• Journal of Intelligence and Information Systems
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• v.24 no.2
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• pp.37-57
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• 2018

With the spread of smart phones, interest in mobile media is on the increase as useful media recently. Mobile media is assessed as having differentiated advantages from existing media in that not only can they provide consumers with desired information anytime and anywhere but also real-time interaction is possible in them. So far, studies on mobile advertising were mostly researches analyzing satisfaction with, and acceptance of, mobile advertising based on survey, researches focusing on the factors affecting acceptance of mobile advertising messages and researches verifying the effect of mobile advertising on brand recall, advertising attitude and brand attitude through experiments. Most of the domestic mobile advertising studies related to advertisement effect and advertisement attitude have been conducted through experiments and surveys. The advertising effectiveness measure of the mobile ad used the attitude of the advertisement, purchase intention, etc. To date, there have been few studies on the effects of mobile advertising on actual advertising data to prove the characteristics of the advertising platform and to prove the relationship between the factors influencing the advertising effect and the factors. In order to explore advertising effect of mobile advertising platform currently commercialized, this study defined advertising characteristics and media characteristics from the perspective of advertiser, advertising platform and publisher and analyzed the influence of each characteristic on advertising effect. As the advertisement characteristics, we classified advertisement format classified by bar type and floating type, and advertisement material classified by image and text. We defined advertisement characteristics of advertisement platform as Hedonic and Utilitarian media characteristics. As a dependent variable, we use CTR, which is the ratio of response (click) to ad exposure. The theoretical background and the analysis of the mobile advertising business, the hypothesis that the advertisement effect is different according to the advertisement specification, the advertisement material, In the ad standard, bar ads are classified as static framing, Floating ads can be categorized as dynamic framing, and the hypothetical definition of floating advertisements, which are high-profile dynamic framing ads, is highly responsive. In advertising, images with high salience are defined to have higher ad response than text. In the media characteristics classified as practical / hedonic type, it is defined that the hedonic type media has a more relaxed tendency than the practical media, and there is a high possibility of receiving various information because there is no clear target. In addition, image material and hedonic media are defined to be highly effective in the interaction between advertisement specification and advertisement material, advertisement specifications and media characteristics, and advertisement material and media characteristics. As the result of regression analysis on each characteristic, material standard, which is a characteristic of mobile advertisement, and media characteristics separated into 'Hedonic' and 'Utilitarian' had significant influence on advertisement effect and mutual interaction effect was also confirmed. In the mobile advertising standard, the advertising effect of the floating advertisement is higher than that of the bar advertisement, Floating ads were more effective than text ads for image ads. In addition, it was confirmed that the advertising effect is higher in the practical media than the hedonic media. The research was carried out with the big data collected from the mobile advertising platform, and it was possible to grasp the advertising effect of the measure index standard which is used in the practical work which could not be grasped in the previous research. In other words, the study was conducted using the CTR, which is a measure of the effectiveness of the advertisement used in the online advertisement and the mobile advertisement, which are not dependent on the attitude of the ad, the attitude of the brand, and the purchase intention. This study suggests that CTR is used as a dependent variable of advertising effect based on actual data of mobile ad platform accumulated over a long period of time. The results of this study is expected to contribute to establishment of optimum advertisement strategy such as creation of advertising materials and planning of media which suit advertised products at the time of mobile advertisement.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.427-432
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• 2015

Recently, Mobile Social Network Game market has grown rapidly because Smart devices has been spreading to many people and improving performance. Push notification, which is a success factor of the mobile social network game brought about stress to the user. However, there is no study on push notifications in the mobile social network game; it was difficult to understand for the use of push notifications. The Games of Kakao talk platform has various push notification system and provides detailed descriptions. On the other hand, the game linked to Facebook has minimal push notification system. In the future, if game companies develop push notification system by the characteristics of user, mobile social network games be able to derive the user's use continuously.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.6
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• pp.663-669
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• 2016

This study explores the effect of tagging in Social Network Services, especially Facebook, which has become popular as a marketing platform. In Facebook, users generally make recommendations using 'Like', 'Share', or 'Tag'. 'Tag' is different from 'Like' or 'Share' in that it can be used to deliver certain messages directly to specific people based on their interests or characteristics. Tagging can be categorized into rewarded tagging and non-rewarded tagging. As a result of our exploratory research, we found that non-rewarded tagging by certain users can indicate that the people, who are tagged, are interested in the contents of the users and share the same interest as them. Also, tagging indicates that these users want to share these services, such as restaurants and tours, with their friends who are tagged in the contents. Therefore, this study sheds light on the importance of the tagging function, as well as 'Like' and 'Share'.

