• Title/Summary/Keyword: 로컬 푸드

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The Effects of Consumers' Recognition and Shopping Motives for Local Food on Purchase Behaviors : Focusing on Wanju Local Food (로컬푸드의 소비자 인식과 쇼핑동기가 구매행동에 미치는 영향 : 완주로컬푸드를 중심으로)

  • Lee, Bo-Soon;Park, Ki-Hong
    • Culinary science and hospitality research
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    • v.20 no.4
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    • pp.193-209
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    • 2014

  • The purpose of this study is to figure out the effects of consumers' recognition and shopping motives for local food on purchase behaviors. To achieve this, a survey was carried out to 350 consumers who have experienced in purchasing local food in Wanju from May 21 to May 30, 2014. The results were as follows. First, the effects of consumers' recognition for local food on purchase behaviors showed that cognitive, regional, sanitary and public perspectives had a positive effect on repurchase intention(p<.05). Cognitive and sanitary perspectives had a positive effect on recommendation intention(p<.01). And cognitive, ecological, regional, sanitary and public perspectives had a positive effect on preference(p<.05). Second, the effects of consumers' shopping motives for local food on purchase behaviors showed that while convenient and economic motives had a positive effect on repurchase intention(p<.001), a hedonic motive had a negative effect on repurchase intention(p<.001). While convenient and economic motives had a positive effect on recommendation intention(p<.01), a hedonic motive had a negative effect on recommendation intention(p<.001). And convenient and economic motives had a positive effect on preference(p<.001). In other words, consumers' recognition and shopping motives for local food had positive negative effects on purchase behaviors. As stated above, cognitive, regional, sanitary and public perspectives they are usually hearing had a positive effect on the consumption of local food.

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Factors Influencing Local Food Purchasing - Comparison of Local Food Consumer and Hypermarket Consumer - (로컬푸드 구매 영향 요인 - 로컬푸드와 대형마트 소비자 비교 -)

  • Lee, Minsoo
    • Journal of Agricultural Extension & Community Development
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    • v.26 no.4
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    • pp.221-232
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    • 2019

  • The purpose of this paper is empirically to identify the factors influencing local food purchase intention. And this study compares to the difference between local food consumer and hypermarket consumer's attitudes toward local food, food lifestyle, and subjective norm. Data were collected from 319 local food consumer and 179 hypermarket consumer to measure the following; attitude toward local food; subjective norm; perceived behavioral control; food lifestyles; demographic information. Results showed that local food consumers are significant differences on attitudes towards health, environment, and local economy. Results also found that subjective norm and perceived behavioral control are significant differences between local food consumer and hypermarket consumers. It means that consumers who express a strong intention to purchase local food seems to link to the food lifestyles. The study suggests that producers and retailers need to develp campaigns explaining how consuming local food supports local businesses and farmers, which will reinforce personal values associated with local consumption.

  • https://doi.org/10.12653/jecd.2019.26.4.0221 인용 PDF KSCI

Research on the Residual Pesticide and Risk Assessment of Agricultural Products at Local Food Markets in Ulsan (울산지역 로컬푸드 농산물의 잔류농약 실태조사 및 위해성 평가)

  • Min-Kyung Kim;Seon-Hwa Kim;Dae-Kyo Kim;Ju-Eun Park;Young-Min Kim;Suk-Nam Hwang
    • Journal of Food Hygiene and Safety
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    • v.38 no.3
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    • pp.140-151
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    • 2023

  • This study investigated pesticide residues in 367 agricultural products from local food markets in Ulsan. Pesticide residues in these samples were analyzed using multi class pesticide multi-residue methods on the Korean Food Code for 350 pesticides using GC-MS/MS and LC-MS/MS. Residual pesticides were detected in 79 (21.5%) samples and exceeded maximum residual limits (MRLs) in 4 (1.1%) samples (chwinamul, narrow-head ragwort, green onion, apricot). The range of the hazard index (%) was 0.0000-63.1043%, and values for the pesticides that violated the MRLs were 63.1043 (green onion), 0.5417 (chwinamul), 0.0684 (apricot), and 0.0100 (narrow-head ragwort). This risk assessment study showed that the values of hazard index (%) were less than 100%, indicating that the consumption of these local agricultural food products was not harmful for human health.

  • https://doi.org/10.13103/JFHS.2023.38.3.140 인용 PDF