• Journal of Digital Convergence
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• v.16 no.6
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• pp.53-61
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• 2018

In this study, we investigated whether the model attributes of CSR ads (value addition, attractiveness, expertise, trustworthiness) affect the attitude of the company. We also examined the mediating role of message authenticity in the model attributes and corporate attitudes of CSR advertisements. The results of the study are as follows. First, the value addition, attractiveness, and reliability of the CSR advertising model have a positive effect on the message authenticity of the CSR advertisement. Second, the attractiveness and expertise of the CSR advertising model have a positive effect on the attitude of the company. Third, the effects of the CSR advertising model on the value addition, attractiveness, and reliability are completely mediated by the message authenticity of the CSR advertisement. The results of this study suggest that it is effective to select the models with value addition, attractiveness, and expert image when producing CSR advertisements.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.203-210
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• 2014

The purpose of this study was to examine the attractiveness of local festival on local esteem of residents through the residents' satisfaction toward the festival. The survey was undertaken for four days during October 11 to 14 of 2013 in Dongnae, Busan. Two hundred twenty-three respondents were selected and invited to participate in this study. Results found a significant relationship between local festival attractiveness and festival satisfaction. The study also indicated that local community residents' satisfaction toward the festival had a significant, positive relationship with the residents' local esteem. Among the attractiveness factors, it was revealed that novelty-seeking and entertainment were more powerful stimulators. Also, analysis indicated that program quality, uniqueness, and convenience were also important for attracting local residents toward the festival. Theoretical and practical implication were discussed.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.313-323
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• 2016

Companies are investing in CSR activities as a way to fulfill their societal obligations. It is expected that companies' CSR activities would be an effective investment to enhance corporate image, leading to consumers' purchase behavior. However, sometimes, CSR activities have a null or negative effect on the evaluation of company. The purpose of this research is to find ways to solve these problems and it reviews some research concerning donation and introduce these research into CSR. Specifically, this study examines the effect of CSR beneficiary appeals on the attractiveness of corporate identity and the mediating role of the inferred motives of CSR. The results show that consumers evaluate the corporate identity less attractive which employ the self-benefit CSR appeal. In addition, the findings also suggest that the effect of the CSR beneficiary appeal on the attractiveness of corporate identity is mediated by the inferred motives. These results suggest some managerial implications concerning communication guidelines of CSR. Specifically, companies need to communicate sincere motives of CSR rather than business.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.319-328
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• 2016

The purpose of this study was to analyze the effects of dance sport coach's attractiveness on basic psychological needs and exercise adherences behavioral intention of dance sports participants. By analysing a total of 306 dance sport participants from 6 sports centers in Daejeon with statistical analysis such as factor analysis, reliability analysis, and multiple regression analysis, this study found the followings. First, the level of dance sport coach's attractiveness has an influence on dance sports participants' basic psychological needs. Second, the level of dance sport coach's attractiveness has an influence on dance sports participants' exercise adherences behavioral intention. Third, dance sports participants' basic psychological needs has an influence on exercise adherences behavioral intention.

• KDI Journal of Economic Policy
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• v.15 no.2
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• pp.41-63
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• 1993

본(本) 연구(硏究)의 목적(目的)은 남북한(南北韓) 통화(通貨)의 구매력(購買力)을 상품가격(商品價格) 및 단위비용(單位費用)을 이용해 직접 비교(比較)해 보고자 하는 데 있다. 연구결과(硏究結果)에 따르면 북한(北韓)의 공식가격 및 공식임금을 이용하는 경우 남북한(南北韓) 통화(通貨)간의 구매력(購買力) 차이는 현재 북한(北韓)이 국제무역에서 통용하고 있는 상업환율(商業換率)보다 높게 나타나고 있다. 그러나 이 결과가 실제적으로 북한통화(北韓通貨)의 구매력(購買力)을 대변해 준다고 보기는 어렵다. 무엇보다도 현재 북한(北韓)에서의 가격(價格) 및 임금(賃金)이 실제적인 수요(需要) 공급상태(供給狀態)를 반영하기보다는 정부에 의해 낮게 책정되기 때문이다. 북한통화(北韓通貨)의 구매력(購買力)이 이 논문에서 공식가격(公式價格)을 이용해 얻은 결과보다 낮다는 것은 일부 품목을 암시장가격(暗市場價格)으로 대치해 얻은 결과를 통해서 확인할 수 있다. 또한 다른 사회주의(社會主義) 국가들의 체제전환(體制轉換) 경험에 비추어 볼 때 북한통화(北韓通貨)의 실제구매력(實際購買力)은 현재 상업환율(商業換率)이 나타내는 것보다도 작을 것으로 추측된다. 이 논문의 또 다른 실증결과(實證結果)는 남한(南韓)과 북한(北韓)의 가격구조(價格構造)가 상당히 다르게 나타나고 있다는 것이다. 북한(北韓)에서는 미가공식료품(美加工食料品), 주거비(住居費), 보건(保健) 의료(醫療) 등이 남한(南韓)에 비해 상대적으로 저렴(低廉)한 반면 가공(加工)된 식료품(食料品), 가구(家具) 및 가사용품(家事用品), 피복(被服) 신발 등은 상대적으로 남한(南韓)에 비해 높은 가격이 유지되고 있다. 이러한 남한(南韓)과 북한(北韓)의 가격구조(價格構造) 차이(差異)는 경제성장(經濟成長) 및 사회변화(社會變化)에 따른 차이가 일부 있기도 하지만 북한체제(北韓體制)에서의 인위적(人爲的)인 가격책정(價格策定)에 의한 가격구조(價格構造)의 왜곡(歪曲)으로 인한 차이가 상당히 큰 것으로 짐작된다.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.199-209
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• 2013