• The Journal of Society for e-Business Studies
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• v.11 no.2
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• pp.13-30
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• 2006

Web services are independent on a platform and are suitable in the Ubiquitous environment which an interaction for each device. Ubiquitous web services can use various applied service in any network neighborhood or terminal. Main characteristic of Ubiquitous is context-awareness. Therefore, Ubiquitous web services must include context-aware control process and protect user privacy because context-aware environment collects privacy data. But current web services standard is not specially designed in respect of context-communication. Therefore, the framework which can add flexibility in transmission of context is required. Our Framework can give extension for context and can communicate flexibly Context information for every session. Therefore, Our Framework can solve overhead problem of context in SOAP message and protect user's privacy according to user preference.

• The Transactions of the Korea Information Processing Society
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• v.3 no.7
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• pp.1803-1811
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• 1996

In a distributed multiagent framework, the capabilities of each agent are known to other agents. Namely, each agent in a multiagent society is aware of what agents are available in the whole society, which is able to solve a query, and how to contact them. This characteristic leads to the simplicity in controling both local and remote interactions among agents by using a fixed form for communication packes. This paper presents methods for controlling interactions among agents in this distributed multiagent frame-work. Agent interactions are described within the platform of MASCOT that is a tightly coupled multiagent system developed for the role of a computer secretary. A frame-like form of a commumication packet is defined, and protocols for message exchanges are presented. Also, ascenarios given to demonstrate how the communication mechanism controls agent intercations in MASCOT.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.9
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• pp.1955-1964
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• 2011

With fast deployment of high-speed networks and various online services, the demand for massive content distribution is also growing fast. An approach that is increasingly visible in communication research community and in industry domain is peer-to-peer (P2P) networks. The P2P swarming technique enables a content distribution system to achieve higher throughput, avoid server or network overload, and be more resilient to failure and traffic fluctuation. Moreover, as a P2P-based architecture pushed the computing and bandwidth cost toward the network edge, it allows scalability to support a large number of subscribers on a global scale, while imposing little demand for equipment on the content providers. However, the P2P swarming burdens message exchange overheads on the system. In this paper, we propose a new protocol which provides confidentiality, authentication, integrity, and access control to P2P swarming. We implemented a prototype of our protocol on Android smart phone platform. We believe our approach can be straightforwardly adapted to existing commercial P2P content distribution systems with modest modifications to current implementations.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.10
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• pp.2696-2707
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• 2009

Although, a number of DBMS vendors are scrambling to extend their products to handle XML, there is a need for a lightweight, DBMS and platform-independent XML repository as well. In this paper, we describe such an XML integrated repository system, that solves the following functions : generating relational schema from XML DTDs for storage of XML documents, importing data from XML documents into relational tables, creating XML documents according to a XMLQL(XML Query Language) from data extracted from a database and synchronizing the replicated XML documents. In the XML repository systems, the efficient change detection techniques for XML documents is required to maintain the consistency of replicated XML data because the same data in the repository can be replicated between so many different XML documents. In this paper, we propose a message digest based change detection technique to maintain the consistency of replicated data between client XML documents and a XML data in XML repository systems.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3858-3864
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• 2014

This paper proposes the smart emotion lighting control system of a mobile-based. The proposed smart emotional lighting control system to reduce the emotional lighting device, internal heat and the power consumption was configured to the android platform mobile device and zigbee module, emotional lighting device, lighting control module, power supply, and general-purpose transistor. The mobile device was to transmit the real-time control information to the emotional lighting device when connected to the system, and it was designed to control the emotion lighting device based on the control messages and status monitoring. In this paper, the efficiency verification results of the proposed smart emotional lighting control system showed that it was possible to control by emotion lighting control and the color temperature variable. The heating value and the power consumption could be reduced by21% and up to 48%, because of the controlled lighting using emotion language.

• Journal of Advanced Navigation Technology
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• v.20 no.6
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• pp.528-538
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• 2016

In this paper, an extend kalman filter based relative navigation algorithm is proposed for Link-K based relative navigation. Link-K is a tactical data link system for joint operation capability upgrade of ROK forces. Link-K is inter-operable with Link-16 and transmit and received information of operations and target. In Link-K communication channel, PPLI message including transmitter position and TOA measurement can be used for relative navigation. Therefore Link-K based relative navigation system can be operated. In this paper, software based simulations were carried out for operational feasibility test and performance verification as error factors of proposed Link-K based relative navigation system.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.40 no.12
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• pp.125-135
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• 2003

In this paper, we developmed and implemented router and bandwidth broker that provides end-to-end QoS in differentiated service IP networks. Our design goal is to provide end-to-end premium service using the EF PHB. The bandwidth broker and router were implemented in the FreeBSD 4.6 platform. For the DiffServ router, we implemented QoS daemon, rollback managment routine, monitoring, and COPS-PR client. Also, Ive implemented bandwith broker which has SLS and resource management function, and signaling protocols for interfacing intra-and inter-domain. On the testbed, we have validated and evaluated the performance of the implemented DiffServ router and bandwidth broker using the inter-domain signaling protocol client in MS Windows platform. The test results show that the end-to-end QoS can be guaranteed for the inter-domain diffServ by the implemented system.