• Journal of Digital Contents Society
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• v.16 no.5
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• pp.823-834
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• 2015

This study analysed motion graphic formative image composition of TV LED backdrop to be used as background display for performers such as singers appeared on TV music show. Motion graphic LED images are comprised of various plane figures, and backdrop's design function as background screen has a goal to convey synesthesia and sensibility of visual elements. And this analyse classified sensibility concept about color, motion direction and speed to be elements of transmitting sensibility. As the analyse of graphic form among transmitting sensibility elements, this classified form type into its' applied elements, and studied how these elements' motion pattern and arrangement could be placed and replaced at song's four step composition, intro, verse, bridge, chorus part, and also characterized differences of backdrop design for male and female performers. As a case study, it included terrestial broadcasting TV song ranking shows targeted at teenagers. Because they carried out various motion design utilizations. Finally, this reasoned out mainly designing form type, its' applied elements, motion pattern and its' arrangements type division according to the song developing four steps.

• Cartoon and Animation Studies
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• s.41
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• pp.533-552
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• 2015

The environment of images in VR-based animation is constructed to generate and promote interactivity between the images and the viewer without any physical space like a screen, or a monitor. In this process, the images and the viewer are combined as a complex through the media technology, that is, an interface. And it is far more in the case of the animation consisted of the bio-feedback interface closely connecting with the body of viewer. As a result, the viewer experiences a permeable interaction between ego and images world, namely virtual reality. That is different from the way of seeing and interpreting the images from a distance. So it needs to analyse the perception of viewer in the world of virtual images. This paper examines the complex phenomena of both the VR-based animation and the viewer mediated by the interface in light of Media Aesthetics. Media Aesthetics is effective in analysing the phenomena of VR-based animation, for it is concerned with the perception of viewer mediated by the media technology. The perception in VR-based animation is a full-body immersion, or embodied immersion, and it is different from the contemplative immersion in that it is remediated continuously by the technological apparatus. The viewer as an immersant, especially with a bio-feedback interface, can immediately touch and control the images in VR-based animation. Such an immersion, therefore, is new every single moment. And the world of VR-based animation is ultimately constructed through the viewer's full-body, or embodied immersion crossing between the virtual and the real. So the animation is not interpreted, but embodied. And the meaning of it is constructed and reconstructed by the viewer's embodied immersion as an immersant. Here, a new frame of animation more oriented to the viewer's participation as an full-body immersant can be created.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.53-61
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• 2009

Among the properties of new media art works, interaction with audience has now become a big issue, and its influence to general arts, in particular media art, is being stressed more and more. Under the this influence, various experimental works using digital media are being produced and having a try to combination of art and multimedia technology on the network. This paper analyses studies about netart and suggests visualization expression of color data to be interactive between users and art works. The work is to make formative elements based fluid shapes on the analysis of color data extracted from images. This is a new experiment in picturesque expression of data and aesthetic visualization of data.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.10a
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• pp.189-192
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• 2009

This paper presents comparison and analysis of various CFA patterns which are used in single sensor digital camera. There are several patterns which are already used, however, images are sometimes darker or brighter than what human see in real life. Also, images show some noise and blurring. To overcome this problems, many studies on the patterns have been discussed. We carry out experiment with seven patterns including the Bayer pattern. The bilinear method is selected for a interpolation method. The experimental result indicates that image quality is not affected by individual patterns and each pattern requires its own interpolation method.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.181-190
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• 2017

The purpose of This study was to find out the effects of the hotel advertising attitude and brand image on customers' purchase intention. For this study, a total of 306 questionnaires among collected data for customers who experience hotel service at five star hotels located in Seoul from April 1, 2015 to April 30, 2015 was to ensure a valid sample. As a result of the experiments which conducted by factor analysis and regression analysis, it shows positive significant effects in purchase intention of "feeling and persuade attitude factor" and "reputation and usefulness attitude factor", but it is not positively effected continual purchase intention in hotel customers. Also, it shows positive significant effects on hotel customers' purchase intention of "emotional brand image" and "physical brand image". From the study, it is expected to find efficient ways to activate purchase intention on hotel products through differentiated advertising and brand image. In addition, it should be considered that positive images building up emotional and physical characteristics in hotels for establishing consumer-brand relationship. From the study, it is expected to find efficient ways to activate purchase intention on hotel products through differentiated advertising and brand image.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.125-126
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• 2019

방송 프로그램의 내용 표현에 있어서 의상 이미지는 방송 진행자의 면모를 보여주는, 문화적 함양 등 중요한 도구이다. 하지만, 뉴미디어 시대에 다양한 형태로 이뤄지는 방송 진행자의 의상에 대한 연구가 미비하여 정체성과 전문성이 떨어진다는 지적이 있어왔다. 이 논문은 업계별 중국 방송 진행자의 복장 특징을 분석하였으며, 이를 위해 첫째, 중국 방송 진행자의 이미지와 사회자의 복장에 대한 이론적인 고찰이 선행되었다. 둘째, CCTV를 대상으로 사례 분석을 실시하여 중국 방송 진행자의 업종별 복장에 어떤 특징이 있는지 분석하였다. 본 연구를 계기로 방송 진행자의 의상 스타일에 관한 연구가 더욱 확대되기를 기대한다.

