• Title/Summary/Keyword: 매출집중도

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The Empirical Study of Relationship between the obsolescence assets and Asymmetric Cost Behavior (자산 노후화율이 원가의 비대칭성에 미치는 영향)

  • Cha, Sang-kwon;Kim, Dong-Pil
    • Journal of the Korea Convergence Society
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    • v.11 no.1
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    • pp.259-266
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    • 2020
  • This study analyzes the effects of the obsolescence assets on the asymmetry of costs. Cost asymmetry refers to a lower percentage of costs when sales fall than increases in costs when sales increase. the obsolescence asset induces various decisions, including high maintenance costs and management improvements and replacement of facilities. This study is to analyze the cost behavior according to those decisions. The analysis showed that the higher the obsolescence of assets rate, we found cost elasticity, with a greater reduction in costs when sales decrease than the increase in costs when sales increase. Second, the lower the cost will not appear as the obsolescence of assets rate increases in case that the concentration of an item of property, plant and equipment is high, and when sales decrease. The above result means that the obsolescence of assets rate acts as operating risk and thus operates resources flexibly according to changes in sales, but when the concentration of property, plant and equipment is high, the decision-making constraint make it difficult for the flexible operation.

Sell-sumer: The New Typology of Influencers and Sales Strategy in Social Media (셀슈머(Sell-sumer)로 진화한 인플루언서의 새로운 유형과 소셜미디어에서의 세일즈 전략)

  • Shin, Hajin;Kim, Sulim;Hong, Manny;Hwang, Bom Nym;Yang, Hee-Dong
    • Knowledge Management Research
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    • v.22 no.4
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    • pp.217-235
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    • 2021
  • As 49% of the world's population uses social media platforms, communication and content sharing within social media are becoming more active than ever. In this environmental base, the one-person media market grew rapidly and formed public opinion, creating a new trend called sell-sumer. This study defined new types of influencers by product category by analyzing the subject concentration of the commercial/non-commercial keywords of influencers and the impact of the ratio of commercial postings on sales. It is hoped that influencers working within social media will be helpful to new sales strategies that are transformed into sell-sumers. The method of this study classifies influencers' commercial/non-commercial posts using Python, performs text mining using KoNLPy, and calculates similarity between FastText-based words. As a result, it has been confirmed that the higher the keyword theme concentration of the influencer's commercial posting, the higher the sales. In addition, it was confirmed through the cluster analysis that the influencer types for each product category were classified into four types and that there was a significant difference between groups according to sales. In other words, the implications of this study may suggest empirical solutions of social media sales strategies for influencers working on social media and marketers who want to use them as marketing tools.

Designing Support System for Analysis of Market Concentration and Competition Situation (시장집중도 및 경쟁현황 분석 지원시스템 설계)

  • Kim, Ji-Hui;Yoo, Hyoung Sun;Seo, Ju Hwan;Kim, You-Eil;Hwang, Jee Na
    • The Journal of the Korea Contents Association
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    • v.17 no.5
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    • pp.252-261
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    • 2017
  • This paper is aimed for providing Business Intelligence System which is in order to analysis and produce the useful industrial information such as the market penetrance and the status of competition among the enterprises in the same or similar industrial field. These industrial information were mainly analysed by the annual sales of the enterprises in the entire industry and the industrial market based on KSIC was segmented. The results obtained in the study were applied as a module in the KMAPS(KISTI Market Analysis and Prediction System) which is the demand-based Business Intelligence System. And they were verified reliability by comparing to the qualitative analyses of the specialists. It is considered that the market penetrance and competition information can be valuably used for the enterprises makes a decision to enter the new market or develop new products.

공정위, 1998년도 시장지배적사업자 지정$\cdot$고시

  • 한국공정경쟁연합회
    • Journal of Korea Fair Competition Federation
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    • no.29
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    • pp.35-44
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    • 1998
  • 공정거래위원회는 지난 ''97년 12월 29일 1998년도에 적용될 시장지배적사업자로 128개 품목의 311개 사업자(순사업자:188개)를 지정하고 ''98년 1월 1일부터 시행에 들어갔다. ''98년도에는 ''97년도 지정품목 및 사업자 중 13개 품목, 50개 사업자가 신규로 지정된 반면 14개 품목, 45개 사업자가 지정제외되어 지난해인 ''97년도에 비해 시장지배적사업자는 5개 증가한 반면, 시장지배적품목은 1개가 감소하였다. 이번에 공정위가 시장지배적품목 및 사업자의 변동상황을 분석한 결과, ''98년도에 신규로 시장지배적품목으로 지정된 품목은 주로 매출액의 증가에 따른 자연증가가 많았던 반면, 지정제외품목은 대부분 시장집중도 완화에 기인하고 있는 것으로 나타났다. 또한 시장지배적품목으로 계속 지정된 품목의 경우에도 사업자간의 시장점유율 순위와 상위 3사가 변동한 품목이 $32.3\%$에 달한 것으로 나타나 전반적으로 시장경쟁이 촉진되고 있는 것으로 분석되었다. 시장지배적품목의 시장집중도의 경우에는 1사 지배품목의 수와 3사 지배품목 중 $90\%$ 이상의 고집중품목의 수가 감소한 것으로 나타났다. 공정위는 앞으로 시장지배적사업자에 대하여는 최근의 경제상황을 감안하여 물가와 민생안정에 역점을 두고 공정거래법을 집행해 나갈 계획으로 있다. 이를 위해 가격남용, 출고조절, 공동행위 등 물가안정을 저해하는 시장지배적사업자의 법위반행위에 대한 감시를 강화하고, 특히 휘발유, 맥주, 라면 등 물가와 서민생활에 큰 영향을 미치는 독과점품목에 대하여 철저히 감시할 계획이며, 독과점시장 구조개선시책의 일환으로 ''96년부터 추진하고 있는 26개 우선개선대상품목의 경쟁촉진방안을 적극적으로 추진할 계획으로 있다고 밝혔다.

