• Title/Summary/Keyword: 메시지가치가

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Reality and Fiction in the Visual Media - Focusing on the Christian Perspective (영상미디어에 나타난 현실과 허구 - 기독교 시각 중심으로)

  • Kim, Seong-Hoon
    • The Journal of the Korea Contents Association
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    • v.13 no.1
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    • pp.91-104
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    • 2013
  • The Rothschild family in the UK and the Rockefeller in the USA installed a number of private organization with which they could exert their influence on the world, recruited world renowned figured and spread out their arguments via global visual media worldwide. Their ultimate goal was to reshuffle the world in a new global order. They attempted to persuade people to accept their messages by reiterating them via their visual media. They deliver their own value of existence, efficiency and future convenience via their visual media regarding politics, economics and religion. If such is seen in a Christian perspective, they replace the place and existence of God with their own power and attempt to reorganize the world in a new global order. Their desire seems to be that of Anti-Christ, i.e. the Satan in the Bible. This study attempts to reveal that reality of visual media is fictitious from the Christian perspective.

A Design of MAC based SDAP(Secure Data Aggregation Protocol) for security and communication efficiency on VANET (VANET에서 보안과 통신효율을 고려한 MAC기반 SDAP(Secure Data Aggregation Protocol) 설계)

  • Lee, Byung-kwan;Ahn, Heui-hak;Jeong, Eun-hee
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.05a
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    • pp.650-652
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    • 2013
  • As VANET(Vehicular Ad-hoc NETwork) improves road safety, efficiency, and comfort, and provides a value-added service such as commerce information or internet access. it is the most important technology in ITS(Intelligent Transportation System). But, In VANETs, better communication efficiency can be achieved by sacrificing security and vice versa. VANETs cannot get started without either of them. Therefore, to solve these problems simultaneously, this paper proposes MAC(Message Authentication Code) based SDAP(Secure Data Aggregation Protocol) which removes redundant data or abnormal data between vehicles and verifies the integrity of message. The MAC based SDAP not only improves the efficiency of data delivery but also enhances the security by detecting malicious attacks such as propagation jamming attack, forgery attack, and disguised attack.

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A Study on Dadaism and Photomontage (다다이즘과 포토몽타주에 대한 고찰)

  • Yoon, Young-Beam;Kim, Sung-Hyun
    • The Journal of the Korea Contents Association
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    • v.13 no.7
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    • pp.110-119
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    • 2013
  • Since the early 20th century photo based art and effort to creative experiment, to pursue the essence of creation to escape from stereotypes between form and media, expression and technology, has been continued persistently. Photomontage was born as an artistic attempt for the new representation. Basically photomontage is configured to visually emphasize the message as a work to produce new meaning by combining the various images that are intentionally selected. The photomontage as a visual art, dialectic of text and image that is to pursue a new format to be out the concept already existing, have been developed, the concept is similar to the modern multiple art. The value of photo montage is to explore of the photo, not limited to describe or reproduce as a deformation, the new possibilities for creative expression and the experience of the day-to-day operation for the implementation of the scheme.

The impact of emotional storytelling on brand attitude- compare to humor advertising (감성적 스토리텔링이 브랜드태도에 미치는 영향 - 유머광고와의 비교-)

  • Rhie, Jin-Hee
    • Journal of Digital Contents Society
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    • v.15 no.1
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    • pp.61-68
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    • 2014
  • In the past, to stimulate customers' rationality were used as a marketing methods but the storytelling marketing is appealing to consumers by showing product or brand value. Storytelling marketing attracts clients favorable attitude. In this research, I tried to figure out how emotional storytelling and humor advertising affects to brand attitude a quality of products according to advertising types, brand image, trust, interest, message, advertising model, intension of purchase and recommendation requisite to impact on brand attitude. As a result emotional storytelling was more effective than the humor advertising method when forming the brand attitude and brand image. Also, among the types of advertisement, emotional storytelling tended to bring a significant difference between men and women. Emotional storytelling advertisement are increasing and being competitive. Therefore, we need notable advertisement. It is a significant research to understand how advertising type affects to consumers.

