• Journal of Digital Convergence
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• v.15 no.9
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• pp.35-46
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• 2017

This study aim to figure out the limitation of existing ICT SMEs technology support programs conducted by Government Funded Research Institute. To investigate the limitations of SMEs programs, we conducted Focus Group Interview(FGI) with staff in charge of R&D department of beneficiaries(ICT SMEs). The results of FGI show that SMEs have troubles with the lack of R&D manpower, R&D infrastructure and non-R&D activities. Then, we conducted Delphi survey(derived from FGI) with related field experts to ask the problems and limitations of SMEs programs. The Results of Delphi show that SMEs programs has limitations with avoiding of SMEs support staff, lack of public R&D infrastructure sharing center, incompleteness of policies. Based on the results of FGI and Delphi, we suggest the several ways to improving SMEs programs.

• The Korean Journal of Food And Nutrition
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• v.29 no.6
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• pp.835-848
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• 2016

The purpose of this study was to find efficient and customized tools for delivering the benefit of health functional foods (HFFs). Delivery tools which could influence the impact of advertising were images, explanations of ingredients, diagrams of health benefit, patents, and comments from authority. Six advertisements were developed using these tools: "A": relevant image + explanation of ingredients + scientific diagram of efficacy; "B": relevant image + explanation of ingredients; "C": relevant image; "D": irrelevant image; "E": irrelevant image + explanation of ingredient + patent; "F": irrelevant image + explanation of ingredient + comments from authority. To analyze the consumer perceptions on HFFs and advertisement effects, 300 respondents were requested to answer a questionnaire comprising of the following questions: 5 questions of attitudes (necessity of HFFs, trust in HFFs, gathering information, watching advertisements and trust in advertisement claims) and 6 questions on the 6 developed advertisements (attention, understanding, sufficiency of information, sympathy, trust, and purchase). Scoring was done as per the 5 Likert scale. There was a higher proportion of females and the elderly, as compared to males and youngsters. The overall consumer attitudes were positive. Explanation of ingredients, scientific diagram of health benefit, patents and expert comments were helpful factors in increasing the advertisement evaluation by consumer, but the images were not. Advertisement evaluation of consumer did not differ with gender and age. However, differences were observed between some of the consumer attitudes (necessity of HFFs, trust in HFFs, gathering information and trust in advertisements claim) and advertisement evaluations (attention, understanding, sympathy and purchase). Our results indicate that for consumers utilizing the HFFs, advertisements with concrete tools such as diagrams, patent, and expert comments are more helpful. However, for consumers who do not have interest in HFFs, the scientific information was irrelevant. We believe that to maximize the effect of health information in advertisements, consumers should be segmented, and customized tools for each segment needs to be developed.