• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.2
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• pp.171-183
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• 2012

This research attempted to examine whether there were differences in preference for the shoes according to fashion lifestyle and age by conducting survey on 200 women of 20s and 40s among the adult women who were expected to have interest in not only functionality but also aesthetic aspects of shoes. First, the results of comparing the preferences according to fashion lifestyles showed that those who pursued practical group preferred loafer, strap shoes, and baggy boots, indicating that they preferred low and comfortable shape of shoes which are easy to put on/take off and easy to coordinate with any clothes. Those who pursued personality group and ostentation group were more sensitive to fashion than practical group preferred high heel shoes, which could express their own personality, it would be great to have various designs by reflecting the trendy materials and details focusing on pumps, strap and walker boots which can express individuality and supplement the body shape and height as matching to the trendy clothes. Second, as women in 20s have tendency to show more preference of a certain trendy shoes shape than women in 40s, the shoes designs for 20s should focus on certain types of shoes preferred by them by varying materials and details, rather than having various designs. However, it would be great to show various designs for the shoes for 40s. Most of the 20s are the individual and complex fashion-seeking types while the 40s have the most of practical fashion-seeking type and the least of individual fashion-seeking type.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.77-89
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• 2014

This study looked into the effect of the life style of single females in 20s and 30s on beauty behavior recognition, and spss 17.0 is used for data analysis method. As for the statistical analysis method in order to validate the measurement tools, reliability verification is conducted and life style groups are sampled using K-means taking into account factor scores by life style. To find out the difference between general beauty behavior recognition and life style, descriptive statistics and One Way ANOVA were carried out, and Duncan Test was implemented for the post examination method. Multiple regression analysis was also carried out to figure out the effect of life style on beauty behavior recognition. The result is as follows. First, according to the results of reliability verification and factor analysis for the lifestyle type and the recognition of the behavior for beauty, the types of the life style of the subjects were divided into Economic Utility, Convention Conservatism, Self Development, Showy Consumption, and Appearance Oriented, and the recognition of the behavior for beauty was named as Makeup and Hair, Cosmetic Surgery, Body Care, and Skin Care. Second, as to the recognition of the behavior for beauty based upon the lifestyle, the Appearance Oriented in Showy Consumption recorded the highest. Third, the analysis of the influence of the style on the recognition of the behavior for beauty showed that the behavior recognition for Makeup and Hair and for Skin Care was affected by the life style of Self Development, Showy Consumption, and Appearance Oriented; the behavior recognition for Cosmetic Surgery was affected by the life style of Conventional Conservatism, Showy Consumption, and Appearance Oriented; and again the behavior recognition for Body Care was by that of Economical Utility and Showy Consumption.

• Journal of Fashion Business
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• v.16 no.4
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• pp.152-165
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• 2012

The purpose of this study was examining the preference difference of the necktie design for the stripe patterns according to the demographic characteristics. The study method was a research study through a survey. The study subject was the adult men in their from 20's to 50's. The study stimulative was the stripe patterns of man's necktie which were made by Adobe Photoshop 9 with using the color, the arrangement, the interval, and the width of necktie. The results of study are as follows. As the difference analysis result for the color preference for stripe pattern according to the demographic characteristic, men in their 20's preferred most gray series, men whose monthly income is less than two millions won and men of owner-operator preferred most red series, and all the rest of men preferred blue series. As the difference analysis result for the preference of arrangement type, men in their 20's preferred most the stripe pattern of width, students preferred most the stripe pattern of length, all the rest of men preferred most the stripe pattern of diagonal. As the difference analysis result for the preference of stripe interval for necktie, unmarried men, students, men in their 20's, and men engaging in sales/service and production work preferred most the interval of 0.6cm, all the rest of men preferred most the interval of 1.2cm. As the difference analysis result for the preference of necktie width, unmarried men, men in their 20's, men engaging in sales/service and production work, and students preferred most the width of 7cm, all the rest of men preferred most the interval of 8cm.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.317-323
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• 2020