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음원 소비 방식에 따른 소비자 행태 차이 분석 연구

  • Seok, Min-Seong;Yu, Byeong-Jun
    • 한국벤처창업학회:학술대회논문집
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    • 2019.04a
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    • pp.191-194
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    • 2019
  • 최근 수십 년 동안 음악 산업처럼 빠르게 변하고 많은 도전에 직면한 산업군도 드물 것이다. 디지털 기술의 발전은 CD와 같은 실물을 통한 음악 소비를 mp3와 같은 음원 소비 방식으로 바꿔 놓았다. 더 나아가 스마트폰의 보급과 무선 인터넷의 발달은 스트리밍을 통한 음원 소비 방식을 가능하게 하였다. 음원 스트리밍 시장은 IT 기술의 발전으로 빠른 성장을 거듭하여 스트리밍 이용 수가 급격히 증가한 반면, 음원 다운로드 수는 감소하는 추세를 보여 음원 소비가 소유방식에서 접근방 식으로 변화 중이라고 할 수 있다. 음원 소비 방식이 달라지면 소비 행태가 달라질 수 있음에도 불구하고 음원 다운로드와 음원 스트리밍 소비 행태의 차이를 분석한 연구는 미진한 실정이다. 따라서 본 연구는 국내의 음원 서비스 회사의 음원 스트리밍과 음원 다운로드 관련 데이터를 분석하여 음원 소비 방식에 따른 행태 차이를 살펴봄을 목적으로 하였다. 분석 결과, 음악을 듣는 탐색비용과 한계비용이 훨씬 적은 스트리밍이 다운로드에 비해 틈새시장(niche market)에 속하는 음악을 들을 가능성이 높아 소비자들이 다양한 음악을 청취할 것이라는 선행 연구와는 다르게 스트리밍이 다운로드에 비해 차트 상위권 음원집중도가 높은 것으로 나타났다. 제공하는 서비스의 특성에 따라 스트리밍 산업에서의 매출집중도가 달라질 수 있다는 것을 기업 데이터를 통해 실증하였다는 것에 의의가 있다고 할 수 있다.

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Analysis of Market and Technology Status of Major Agricultural Machinery (Tractor, Combine Harvester and Rice Transplanter) (핵심 농기계(트랙터, 콤바인 및 이앙기) 시장 및 기술 현황 분석)

  • Hong, Sungha;Choi, Kyu-hong
    • Journal of the Korean Society of International Agriculture
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    • v.31 no.1
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    • pp.8-16
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    • 2019
  • Alternatives for increasing the competitiveness of locally manufactured agricultural machinery in domestic and foreign markets has been proposed. This was done by analyzing the major agricultural machinery's price and market share as well as their performance and quality. In the Korean domestic market, the market share of Japanese agricultural machinery has been identified to be 14.5% for tractors, 31.1% for combine harvesters, and 35.8% for rice transplanters, and on track for further increase. Japanese manufacturers' domestic patent shares are 58.5% for tractors, 79.9% for combine harvesters, and 69.8% for rice transplanters, showing the dire need for Korean domestic firms to expand their technological rights. To strengthen the industrial competitiveness of agricultural machinery, therefore, researches that develop the fundamental and elemental technology to reduce the frequency of breakdown should be needed in the short term. To achieve this, it is imperative to establish technology roadmap, promote greater cooperation between academia and industry, and systematically increase research funding. In addition, as a long-term solution for enhancing the competitiveness, an establishment of Agricultural Equipment Technology Institute is strongly recommended to systematically support R&D for developing core technologies, particularly high-quality components that guarantee durability and quality.