The analysis of Chinese Character's Calligraphy which is applied to the T-shirt design - By contrast between China and USA's example - (티셔츠디자인에 활용된 한자(汉字)의 캘리그라피 분석 - 중국과 미국의 사례비교를 중심으로 -)

  • Fang, Xing-Xing;Kim, Se-Hwa;Ahn, Byoung-Jin
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.703-707
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    • 2008
  • Chinese has the biggest user in the world, is not only used to contact but also has ample cultural value and beautiful modeling. So it's widely used in our life. The Chinese character which is used in the T-shirt has a strong ability of transmit the information on the language. And it has a strong personality on the model too. It's more and more popular over the years with young people. The main objective of this research is to collect the structure data of Chinese character and the illustration of apply Chinese character on T-shirt between China and American. The second is to compare and analyze the number, construction, script, size, place, color, expression of the character. The others is to investigate the illustration of apply character on fashion design. And take the various manifestation of character as the foundation to put forward some new design project of apply Chinese character on the T-shirt.

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A Study on the Analysis of Policy PR Content Using Digital Platform - Focusing on YouTube Analysis by Five Government Departments (디지털 플랫폼을 이용한 정책 홍보 내용분석 연구 정부 5개 부처의 유튜브 분석을 중심으로)

  • Yu, Hyun-Joong;Jeong, Hyeon Ju;Kim, Won-Han
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.595-603
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    • 2023
  • Recently, many public institutions have been conducting promotional activities using digital platforms. Communication methods using digital platforms have a very important meaning in that they can create new values that did not exist before by connecting and sharing information with various users. To this end, we tried to analyze YouTube videos of five government ministries and examine them. As a result of YouTube analysis by government ministries, most of them were mainly used as channels for policy promotion, and many were used as channels for new information. Although the message is delivered through the production of various contents, it was possible to look at cases where the target as a channel for communication was not clear and the purpose was unclear. In order to communicate with the people, it should be used as a channel for communication through content suitable for clear target setting and purpose.

3-Factor Authentication Using HMAC-based One-Time Password (HMAC 기반의 일회용 패스워드를 이용한 3-Factor 인증)

  • Kim, Ji-Hong;Oh, Sei-Woong
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.6
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    • pp.27-32
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    • 2009
  • Recently, most of information services are provided by the computer network, since the technology of computer communication is developing rapidly, and the worth of information over the network is also increasing with expensive cost. But various attacks to quietly intercept the informations is invoked with the technology of communication developed, and then most of the financial agency currently have used OTP, which is generated by a token at a number whenever a user authenticates to a server, rather than general static password for some services. A 2-Factor OTP generating method using the OTP token is mostly used by the financial agency. However, the method is vulnerable to real attacks and therefore the OTP token could be robbed and disappeared. In this paper, we propose a 3-Factor OTP way using HMAC to conquer the problems and analyze the security of the proposed scheme.

CEO's Quality Management Rhetoric and Audience Response: Focusing on Samsung Group Chairman Kun-Hee Lee's 'Super-Class' Remarks (최고경영자의 품질경영 레토릭과 시청자 반응: 삼성 회장의 '초일류' 발언을 중심으로)

  • Heo, Man-Sup
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.174-186
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    • 2022
  • The present study explores how the quality management rhetoric commonly used by Korean CEOs tends to be composed and perceived by the public. To this end, articles of the remarks of Lee Kun-hee, the second founder of Samsung, are analyzed. The results show a rhetorical structure of quality management where the CEO offers a persuasive theme (quality management for a super-class enterprise) and practical measures (innovation and performance-based promotion) while coping with a rhetorical situation (an economic crisis). A multiple regression analysis of the response of 308 Korean college students who watched a video of Lee's remarks indicates that the more conservative the viewers are and the more they perceive the CEO's charm and expertise, the more likely they are to support the CEO's quality management rhetoric. The conservative viewers favorably responded to the entrepreneurship in the quality management rhetoric, while the progressives recognized the rhetoric as part of Korean-style neoliberalism that alienates ordinary workers.

