• Journal of Digital Convergence
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• v.18 no.8
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• pp.435-446
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• 2020

The objectives of this study are to understand the factors composing the attributes of mobile social-commerce shopping mall and the characteristics of shopping mall business, and also to verify the effects of those attributes on the shopping satisfaction and shopping mall loyalty. The respondents participating in this study are the consumers who have experiences in purchasing fashion clothing in mobile social-commerce shopping mall within the last one year. The results of this study are as follows. First, the personally-customized service and convenience of shopping mall had positive effects on the social-commerce shopping satisfaction. Second, the personally-customized service and diversity of products had positive effects on the shopping mall loyalty. Third, the reputation of shopping mall of the characteristics of social-commerce shopping mall business had positive effects on the shopping satisfaction and shopping mall loyalty. This study above could provide the important implications for the establishment of marketing strategies for vitalizing the fashion clothing market of social-commerce shopping mall.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.77-84
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• 2011

Following the increase in the supply of smartphones and the increase in the use of wireless Internet, the online shopping environment is also changing into mobile shopping. However, the domestic mobile shopping services fall short of people's expectations compared to desktop Internet shopping malls. These are mainly due to the restricted screen size and inconvenient data entry of mobile devices, the slow Internet speed, and other restrictive conditions. Accordingly, in this paper, the usability of three main domestic mobile shopping malls was evaluated using a heuristic evaluation method. The factors that must be considered when producing a mobile website, the consideration for the mobile users, and the main functions of a shopping mall, were considered to define an evaluation form. The results of the evaluation were then analyzed to propose the problems of mobile shopping malls and the directions for their improvement.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.469-478
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• 2020

The objective of this study is to verify the effects of shopping tendencies and information search on the shopping mall satisfaction and repurchase intention of fashion clothing consumers at this point in time when the mobile shopping has been routinized. To verify this, this study selected male and female university students with experiences in purchasing fashion clothing in mobile shopping mall within the last one year as its samples. For the verification of hypotheses, the factor analysis, multiple regression analysis, and simple regression analysis were conducted. The results of this study are as follows. First, the shopping tendencies of consumers who had experiences in mobile shopping included the economic shopping tendency, entertaining shopping tendency, convenient shopping tendency, and trend-pursuit shopping tendency. Second, the convenient shopping tendency, entertaining shopping tendency, and economic shopping tendency of consumers' mobile shopping tendencies had positive effects on the mobile shopping mall satisfaction and repurchase intention. Third, the information search for purchasing fashion clothing in mobile shopping mall had positive effects on the shopping mall satisfaction and repurchase intention.

• The KIPS Transactions:PartA
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• v.19A no.4
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• pp.195-204
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• 2012

M-commerce services are rapidly emerging with recent advances in mobile devices and wireless communications. Internet Shopping mall managers provide mobile phone users with their mobile shopping malls for m-commerce. However, these mobile shopping malls usually have their own sites which are not compatible with their Internet shopping malls, thus resulting in inefficiency to manage the two kinds of shopping malls. In this paper, we develop a M-commerce content provider system to effectively bring Internet shopping malls to mobile phones by extracting items only concerned to users from product documents. We then apply and evaluate the system over a specific internet shopping mall site. The results show that the system reduces considerably the amount of data transferred to user's mobile phones compared with using general web browsers.

• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.93-95
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• 2021

