• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.785-801
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• 2016

The purpose of this study was to examine the effect of servicescape on customer satisfaction and brand loyalty in Franchise Coffee Shops. Also, this study investigated a mediating effect of brand image in the causal relationship between servicescape and customer satisfaction and, between servicescape and brand loyalty. The results of this study are as follows: Firstly, among components of servicescape, aesthetics, cleanliness and pleasance affected brand image. Secondly, among components of servicescape, aesthetics, cleanliness, pleasance and space affected customer satisfaction. Thirdly, among components of servicescape, pleasance and space affected brand loyalty. Fourthly, Brand image significantly affected customer satisfaction and brand loyalty. Fifthly, customer satisfaction significantly affected brand loyalty. Sixthly, brand image had a mediating role in the causal relationship between servicescape and customer satisfaction and, between servicescape and brand loyalty.

• Journal of Digital Convergence
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• v.8 no.4
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• pp.83-95
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• 2010

This study is to investigate the relationship between job characteristics and job satisfaction in manufacturing company and difference of perceived job satisfaction from employment type(employees and temporary employees). The result of this study are as follows: (1) job characteristics such as skill variety, job identity, autonomy are related to job satisfaction, (2) the perceived job satisfaction is made a no difference between employees and temporary employees. The results above indicate that the job satisfaction difference from employment type can be used for organization to improve the organizational effectiveness including organizational competitiveness and employee's job satisfaction.

• International Area Studies Review
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• v.14 no.2
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• pp.159-180
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• 2010

The purpose of this study is to examine how perceived service quality, value congruence influences uncertainty avoidance, customer satisfaction and customer loyalty, and in turn, provides insight for Korean banks when they penetrate into the Chinese marketplace. In so doing, this study conducts a survey on participants who are using banking services in the Changchun, Jinan, Guangzhou of Jilin Province, Shandong Province and Guangdong Province. The findings are as followed. First, Uncertainty avoidance plays an important mediating role in the relationship between perceived service quality and customer satisfaction, between value congruence and customer satisfaction. Uncertainty avoidance has a direct effect on customer satisfaction, but is significantly negative. Second, value congruence has a direct effect on uncertainty avoidance, but is significantly negative. Third, customer satisfaction has a direct effect on attitudinal loyalty and behavioral loyalty.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.1
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• pp.228-236
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• 2014

The purpose of this study among university students is to analyze difference of their character strengths by life satisfaction and to indicate the primary factors of character strength that affect life satisfaction. The study has shown that among 24 character strength factors, only kindness, self-control, hope, optimism and humor lead to life dissatisfaction, and the other factors lead to higher satisfaction. According to the primary factors of character strengths that affect life satisfaction, love, fairness, appreciation and spirituality affect life satisfaction similarly. In addition, love and humor is directly related to it while spirituality, appreciation and fairness are indirectly related. Moreover, the primary factors of life satisfaction in order are love, humor, spirituality, appreciation and fairness.

• Journal of the Korean Society for Railway
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• v.15 no.6
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• pp.645-653
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• 2012

This study analyzes the effects of the KTX driver's person-environment(job, organization, Coworker) fit on job satisfaction, organizational commitment and turnover intention. It, additionally, examines the mediating effect of job satisfaction and organizational commitment between person-environment fit and turnover intention. Consequence of the analysis indicates that person-environment fit has mostly meaningful influences on job satisfaction, organizational commitment and turnover intention. But person-job fit makes a meaningless impact on job satisfaction, and person-coworker fit also makes a meaningless impact on job satisfaction and turnover intention. The mediating effect of job satisfaction and organizational commitment is mostly effective, but the mediating effect of job satisfaction does not affect the relation between person-organization fit and turnover intention. In conclusion, this study implies that, in order to grasp KTX driver's turnover intention and to protect actual turnover, it is important to enhance job satisfaction and organizational commitment as well as to improve overall person-environment fit.

