• Title/Summary/Keyword: 레버

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Study on the brand personality of animation character and the consumer's personality (애니메이션 캐릭터의 브랜드개성과 소비자개성 연구 - 브랜드개성과 소비자개성의 일치성이 브랜드태도에 미치는 영향에 관한 연구 -)

  • Lim, Byung-Woo
    • Archives of design research
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    • v.19 no.1 s.63
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    • pp.141-150
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    • 2006
  • The animation should be produced to attract the audience's interests. Its characters will have the intended personalities through the interactions with the audiences, discarding the attributes of the nature. These personalities form the brand identity when they are exposed visually and will be powerful brand assets which lead the animation industry to the high-value added products. The brand identity of the character, the brand assets, can be used for various products in form of licensing and is noted to make an affirmative leverage effect. In this regard, the author has conducted an empirical research on the animation characters from the viewpoint of the brand, adopting, in particular, the Brand Personality Scale (BPS), which is the output of J. Aaker's (1997) study on brand personality defined as the human properties in relation with the brand. In addition, this study determines the correlation among the animation, brand and consumers based on the Sirgy's study (1982) resulting in that the better the brand and the consumer's personality are matched, the more the brand attitude is improved. In consequence, it is found that the animation characters have three personality levels such as refinement/ability, integrity and interests. The consumer's personality is divided into the 'practical ego-image' and the 'ideal ego-image' in the survey, and the survey result shows that the brand personality of the animation character exists between them.

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THREE DIMENSIONAL FINITE ELEMENT ANALYSIS ON THE MANDIBULAR CANTILEVERED PROSTHESIS SUPPORTED BY IMPLANTS (임프란트로 지지된 하악 켄티레버 보철물의 3차원 유한요소 분석)

  • Cho, Chul;Shin, Sang-Wan;Kwon, Jong-Jin
    • The Journal of Korean Academy of Prosthodontics
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    • v.38 no.5
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    • pp.724-743
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    • 2000
  • One of the biggest clinical problems of osseointegrated implant prosthesis is the excessive stress caused by bite forces which are transfered directly into the bone through the osseointegrated implant fixtures. So several biodynamic problems occur when there is an excessive fatigue stress. The factors of stress distribution are the number, kind, position, arrangement of the implants, and the distance between the implants, and the kind, quality of superstructure prosthesis and connection type between the rest implant and the superstructure. Recently, a distal short additional implant, socalled rest implant, is employed to reduced the stresses in conventional cantilevered prostheses. This study was undertaken to analyze the stresses transfered by osseointegrated implant cantilevered prostheses depending upon the number and the position of implants, the presence of rest implant, and the type of their connection. Three dimensional finite element analysis was attempted using ANSIS ver. 5.3 program under IBM INDIGO computer. The results were as follows : 1. The rest implant influenced on the pattern of stress distribution on the anterior area of the mandible and the superstructure. 2. In the group employing the rest implants, the fixed type of connection between the rest implant and the superstructure was more stable than the ball attachment type on the stress distribution. 3. In the group employing the ball attachment between the rest implant and the superstructure, the case with 4-implants(on canine, premolar) was little more stable than the case with 6-implants and the case with 4-implants(on incisor, premolar) on the stress distribution. 4. In the cantilevered group, the case with 4-implants(on incisor, premolar) and the case with 6-implants were more stable than the case with 4-implants(on canine, premolar) on the stress distribution. 5. In all of the group, the case with 6-implants and the fixed type of connection was the most stable and the case with 4-implants (on canine, premolar) was the most unstable on the stress distribution.

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The Behavior of Stabilizing Piles installed in a Large-Scale Cut Slope (대규모 절개사면에 설치된 억지말뚝의 거동)

  • Song, Young-Suk;Hong, Won-Pyo
    • The Journal of Engineering Geology
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    • v.19 no.2
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    • pp.191-203
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    • 2009
  • The effect of stabilizing piles on cut slopes is checked and the behavior of slope soil and piles are observed throughout the year by field measurements on the large-scale cut slopes. First of all, the behavior of the slope soil was measured by inclinometers during slope modification. Landslides occurred in this area due to the soil cutting for slope modification. The horizontal deformations of slope soil are gradually increased and rapidly decreased at depth of sliding surface. As the result of measuring deformation, the depth of sliding surface below the ground surface can be known. Based on the measuring the depth of the sliding surface, some earth retention system including stabilizing piles were designed and constructed in this slope. To check the stability of the reinforced slope using stabilizing piles, an instrumentation system was installed. As the result of instrumentation, the maximum deflection of piles is measured at the pile head. It is noted that the piles deform like deflection on a cantilever beam. The maximum bending stress of piles is measured at the soil layer. The pile above the soil layer is subjected to lateral earth pressure due to driving force of the slope, while pile below soil layer is subjected to subgrade reaction against pile deflection. The deflection of piles is increased during cutting slope in front of piles for the construction of soil nailing. As a result of research, the effect and applicability of stabilizing piles in large-scale cut slopes could be confirmed sufficiently.

