• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.88-101
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• 2011

Locative media is fundamentally different from traditional media in terms of being packed with user's space, place, and position nearby, which does not simply mean user's physical coordinates. This study has been started that I was drawn by the tendency of which current locative media contents are based on 'location-based information,' and closely related with 'Augmented Reality.' I wonder how media user's psychological experience/involvement are revealed when the media environment changes by the progress of technology. I wonder how media users perceive 'social presence' formed by locative media in current locative media environment. Particularly, the fact that user's perception of social presence formed in locative media conflicts with the previous computer-mediated communication(CMC)'s attributes deepened my curiosity. In this study, the idea of 'more-proper-construct' is suggested, the characteristics of social presence in current locative media is considered, and is investigated by qualitative methodology how the 'location-based' attributes and 'AR' contribute to forming the social presence.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.73-74
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• 2011

이 연구는 정성적인 방법론을 통해 로커티브 미디어 환경의 증강현실에 의해 사용자가 경험하는 현존감 모형과 사회적 현존감의 특성을 살펴보고자 한다.