• The Journal of the Korea Contents Association
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• v.7 no.12
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• pp.131-138
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• 2007

This research attempts to carry an empirical study on women leaders' gender-related leadership styles and relationship between job satisfaction and organizational commitment. For these purpose, this study built two hypotheses based on literature review and tested them using the survey method of 1,172 female workers in sales departments of the K company. The results of this study show that both the androgynous gender role and the masculine gender role are superior to the feminine gender role in employees' job satisfaction and organizational commitment level. But there isn't significant level difference in job satisfaction and organizational commitment between androgynous gender role and the masculine gender role.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.404-428
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• 2008

기대일치이론에 기초한 기대일치모형은 정보시스템 연구 분야에서 정보시스템의 지속적인 사용 혹은 사용의도를 설명하는 핵심 이론으로 언급되어 왔다. 이러한 기대일치모형과 더불어 최근에 정보시스템 분야에서 주목을 받고 있는 또 다른 개념은 자동화된 행동 경향을 의미하는 ‘습관’이다. 본 연구에서는 이러한 두 가지 개념들을 기초로 모바일 인터넷 서비스에 대한 지속적인 이용 상황에서 습관과 기대일치모형을 통합하는 시도를 하였다. 이에 일치, 지각된 유용성, 지각된 사용 용이성, 습관 등의 수용후 신념, 이용자 만족, 지속적 이용의도로 구성된 연구모형을 구성하고 이를 검증하였다. J도내 250명의 대학생들을 대상으로 설문자료를 수집하여 분석한 결과, 기대일치와 지각된 유용성이 모바일 인터넷 서비스의 이용자 만족에 대한 주요 요인으로서 나타났다. 또한 지각된 유용성, 이용자 만족, 습관은 모바일 인터넷 서비스에 대한 지속적 이용의도를 결정하는 주요 요인으로 나타났다. 반면에 지각된 이용 용이성은 이용자 만족과 지속적 이용의도 모두에 대하여 아무런 관련성이 없는 것으로 나타났다.

• Journal of Digital Convergence
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• v.9 no.3
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• pp.225-233
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• 2011

To determine factors affecting social network service e-service quality, this research is to investigate factors of social network service e-service quality, and analyze how these factors influencing on social network service e-service satisfactions. As a results, three dimensions were identified namely, fulfillment, ease of use and playfulness. But two dimensions were rejected namely connectivity, security. It indicates that the qualitative aspect is becoming more important than quantitative in social network service management.

• Culinary science and hospitality research
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• v.18 no.4
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• pp.166-182
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• 2012

The purpose of this study is to examine the influence of LOHAS images of Japanese restaurants on customers' menu selection and satisfaction to provide useful information on proposing detailed marketing directions by deriving the importance and satisfaction factors of LOHAS images and to suggest practical and effective measures for using LOHAS images to improve menus at Japanese restaurants. The results of the study are as follows. First, as a result of examining hypothesis 1, "LOHAS images will influence essential factors," it was found that healthy ingredient, family-oriented, eco-friendly, sustainability, and energy-saving factors were influential. With greater family-oriented, sustainability, healthy ingredient, and eco-friendly factors in LOHAS image, interests in essential factors increased. Second, family-oriented, energy-saving, social-oriented, and sustainability factors in LOHAS image had a significantly positive impact on the environmental factors of menu. Third, eco-friendly, sustainability, family-oriented, energy-saving, healthy preparation, and healthy ingredient factors in LOHAS image had a significantly positive impact on customer satisfaction. Fourth, essential factors in the selection attributes of Japanese restaurant menu had a significantly positive impact on customer satisfaction. Fifth, environmental factors in Japanese restaurants had a significantly positive impact on customer satisfaction. The significance and limitation of this study are: first, Japanese restaurants would be able to build a better image with customers by providing menu items that are family-oriented, sustainable, and energy-saving. Second, it would be necessary to study how LOHAS factors influence customers' general purchase decisions and psychological factors.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.115-126
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• 2019

This study established research hypotheses and conducted empirical analysis to investigate the relationship between research autonomy, self-efficacy, knowledge sharing and job satisfaction and creativity. The 200 questionnaires were analyzed using the SPSS 22.0 statistical program. As a result, research autonomy and self-efficacy not only directly influenced positively on creativity, but also positively influenced on creativity through job satisfaction. In particular, self-efficacy was found to have the greatest influence on job satisfaction and creativity. However, knowledge sharing had a positive(+) effect on job satisfaction, but no effect on creativity. These findings suggest that in order to enhance creativity, it is necessary to prepare a plan to enhance research autonomy, self-efficacy, job satisfaction, and raise awareness about the possibility of creative performance creation through knowledge sharing.