새로운 코로나 바이러스 질병(COVID-19)은 많은 사람들의 일상생활에 영향을 끼쳤다. 그로 인해 학교 개학 연기와 재택근무 등으로 가정에서 생활하는 시간이 늘어났다. 정부의 사회적 거리 제한에도 식료품은 여전히 인간의 기본 필수품이다. 전염병이 유행하는 동안 식료품에 대한 소비자의 지출은 온라인 소매상에서 큰 폭의 증가를 보이며 온라인 쇼핑이 더욱 확대되고 있다. 판매 품목 중 신선도가 매우 중요한 요인으로 작용하는 농식품은 다른 제품보다 더딘 온라인 쇼핑의 성장 행태를 보이고 있다. 시장 상황을 보아 제품의 특성으로 인하여 농식품의 온라인 구매에 영향을 미치는 요소는 타 제품군과 다른 것으로 판단된다. 본 연구의 목적은 농식품의 온라인 및 모바일 거래 활성화를 위해 농식품 쇼핑몰의 특성과 혁신성이 구매의도에 미치는 영향력을 분석하는 데 있다. 본 연구는 온라인 농산물 쇼핑몰의 특성이 구매의도에 미치는 영향을 살펴보고, 그 관계에서 농식품의 온라인 및 모바일 거래 활성화를 위한 농식품 쇼핑몰 혁신성이 구매의도에 미치는 영향력을 중심으로 진행한다. 따라서 본 연구에서는 소비자의 혁신성이 농식품의 온라인 및 모바일 거래에서 거래 위험에 대한 저항을 낮추어 구매의도를 증가시키는데 영향을 미칠 것이라는 인과적 경로를 검증하고자 한다.

• The Journal of the Convergence on Culture Technology
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• v.2 no.4
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• pp.61-64
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• 2016

As the number of smart phone user is increasing, the on-line shopping malls are actively taking part in mobile market, and accelerating the competition of mobile shopping market. This is a reflection of mobile shopping market growing as huge market. This thesis deals with the growth of mobile market and mobile shopping mall application regarding the clothings which occupy high ratio in mobile market. This study aims to improve customer satisfaction based on more specific customer information, and to increase the satisfaction of both company and customer by lowering the return rate.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.53-53
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• 2017

페이 춘추전국시대에 간편결제 서비스는 네이버페이, 카카오페이, 삼성페이, L페이, T페이, 시럽 페이, 스마일 페이, 케이페이, 페이나우, 페이코, SSG페이, H-Wallet, 구글페이, 애플페이, 알리페이, 안드로이드페이 등 '페이'관련된 서비스들은 각 회사마다 계속 등장하고 있는 추세이다. 온라인 또는 모바일 쇼핑의 끝에서 복잡한 인증절차와 관련 프로그램 설치로 결제를 포기를 하거나 다른 결제 회사를 선택해서 또 다시 카드번호, 카드 비밀번호, 인증절차를 거치는 번거로움과 시간을 소비하는 일이 많았다. 예전 방식에 비해서 눈 깜짝할 사이 결제를 진행하는 간편결제 서비스는 말 그대로 '빠르고 편리하다'는 장점을 지녔으며, '온라인에 처음 한번만 카드정보를 등록하면 그 다음부터는 비밀번호만 입력하면 결제가 완료된다. 요즘 각 간편결제 서비스 회사들은 가격 할인, 적립금, 포인트 지급 등으로 소비자의 결제 형태를 바꾸고 있다. 쇼핑몰 결제 싯점이라는 중요한 포인트에서 이 연구의 목적은 간편결제 서비스에 대한 지각된 용이성과 유용성이 고객만족과 쇼핑몰 충성도로 인터넷 쇼핑몰 재구매의도에 미치는 영향에 관한 실증적 연구를 하고자 한다.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.93-96
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• 2018

