• Title/Summary/Keyword: 만족성

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Analysis of The Mediating Effect of Food Quality and Price Fairness in The Relation between Servicescape and User Satisfaction - A Case Study of A University Student Cafeteria Evaluation - (서비스스케이프가 이용만족 간의 관계에서 음식의 품질과 가격공정성의 매개효과 분석 -A대학 학생 식당 사례를 중심으로-)

  • Kim, Jong-Moo
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.379-387
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    • 2019
  • This study analyzed what the Servicescape factor of the student cafeteria in university is, whether food quality and price fairness show any mediating effect in relation between Servicescape factor and user satisfaction. First, analysis shows that Servicescape factors of cafeteria for university students are 'extensity', 'cleanness', 'aesthetic' and 'agreeableness'. Second, 'cleanness and 'aesthetic' factors are found to have positive(+) influences on user satisfaction. Third, 'cleanness', 'aesthetic' factors are found to have positive(+) influences on food quality. Fourth, 'cleanness' factors of food quality shows complete mediating effect in the influential relation between Servicescape factor and user satisfaction and 'aesthetic' factors shows partial mediating effect. Fifth, significant influence was not seen in all factors of price fairness by Servicescape factors of student cafeteria in university. Sixth, price fairness was found to play no mediating role in the influential relation between Servicescape factor and user satisfaction. This study will help understand the mediating effect of food quality and price fairness in the relation between the Servicescape of student cafeteria in university and user satisfaction.

레스토랑 종업원의 서비스지향성 재정의 및 영향요인 - T.G.I. Fridays를 중심으로 -

  • Lee, Yong-Gi;O, Myeong-Geon;Nam, Jung-Heon
    • Journal of Global Scholars of Marketing Science
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    • v.5
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    • pp.43-56
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    • 2000
  • 본 연구는 Dienhart et al.(1993)이 제시한 조직지원, 고객초점, 압박상황하에서의 서비스로 구성된 레스토랑 종업원의 서비스지향성을 고객초점과 압박상황하에서의 서비스로 재정의하고, 조직지원을 종업원의 서비스지향성을 촉진하는 요인으로 제시하였다. 그리고 조직지원과 직무만족, 직무안정성의 상호작용이 레스토랑 종업원의 서비스지향성이 어떤 영향을 미치는가를 분석하였다. 분석 결과, 본 연구에서 레스토랑 종업원의 서비스지향성 구성요소로 제시한 압박상황에서의 서비스는 변수의 내적 일관성이 매우 낮게 나타나 제외되고 고객초점만이 종업원의 서비스지향성을 구성하는 것으로 나타나 압박상황하에서의 서비스 항목에 대한 신뢰성 검토가 추후 연구에서 있어야 할 것으로 나타났다. 그리고 조직지원, 직무만족, 조직지원과 직무만족의 상호작용이 고객초점에 미치는 영향을 분석한 결과, 조직지원은 정(+), 직무만족은 부(-)의 방향으로 영향을 미치는 것으로 나타났으나 조직지원과 직무만족의 상호작용변수를 추가한 분석에서는 상호작용(OS ${\times}$JS)이 정(+)의 유의적인 영향을 미치는 것으로 나타났다. 또한 조직지원, 직무안정성, 조직지원과 직무안정성의 상호작용이 고객초점에 미치는 영향을 분석한 결과, 조직지원과 직무안정성은 정(+)의 방향으로 영향을 미치는 것으로 나타났으나, 조직지원과 직무만족의 상호작용변수를 추가한 분석에서는 두 변수 모두 영향을 주지 않았으며 상호작용 변수만 정(+)의 유의적인 영향을 미치는 것으로 나타났다.

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A Study on the Effects of Ubiquitous User Satisfaction;Strategy for Ubiquitous System Venture Company (유비쿼터스 시스템 사용자 만족에 미치는 영향 요인에 관한 연구;유비쿼터스 시스템 벤처기업을 위한 전략)

  • Ku, Gyo-Bong;Ham, Yoon-Sang
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.1 no.1
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    • pp.71-90
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    • 2006
  • This paper is purpose to research system use, ubiquitous convenience considering ubiquitous system and system use, ubiquitous convenience considering user satisfaction. In this study system use was signification influenced by system quality, instantly connectivity, and user satisfaction use was signification influenced by system quality, information quality. But system use was not signification influenced by information quality, service quality and ubiquitous convenience was not signification influenced by service quality, instantly connectivity.

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Factors Influencing the Sexual Satisfaction of Middle-aged Women (중년여성의 성만족에 영향을 미치는 요인)

  • Kim, Miok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.1
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    • pp.386-395
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    • 2014
  • Sexual satisfaction depends a lot of various factors. The study was conducted to understand middle-aged women's sexual function, sexual communication, and sexual satisfaction and to determine factors influencing sexual satisfaction. As a descriptive correlation study, data was collected during Oct. in 2012 to Jan. in 2013 from 126 middle-aged women in Korea. Sexual function, sexual communication, and sexual satisfaction were averaged 25.02 (range of score 2~36), 3.12 (out of 5), and 2.36 (out of 4), respectively. Sexual satisfaction had a positive correlation with sexual function and sexual communication. Sexual function, sexual communication, and last formal education were influencing factors on sexual satisfaction. Sexual satisfaction of middle-aged women was considered their physical and psychological aspects. Nurses should become aware of the wider consideration that need to be made in relation to the general and sexual quality of life when caring for middle-aged women.