• Journal of Korean Society of Forest Science
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• v.109 no.4
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• pp.361-370
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• 2020

Long-term observation of the life cycle of plants allows the identification of critical signals of the effects of climate change on plants. Indeed, plant phenology is the simplest approach to detect climate change. Observation of seasonal changes in plants using digital repeat imaging helps in overcoming the limitations of both traditional methods and satellite remote sensing. In this study, we demonstrate the utility of camera-based repeat digital imaging in this context. We observed the biological events of plants and quantified their phenophases in the northern temperate type deciduous broadleaf forest of Jeombong Mountain. This study aimed to identify trends in seasonal characteristics of Quercus mongolica (deciduous broadleaf forest) and Pinus densiflora (evergreen coniferous forest). The vegetation index, green chromatic coordinate (GCC), was calculated from the RGB channel image data. The magnitude of the GCC amplitude was smaller in the evergreen coniferous forest than in the deciduous forest. The slope of the GCC (increased in spring and decreased in autumn) was moderate in the evergreen coniferous forest compared with that in the deciduous forest. In the pine forest, the beginning of growth occurred earlier than that in the red oak forest, whereas the end of growth was later. Verification of the accuracy of the phenophases showed high accuracy with root-mean-square error (RMSE) values of 0.008 (region of interest [ROI]1) and 0.006 (ROI3). These results reflect the tendency of the GCC trajectory in a northern temperate type deciduous broadleaf forest. Based on the results, we propose that repeat imaging using digital cameras will be useful for the observation of phenophases.

• Korean journal of communication and information
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• v.38
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• pp.7-39
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• 2007

The purpose of this study is to find trend & paradigm of national image ; to review process to be global corporate ; to evaluate brand value of SAMSUNG. Researcher made a study with SWOT analysis and depth survey interview about Interaction and influence between national image and global corporate. The result reveal five type that divided '1 ; Nation-Leading Type(n=10)', '2 ; International Superiority Type(n=6)', '3 ; Typical Influence Type(n=4)'. It found that is very different type. In conclusion, it was ascertained a proposition about 'growth of global corporate is in accord with development of brand value in Korea' through this study. Above all, in this article, the result of this works was provide a momentum ; it is the diverse effects to the global corporate inside and outside of the country.

• Journal of Digital Convergence
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• v.15 no.5
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• pp.139-150
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• 2017

The purpose of this study is to examine the influence of experiential marketing on brand loyalty through brand image and brand attitude, and to ultimately understand the relationship between experiential marketing and purchase intentions. The subjects of the study were first-time participants of the 'Salomon Outdoor City Trail Run' sponsored by the brand Salomon Outdoor. Out of 223 questionnaires given to the subjects, 195 responses were used as the sample for analysis. SPSS 18.0 and AMOS 18.0 were used as the analysis tools. The study results showed that, of the elements of marketing including sensation, emotion, recognition, action, and relation, feel and action positively influenced brand image. Sensation and relation positively influenced brand attitude. Brand image and brand attitude positively influenced brand loyalty and brand loyalty positively influenced purchase intention. The study is significant in that it explores the effects of experiential marketing all the way up to the purchase intention, and how this is influenced by brand image, brand attitude, and brand loyalty. Implications of these findings for experiential marketing as well as future research directions are also provided.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.11
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• pp.2473-2478
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• 2009

The latest, Digital art is attempt new field's Art, that is utilize variously digital media image, sound, simulation, 3D holography. A large number of Digital Art is contact with the audience in pavilion(limit place and limit period). However, It will be possible, Digital Art can use place digital form media even there are indoor, outdoor, anywhere. Prior to study, I was to analyze the feature of Digital Art in order to using Digital Art, Interactivity make communication between humans and the art as well as cause audience participation, and take a role of bridge between human and space. A study was base on the relationship between human and space, space and Digital Art, Digital Art and human taken the focus interaction between human and space, and Interactivity of Digital Art. This paper analyze reciprocal action for utilize Digital Art in indoor space design, and this paper study expression about indoor design base of interactive.