• The Journal of the Korea Contents Association
• /
• v.21 no.9
• /
• pp.333-346
• /
• 2021

The purpose of this study is to examine the effects of digital cultural contents characteristics, perceived values and perceived risks on customer satisfaction and purchase intentions for Chinese consumers, and contribute to the development of digital cultural contents. In addition, a total of 328 valid samples were obtained through an online survey and empirical analysis was conducted. The analysis results of the study are as follows. First, except for creativity, which are characteristics of digital cultural contexts, entertainment and interactivity also have a significantly positive effect on both customer satisfaction and purchase intention. Second, perceived value has a significant positive effect on customer satisfaction and purchase intention, whereas perceived risk does not have this significant effect. Third, customer satisfaction has a partial mediating effect between the three factors(entertainment, interactivity, perceived value) and purchase intention. Therefore, to promote the development of digital cultural contents, we could promote consumers' purchase behavior by improving satisfaction through content entertainment, communication between content producers and service providers, and unity and value that customers actually feel during the consumption process.

• Review of KIISC
• /
• v.16 no.1
• /
• pp.49-58
• /
• 2006

디지털 핑거프린팅(Digital Fingerprinting) 기술은 온라인상에서 멀티미디어 콘텐츠의 저작권을 보호하기 위한 기술의 하나로 워터마킹(Watermarking) 기술과 같이 콘텐츠에 저작권을 증명하기 위한 부가정보를 비인지적으로 삽입하고 추출하는 기술이다. 핑거프린팅 기술에서는 주로 구매자의 정보를 삽입하기 때문에 콘텐츠를 처음 유포한 구매자를 역추적 할 수 있는 기능(trace traitor)을 제공한다. 본 고에서는 핑거프린팅 된 콘텐츠에서 악의적인 사용자가 핑거프린트를 제거하기 위하여 같은 콘텐츠를 구매한 다른 구매자와 공모하는 기술과, 이런 공모 후에도 핑거프린트를 추출할 수 있도록 삽입 코드를 공모 허용하도록 설계하는 공모보안코드에 대해 고찰한다.

• Digital Contents
• /
• no.6 s.109
• /
• pp.118-121
• /
• 2002

디지털 콘텐츠는 영상, 소리(음향ㆍ음악)문자 등 다양한 요소로 이뤄져 있다. 이런 디지털콘텐츠가 온라인을 통하여 유통되는 데에는 여러 가지 요소가 융합되어야 가능하다. 일단 구매가 된 다음에도 디지털콘텐츠는 복제가 가능해 불법적으로 유통되는 단점이 있다. 이 때문에 디지털콘텐츠의 보호기술이 등장하게 되었다. 물론 법적으로 보호장치가 있긴 하지만 일일이 단속할 수 없고 단속이 불가능하기 때문에 불법복제 자체를 방지하는 기술이 등장하게 된 것이다. 이에 디지털콘텐츠 보호기술에 대하여 살펴보기로 한다

• Digital Contents
• /
• no.2 s.93
• /
• pp.48-53
• /
• 2001

인터넷 기업에 있어서 콘텐츠는 회사의 자산이며 제조업의 생산물에 비유된다. 또한 모든 회사는 콘텐츠의 소비자이기도 하다. 회사 차원의 콘텐츠 구매는 비용에 해당한다. 따라서 콘텐츠의 구매는 회사차원에서 체계적인 관리와 투자가 필요한 부분이다. 나아가 미래 사회는 정보가 회사의 운명을 결정하는 사회가 될 것이기 때문에 콘텐츠 자산관리는 기업들이 지금부터 준비해야할 것이다.

• The Journal of the Korea Contents Association
• /
• v.19 no.2
• /
• pp.296-304
• /
• 2019

The Amazon Go was the catalyst of O4O era. O4O is an advanced business model from O2O, which is the integration of offline service to online, especially through smart phone network. We also find the O2O strategy of digital contents companies such as Kakao and Line. This study examined the relation between online character experience and offline purchasing intention on related character products. The SEM was designed on the former study that based on the theory of user experience and brand attitude. The result of this study shows that the users' online experience have influence on the purchasing intention of offline related products and there exist the mediating routes of satisfaction of user experience, brand preference and brand reliability. There are no statistical support to the relation between satisfaction of user experience and purchasing intention. These points illustrate what marketers better to focus on transmedia strategies.

