• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.21 no.2
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• pp.49-54
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• 2021

The purpose of this study is to identify trends in T commerce and further propose ways to improve customer data-based services and development models for changes in broadcasting screens with the expansion of IPTV subscribers. Implementing a customized shopping model like mobile through TV media and improving customer satisfaction will reduce customer departures and provide a more convenient shopping environment through large screens. We would like to learn about the current status and problems of T commerce broadcasting and explain some technically validated models (channel-in-channel, AI speaker) and talk about improvement of legal (broadcasting and Internet multimedia business law) constraints.

• Journal of Broadcast Engineering
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• v.19 no.6
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• pp.767-788
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• 2014

The worldwide transition from analog to digital broadcasting has now been completed and the need to study next generation standards for Ultra High Definition TV (UHDTV) broadcasting, and broadcasting & communication convergence systems is rapidly growing. In particular, high resolution mobile broadcasting services are needed to satisfy recent consumers. Therefore, the development of highly efficient convergence broadcasting systems that provide fixed/mobile broadcasting through a single channel is needed. In this paper, a service scenario and requirements for providing 4K UHD & HD convergence broadcasting services through a terrestrial single channel are analyzed by employing the latest transmission and A/V codec technologies. Optimized transmission parameters for 6 MHz & 8 MHz terrestrial bandwidths are drawn, and receiving performances are measured under Additive White Gaussian Noise (AWGN) and time-varying multipath channels. From the results, in a 6 MHz bandwidth, the reliable receiving of HD layer data can be achieved when the receiver velocity is maximum 140 Km/h and is not achieved when the velocity is over 140 Km/h due to the limit of bandwidth. When the bandwidth is extended to 8 MHz, the reliable receiving of both 4K UHD and HD layer data is achieved under a very fast fading multipath channel.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.1
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• pp.139-146
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• 2014

This paper proposes a new personalized mobile advertising service using a smartphone connected with a digital signage which is increasingly common for out-of-home advertising. The advertising contents can be transferred with their metadata to a digital signage. Then, the signage delivers only metadata to smartphones in close proximity of it. Based on the user's preference, an application on a smartphone stores advertising metadata and publishes a personalized advertising e-catalog automatically. A smartphone user can browse, edit and share it with friends. In the view of extension of the reach of the advertising contents of various N-Screen devices including a digital signage and a smart TV to a smartphone and supplying personalized advertising data, this advertising model will be very beneficial and commercialized in the near future.

• The Research Journal of the Costume Culture
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• v.17 no.4
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• pp.709-722
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• 2009

At the end of April, 2009, the number of mobile phone users reached about 46 million in Korea. Consequently, the mobile shopping market is growing rapidly, and fashion products are one of the most concerned categories in mobile shopping market. In the meantime, the growth rates of domestic fashion industry and fashion retail market are forecasted very slow. In this situation, however, the growth rate of on-line shopping market including internet shopping, TV home shopping, and mobile shopping is estimated more than 12% per year until 2010. Particularly, mobile shopping area is forecasted the most rapid growing field. The objective of this study were to confirm the factors which had influences on mobile fashion shopping and to examine the effects of these factors affect the attitude toward mobile fashion shopping and the using intention of mobile fashion shopping. With the results, marketing strategies for mobile fashion shopping companies would be proposed. Date were gathered from 125 respondents of 20's and 30's females and were analyzed by AMOS 7.0. The key points of the results are; 1) The 5 factors of instant access, individualization, amusement, usefulness and ease of use which extracted from preceding researches were confirmed as the characteristics of mobile fashion shopping, 2) among these factors, amusement and usefulness had positive influences on the attitude toward mobile fashion shopping, 3) reliability on mobile fashion shopping didn't had an influence on the attitude toward mobile fashion shopping significantly, but had a positive influence on the using intention of mobile fashion shopping directly, and 4) the attitude toward mobile fashion shopping affects using intention of mobile fashion shopping positively. With these results, mobile fashion shopping companies can establish marketing strategies from various angles.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.2
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• pp.54-63
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• 2023

Pedestrian traffic needs to be accurately quantified to predict effectively pedestrian traffic accidents, however, pedestrian traffic is more difficult to measure than vehicle traffic. In this study, we suggest the time-and cost-effective application of mobile closed-circuit television (CCTV) using a smartphone as an alternative that can collect and analyze real-time data with little. In the present investigation, the pedestrian-vehicle conflict that can develop into an accident was defined as the pedestrian accident exposure. After installing mobile CCTV in 40 sections of Dongseong-ro, Daegu, the pedestrian accident exposure was estimated through negative binomial regression analysis using the collected data. The results of the analysis showed statistically significant changes in the pedestrian accident exposure variables. Based on the present results, a pedestrian accident exposure estimation model was developed which can be used in sections where pedestrian accidents may occur.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.21 no.4
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• pp.443-451
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• 2010

This paper describes a fully integrated CMOS low-IF mobile-TV RF tuner for Band-III T-DMB/DAB applications. All functional blocks such as low noise amplifier, mixers, variable gain amplifiers, channel filter, phase locked loop, voltage controlled oscillator and PLL loop filter are integrated. The gain of LNA can be controlled from -10 dB to +15 dB with 4-step resolutions. This provides a high signal-to-noise ratio and high linearity performance at a certain power level of RF input because LNA has a small gain variance. For further improving the linearity and noise performance we have proposed the RF VGA exploiting Schmoock's technique and the mixer with current bleeding, which injects directly the charges to the transconductance stage. The chip is fabricated in a 0.18 um mixed signal CMOS process. The measured gain range of the receiver is -25~+88 dB, the overall noise figure(NF) is 4.02~5.13 dB over the whole T-DMB band of 174~240 MHz, and the measured IIP3 is +2.3 dBm at low gain mode. The tuner rejects the image signal over maximum 63.4 dB. The power consumption is 54 mW at 1.8 V supply voltage. The chip area is $3.0{\times}2.5mm^2$.

