• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1771-1781
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• 2008

The purpose of this study was to classify the casual image by clothing design elements. This research was done by survey method with 30 kinds of casual image photos selected in fashion magazines. The data was analyzed by Reliability Analysis, Factor Analysis, ANOVA, Duncan's test and MDS. The results of this study are as follows: 1. Casual image was classified by 6 factors. Those were classic-casual, modern-casual, romantic-casual, vintage-casual, sexy-casual and active-casual images. 2. Classic-casual image was well-expressed by A silhouette, fit, chromatic and chromatic color coordinations and hard texture. Modern-casual image was well-expressed by H silhouette, fit and achromatic and achromatic color coordinations. Romantic-casual image was well-expressed by A silhouette, fit and soft texture. Vintage-casual image was well-expressed by H silhouette, combination apparel-fit, chromatic and chromatic color coordinations and fade-out texture. Sexy-casual image was well-expressed by fitted silhouette, tight apparel-fit and combination texture. 3. Casual image was positioned into mostly dynamic and modern on image scale.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.11a
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• pp.15-18
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• 2001

98가지 감성 형용사를 수집하여 176명의 남녀대학생을 대상으로 SD법에 의해 선호도를 조사한 결과, 선호감성어휘는 '로맨틱, 센수얼, 캐주얼, 클래식, 캐릭터, 프린스, 심플, 복고풍, 모던, 수공예, 테크노' 등으로 요약되었는데 이를 바탕으로 군집분석을 시행하여 선호 감성을 유형화시켰다. 남녀대학생이 선호감성은 크게 10가지의 유형으로 나타났는데, 대부분의 대학생들이 '캐주얼파였으나(32.4％), 이는 구체적으로 '비장식개성캐주얼파, 역동쿨개성캐주얼파'였으며, 다음으로는 '단순내추럴파'가 17.3％였다. 이후 '클래식파(9.2％-수공예로맨틱클래식파, 획일적클래식파', '비표현파(8.7％)', '호화개성복고파(6.4％)', '민족감성선호파(4.6％)' 등이 있었다. 대학생을 집단들은 크게 두 개의 선호 감성축(정적-동적, 경량-중량)을 중심으로 가시적으로 그룹화 될 수 있었다.

• Science of Emotion and Sensibility
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• v.5 no.1
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• pp.9-16
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• 2002

This study was designed to cluster the preferred sensibilities of college students, and to distinguish the most preferred sensibility according to gender and their inter-subject differences. 98 of sensibility adjectives were composed into questionnaire with SD method and the data of 176 students were analyzed in ANOVA, Cluster and Correspondence analysis using SAS package. College students were divided into 10-sensibility clusters: the Casual(no-decoration casual, cool-dynamic casual and elaborate-clean casual), the Romantic Modem, the Simple Natural, the Classic(craft-romantic classic and monotonous classic), the Expressionless, the Gorgeous, and the Traditional Folklore. The adjectives and the sensibility clusters of students were visualized together into 2-D with two axis of static vs. dynamic and light vs. heavy.

• Journal of the Korean Society of Costume
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• v.53 no.5
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• pp.49-63
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• 2003

Street Fashion plays an important role as an indication of new trends staring point for Young people who are fashion-conscious sensitive to changes in fashion. This study aims at: (1) comparing street fashion trends of young women in Korea and Italy by analyzing the characteristics of young people's fashion in Seoul and Milan between the seasons of Autumn in 2001 to Summer 2002 ; (2) understanding the way young women create ´self-image´ through the clothes they wear on the streets. Finally, 1 expect this study to become a useful source of data for a more detailed analysis of the overall trend of young people's fashion between the East and West.