• Information Systems Review
• /
• v.22 no.4
• /
• pp.115-134
• /
• 2020

Previous studies on willingness to pay for digital content have mainly focused on audience factors and individual level. To complement the limitation of previous research, this study conducts a multilevel analysis to find the factors influence digital content purchases considering two axes: audience/media factors and individual/household levels. Using a sample of 10,172 individuals within 4,313 households, the analysis results show individual media factors including theater-going, experience with cloud services, and multi-screen service usage have the greatest effects on digital content purchases. At the household level, the media ownership factors that the number of laptops, wireless routers, and tablets have a greater influence than audience factors such as household size or household income. Our findings help scholars to enhance the understanding of individuals' media use considering household environmental factors and shed light on the importance of multi-screen service usage, and content providers to improve their digital content sales using multi-screen environment.

• Informatization Policy
• /
• v.31 no.2
• /
• pp.105-132
• /
• 2024

This study seeks to investigate the factors influencing the utilization of online contents subscription services. In this study, the current number of online contents services subscribed to is set as the dependent variable. The independent variables include conspicuous product purchasing tendencies, personality types, experience with online contents consumption, and digital literacy. The research results indicate that digital literacy, agreeableness, and sociability among personality traits, as well as experience with online contents consumption, significantly impact the use of online contents subscription services. However, conspicuous product purchasing tendencies and personality traits such as openness and extroversion did not have a significant effect on the utilization of online contents subscription services.

• The Journal of the Korea Contents Association
• /
• v.12 no.7
• /
• pp.336-345
• /
• 2012

Under the influence of information technology, there has been a significant change in the consumers' attitude and behavior toward the cultural products. Especially, the social network service (SNS) is predicted to effectively facilitate the growing interaction among potential consumers, which may lead to consumption of the cultural products. The goal of this study is thus two-fold: (a) to investigate the characteristic features of the digital environments based on SNS, and (b) to examine how these factors result in the purchase of the cultural contents. The survey data identified the digital environments as Informational interaction, Information connectivity, and Informational trust in the SNS environment. Subsequently, the structural equation methods confirmed that these factors facilitate consumers' participation in the information network and promote consumers' emotional attachment to the cultural contents, which eventually lead to the positive attitude toward the purchase of the cultural contents.

• Journal of Digital Contents Society
• /
• v.18 no.1
• /
• pp.209-215
• /
• 2017

Character of emoticon is considered suitable for expressivity in the digital era mixing and using contents of conversation with images in the course of having a talk with the other party in the mobile space. For the foregoing, this study carried out multiple regression analysis having factors of character attribute such as awareness, friendliness, self-expressivity and image differentiation as independent variables, and purchase intention of purchasers as a dependent variable. Analysis results show that awareness and image differentiation had a positive influence on the purchase intention, whereas friendliness and self-expressivity exerted no significant influence on the purchase intention.

• 한국IT서비스학회:학술대회논문집
• /
• 2009.05a
• /
• pp.593-596
• /
• 2009

현재 우리나라 디지털 콘텐츠 서비스 시장의 성장은 매년 증가하는 추세이다. 그 중에서 게임 산업이라는 디지털 콘텐츠 서비스 분야는 우리나라 산업적인 측면에서도 큰 비중을 차지해 나가고 있다. 게임 산업의 성공의 기반이 되었던, 게임 비즈니스 모델은 90년 후반부터 유지되어 오던 정액 요금제 모델에서 벗어나고 있는 추세이며, 부분 유료화라는 비즈니스 모델을 적극적으로 도입함으로 온라인상 디지털 아이템의 판매와 구매를 통하여 안정적인 수익 모델을 구축해나가고 있다.