This research is based on product development that improves user experience such as design and function by analyzing the usage behavior of elements experienced by generation Z as customers and users in the process leading to disposal of earphones even before purchase. The behavior of earphones in Generation Z was analyzed through in-depth interview and surveys of the customer experience and user experience of earphones. The results of the study were common or characteristic. They are user experience based on brand dependency, sharing experiences and seeking simplified design and convenience, which is related with the lifestyle of the generation Z. This study is expected to be a fundamental study of product research and marketing strategies that will take advantage of the characteristics of Generation Z, who will be the main player of the market in the future.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.1-16
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• 2017

This study examines the clothing pursuit benefit and pursued image of middle aged men according to lifestyle and body satisfaction. A survey was carried out among male consumers between the ages of 40 and 50, and a total of 322 responses were analyzed by factor analysis, a reliability test, cluster analysis, t-test, and ANOVA. The results of this study were as follows. Middle aged men were classified into four different groups in terms of lifestyles, including health managing, trend-seeking, economic consumption, and proactive lifestyle groups. As a result of looking at the differences in clothing pursuit benefits among four lifestyle groups, two lifestyle groups such as trend-seeking and proactive lifestyle groups both considered individuality more importantly than other clothing pursuit benefits. The proactive lifestyle group considered comfort, social recognition and individuality benefits. As a result of looking at differences in the pursued image of clothing among lifestyle groups, the proactive lifestyle group preferred a classic, refined and mild clothing image. There were significant differences in clothing pursuit benefits and pursued images between high- and low-level groups of body satisfaction. Those with high body satisfaction considered individuality, social recognition, and comfort more than those with low body satisfaction. The high body satisfaction group preferred all clothing images such as mild, classic and refined.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.2
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• pp.27-41
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• 2019

This study aimed to investigate the influence of fashion lifestyles and consumption values on the difficulty of discarding unused fashion products. To achieve this purpose, this study surveyed female consumers aged 20s-50s to gain empirical analysis in July 2018. Data were analyzed for 236 subjects who were selected through online and offline sampling. The results were as follows. First, consumers tend to have difficulties discarding unused fashion goods. Consumers that have a higher income tend to have greater difficulty when choosing to discard items. Factors influencing the difficulty in discarding items were emotional attachment, usefulness in the future, economic value, and the lack of organizing skills. Usefulness in the future and the lack of organizing skills are the most significant factors influencing the discarding difficulty. Second, discarding difficulty had a significant relationship with fashion lifestyle, indicating that consumers seeking a fashion lifestyle that purchase more expensive brands tend to have more difficulty when discarding items. Third, each factor had a meaningful relationship with fashion goods consumption values. Those pursuing conspicuous value showed a greater difficulty discarding items due to emotional attachment, economic value, and lack of organizing skills. Pursuance of situational value showed a higher discarding difficulty than economic value factors. Pursuance of practical value showed a higher difficulty than both usefulness in future situations and economic value factors. Pursuance of differentiation value showed a higher discarding difficulty than emotional attachment and usefulness in the future factor. This study will help understanding consumers psychological mechanisms that experience difficulty in terms of the discarding of unused fashion goods.

• Korea Science and Art Forum
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• v.35
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• pp.315-329
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• 2018

This study starts from the points of comparative analysis about cultural differences of old traditional communities. Those communities are Chinese Fujian tulou and Historic Villages of Korea Hahoe and Yangdong. (i..e.Yangdong ) I worked field study on traditional communities in two countries and literiture study. I have analysied on characteristics of Fujian tulou and Yangdong. and compared Fujian tulou's characteristics with traditional characteristics of Yangdong The results of this study are as follows. First, Fujian tulou was built according to the nature, and they have worshipped their anscestor and they are the blood relative community. Second, Yangdong was built according to the nature, too. But Yangdong has been completely reflected the confusianal societies' classes.( ex : yangban and slave ) Yangdong has the characteristics on confusianal community. From the results of this study, I think that further study is needed about non- physical cultural factors which were served to maintain the traditional community like governance, self doctrine and community rules.

