• Title/Summary/Keyword: 매체활용전략

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21세기 초일류기업의 정보기술에 대한 전략적 접근-인터넷 전략 및 가치측정을 중 심으로-

  • 신호균
    • Proceedings of the Korea Association of Information Systems Conference
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    • 1997.10a
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    • pp.267-281
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    • 1997
  • 인류는 정보전달매체의 변화를 통하여 오늘날 정보기술의 새로운 패러다임으로 변 화하게 되었다. 이러한 변화는 언어에 의한 문자혁명을 시작으로 종이에 의한 인쇄혁명, 통 신매체에 의한 통신혁명 나아가 정보기술의 발달로 인한 정보혁명의 시대로 발전하게 되었 다. 정보기술의 발달은 네트워크 및 통신기술의 진전으로 기업의 업무프로세스를 변혁하게 되었으며 기업은 인터넷을 전략적인 경쟁무기로 활용하게 되었다. 글로벌기업은 글로벌시장 에서 글로벌 네트워크를 통하여 21세기 초일류기업으로 살아 남기 위하여 인터넷의 전략적 활용을 더욱 강조하게 되었다. 이에 본 연구는 최근에 급속하게 확산되고 있는 인터넷의 전 략적 모형 및 비용편익분석을 중심으로 고찰하였다.

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영자 인터넷 신문기반의 지식컨텐츠와 전자상거래 포털사이트 전략

  • 이창수;이종영
    • Proceedings of the CALSEC Conference
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    • 1999.07a
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    • pp.165-173
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    • 1999
  • 인터넷의 보급과 국제화의 확산으로 영자 인터넷신문의 활용방안에 대한 연구가 활발하게 이루어지고 있다 인터넷 신문이 기존 활자 신문의 보조매체의 한계를 뛰어넘어 독립매체로서의 위상을 확보해 감에 따라 인터넷의 특성을 살린 영자인터넷 신문의 제작 전략이 절실히 요구되고 있는 실정이다. 국내에서 서비스되고 있는 영자 인터넷 신문의 현황을 파악하고 영자 인터넷 신문의 특징과 장단점을 분석하여 영자 인터넷 신문의 제작방향을 제시한다. 또한 현재 영자 인터넷 신문의 부가서비스와 컨텐츠를 기반으로 부가서비스의 다양화와 컨텐츠의 지식기반화를 통하여 국내 컨텐츠의 국외 접근성에 대한 정성적인 분석을 실시하였다. 국내에서 만들어지는 영어 컨텐츠라는 장점을 최대한 활용하여 외국인에 대한 국내 포탈 사이트로의 확대 전략과 온라인 상거래 기반의 영문종합쇼핑몰 구성방안을 제시한다.

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A Study on the PR Strategy of Public Library (공공도서관의 홍보 전략에 관한 연구- 서울의 공공도서관을 중심으로 -)

  • Lee, Man-Soo
    • Journal of Korean Library and Information Science Society
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    • v.38 no.1
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    • pp.3-28
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    • 2007
  • It is thought that the various PRs of public library are the PR within the jurisdiction. outside the jurisdiction, by print media. by audio-video media. by fixture. by event. by media outlet. by campaign, through cyber space. and through associated organization. But the strategy of PR from this study is followed. First. the team for PR should be organized. Second. the librarian for PR should be distributed. Third, the budget for PR should be raised. Forth. the organizations of community should be made the full use of for PR. Fifth, the media outlet of the community should be made the best use of. Sixth. the news letter published by public library should be utilized. Seventh. the internet homepage of public library should be made good use of.

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What is Perceived the Image of Nurses?: Comparison Major and Non-Major Students (간호사 이미지 지각은 어떠한가?: 전공학생과 비전공 학생비교)

  • Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.353-361
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    • 2014
  • This study was confirmed nurse's traditional, social, professional and personal image of the dimensional perception of the difference between the majors and non-majors students exist? and Reflected on the role of the media image of nurses are there differences in perception? and Nurses and nurse related information, and information on contacting the media and contacted the media image of the existing research results and is there a difference? For the purpose, we survey the nursing majors and non-majors students. The results follows. First, the traditional nurses, social, professional and personal image perception gap is high. Second, the media reflected the image of the nurse in charge of the secondary role of a doctor about the image is high. Third, the nurse contacted the media about the TV is very high. The results of this study have implications to enable communication between patients and nurses agree that will provide evidence. In particular, the nurses through the use of media(PPL and Publicity strategy) suggest ways to improve the image.

The Development and Application of Elementary Convergence Teaching and Learning Strategy Using the Science Visual Media (과학 영상매체를 활용한 초등 융합형 교수학습 전략 개발 및 적용)

  • Kwon, Nanjoo
    • Journal of Science Education
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    • v.38 no.1
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    • pp.29-40
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    • 2014
  • The new paradigm of the 21st Century science education explores a wide range of possibilities that can foster students' interest toward science and creative convergence thinking. The purpose of this study was to utilize science visual media that can improve students' scientific creativity and artistic sensibility. Curriculum reorganization can be one solution for the primary convergence science teaching and learning strategies using science visual media. Through a new and exciting experiment to a various science visual media such as science picture, TV film, movie, UCC, etc., we hope this teaching and learning strategy can increase the students' scientific interest and attitude.