Design of an Automatic Winch System for Small Fishing Vessel (소형 어선의 자동 권양 윈치시스템 설계)

  • 이대재;김진건;김병삼
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.36 no.3
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    • pp.157-165
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    • 2000
  • A small hydraulic winch system with an automatic tension control unit was designed to improve the work efficiency of coastal small vessels and the dynamic response characteristics of the winch system operated in the open loop condition was investigated. The inlet and the outlet pressures in hydraulic motor, the torque and the rotating speed of winch drum were measured as a function of time, and the behaviour in autotension mode for stepped load changes was analyzed. The results obtained are summarized as follows : 1. The developed winch system for coastal small vessels will result in better fishing with improved efficiency and lower manpower consumption by remote control of winch system. 2. The rotating delay times of winch drum for on/off operations of solenoid valve were 0.09 see at CW mode and 0.04 sec at CCW mode, respectively. After the solenoid valve was controlled, response characteristics were unstable slightly but showed good tracking behaviour over short time. 3. The driving torque of winch system in autotension mode was kept almost constant of 55.9 kgf·m, and 11.1 then the rotating speed of winch drum was kept almost constant of 5.1 rpm in the larger torque than 55.9 kgf·m and 11.1 rpm in the lower torque than that. 4. The 5% settling times in the transient response characteristics of autotension mode under rapid increasing and decreasing conditions of load were 0.12 sec and 0.2 sec, respectively, and then the rotating speeds were 11 rpm and 5.3 rpm, respectively. 5. The tracking behaviour of torque and rotating speed by remote control operation were stable within 0.23 sec at CW mode and 0.37 sec at CCW mode, respectively.

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Severe bidentoalveolar protrusion treated with lingual Biocreative therapy using palatal miniplate (구개측 미니플래이트를 이용한 양악 치아치조성 전돌환자에서의 설측 Biocreative therapy 적용)

  • Chung, Kyu-Rhim;Jeong, Do-Min;Park, Hyun-Jung;Kim, Seong-Hun;Nelson, Gerald
    • The korean journal of orthodontics
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    • v.40 no.4
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    • pp.276-287
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    • 2010
  • This case report describes the treatment of a 23-year, 8-month-old female patient with a Class II malocclusion who showed severe bidentoalveolar protrusion and anterior crowding. The treatment plan consisted of extracting all the first premolars, decrowding and en masse retraction of the upper six anterior teeth and lower anteriors. The upper C-plate placed in the midpalatal area combined with lingual sheath fixtures were used as substitutes for posterior anchorage teeth during upper anterior retraction. Preadjusted brackets (0.022-inch) were used for upper anterior decrowding. A 0.9 mm diameter stainless steel lever-arm soldered to the main arch wire facilitated controlled retraction of upper anteriors. The upper and lower dentition was detailed using a tooth positioner during the finishing stage. Correct overbite and overjet were obtained by decrowding and retraction of the upper six anterior teeth into their proper positions. Use of the C-plate and lingual appliances provided ideal anchorage to enhance the improvement in facial balance. The active treatment period was 19 months. The treatment result was stable 13 months after debonding.

The Limiting Drift and Energy Dissipation Ratio for Shear Walls Based on Structural Testing (전단벽의 최소 층변위 및 에너지 소산성능)

  • ;;N.M.Hawins
    • Magazine of the Korea Concrete Institute
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    • v.10 no.6
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    • pp.335-343
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    • 1998
  • Recently, new experimental criteria for reinforced concrete frame structures in high seismic regions have been reported in United States. The objective of the criteria is to get more reliable test data which are valid to compare with other test data done by different researchers. The criteria precribe test method of specimens, analysis method of test data, and limiting values needed to specimens like drift angle, energey dissipation ratio, stiffness, and strength. These criteria might be usefel to get objective conclusion. Shear wall structures, which belong to one of earthquake resisting systems, also need this kind of criteria. But, the general response of shear wall structures is a little bit different from that of frame structures since shear wall restrains the horizontal displacement caused by horizontal force and increases the stiffness and strength. The objective of this paper is to propose a criterion for limiting drift and energy dissipation ratio of shear walls based on structural testing. These are the most important values for presenting the capacity of shear walls. Limiting drift and energy dissipation ratios were examined for tests on shear walls having ductile type failures. Test data were analyzed and compared to the results for a suggested acceptance criteria that involve a limiting drift that is a function of aspect ratio and a limiting energy dissipation ratio that is a function of displacement ductility and damping.