• The Research Journal of the Costume Culture
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• v.24 no.2
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• pp.218-232
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• 2016

The purpose of this study was to investigate the differences in various fashion lifestyle segments' perceived benefits and design preferences for outdoor clothing to improve the development of outdoor clothing. Data were collected by questionnaire from 600 subjects aged 30 years and over with experience purchasing outdoor clothing in the past year. Frequency analysis, factor analysis, cluster analysis, reliability analysis, ANOVA, and chi-square analysis were used for the data analysis. The results of this study were as follows. Four segments were identified based on fashion lifestyle: manifoldly conscious, sensation conscious, practicality conscious, and brand conscious. Perceived outdoor clothing benefits generated three dimensions, including premium brand, practicality, and functionality, and preferred image produced two factors, tasteful/refined and comfortable/casual. Significant differences were found in the purpose of purchasing outdoor clothing, perceived benefit, and image and t-shirt pattern design preference among the segments. The manifoldly conscious group had a higher tendency to pursue various benefits and images of outdoor clothing and to prefer t-shirt textile designs with foulards and stripes. The sensation conscious group considered fashion and individuality in daily life but not in outdoor clothing. The practicality conscious group showed a preference for simple and casual styles with functionality and foulard patterns for t-shirts. The brand conscious group tended to prefer a striking design to functionality. This study is expected to be used as preliminary data for merchandising planning of outdoor clothing.

• Journal of the Korean Society of Costume
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• v.59 no.1
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• pp.47-59
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• 2009

This paper aimed at the development of face covers which is face protection articles for blocking UV rays and yellow sands, with a view to assist the further activation of outdoor life. The four-stage design process of field study, design, design evaluation, final selection of designs was set up for the effective product development. Field study included on-line and off-line market survey on the products for sale in market and observation on those wearing face covers. Depth interviews were done to know consumer understandings and satisfaction levels for current face covers. The results of market survey showed that most of the face covers currently in the market were mask types, which were produced for the blocking of dust and yellow sands rather than UV ray protection. The major clients of the mask were the women in their 30's-50's and the designs for these clients were very limited. Since the number of younger women and men enjoy the outdoor sports has increased, the face covers for these people should be developed. For this purpose, the direction of new face cover design had 2 points: diversification of design in terms of color, material, shape and giving seasonal differences. 12 designs were designed on the first design stage, but after both wearing test by 16 testees and UV ray blocking test to evaluate these designs, 6 face cover designs were finally selected.

• Journal of Fashion Business
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• v.15 no.2
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• pp.160-173
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• 2011

Stripe has been one of the all-time favorite fabric patterns so far and the usages have been widely applied of nearly everything ranging from everyday dress to interior fabrics. As the times change, patterns of this simple geometrical design have gradually become varied. Many effects of stripe patterns have allowed the patterns to be used in fabrics for fashion design and the patterns are considered fit for expressing individual characteristics. By studying theoretical background on categories of stripe patterns and the characteristics as a design and by researching the trends and properties exhibited in the modern fabric design, this paper will seek the potential of stripe patterns for design of a modern sense and the directions to express the patterns as a value-added design. This research was conducted through literature, books published at home and abroad, research papers and photographs on stripe patterns. Domestic magazines, web research, and photographs published since 2000 were studied for an analysis of the trends and characteristics of stripe patterns displayed in the modern fabric design. As the results, this research will explain the tendencies of stripe patterns on the modern fabric designs divided into several ways: simple and restrained modernity, active and sporty property, mannishness putting practicality forward-emerging as the status of women rises, and femininity emphasizing elegant women. The characteristics of the Plastic are categorized simplicity, rhythmicality, and Mixing of patterns.