A Study On Clusters and Ecosystem In Distribution Industry Using Big Data Analysis (빅데이타 분석을 통한 유통산업 클러스터의 형성과 생태계 연구)

  • Jung, Jaeheon
    • The Journal of the Korea Contents Association
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    • v.19 no.7
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    • pp.360-375
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    • 2019
  • This paper tries to study the ecosystem after constructing the network of the continuing transactions associated with distribution industry with the data of more than 50 thousands firms provided by the Korean enterprise data (KED) for 2015. After applying the clustering method, one of social network analysis tools, we find the firms in the network grouped into 732 clusters occupying about 80% of whole distribution industry sales in KED data. The firms in a cluster have most of their transactions with other firms in the cluster. But the clusters have smaller firm numbers in the cluster and sales portion of the biggest firms in the industry than the case of the manufacturing industry. The Input-output analysis for the biggest distribution firms show that the small and medium size enterprise(SME)s have very high sale dependency on a main firm in some clusters. This fact implies more efficient fair transaction policies within the clusters. And small number of big distribution firms have very high rear production linkage effects on SMEs or on the 10th or 31th group with high portion of SME employment. They should be considered important in the SME growth and employment policies.

Does the Rapid Internationalization of Companies affect BGF's Financial Performance? - Focused on the Korean BGF Cases (신속한 국제화 전략이 기업의 성과에 어떤 영향을 미치는가? - 한국의 BGF를 중심으로)

  • Jang, Yeaji;Kim, Hyung Jun
    • Korean small business review
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    • v.42 no.3
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    • pp.123-144
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    • 2020
  • This study attempt to use secondary data from KIS-Value to understand how rapid globalization strategy affects BGF's performance defined five categories such as sales volume, return on investment, net profit per employee, increase in sales, and increase in net profit per employee. In particular, this research defines the BGF based on the export ratio within five years after the establishment and classifies BGF into three levels according to 25%, 50%, and 75% concentration of exports. The main results of this study were first, the rapid internationalization strategy was proven to have a sales effect in the short and long term, and in particular, the short term effect was more significantly compared to the long term effect. However, the impact on the return on investment(ROI) of BGF was found that the more stringent the BGF level, the more short-term effect on ROI, but the longer-term effect was diluted according to time. Third, the sales growth rate is significant in the short-term depending on the BGF level, but do not have long-term effects same as ROI. On the other hand, the growth rate of net profit has shown that the BGF strategy has a negative (-) effect over the long term. In particular, the higher the BGF level, the greater the negative impact on the increase in net profit.

Analysis and Implications of Intra-regional Disparities by using Market Concentration Ratio - Focusing on the Chungcheongbuk-do region - (시장집중도를 이용한 바이오헬스산업의 지역개발격차 분석 및 시사점 - 충북지역을 중심으로 - )

  • Ye-Jin Cho;Sang-Eun Choi
    • Journal of the Korean Regional Science Association
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    • v.39 no.2
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    • pp.19-30
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    • 2023
  • This study analyzed intra-regional disparities by using the concentration index of industrial organization theory. And the range of study is 11 cities in Chungcheongbuk-do province. This study aims to clarify the characteristics of the intra-regional disparities by using concentration ratio(CR) and Herfindahl-Hirschman Index. After the review of previous studies, we intend to study the intra-regional disparities using these two indexes. Target is the bio-health industry that all povinces in South Korea want to develop competitively. In addition the analysis was conducted by dividing the bio-health industry into four detailed fields(pharmaceuticals, medical devices, health functional foods, and cosmetics). These fields are based on the results of the city and county competitiveness-enhancing industry. The research results derived the intra-regional disparities index based on sales, the number of workers, and R&D expenses by detailed field. As a result it was confirmed that the strengths according to the detailed fields differed by region. It can be used as basic data in establishing differentiated industrial development strategies for each region in the future.

A Case Study on the Importance of Private Brand to Maximize Profit in the CVS (편의점의 이익 극대화를 위한 PB 상품 개발에 관한 사례 연구)

  • Kim, Hee-Sam;Cho, Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2010.04a
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    • pp.141-145
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    • 2010
  • 소형 편의점에서 판매하고 있는 상품 중에서 NB는 모든 업체 모든 점포에서 판매하는 공통 상품으로서 비교 차별화 되는 상품은 아니다. 외관은 물론 유통방식이나 기능은 물론이고 매출 이익률이 거의 비슷하기 때문이다. 여기에는 서비스, 가격 할인과 같은 극심한 판촉 경쟁이 있을 뿐이다. 편의점에서 비교 우위의 차별화를 기할 수 있는 상품은 PB상품 즉 자사 상표 부착 상품이다. 자사의 제조 기술이나 판매 방식을 쏟아 넣어 자사만의 독특한 컨셉으로 상품을 제조할 수 있기 때문이다. 본 연구에서는 편의점 또는 소형 소매점이나 할인점에서의 PB 상품의 중요성과 상품본부에서 정책을 취할 때 어떤 상품 군을 어떤 비중으로 개발하고 마켓팅력을 집중해야 하는지에 대한 사례를 연구하였다.

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