• The Korean Publising Journal, Monthly
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• s.197
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• pp.22-23
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• 1996

• Korean Architects
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• no.7 s.351
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• pp.58-63
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• 1998

• Monthly Duck's Village
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• s.69
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• pp.89-93
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• 2009

• Monthly Duck's Village
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• s.170
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• pp.82-85
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• 2017

• 주택과사람들
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• s.119
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• pp.27-29
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• 2000

• Journal of Digital Contents Society
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• v.19 no.4
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• pp.649-659
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• 2018

We studied on factors influencing product purchase intention in Taobao live streaming shopping by adopting the Elaboration Likelihood Model (ELM). We used the survey method to collect the data and examine the hypotheses. The results are as follows. Source attractiveness has stronger effect on attitude toward product in the condition of hedonic product than in the condition of utilitarian product. Argument Quality has stronger effect on attitude toward product in the condition of utilitarian product than in the condition of hedonic product. In additional analysis, in the condition of the hedonic product, both of the source attractiveness and the argument quality have a positive effect on the attitude toward product. While argument quality has a positive effect on attitude toward product, but the attractiveness has no significant effect on the attitude toward product in the condition of utilitarian product. Finally, attitude toward product has a positive effect on product purchase intention.

• Management & Information Systems Review
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• v.34 no.4
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• pp.97-120
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• 2015

This study examined the role and relationship among cognitive response(attractiveness, familiarity, actual self-congruence, ideal self-congruence and sympathy) factors, emotional response(empathy, flow, affection) factors, identification mediating between cognitive and emotional response, and interactivity. Hypotheses based on literature reviews were analyzed and according to the results, all of hypotheses except two hypotheses were supported. Firstly, the results revealed that except characteristic attractiveness and actual self-congruence, story attractiveness, characteristic familiarity, story familiarity, and ideal self-congruence influenced on sympathy positively. Secondly, this study examined the role and relationship between identification mediating between cognitive and emotional response and interactivity. As a result, identification and interactivity mediated with sympathy and empathy had positive effects. Finally, in respect of emotional responses empathy, flow, and affection had positive effects.

• Journal of Broadcast Engineering
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• v.19 no.6
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• pp.925-933
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• 2014

This study investigates the impact of watching motives of parenting reality TV Program, (MBC), (KBS2) on user satisfaction and rewatching. Viewing motives of parenting reality TV Program are found as 'interest', 'charm of children characters', 'relief of loneliness' and 'express everyday feelings'. The result shows that there is significant difference in watching time according to the factor of 'charm of children characters'. Also 'interest' and 'expression of everyday feelings' affect viewing satisfaction of viewers. It is necessary to plan interesting reality program and arrange attractive characters to improve viewing satisfaction of TV program.

• Proceedings of the Korean Association for Survey Research Conference
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• 2005.12a
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• pp.221-245
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• 2005

This research introduced the concept of 'alternative attractiveness' derived from the social exchange theory to the research model predicting turnover intention among salesforce. By doing so, we tried to broaden the understandings of relationship between salesperson job attitude and salesperson behavior. We collected and analysed the data from the survey on the 178 salespeople employed at the life insurance companies. We found the alternative attractiveness to be a significant antecedent of the turnover intention. Specifically, the more attractive the alternative the greater the intention of turnover. However, we also found that the salesforces are less attracted to the alternative if they are more satisfied with their jobs. Finally, this research can be a seminary work with the relational perspective for the studies of salesforce management.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.1017-1025
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• 2013

As various types of regional festivals are contributing to the growth of local economy, promoting the culture, and enhancing the region's images, representative festivals are getting more important for local governments. This study analyzed the correlation between satisfaction on festivals' attractiveness and images of the region, based on an actual field study taken with respondants who visited 2012 Anseong World's Folkloriada Festivals. Among various facets that affect festivals' attractiveness, 4 factors such as services aside from transportation and promotional guides, programs, convenient facilities, and food significantly affected tourists' satisfaction level. Tourists' satisfaction level was found to have significant impact on the enhancement of local images. Based on these findings, this paper suggests implications and limitation of the research as well as future directions for the study.