• International Area Studies Review
• /
• v.21 no.2
• /
• pp.197-218
• /
• 2017

The research ais to examine the relationship among service factors, customer's consumption value and revisit intentions in the multiplex cinema industry focusing on multiplex cinema service in Korea and Vietnam. This research also aims to compare the influence of service factors on consumption values and revisit intention between customers in Vietnam and Korea. Data using for this research were collected in Ho Chi Minh, Vietnam and Seoul, Korea through both offline and online survey. Research findings suggest that service factors significantly influence utilitarian values and hedonic values, then both hedonic and utilitarian value have a significant influence on customer's revisit intention in multiplex cinema. Specifically, utilitarian value shows a greater influence on revisit intention in Korea whereas hedonic value shows a greater influence on revisit intention in Vietnam.

• Cartoon and Animation Studies
• /
• s.21
• /
• pp.71-84
• /
• 2010

The current distribution structure in Korea film industry is in the multiplex chain. As a result, most small or medium-sized theaters have been excluded from the market, and all the multiplex chain have gradually been formed into the vertical integration structure. The strike by multiplex theaters in Chuncheon who did not screen for one month led to the problem of the vertical integration, which resulted in many effects. Particularly, it caused considerable effect on the cultural desire and instigated movie-goers to turn to illegal content. This study surveys the process in which Korean multiplex theaters in vertical integration structure took over the Korean film market, and consequently, small theaters collapsed, and the theaters in vertical integration structure kick out small theaters in horizontal integration structure, and conducts a survey on the effect of the one-month strike by Chuncheon CGV from September 27 to October 30, 2008 in Chuncheon where said processes had completed so as to determine the effect of and impact of the problem of the vertical integration, monopoly structure. When major consumers of the film industry, i.e., people in their 20s, see their access to newly released films limited due to closing of multiplex theaters, they feel the impulse to access illegal contents. If they miss viewing the newly released films, they prefer to view illegal contents or films on recording media rather than visiting theaters showing those films. They are also influenced by timing of film release. Specifically, methods of illegal access to newly released films, permanent accessibility to them via recording media, and timing of film release influence their viewing patterns.

• Fire Science and Engineering
• /
• v.33 no.1
• /
• pp.113-120
• /
• 2019

The disaster and safety R&D budget has continued to increase since 2008, but the fire safety R&D budget is a small part. Therefore, successful outcomes that could lead to the economic growth of the fire safety industry have not been achieved. This paper suggests a fire safety R&D budget expansion, reinforcement of R&D capacity, and performance growing plan by analyzing the factors that affect the performance of a fire safety R&D project. Empirical analysis was performed through one-way ANOVA and regression analysis using the statistical program, SPSS statistics 21.0. As a result, this study suggests that the continuous expansion of R&D funds and the securing of excellent trained research manpower will be necessary to obtain qualitatively superior patents and papers.

• The Journal of the Korea Contents Association
• /
• v.14 no.4
• /
• pp.110-122
• /
• 2014

Korea's film industry has been growing over the last 10 years, and there has been much attention to the antecedents of film box office sales both academic and business communities. So far, previous research which explained success factors of film or movie mainly focused on 3 stages, production, distribution and screening. However, these 3 steps are heavily vertically integrated in Korea's firm industry unlike United States. Almost 130% of movie theaters are multiplex chain and operated by film production companies such as CJ and Lotte Entertainment In this situation, film sales are likely to he affected by movie theaters own facilities or location factors rather than movie contents. Based. on resource-based view and S-C-P paradigm, the authors examined "whether movie theater's facilities factors and trade area factors such as accessibility, competitive situation, and population have effect to movie theater's sales revenues. The results showed that the average occupancy of theater is the most important factor to movie theaters sales in both large and small cities. In large cities, movie theater's facilities factors which included vibration seat special sound system, premium movie theater, VIP lounge are relatively important than trade area factors. In contrast, in small cities, location factors and accessibility are the most important factors to movie theaters sales. We discuss the managerial and theoretical implication for the results and the specific limitations are suggested at the end of the paper.

