• Title/Summary/Keyword: 디지털플랫폼역량

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A Study on the Effects of Digital Platform Capabilities and Customer Orientation of Financial Institutions on Service Innovation Behavior (금융기관의 디지털플랫폼역량과 고객지향성이 서비스혁신행동에 미치는 영향연구)

  • Kim, Sang-Chul;Seo, Young-Wook
    • Journal of Digital Convergence
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    • v.18 no.10
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    • pp.207-217
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    • 2020
  • The purpose of this study is to examine the structural relationship between the digital platform capabilities of financial institutions and the impact of customer orientation on service innovation behavior through exploitation/exploration. A survey was conducted on employees of financial institutions to verify the research model, and the final 280 copies of the questionnaire were analyzed using SPSS 25 and SmartPLS 2.0. As a major research result, First, digital platform competency has a positive effect on exploitation and exploration. Second, customer orientation has a positive effect on exploitation, but not on exploration. Third, both exploitation and exploration have a positive impact on service innovation behavior. Through this research, this study shed new light on the relationship between digital platform capability and customer orientation that affects service innovation behavior of financial institutions, and expanded the scope of research through empirical research. Future research will require research attempts on various variables and research samples.

A Study of the Effect of Technology Innovation Capability and Technology Commercialization Capability on Corporate Performance; Focused on Corporate Ppuri Companies in the Metropolitan Area (기술혁신 역량과 기술사업화 역량이 기업성과에 미치는 영향 - 수도권 소재 뿌리기업을 중심으로)

  • Seo, Sun-Young;Yoon, Sun-Jung;Seo, Jong-Hyen
    • Journal of the Korea Convergence Society
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    • v.13 no.1
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    • pp.235-252
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    • 2022
  • This study empirically identified how technological innovation capability and technological commercialization capability affect management performance in the metropolitan area of Ppuri corporation. As results of the research analysis, First the average company performance in the field of new materials and platform processing technology was higher than that of the metal-oriented processing technology field. Second, technological innovation capability variables are included as R&D capability, technological innovation regime, and technological accumulation capability are shown the statistically significant on non-financial performance. Commercialization capability, producing capability, and marketing capability variable are statistically significant on financial performance.

Impact of Small Business Entrepreneurs' Absorptive Capacity of Participating in Digital Platform on Market Response: The Moderating Effect of Vicarious Learning and Experiential Learning (디지털 플랫폼 참여 소상공인의 흡수역량이 시장 반응성에 미치는 영향에 대한 연구: 대리 학습과 경험적 학습의 조절 효과 분석)

  • Juhee, Kim;Youngshin, Kim
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.6
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    • pp.115-125
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    • 2022
  • As the digital economy has emerged as a means of building a new business order and creating new values, the number of small business owners participating in digital platforms is gradually increasing. This study aims to check whether small business owners participating in the digital platform are being helped to properly respond to the market environment and establish and implement strategies necessary for growth through learning within the platform. To this end, this study attempted to examine the effect of the absorptive capacity of small business owners using e-commerce platforms on market orientation and the moderating effect of vicarious learning and experiential learning, which are two types of learning within the platform. As a result of verifying the hypothesis through the survey, it was found that the absorption capacity of small business owners using digital platforms positively affected their market orientation. In addition, as a result of the moderating effect analysis, it was found that vicarious learning within the platform strengthens the relationship between absorptive capacity and market orientation. This result implies that small business owners can not only prepare for market uncertainties through indirect learning (vicarious learning) but also establish strategies to provide products and services that meet the market's needs. On the other hand, the effect of experiential learning was found to lower market orientation, which means that previous business experiences can rather lower attention to the environment. The significance and implications of the study were presented.

ISV's Patent Protection, Downstream Capability and Product Portfolio to Join Platform Ecosystem (독립 SW기업의 플랫폼 생태계 참여 결정요인 연구)

  • Lim, Geun Seok;Ji, Yong Gu
    • The Journal of Society for e-Business Studies
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    • v.27 no.1
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    • pp.43-62
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    • 2022
  • This paper is a study to analyze when ISV(independent software company) has more active participation in the platform ecosystem. According to previous studies, companies are active in technological innovation when they can appropriate the outcome of innovation and when they have complementary assets (marketing, manufacturing capabilities, etc.) that can convert the innovation into value. The effect of these two conditions to join platform ecosystem is investigated. The duplication between the ISV's product portfolio and platform service is also included as an independent variable. The two sample groups are composed of independent SW companies that signed a partner agreement with platform companies and non-participating companies in the platform. As a result of empirical study, it is found that the patent rights do not affect participation in the platform. The ISVs might have believed that the benefits from cooperation with platform companies are greater than the risks of exposure to innovative technologies and unique Biz models. On the other hand, downstream's capability and the duplication of product portfolio affect participation in the platform. If ISVs have the downstream capability to transform cooperation into value creation, ISVs are actively participating in the platform. In addition, cooperation is active when the product portfolio is complementary to platform service rather than competition. This study is the empirical study of open innovation between Korean independent software companies and digital platform companies. There are similar prior studies abroad, but there are no similar studies in Korea. It is meaningful in that the determinants of platform ecosystem participation were investigated through empirical analysis by composing a sample group of companies participating in the platform ecosystem and companies not participating in the platform ecosystem.