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An Analysis of Media in the Elementary Moral Textbooks by the Information Processing Model (정보처리모형을 이용한 초등학교 도덕 교과서의 수록 매체 분석)

  • Song, GI-Ho
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.28 no.1
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    • pp.5-23
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    • 2017
  • The purpose of this study is to analyze media in the elementary moral textbooks with the information processing model and suggest some ways to boost media literacy within the school library. In this study, the three national moral curriculum for the 4th, 5th and 6th elementary students are assayed. As the results of analysis, the inputs of the elementary moral textbooks are bias toward pictures (visual media) and stories (printed media), its' processing focus on investigation and workbooks using the table and its' outputs are based on the writing, speaking and making (creating). But there are so lack of specific activities to achieve relevant information form the media and the reading strategies of visual media as the elements of inputs. The school library should serve various reading materials considering the develop of reading interest, make workbooks for learning strategies according to the text types and try to secure collaborative teaching time to resolve the bias toward media of inputs, increase information processing activities and improve students' media literacy.

A Study on the Influence of Subjective Norm and Task Media Fit of utilizing of Use intentions : Focused on the Mediating Effects of Consulting Application (SNS의 주관적 규범과 과업매체적합이 사용의도에 미치는 영향연구 : 컨설팅활용을 매개효과로)

  • Jo, Young-Jun;Lee, Seung-Hee
    • Journal of Digital Convergence
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    • v.10 no.4
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    • pp.147-157
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    • 2012
  • In this study, User intention also factors that Consulting application and Subjective norm, Task media fit factors also impact on User intention was examined. In this process, especially Subjective norm and Task media fit of SNS in each dimension to User intention about the impact of Consulting application was in each carried out to examine the mediating effect. The test result used in this study the Subjective norm, Task media fit and Consulting application in a significant positive(+) User intention also was effective. And verifying the results of the mediating effect of Consulting application, Subjective norm and Task media fit has proven to be effective in all parameters. The results of such individuals or companies with Consulting application of SNS. SNS Subjective norm and Task media fit are aware of the factors influencing the Strategy envisions an appropriate response, such as to provide Suggestions.

Metacognitive Awareness, Preference, and Use of Effective Learning Strategies in Korean Undergraduates (대학생의 학습전략 효과성 인지, 선호 및 활용)

  • An, Da-Hwi;Lee, Heeseung
    • (The) Korean Journal of Educational Psychology
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    • v.32 no.3
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    • pp.321-353
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    • 2018
  • The purpose of this study was to investigate Korean undergraduate students' metacognitive awareness and preference of effective learning strategies. To achieve this goal, a scenario-based survey was conducted focusing on the metacognitive awareness, preference, and use of seven effective learning strategies (modality effect, static-media presentations, absence of extraneous details, testing, distributed learning, interleaved learning, generation) that were empirically supported. This study also aimed to explore the relationships between grade point average (GPA), metacognitive self-regulation, and the aforementioned variables to investigate which students know about, prefer, and use effective learning strategies. The majority of students were unknowledgeable about four of the seven strategies (modality effect, static-media presentations, absence of extraneous details, interleaved learning). Only half of the students were correctly aware of effectiveness of the two strategies (testing, generation). Moreover, students showed low preference for effective learning strategies. GPA did not show a significant correlation with metacognitive awareness and preference of effective learning strategies; however, it showed a significant positive correlation with the use of effective learning strategies. Only for a few learning strategies, metacognitive self-regulation showed a positive correlation with metacognitive awareness, preference, and/or their use. This study suggests that it is important to teach effective learning strategies to undergraduates with a specific direction of instruction. In addition, this study distinguishes metacognitive awareness from preference, suggesting that these two may reflect different constructs.

A study of emotional communication strategy of storytelling through social media - Based on the "Bear and Hare" commercial of John lewis - (소셜미디어를 통한 스토리텔링의 감성 커뮤니케이션 전략 연구 - 존루이스 백화점의 "Bear and Hare" 광고를 중심으로 -)

  • Lee, dong-keun;Yun, young-du
    • Proceedings of the Korea Contents Association Conference
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    • 2016.05a
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    • pp.153-154
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    • 2016
  • 소셜미디어는 다대대의 양방향적 소통으로 정보전달의 신속성과 함께 인간관계의 네트워크 확장이 가능한 광고의 매체로서 주목을 받고 있어 그 활용사례로 영국의 존루이스 백화점 크리스마스 캠페인 광고 "Bear and Hare"의 감성 스토리를 활용한 소셜 커뮤니케이션 전략을 분석하였다.

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