• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.307-314
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• 2016

This study empirically validate the impacts of WOM information characteristics on the WOM effect in accordance with SNS media due to the increased the WOM role under SNS. The key results showed that the more vivid, negative, and objective WOM information was, the more positive impacts on the intention to adopt information. In addition, the intention to adopt information had a positive impact on the re-WOM intention. Second, there was no significant difference between Facebook and Blog groups regarding the impacts of the WOM information characteristics on the WOM effect. This can be inferred from the fact that consumers recognize all SNS media as a single online medium regardless of their characteristics in the process of accepting and spreading information. Based on these results, this research drew the following implications. It conceptualized the information characteristics factors that influence the online information acceptance process and the relationship with WOM effects by focusing on SNS and high-tech products that are rapidly emerging. This study is also significant because it attempted to expand the characteristics of WOM information and WOM effects to Facebook and blogs, which are SNS media, and proposed a future research direction.

• Cartoon and Animation Studies
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• s.46
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• pp.207-231
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• 2017

Printmaking is a field of fine arts and is placed on a vague boundary that is perceived as a commercial product with a popular character due to the speciality of editions. Advances of modern science and technology has developed a new technique of printmaking, and the fusion of printmaking and computer has shown the possibility of reproduction art. Reproduction printmaking has been heavily influenced by photography and extended areas, and the various forms of printing have brought about many changes and attempts by stimulating the possibilities of indirect art at various angles. As the history of printmaking and technology closely relate, the development of computer makes widespread expansion of plural artistry, technological and artistic change. A new conceptual shape can be created on the copied image simply by placing the material of the print on the smoothly flat surface expressed in digital form. The process and the result of such work show the area of unique work which is different from the value of the $\grave{a}$ la carte art or the characteristics of the material given by the print. The deprecated perception of reproducibility evaluated the value of the work in a direct sense of printmaking. It is undeniable that it is devalued by a bundle of works regardless of the value of each edition. However, the physical properties of the prints on the paper are brought up with hand drawings drawn on the canvas by hand. And it becomes an opportunity to show new aspect and change through the process of combining digital print information on paper. The diversity of media is sometimes a controversy of identity between art and technology. In the future, it should be discussed how the limit of the media which can be enjoyed in the field of art can be set as a standard.

• Cartoon and Animation Studies
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• s.36
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• pp.393-416
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• 2014

Comics has three components: cuts, gap between cuts, speech balloons. Still, it is true that speech balloons are not commonly subject to the study for comics. A few preceding researches pinpoint exactly the morphological features and functions of speech balloons. In today when webtoon becomes generalized, these features and functions are continued as they are and are used in webtoon. We can catch that speech balloons are also affected since the environmental elements of web induce the change in the overall comics directing. There are two perspectives to sort out the features of speech balloons: first, the placement issue of speech balloons. The unlimited expansion of web space gives the environment for comicss to use the gap between cuts as wide as they can. It leads to turn out some of the ways to place the balloons, so we can sort them out general placement, exterior placement, the upper and lower placement, scroll-use type. Second, as the directing techniques for webtoon become digitalized by the morphological issue, speech balloon itself has been expanded its ways to express by various expression methods. Analyzing and classifying, recording the newly emerged conditions on the preceding study are worthy of trying and will become the cornerstone for the follow research.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.399-411
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• 2019

TV Broadcasting is an undeniable cultural medium. TV Broadcasting Station needs a long-term perspective that suits cultural media and an aggressive cultural and artistic program development strategy that matches rapidly changing culture and technology. Of course, production staff should be composed of experts in the field as well as cultural artists. This paper is researching the promotion strategy of TV Arts programs by substituting the three keywords - the U.S., the public broadcasting station(TV) and Arts programs. And through case studies and analyses of PBS TV's "Art in the 21st Century" series, the way the public TV broadcasting station shares cultural arts with viewers is extracted. It raises the question of how the U.S. TV public broadcaster's cultural and artistic programs are different from South KOREA's. Through the above research, let's find a clue to the future direction of how the new media, now represented as Korea's blacklist, should recognize, foster, educate and strategize Fine Arts.

• Asia Marketing Journal
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• v.11 no.4
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• pp.69-93
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• 2010

In this research, through experiments, we show that incongruity of color between mediums has positive influence on brand attitude in terms of integrated management of brand. We also present that self-image congruence of 'brand-consumer' has moderating effect on such influence of color incongruity. Mediums were limited to the ones that magnifying visual influence in order only to observe influence of color. With the same reason, visual factors other than color were coherently set or held constant and we chose brands with either low familarity or no previous knowledge. As a result, we find that brand attitude by the incongruity of color between mediums was higher compared to brand attitude by the congruence of color. In case with lower self-image congruence of brand-consumer we show higher change in attitude compared to the one with higher self-image congruence of brand-consumer. We believe our findings are interesting to note that brand may be enhanced by forming positive brand attitude through brand expression i.e., color of visual factors. In addition, we suggest that level of congruence and diversity of brand expression is in fact deeper or wider than that of brand manager's intuition. We see that it is possible for studying brands the incongruity which has been studied as a strategy to reposition mature brands can be a way of improving the recognition on new brands.