• Review of Culture and Economy
• /
• v.21 no.1
• /
• pp.3-20
• /
• 2018

This study investigates a comprehensive context between the vertical integration and concentration of Korean film market. The concentration of distribution and screening markets are result of industrial strategy to defend demand uncertainty and to pursue economies of scale. Major distributors are increasingly inclined to defend industrial risk by concentrating resources on blockbusters and bargaining power of the multiplex is getting strengthened by distribution competition to secure as many screens as possible. Vertically integrated multiplexes operate discriminatory preferential treatment to their affiliates, however, there is a difference in degree of discrimination between vertically integrated groups. Furthermore, it is difficult to exclude each other from the distribution competition in which the largest screen number has to be secured. It is difficult for multiplex only to pursue the interests of affiliates and make negative choices in screening performance. As the number of screening screens increases, the seat occupancy also increases. As a result, the polarization of the distribution and screening markets, including the screen monopoly, is a phenomenon that occurs commercial films centered markets and the unfair behavior of the vertically affiliated multiplex has a limited effect on the movie market.

• Proceedings of the Korea Institute of Fire Science and Engineering Conference
• /
• 2005.11a
• /
• pp.94-99
• /
• 2005

• The Journal of the Korea Contents Association
• /
• v.18 no.1
• /
• pp.587-595
• /
• 2018

This research aims to analyze the importance-performance among multiplex cinema selection attributes. Therefore, we collected data for visitors who visited the multiplex cinema and want to watch movies. Of the various multiplex cinema selection attributes, four factors were deduced that includes: major services, human services, physical environment, auxiliary services using exploratory factor analysis. In the quadrant I, the area of 'Concentrate Here' was 'diversity of screening time', 'diversity of movie genre', 'convenience of mobile app use', 'size and convenience of parking facility'. In the quadrant II, 'Keep up the Good Work' area was 'convenience of website booking', 'discounts through card partnerships', 'employee friendliness', 'accurate employee information delivery', 'comfortable seating', 'screen size', 'cinematic sound quality', and 'convenience of traffic' etc. The quadrant III, 'Low Priority' appeared to be 'membership system', 'tidiness of staff attire', 'resting space for waiting time', 'accessibility to the neighboring area', 'diversity of the snack corner', and 'overall cleanliness' etc. The quadrant IV, 'Possible Overkill' was 'appropriateness of the auditorium temperature' and 'service proficiency'.

• Korean Institute of Interior Design Journal
• /
• v.14 no.3 s.50
• /
• pp.147-155
• /
• 2005

As multiplex theaters are increasing rapidly in number, concerns over the evacuation process in case of fire emergency are also increasing. The study investigates the users' awareness and recognition of evacuation route by the method of questionnaire, and analyzes the users' behavior in choosing the route by the simulation program called Simulex. Among others, findings indicate a vast majority of the users are unaware of the proper route in the emergency, yet anticipate to evacuate by it, instead of the entry/exit route that they are familiar with. This aspect, however, can be useful to provide the proper route of evacuation for the users, if an appropriate information is given that the entry/exit route is also used as an emergency egress. The simulation shows heavy congestion at the closer evacuation route from the exit, and distinctly less traffic at the farther means of egress. Based on this natural phenomenon, it is suggested that the emergency stair should be nearby and aligned with the exit from auditorium. Although the present building regulation only requires a minimum dimension at each route, there is a need to widen the passageway that is likely to be recognized easily and subsequently overcrowded in case of fire emergency.

• Cartoon and Animation Studies
• /
• s.15
• /
• pp.207-220
• /
• 2009

This paper researched that consumers who lived in the local small cites have a restricted and insufficient problem to screening the animation film comparing with those of capital area and the other broader local cities. And these kinds of problems caused more serious problems like a infringement of copy right as a result. This paper calculated and evaluated that the rate possibilities of criminal infringement copy right in supposing that giving the opportunity screening the all of the first-run movies the most highest criminal group in Chuncheon where the worst benefit area in aspect of screening circumstances. As a result of this research, this paper could suggest that the possibility to reduce the criminal infringement of copy right and the necessity of structural reconstruction throughout rebuilding of animation distribution and consciousness of consumers. Thus this paper try find out the importance of reducing the rate of criminal infringement copy right by recontruction of structrual access of local animation business.