• Title/Summary/Keyword: 디지털 미디어 시대

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A Study on the Online Media Usage Strategies of Anyang Municipal Library for the Post-Covid-19 Era (포스트 코로나 시대 안양시 도서관의 온라인 미디어 활용 방안 연구)

  • Song, Min Sun
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.499-512
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    • 2022
  • The purpose of this study is to propose effective plans for Anyang municipal library to use online media in preparation for the post-covid-19 era. For this purpose, the main implications were summarized by analyzing the operation cases of 5 excellent libraries that received government awards in the libraries' operation evaluation in 2021. And based on the analysis, strategies that can help Anyang municipal library use online media to operate library effectively even after COVID-19 were derived. This study is meaningful in that it is an empirical study that summarizes the online media usage strategy of the Anyang municipal library in preparation for the post-COVID-19 era based on actual cases of excellent libraries in the COVID-19 period.

A Study of the Trans-Media Storytelling in Brand Marketing (브랜드 마케팅의 트랜스 미디어 스토리텔링에 관한 연구)

  • Kim, shin youp
    • Proceedings of the Korea Contents Association Conference
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    • 2015.05a
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    • pp.135-136
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    • 2015
  • 트랜스 미디어 스토리텔링은 이용자의 적극적인 참여를 기반으로 디지털 컨버전스 시대에 새롭게 등장한 텍스트 유통 관습이자 미디어 경험 양식으로 영화, 드라마, 애니메이션 등의 콘텐츠 사업의 경우 다양한 트랜스 미디어 스토리텔링 시도가 활성화 되고 있지만 기업 브랜드의 경우 아직 기존의 OSMU의 범주를 크게 넘어서지는 못하고 있는 실정이다. 그러나 본 연구에서는 OSMU의 범주를 넘어 커뮤니케이션했던 브랜드의 트랜스 미디어 스토리텔링의 대표적 사례인 모닝케어 레이디 티안나걸스(T-ANNA Girls)의 사례를 통해 디지털 컨버전스에 적응하며 새로운 부가가치를 창출할 수 있는 브랜드 커뮤니케이션의 발전적 방안에 관해 논의코자 한다.

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A Study on Public Interest of Smart Media and Online Service Policy of Public Broadcasting Stations (공영방송의 스마트 미디어 및 인터넷 정책의 공익성에 관한 연구)

  • Choi, Min-Jae
    • Korean journal of communication and information
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    • v.64
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    • pp.31-58
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    • 2013
  • With the expansion of digital media platform, there has been a new conceptualization about public function of public broadcasting in and around European countries. Although there are differences between countries, Universal Access including smart and Internet media has been emphasized in Britain and France. However, there is lack of public discussion on service strategy of Internet and smart media platform when public function of public broadcasting is discussed. Therefore, this study tried to investigate not only the public function of public broadcasting in the field of Internet and smart media through audience research but also how the national public broadcasting stations ensure public interest and competitiveness in the field of Internet and smart media platform. The results suggested that smart phone users evaluated real-time broadcasting and VOD are the most important services among the public functions which public broadcasting stations have to persue. Futhermore, the users showed high intension to use when the free real-time broadcasting service is offered. Therefore, public broadcasting stations have to improve the social recognition on necessity and public interest of public broadcasting stations through the free real-time broadcasting services on Internet and smart media platform. And policies which can ensure competitiveness in the era of digital media are needed to become important broadcasting institute.

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스마트기기 연동용 디지털 미디어 테이블

  • Kim, Hui-Jeong
    • Information and Communications Magazine
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    • v.32 no.4
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    • pp.50-56
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    • 2015
  • 본고에서는 멀티 유저 컴퓨팅을 통한 유비쿼터스 오피스환경에서 최근 주목 받기 시작한 디지털 미디어 테이블의 개념과 개발 사례를 통해 본 배경기술, 요소기술과 사물 인터넷 시대에 필요한 융합기술에 대하여 언급하면서 현재와 미래의 이슈에 대하여 다양한 해결 방안을 모색하고자 한다.