The Effects of Economic Conditions on Capital Structure : Evidence from Korean Shipping Firms (경기변화를 고려한 해운기업의 자본구조에 관한 실증연구)

  • Lee, Sung-Yhun
    • Journal of Navigation and Port Research
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    • v.40 no.6
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    • pp.451-458
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    • 2016
  • Since Modigliani and Miller developed their theory of capital structure in 1958, it has become one of the most debated issues in corporate management. This is because the capital structure decision necessarily affects financial risk and the firm's value. Throughout the research, one of the most concerning problems is determining what factors influence the firm's capital structure. Since Korean shipping firms have been suffering from a long term economic recession, an optimal capital structure has become increasingly critical to survive in the shipping industry. This paper studies panel data on 46 Korean shipping companies since 2000 to find the factors that affect capital structure. The results suggest that a negative relationship arises between firm size, tangible assets, profitability and non-debt tax shields against leverage. Otherwise, it proved that growth opportunity has a positive relationship with the firm's leverage. In the research model during a booming shipping economy, growth opportunity and non-debt tax shield are not associated with firm's capital structure.

Static Behavior of Hollow Cantilever Beam Using Multiplexed FBG Sensors (다중화된 FBG센서를 이용한 중공 내민보의 정적 거동 분석)

  • Lee, Tae-Hee;Kang, Dong-Hoon;Chung, Won-Seok;Mok, Young-Jin
    • Journal of the Korean Society for Nondestructive Testing
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    • v.29 no.4
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    • pp.316-322
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    • 2009
  • This paper presents a preliminary study to monitor the lateral behavior of pile foundation using multiplexed fiber Bragg grating(FBG) sensors. In the Preliminary study, an 1.7 meter long cantilever beam with the shape of square hollow box was fabricated and tested under the static loading. Four FBG sensors were multiplexed in a single optical fiber and installed into the top and bottom of the cantilever beam. The strains are directly measured from FBG sensors followed by curvature calculations based on the plane section assumption. Vertical deflections are then estimated using the regression analyses based on the geometric relationships. It has been found that excellent correlation with conventional sensing system was observed. The success of the test encourages the use of the FBG sensing system as a monitoring system for pile foundations. However, further consideration should be given in the case of the sensor malfunction for the practical purpose.

A Study on Determinants of the Number of Banking Relationships in Korea: Firm-specific Determinants and Effects of Business Cycle (우리나라 기업의 거래은행 수 결정요인에 관한 연구: 경기변동의 영향을 포함하여)

  • Hwang, Soo-Young;Lee, Jung-Jin
    • Management & Information Systems Review
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    • v.36 no.4
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    • pp.53-80
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    • 2017
  • The purpose of this study is to examine the determinants of the number of bank relationships in Korea. Firm-specific determinants considered here include leverage, size, age, return on asset, investment grade, tangibility, liquidity, R&D expenditure. We estimate the effects of these variables, and compare the results with those from previous studies performed for other economies. Concerning the effects of business cycle, we find that the business cycle is an important factor in determining the number of bank relationships. The number of bank relationships varies over the business cycle, and we notice a counter-cyclical behavior, which means the number decreases during economic expansions and increases during contractions. This result can be interpreted as a result of firms' diversification of borrowings into multiple banks in order to reduce the liquidity risk during the recession. In the subsets, however, the number of bank relationships for large firms is stable regardless of the business cycle. Unlisted firms, non-chaebol, and low credit quality firms which have relatively limited access to alternative sources of financing show counter-cyclical behavior. Finally, such phenomena is not observed in the non-competitive credit market, while they show a counter-cyclical behavior in the competitive credit market.

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Valuing the Risks Created by Road Transport Demand Forecasting in PPP Projects (민간투자 도로사업의 교통수요 예측위험의 경제적 가치)

  • Kim, Kangsoo;Cho, Sungbin;Yang, Inseok
    • KDI Journal of Economic Policy
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    • v.35 no.4
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    • pp.31-61
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    • 2013
  • The purpose of this study is to calculate the economic value of transport demand forecasting risks in the road PPP project. Under the assumption that volatility of the road PPP project value occurs only in regard with uncertainty of traffic volume forecasting, this study calculates the economic value of the traffic forecasting risks in the case of the road PPP project. To that end, forecasted traffic volume is assumed to be a stochastic variable and to follow the Geometric Brownian motion as time passes. In particular, this study attempts to differentiate itself from existing studies that simply use an arbitrary assumption by presenting the application of different traffic volume growth volatility and the rates before and after the ramp-up period. Analysis of the case projects reveals that the risk premium related to traffic volume forecast of the project turns out as 7.39~8.30%, without considering option value-such as minimum revenue guarantee-while the project value volatility caused by transport demand forecasting risks is 17.11%. As the discount rate grows higher, the project value volatility tends to decrease and volatility in project value is always suggested to be larger than that in transport volume influenced by leverage effect due to fixed expenditure. The market value of transport demand forecasting risk-calculated using the project value volatility and risk premium-is analyzed to be between 0.42~0.50, implying that a 1% increase or decrease in the transport amount volatility would lead to a 0.42~0.50% increase or decrease in risk premium of the project.

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