest guidance for the introduction of CAD-based mobility services in areas with low demand for transport such as rural and suburban areas.

Mobility Change around Neighborhood Parks and Green Spaces before and after the Outbreak of the COVID-19 Pandemic (COVID-19 발생 전·후 생활권 공원녹지 모빌리티 변화 분석)

  • Choi, Ga yoon;Kim, Yong gook;Kwon, Oh kyu;Yoo, Ye seul
    • Journal of the Korean Institute of Landscape Architecture
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    • v.51 no.4
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    • pp.101-118
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    • 2023
  • During the COVID-19 pandemic, the utilization rate of neighborhood parks and green spaces increased significantly, and the outbreak served as an opportunity to highlight the values and functions of neighborhood parks and green spaces for urban residents. This study aims to empirically analyze how citizens' movement and the use of neighborhood parks and green spaces changed before and after COVID-19 and examine the social and spatial characteristics that affected these changes. As a research method, first, people's mobility around neighborhood parks and green spaces before and after the COVID-19 pandemic were compared using signal data from telecommunication carriers. Through the analysis of changes in residence time and movement volume, the movement characteristics of citizens after COVID-19 and changes in walking-based park visits were examined. Second, the factors affecting the mobility change in neighborhood parks and green spaces were analyzed. The social and spatial characteristics that affect citizens' visits to neighborhood parks and green spaces before and after COVID-19 were examined through correlation and multiple regression analysis. Subsequently, through cluster analysis, the types of living areas for the post-COVID era were classified from the perspective of the supply and management of neighborhood parks and green spaces services, and directions for improving neighborhood parks and green spaces by type were presented. Major research findings are as follows: First, since the outbreak of COVID-19, activities within 500m of the residence have increased. The amount of stay and walking movement increased in both 2020 and 2021, which means that the need to review the quantitative standards and attractions of neighborhood parks and green spaces has increased considering the changed scope of the walking and living area. Second, the overall number of visits to neighborhood parks and green spaces by walking has increased since the outbreak of COVID-19. The number of visits to neighborhood parks and green spaces centered on the house and the workplace increased significantly. The park green policy in the post-COVID era should be promoted by discovering underprivileged areas, focusing on areas where residential, commercial, and business facilities are concentrated, and improving neighborhood parks and green services in quantitative and qualitative terms. Third, it was found that the higher the level of park green service, the higher the amount of walking movement. It is necessary to use indicators that contribute to improving citizens' actual park green services, such as walking accessibility, rather than looking at the criteria for securing green areas. Fourth, as a result of cluster analysis, five types of neighborhood parks and green spaces were derived in response to the post-COVID era. This suggests that it is necessary to consider the socioeconomic status and characteristics of living areas and the level of park green services required in future park green policies. This study has academic and policy significance in that it has laid the basis for establishing neighborhood parks and green spaces policy in response to the post-COVID era by using various analysis methodologies such as carrier signal data analysis, GIS analysis, and statistical analysis.