The Relationship between Sports Players' SNS Interaction, Relationship Immersion, Relationship Satisfaction, and Loyalty (스포츠선수 SNS상호작용성, 관계몰입, 관계만족 및 충성도의 관계)

  • Yim, Ki-Tae
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.233-241
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    • 2022
  • The purpose of this study is to verify the relationship between sports players' SNS interaction, relationship commitment, relationship satisfaction, and loyalty. To this end, a total of 000 copies of data were obtained by conducting a survey on the online community of sports stars who followed or subscribed to sports stars through the 2022 Beijing Winter Olympics, and the results were as follows. First, it was found that sports players' SNS interaction had a positive effect on relationship commitment. Second, it was found that sports players' SNS interaction had a positive effect on relationship satisfaction. Third, it was found that relationship commitment had a positive effect on relationship satisfaction. Fourth, it was found that relationship commitment had a positive effect on loyalty. Fifth, relationship satisfaction was found to have a positive effect on loyalty.

Effects of Visitors' Motivation for Attending Festivals on Their Participation Flow and Satisfaction (축제 방문객의 참여동기가 참여몰입 및 참여만족에 미치는 영향)

  • Ahn, Dae-Hee;Lee, Nak-Kyi
    • The Journal of the Korea Contents Association
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    • v.9 no.2
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    • pp.391-399
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    • 2009
  • The purpose of this study is to investigate the effects of visitors' motivation for attending festivals on their participation flow and satisfaction. Empirical researches have been done in order to accomplish the purpose. The results are as follows: First, the more a festival provides its visitors with escape from daily life and its uniqueness, the more their participation flow increases. Second, the attractiveness of the events of a festival and the promotion of intimacy among family members and visitors also lead to the increase of participation flow. Third, intrinsic motivation has more influence over the participation satisfaction of a festival than extrinsic one. Fourth, the degree of participation satisfaction is in direct proportion to that of participation flow. Such results could provide useful strategic findings for persons in charge of planning and arranging festivals.

The Effect of Consumer Choice Attributes on Customer Satisfaction, Revisit and Word-of-Mouth Intention in a Coffee Shop (커피 전문점 소비자 선택 속성이 고객 만족과 재방문 및 구전 의도에 미치는 영향)

  • Son, Young-Jin
    • Culinary science and hospitality research
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    • v.16 no.4
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    • pp.76-93
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    • 2010
  • The hypothesis testing on the impact relationship of patterning, reliability, kindness and credibility, which are perceived as choice attributes in a coffee shop laid out in this study, showed that they are fit to the models of this study. They also bad a direct repercussion on customer satisfaction, and the customer satisfaction equally affected revisit and word-of-mouth intention. This results show that when the patterning and reliability, and employees' kindness and credibility based on the fresh image in the shop serve as the foundation, its customers also affect satisfaction-maximization, leading to the revisit of the satisfied customers and positive word-of-mouth.

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The Relationship Among Service Quality, Customer Satisfaction and e-Loyalty in e-Learning Site (e-러닝 사이트에서 서비스품질 결정요인, 고객만족 및 고객 e-로열티간의 관계)

  • Kim, Yeong-Real;Han, Dae-Mun;Kim, Jong-Woo
    • Journal of Korea Society of Industrial Information Systems
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    • v.12 no.5
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    • pp.146-162
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    • 2007
  • The purpose of this study was to investigate the nature of relationship among service quality, customer satisfaction and e-loyalty in e-learning site. In order to achieve the study purpose, survey method was applied. As a result, it was revealed that service quality had significant effects on customer satisfaction in e-learning site. The influential factors of service quality on customer satisfaction included convenience of use, personalization, tangibles, responsiveness, and reliability in e-learning site. In addition, service quality had significant effects on e-loyalty as well.

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Influence of Job Satisfaction on Project Effectiveness of Employment Promotion Project for the Elderly (노인일자리사업 참여자의 직무만족이 사업성과에 미치는 영향)

  • Cho, Joon;Kim, Young-Hee;Cho, Ji-Hyun
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.294-304
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    • 2014
  • The purpose of this study was to examine the relationship between the job satisfaction, and project effectiveness of employment promotion project for the elderly, and to suggest practical implications for social work services for those the elderly. Data for this study were collected through the use of a survey instrument completed by 240 samples over 60 years of age. Collected data were analysed by multiple regression. The findings of this study were as follows: this study provided clear evidence that the depression was very important variable which affected on project effectiveness of employment promotion project for the elderly. Based on these findings, in order to increase project effectiveness, we need to realize the importance of job satisfaction management, and suggested effective intervention programs.

The Effect of Electronic Trade's Web Site Usability on the User Satisfaction and Customer Royalty (전자무역 사이트의 웹사용성 요인이 고객만족과 고객충성도에 미치는 영향)

  • Jung, Lee-Sang
    • Management & Information Systems Review
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    • v.31 no.3
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    • pp.75-95
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    • 2012
  • The purpose of this study is to examine the effect of electronic trade's web site usability on the user satisfaction and customer royalty. In order to accomplish the purpose of this study, a research model was established and obtained the results as follows, First, navigation, information structure characteristic, communication has statistically significant effect on user satisfaction. It means users think more important the convenience, approachableness than web site design, visually menu to the information. Also, it represent communication with user is important factor to use web site. Second, user satisfaction has significant influence on customer royalty. This result signifies the user satisfaction of e-trade site is enhanced by support for convenience, reliability, smoothly communication and eventually affect thr revisiting intention of web site

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