This study empirically investigates how the switching barriers influence the consumer's perceived intention to change his or her current favorite internet shopping mall. Drawing from switching cost theory, variables pertaining to trust, shopping mall service quality, product price, web page quality, switching barriers were examined to examine the consumer's behavioral intention to switch to another shopping mall. The interaction effect of consumer involvement was also included in the research model. The results of the study report that customer satisfaction and switching cost influence shopping switching intention, while the effect of attractiveness of the shopping mall was not significant in the statistical analysis. Furthermore, a moderating effect of consumer involvement was not found significant in the PLS analysis. The study demonstrates the shopping mall owners try to increase the customer's overall satisfaction and raise the switching barrier by providing mileage advantages, for instance.

• Journal of Convergence for Information Technology
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• v.11 no.11
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• pp.256-265
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• 2021

The purpose of this study is to empirically identify the effect of women's motivation for choosing makeup colors on their perception of physical attractiveness and self-respect. Participants in this study were surveyed through questionnaires for 256 employees in Seoul and Gyeonggi-do, and the collected data were analyzed in depth using statistical analysis methods of frequency analysis, factor analysis, and multiple regression analysis. The results derived through a series of research procedures are as follows: First, the motivation for women in the workplace to choose makeup colors showed a statistically significant influence on physical attraction perception. Second, the motivation for women in the workplace to choose makeup colors showed a statistically significant influence on self-esteem. Third, office workers' perceptions of physical attraction had a statistically significant impact on self-esteem.

• International Area Studies Review
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• v.16 no.1
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• pp.353-378
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• 2012

The main purpose of this paper is to analyze the influence of selection attributes of convention center on participant's satisfaction. Specially, this study is focusing on the moderating effects of city image and city attractiveness. In the dimensions of convention center selection attributes, many factors affect participant satisfaction can be assumed that. They are categorized as seven factors; main facilities, subsidiary facilities, operations management, human services, board and lodging, accessibility, and peripheral conditions. The data was collected from 260 foreigners who visited the Shanghai convention center in China. 237 respondents were analyzed via intercept survey based on self-administered questionaries. The results of this study supported the proposed conceptual framework overall. The findings indicate that first, main facilities, subsidiary facilities, human services, accessibility, and peripheral conditions affected positively participant's satisfaction. Second, the high level city image and city attractiveness have moderating effect between some selection attributes of convention center and participant's satisfaction.

• Journal of the Korea Convergence Society
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• v.12 no.2
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• pp.301-309
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• 2021

The purpose of this study is to investigate the relationship between academic stress and e-learning intentions of university students, and to determine the moderating effect on the attractiveness of alternatives. Data collection was conducted from 18 May to 22 May 2020 using 317 questionnaires. The collected data were analyzed using SmartPLS. As a result of the study, among the academic stresses of university students, stress due to class, grades, and interpersonal relationships has a relationship with the intention to use e-learning. However, the test stress did not have a significant effect on the intention to use e-learning, and the modulating effect on the attractiveness of the alternative was also not significant. This study suggests that various and attractive e-learning can be provided within the university by highlighting the importance of healthy university life and e-learning for university students.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.1
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• pp.165-176
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• 2014

This study is directed to examine the most useful restoration strategies for turning the customers' dissatisfaction caused by unsuccessful spa service to the satisfaction through each fair factors and tries to suggest the practical schemes to cope with complaints and dissatisfaction of spa service customers by establishing the system dealing with customers' complaints. And this verifies the relationship between the alternative attraction and the intention of conversion as the action after the restoration from the unsuccessful services. Moreover, it analyzes the mediation effect that a formation of reliance through the restoration of unsuccessful services has. To achieve the purpose of this study, the subject got decided as women who are customers of private spa facilities situated in Seoul and Gyeonggi-do region for the purpose of skin care in 1 year recently. After understanding their experiences of complaining about the services, this study investigates the alternative attraction and the intention of conversion as the next action and the perception of fairness and trust in the efforts of Spa service business for recovery. As the result of verifying hypothesis, it is shown that the recovery satisfaction increases when the 3 points of the distributive justice, procedural justice, and interactional justice, which are the fairness factors of the effort to restore services according to the quality of service, are more positive. In the relation among recovery satisfaction, trust, the alternative attraction, and the intention of conversion, the result was that recovery satisfaction affects trust in positive way and alternative attraction in negative way. However, the positive and meaningful result came out in contrast with the hypothesis which predicted the negative effect of recovery satisfaction on the intention of conversion. Furthermore, it means that indirect effectiveness which carries trust and alternative attraction should be considered instead of the direct effectiveness that the recovery satisfaction affects on the intention of conversion. In this study, it can be interpreted that the combined increase of the trust and the alternative attraction makes the intention of conversion higher rather than the higher intention of conversion following the decrease of the recovery satisfaction in view of the result that the indirect effectiveness is high between the recovery effort and the intention of conversion. In the relation among the intention of conversion, trust, and alternative attraction, the intention of conversion got influenced in positive way and negative way by trust and alternative attraction respectively and trust influenced the alternative attraction negatively as well. It means the high quality of services or the recovery of services has a direct causation which carries conviction to the customers' intention of action.