• Electronics and Telecommunications Trends
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• v.21 no.5 s.101
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• pp.11-20
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• 2006

USB는 사용의 편리성, 넓은 확장성을 기반으로 PC 역사상 가장 성공적인 접속 장치로서, 현재까지 20억 개 이상이 사용되고 있고, USB가 장착된 장치의 종류 및 사용 개수도 빠르게 증가하는 추세이다. 이와 같은 USB의 발전에 힘입어 유선의 속도와 보안성에 무선의 편리함을 추가한 무선 USB 1.0 규격이 2005년 5월 발표되었으며, 상용 제품도 속속 출시되고 있다. 본 고는 유선 USB 2.0 기술에 기반하고 무선 매체로서UWB를 이용하는 무선 USB의 기술 및 표준화 동향에 대하여 소개하고, 무선 USB 기술의 특징 및 국내외 연구 동향에 대하여 살펴보고자 한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2014.06a
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• pp.15-17
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• 2014

인터넷 미디어 기술이 발달하고 개인형 스마트기기(스마트폰, 태블릿PC 등)가 확대 보급됨에 따라 TV 시청행태가 변하고 있다. TV를 시청하면서 개인형 스마트기기를 이용하여 타매체를 동시 이용하는 시청행태가 증가하고 있다. 이러한 시청행태에 대응하여 세컨드스크린 서비스 기술이 주목 받고 있다. KBS는 콘텐츠 사업자 친화적인 세컨드스크린 서비스 기술에 대해 연구하고 TV 친구라는 의미의 세컨드스크린 서비스 플랫폼인 티벗(TVUT) 플랫폼을 개발하였다. 티벗 플랫폼은 이용자 증가에 따른 시스템 확장성과 서비스의 안정성을 고려하여 클라우드 기반 서비스 플랫폼으로 구축하였다. 본 논문에서는 방송 콘텐츠 관련 부가정보를 쉽게 제공할 수 있는 시스템과 서비스 기술을 제시한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2010.07a
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• pp.227-230
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• 2010

본 논문은 디지털 케이불망에서 초고선명 TV(Ultra High Definition TV) 서비스를 위한 100Mbps급 1024-QAM 전송시스템 개발에 관하여 기술한다. 8K-UHD TV(해상도 7680x4320) 콘텐츠 전송을 위해서는 l개의 프로그램당 약 100-160Mbps의 대용량 데이터 전송률이 확보되어야 하며. 이러한 대용량 데이터 전송을 위해 타매체에 비해 상대적으로 전송채널 환경이 우수한 디지털 케이블망(HFC:Hybrid Fiber and Coaxial)을 이용한 대용량 실감데이터 전송기술에 대한 연구가 주목받고 있다. 본 논문에서는 이와 같은 UHD 실감콘텐즈 전송을 위하여, OpenCable(J.83 Annex B) 확장형 1024-QAM 송수신기술 및 방송망 채널본딩기법을 적용한 100Mbps급 송수신 기술개발에 대한 내용을 기술한다.

• Proceedings of the Korean Society for Information Management Conference
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• 2012.08a
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• pp.37-40
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• 2012

공공도서관에서의 서평서비스는 이용자의 알 권리를 충족하는 동시에 전문직으로서의 사서 영역을 확장시킬 수 있는 중요한 분야이다. 따라서 사서들은 서평 관련 연수의 적극적인 참여 및 지역별 동아리 조직 등을 통한 지속적인 연구로 다양한 서평활동에 참여하여야 한다. 특히 공공도서관에서의 수준별, 계층별로 특성화된 서평서비스는 반드시 필요하다. 이러한 관점에서 본 연구는 국내 서평매체 분석, 사서의 서평교육 연수, 향후 공공도서관 사서의 적극적인 서평서비스 활성화 방안을 모색하는데 그 목적이 있다.

• Proceedings of the Korea Multimedia Society Conference
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• 2002.11b
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• pp.694-698
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• 2002

원격 교육의 서비스질의 문제는 지금까지 원격교육이 원격교육 기술의 확보와 컨텐츠확보 및 다양한 매체 영역확장의 과정이라 볼 수 있다. 인터넷 상에서 단순히 텍스트를 제시하고 이에 적절한 답을 피드백 하는 구조에서 적절한 그래픽 인터페이스구사 동영상 및 효과음 등의 멀티미디어 적 요소로의 진행 과정이 그것이다. 이제 이러한 초기 단계에서 사이버대학, 상업적 원격교육 등이 점차 중요한 현재 교육의 대안으로 되면서 원격교육의 서비스 질이 중요하게 되었다. 본 연구에서는 이러한 원격교육의 서비스 질 확보를 위한 현재 제안되고 구현되고 있는 기술들을 제시하고자 한다. 이로서는 IntServ 모델의 문제점을 극복하기 위해 제안된 DiffServ 모델은 현재 이의 구현을 위한 연구개발이 진행 중에 있다. 제안된 DiffServ 구조 및 지금까지 진행되어온 연구개발 현황 분석 등을 통해 제안된 DiffServ의 문제점과 대안 등을 검토하였다.