통계청 자료에 따르면 지난해 자영업 폐업률은 전년 대비 10.2% 포인트 높은 87.9%를 기록했다. 자영업 4개 업종인 도소매업, 음식, 숙박업은 지난해 48만 3985개가 새로 생겼으며 반면 42만 5203개가 문을 닫았다. 2018년 8월 통계청 자료에 따르면 온라인쇼핑 거래액은 전년 동월 대비 19.6% 증가했고, 모바일쇼핑 거래액도 모바일 이용 확산과 간편 결제 서비스 발전 등에 힘입어 전년 동월 대비 29.7% 증가하였다. 본 연구에서는 소매업인 온라인 쇼핑몰은 매년 20%대의 성장률을 보이고 있는 점에 주목해서 온라인 쇼핑몰의 매출 성과와 연관이 있는 방문 의도에 미치는 변수를 연구하고자 한다. 해마다 판매자가 증가하고 있는 온라인 쇼핑몰 업계는 치열한 경쟁과 늘어나는 마케팅 비용을 감당하지 못해 폐업의 수순을 밟고 있는 경우가 많다. 온라인쇼핑 운영자들이 하고 있는 대표적인 마케팅 방법인 블로그, 키워드 검색광고, SNS 채널 마케팅이 온라인 쇼핑몰의 방문 의도에 얼마나 영향을 미치고 있는지 연구 조사하고자 한다. 특히 온라인 쇼핑몰에 방문하는 사람들의 개인적 특성인 충동구매 성향, 다양성 추구 성향, 자기조절 성향을 조절 변수로 하여 개인 성향에 따라 각 독립변수들과의 방문 의도 상관관계를 알아보려 한다. 독립변수들이 방문 의도와의 관계를 실증 분석하여 온라인쇼핑몰의 준비하는 예비창업자나 기창업자들에게 보다 지속적인 기업성장과 매출성과에 도움이 되고자 한다.

• Information Systems Review
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• v.18 no.2
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• pp.151-171
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• 2016

With the widespread adoption of mobile devices, such as smart phones and smart pads, as well as the rapid growth of mobile technologies, consumer shopping patterns are changing. This study investigates key factors of consumer purchasing intention in a mobile shopping mall context by incorporating trust belief into the theory of planned behavior. We posit perceived usefulness, perceived enjoyment, perceived ease of use, and trust belief as antecedents of behavioral attitude toward mobile shopping malls. Moreover, social influence and security are identified as key enablers of trust belief on mobile shopping malls. Data collected from 154 consumers with purchasing experience in mobile shopping malls are empirically tested against a research model using partial least squares. Analysis results show that behavioral attitude and perceived behavioral control significantly influence purchasing intention. Moreover, this study reveals the significant effects of perceived usefulness and perceived enjoyment on behavioral attitude. Trust belief indirectly influences purchasing intention through behavioral attitude and is significantly affected by social influence. Understanding consumer purchasing decision-making processes in mobile shopping malls can help service providers to develop effective marketing and operation strategies and campaigns.

• Management & Information Systems Review
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• v.38 no.1
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• pp.201-223
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• 2019

The purpose of this study is to verify empirically the causal relationship between service quality, ease of use, customer satisfaction, and repurchase intention of mobile shopping mall. And this study is to investigate the ease of use and customer satisfaction mediating effect of between service quality and repurchase intention. Therefore, 323 university students in Jeonnam area were surveyed and the structural equation model was derived based on previous research. Service quality of mobile shopping mall make a significant effect on using easiness, purchasing satisfaction and repurchase intention. However, among service quality of mobile shopping mall, service scape like mobile interface and site design made a positive effect on purchasing satisfaction, but did not any effect on repurchase intention. In other words, service quality factors that make positive effects on customer's pleasant using and repurchase intention make a positive effect on repurchase intention when providing and using the service customer wants faithfully rather than external part of the site and mutually influencing attitude or behavior well. The implications suggested by this study are as follows. First, service quality of mobile shopping mall makes a significant effect on repurchase intention, so it's necessary to improve CS service system so as to treat customers' inquiries or inconveniences actively during mobile shopping and return and refund of defective products quickly and conveniently. And, in addition to the finally used factors in analysis process, benefits using customers' grade by number of purchases, such as various events, coupons, reserve, etc. and active contents marketing strategies providing more various pleasures and values of shopping are necessary. Second, satisfaction of mobile shopping mall makes a positive effect on repurchase intention, so visiting of site and repurchasing of product are continuously done as customers' satisfaction on shopping mall is increasing. Therefore, shopping mall site requires differentiation of contents, exact plan and practice of service, marketing, etc. so that customers can feel more satisfaction. This study is significant as it systematically analyzed concepts of components that service quality of mobile shopping mall makes an effect on using easiness, purchasing satisfaction, and repurchase intention, verified the relations, systematized it by theoretical structure, and widened the understanding of effects making an effect on repurchase intention.