• Journal of Broadcast Engineering
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• v.18 no.2
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• pp.215-224
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• 2013

With the rising popularity of smart-phones, the supply of Internet protocol television is largely increased and it causes the wireless communication network load to be increased. To overcome such an overloading problem, 3GPP is now working on the standardization of MBMS since LTE Release 6 specification. MBMS has good performance in bandwidth efficiency by sharing the same bandwidth with the mulitple MBMS users having the same content. According to the proposed algorithm, in heterogeneous networks having a dispersed Single-cell MBMS where 3GPP network and Wi-Fi network are mixed, if the number of MBMS users, who are belonging to cells supporting a dispersed Single-cell MBMS, is more than a specified threshold, the MBMS priority policy is operated. Otherwise, the Wi-Fi priority policy is executed. As the simulation results show both the increase of total available bandwidth ratio and the decrease of network usage cost, it is confirmed that the proposed scheme allows the network efficiency to be maximized.

• Journal of Korea Game Society
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• v.10 no.2
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• pp.3-10
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• 2010

Game design as an academic discipline is still in the early developing stages and the lack of fundamental study has seen game designers cloning other games with only superficial changes added to them. Game market today is going through unprecedented expansion with games for more diverse users and variety of game styles. Such trend owes to the fact that formal structures of the game can be manipulated to formulate creative and experimental forms. This paper will focus on the 'boundary' element of the game that could broaden the perspective of the game into different possibilities with emerging mobile technologies, public design's new interpretation of urban spaces and integrating interactive technologies in different phases of art.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2016.06a
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• pp.86-89
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• 2016

본 논문에서는 멀티미디어 콘텐츠의 명료도를 향상시켜 사용자가 주변 환경과 관계없이 안정적인 볼륨에서 오디오 청취를 할 수 있는 다이얼로그 명료도 향상 알고리즘을 제안한다. 최근 모바일 기기들의 발달로 다양한 환경에서 영화, TV 또는 동영상 등의 멀티미디어 콘텐츠를 즐기는 일이 늘어나고 있다. 이러한 경우 시청자는 주변 환경에 따라 영상의 오디오 볼륨을 조절하게 되는데 주변 소음에 비하여 과하게 증폭된 볼륨은 주변에 피해를 끼치거나 고막에 손상을 일으킬 수 있으며 반대로 주변에 비해 너무 작은 오디오 볼륨은 시청을 어렵게 한다는 단점이 있다. 본 논문에서는 수신단에서 멀티미디어 콘텐츠의 오디오 신호로부터 다이얼로그 성분을 검출하여 음성 명료도 향상 알고리즘을 적용시켜 동일한 볼륨에서도 음성의 명료도를 높이는 알고리즘을 제안한다. 본 알고리즘은 다이얼로그를 검출하여 단순히 증폭 시키는 기존 기술들과 달리 전체 에너지는 유지하면서 명료도에 중요한 영향을 미치는 주파수 대역에 에너지를 집중시키는 에너지 재분배 방식을 이용해 동일한 볼륨에서도 더 높은 음성 명료도를 기대할 수 있다. 컴퓨터 시뮬레이션을 통해 본 논문에서 제안한 알고리즘이 명료도에 중요한 영향을 미치는 주파수대역을 적절히 증폭시킴을 확인할 수 있었다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2016.06a
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• pp.295-296
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• 2016

본 논문은 ATSC2.0 기반 8-VSB/MH 융합형 3DTV (A/104 Part 5 Service Compatible 3DTV using Main and Mobile Hybrid Delivery) 방식 다중화기 개발에 대한 내용을 기술한다. ATSC A/104 Part 5 SC-MMH 3DTV 방식은 미국의 지상파 DTV 표준화 논의단체인 ATSC 에서 고정 HD 서비스를 위한 8-VSB 채널과, In-band 모바일 TV 서비스를 위한 ATSC M/H 채널을 이용하여, 주파수 효율을 극대화한 새로운 개념의 3D 콘텐츠 전송기술을 도입한 HD 급 지상파 3DTV 방식으로 2014 년 8 월 융합형 3DTV 서비스 시그널링 방안 및 2015 년 10 월 부가정보(VEI: Video Enhancement Information)를 이용한 화질개선 기술을 ATSC 3DTV Standard 로 채택하였다. 본 논문에서는 이와같은 8-VSB/MH 융합형 3DTV Head-End 핵심장비인 8-VSB/MH 융합형 3DTV 다중화기 구현에 대한 내용을 기술한다.