Implementation of tractor implement ECU based on ISO11783 using IsoAgLib (IsoAgLib을 이용한 ISO11783 기반 트랙터 작업기 ECU 구현)

  • Roh, Seungku;Kim, Jayu;Tumenjargal, Enkhbaatar;Chong, Kitchong;Ham, Woonchul
    • Proceedings of the Korean Society for Agricultural Machinery Conference
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    • 2017.04a
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    • pp.18-18
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    • 2017
  • ISO11783은 농업 산업분야 통신 프로토콜의 국제 표준으로, 농용트랙터 및 작업기 ECU 간의 통신 프로토콜을 표준화한다. 이 표준은 서로 다른 제조사의 제품 간에 호환성을 갖게 하며, 정밀 농업에 대한 핵심 기반을 제공한다. 현재 해외에서는 이미 ISO11783 기반의 AFS(Advanced Farming System)를 통한 정밀농업이 상용화되어 농가에 보급되고 있다. 이에 비해, 국내에서 이러한 표준을 따르는 농기계들은 미비한 실정이며, 향후 농업의 정밀 농업화를 통한 고부가가치 창출 및 선진국의 무역 장벽에 대비와 해외 수출 판로 개척을 위해 ISO11783 표준에 대한 R&D가 필요로 한다. 이에 IsoAgLib를 분석하고 임베디드 보드에 Porting하여 ISO11783 기반 작업기 ECU를 구현하였고, 이를 기반으로 ISO11783 기반 작업기 ECU의 구현 방법을 발표한다. IsoAgLib의 시스템 아키텍처는 계층화 되어 있어, 타겟에 의존적인 계층만 수정하여, IAR 환경에서 Cortex M3 보드에 포팅을 완료하였다. 작업기 ECU들은 자신만의 인터페이스 화면을 갖으며, 이를 Object pool이라 한다. 이것을 Virtual Terminal(VT)에 업로드 하여, VT가 해당 작업기 ECU의 사용자 인터페이스 기능을 제공하도록 한다. 이에 작업기 ECU 구현 1 단계로, 'VT-Designer'를 통하여 Object pool를 설계한다. 2 단계, 'vt2iso'를 통해서 Object pool을 IsoAgLib 상에서 사용할 수 있도록 변환한다. 3 단계, 포팅된 IsoAgLib project에 변환된 파일을 포함 시킨다. 4 단계, 작업기 ECU의 주기적인 작업 및 각 메시지 수신시 수행할 작업을 코딩한다. 5 단계, 빌드 및 타겟 보드에 업로딩 한 후, New Holland 사의 $Intelliview^{TM}$ iv display (VT)과 연결하여 동작을 확인한다. 확인 결과로 VT에 디자인한 Object pool이 표시 되며 soft key 입력 시 작업기 ECU에서 LED가 변한다. 결론적으로, 연구 결과를 바탕으로 ISO11783 기반의 작업기 ECU의 디자인 및 구현이 가능하며, 이를 통해 향후 국내의 ISO11783 기반의 작업기 ECU의 개발에 도움을 줄 수 있다.

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A Study on the Spectatorship through Character of (<심슨가족>의 캐릭터를 통한 관객성 연구)

  • Youm, Dong-Cheol
    • Cartoon and Animation Studies
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    • s.21
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    • pp.1-17
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    • 2010
  • As animation emerged as a high value-added content business, more studies are conducted focusing on the fact that the key to the success of animation is not a story but a character. This study aims to examine the characters of , the globally loved animation, and figure out its interactive way of attracting viewers based on Spectatorship Theory, so that it can help set the nation's TV animation series to be made on the right track. To achieve this goal, it will explore various aspects including the concept of animation character, the relations between ideology and character, and the changes in design according to a social phenomenon, then based on Spectatorship Theory will analyze and suggest how the characters of fulfill the required conditions to attract viewers. In addition, it will examine the wide application of the characters of . In conclusion, unlike theatrical animation, TV animation has a characteristic that it can easily and repeatedly deliver messages to viewers over a long time, however, domestic TV animation turned out to fail to utilize the advantage. In other words, while its character has distinct individuality, it is not supported by creative and solid story line, and the character is not attractive as much as the characters of which successfully evoke sympathy from viewers. In animation, arousing sympathy from its viewers or audiences is very important, so a character that well reflects social discourse is an integral part of it. Therefore, in-depth and specialized study on animation's character is highly required for the sustainable success and growth of domestic animation.

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