• Journal of Korean Society for Quality Management
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• v.42 no.4
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• pp.717-728
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• 2014

Purpose: The purpose of this research is to develop a model tat explains the motivation of mobile coupon gift intention in mobile instant messenger service. Methods: This study utilized Structural Equation Model to clarify factors those influence mobile coupon gift intention under mobile messenger environment. Results: The research model in this study is verified with two hundreds sample data. This study found that mobile coupon gift-givers's giving intention is influenced by experimental and obligated motivation, price utility, social value of gift-giving, and perceived ease of use of the technology. Conclusion: This study verified five factors those influence to mobile coupon gift-giving intention. Although this study initially suggests and verify gift-giving intention model, we expect further research that related to other factors affecting the intention and other recent technology factors such as personal innovation and others.

• Proceedings of the Korean Information Science Society Conference
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• 2005.07b
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• pp.781-783
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• 2005

본 논문은 손 모양 인식을 이용한 비전 기반의 보행 로봇 제어 시스템을 제안한다. 손의 모양을 인식하기 위해서 움직이는 카메라 영상으로부터 정확한 손의 경계선물 추출하고 추적하는 일이 선행되어야 한다. 따라서 본 논문에서는 민 시프트 방법을 사용한 활성 윤곽선 모델 기반의 추적 방법을 제안한다. 제안된 시스템은 손 추출기, 손 추적기, 손 모양 인식기 그리고 로봇 제어기, 4개의 모들로 구성된다. 손 추출기는 영상에서 미리 정의된 손의 모양을 가지는 피부색 영역을 추출한다. 추출된 손의 추적은 활성 윤관선 모델과 민 시프트 방법을 사용하여 실행된다. 그 후 Hue moments를 사용하여 추적된 손의 모양을 인식한다. 제안된 방법을 평가하기 위해서 본 논문에서는 2족 보행 로봇 KHR-1에 제안된 방법을 적용 한다.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.97-104
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• 2019

With the development and spread of smart devices, the proportion of mobile shopping is gradually increasing, and the market for mobile gift certificates is also increasing. This study examines the usage status and acceptance attitude of mobile gift certificates for university students who are major customers of mobile gift certificates. Also, based on the extended integrated technology acceptance model (UTAUT2), the results of the analysis of the mediating effect of the intention of the user on the relationship between acceptance of mobile vouchers and recommendation intention were presented. As a result of the analysis, it was shown that the effort expectation, hedonic motivation, price utility, and habit had significant influence on the intention to use the mobile gift certificates. Also, the intention to use mobile gift certificates has mediating effects between effort expectation, hedonic motivation, price utility and recommendation intention. The results of this study can be applied to strategic marketing such as recruitment of new customers through mobile gift certificates while explaining customers' acceptance of technology to mobile gift vouchers or future prospective customers.

• Journal of Information Technology Services
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• v.14 no.1
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• pp.1-21
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• 2015

Recently, many companies have launched a new business model related to the mobile gift service in order to achieve or sustain a competitive advantage in the fast-growing mobile market. Due to the well combination of mobile technology advantages and offline gift-giving motivations, a mobile gift service has been proliferating over recent years. Although the motivation of mobile gift purchasing behavior can be different from that of offline gift purchasing behavior, there is still a lack of research on what factors are influencing and how they are impacting mobile gift purchasing behavior under diverse gift-giving settings. Therefore, based on both exchange and motivation theories as well as literature review, this study identified three influencing factors-economic (immediate rewards, convenience), social (friendship needs, reputation), and personal (enjoyment, self-satisfaction) benefits-and validated their impacts on intention to repurchase a mobile gift. Moreover, the moderating roles of intimacy and gift price in the relationships between benefits and mobile gift repurchasing intention were examined. The results provide many implications for marketing managers on how to enhance consumers' intention to repurchase, which in turn leads to sales and increased profit.

• Proceedings of the Korean Society of Computer Information Conference
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• 2015.07a
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• pp.289-292
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• 2015

본 작품은 학생들이 만든 캡스톤디자인 작품이다. 본 작품의 기획의도는 특정한 형식에 구애받지 않고 자신만의 생각을 텍스트뿐만 아니라 여기에 사진과 동영상 등의 다양한 멀티미디어를 함께 첨부할 수 있는 스토리앱 형식의 전자책을 개발하고자 한다. 이 전자책은 디자인 템플릿을 통해 예쁘게 꾸밀 수 있으며, 본인이 담고 싶은 글을 책으로 만들고, 이렇게 만들어진 개성 있는 전자책은 상대방에게 공유를 통해 선물할 수 있는 어플리케이션으로 개발한다. 따라서 본 연구는 개성 있는 포토북을 자유롭고 쉽게 만들 수 있는 환경 구현 즉, CMS에 그치지 않고 개인의 소중한 추억을 타인들에게 공유함으로써 감동을 나눌 수 있게 하는 것이 최종 목표이다. 또한 모바일에서만 공유로 끝나는 것이 아닌 pc로도 전송 가능하기 때문에 만들어진 결과물을 출력 후 종이책으로 제본해 보관할 수 있는 서비스 역시 기대해 볼 수 있겠다.