The Effect of Metaverse Presence on Intention to Share Knowledge Through Intrinsic Motivation of Employees: Moderating Effect of Digital Technological Competence (메타버스 실재감이 조직원의 내적 동기를 통해 지식공유 의도에 미치는 영향: 디지털 기술 역량의 조절 효과)

  • Hwang, Inho
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.81-96
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    • 2022
  • Covid-19 calls for minimizing gatherings of people in spaces such as offices. Organizations are encouraging information-sharing activities among employees by using online platform technology. Recently, Organizations are supporting their work using the metaverse. This study confirms the effect of metaverse presence on the intention to share knowledge by forming the intrinsic motivation of the employees and the moderating effect of the individual's digital technological competence. We presented research hypotheses through previous studies such as virtual reality and tested the hypotheses using 309 samples obtained through surveys. As a result, the social, tele, and self presence of the metaverse increased organizational-related intrinsic motivation(organizational identification, value congruence) and had a positive effect on the intention to share knowledge. In addition, digital technological competence moderated the relationship between value congruence and intention to share knowledge. This study suggests the importance of strategies to enhance the presence of metaverse for organizations to increase work productivity by using metaverse and the need to support individual digital competence reinforcement.

A Study on Comparative Analysis for Competitiveness of Success Factors of the Platform Business (플랫폼비즈니스 성공요소의 경쟁력 비교 분석에 관한 연구)

  • Chang, Chung-Hoon;Lee, Kwang-Hyung;Noh, Kyoo-Sung
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.243-250
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    • 2016
  • The importance of platform businesses in the global market is growing, but in Korea, platform businesses with a global competitive edge are rare. This study compared the competitiveness of the local and international platform businesses by analyzing the six success factors of platform businesses. It surveyed 104 professionals in ICT regarding the competitiveness of SNS services (Kakao Talk, Facebook), mobile payment systems (Samsung Pay, Apply Pay), digital content (Naver, YouTube), online shopping (G Market, Amazon) and education (K-MOOC, MOOC). In sum, the local platform business sector, compared to its U.S. counterpart, is lagging behind in creativity, value creation, cost reduction, networking effects and the ability to build, change and develop new ecosystems.

A Critical Review on Platform Business and Government Regulation Alignment (디지털경제 시대의 플랫폼비즈니스와 정부규제에 관한 리뷰: 디지털플랫폼 속성과 정부규제 유형을 중심으로)

  • Sungsoo Hwang;Sung-Geun Kim;Junghyun Yoon
    • Informatization Policy
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    • v.30 no.1
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    • pp.3-22
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    • 2023
  • This review article summarizes the issues around platform business with government regulation. We illustrated types and characteristics of platform business. We examined the current policy tools and government activities for regulating platform business in a digital economy. Policy tools of government regulation for platform business are not suitable or fit at times. We suggest an approach to look at the fit of platform business types and regulation policy tools. We also offer a policy recommendation to define situations whether to focus on minimizing conflicts among stakeholder or invite them to participate in anticipatory decision making process for new technology market.

미디어콘텐츠 활용역량과 신 정보화 도구 활용역량이 경제활동 지속 의도에 미치는 영향

  • Kim, Sang-Jin;Ha, Gyu-Su
    • 한국벤처창업학회:학술대회논문집
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    • 2021.04a
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    • pp.125-130
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    • 2021
  • 코로나19 팬데믹은 삶의 많은 부분을 변화시켰다. 국가 간 통제 및 사회적 거리두기로 인한 직접적인 만남이 제한되고, 우리 생활의 많은 영역이 비대면으로 전환되었다. 이런 상황에서 의사소통 및 사회적, 경제적 교류를 위한 대안으로 레거시 미디어콘텐츠의 퇴조와 함께 소셜미디어 등의 뉴미디어 콘텐츠를 활용한 경제활동이 이루어지고 있다. 미디어콘텐츠를 기반한 경제 생태계는 복잡해지고 있으며, 플랫폼 간 경쟁 또한 매우 치열해지는 상황이다. 급속하게 변하고 있는 디지털 환경의 사회 구조는 경제 전반에 큰 영향을 주고 있으며, 경제활동을 지속하려는 개인과 정책지원을 하는 국가에도 중요한 현안이 되어 있다. 고령화 사회로의 빠른 진입으로 인적 자본의 활용 문제가 대두되고, 코로나19로 인한 경제불황이 대면 경제활동을 크게 위축시키면서 고용 감소와 불안정성이 대두되었다. 그에 따라 비대면 산업이 활성화되고, 플랫폼 산업 등 미디어콘텐츠 기반의 새로운 경제활동이 주목받고 일상화되었다. 또한 미디어콘텐츠 기반 비즈니스에 실효성 있는 인적 자본 활용이 국가의 주요 정책이 되었다. 따라서 본 연구는 미디어콘텐츠 활용과 신 정보화 도구를 활용한 디지털 역량이 경제활동 지속 의도에 어떤 영향을 미치는지에 대하여 실증적으로 분석하고 검증하여 실무적 시사점을 제시하고자 한다.

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The Digital Innovation of Secretarial Roles: An Examination of Changing Work Environments and Required Competencies (비서직의 디지털 혁신: 업무 환경의 변화와 요구 역량 고찰)

  • Kim, Sukyung;An, Jaeyoung;Yun, Haejung
    • Journal of Service Research and Studies
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    • v.14 no.3
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    • pp.102-130
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    • 2024
  • The accelerated pace of change in the business environment and the advent of new information and communication technologies since the onset of the pandemic have had a profound impact on the way in which work is conducted. These developments are also affecting the nature of secretarial roles, with the adoption of digital workplaces rendering online-based work that transcends physical time and space the norm. The role of the secretary is also undergoing a transformation, with the capacity to utilize digital technology and communicate in person emerging as crucial competencies. The objective of this study is to provide an exploratory account of the evolving work environment and the newly required competencies of secretaries in the digital workplace. The research methodology comprised in-depth interviews with current assistants, the objective of which was to explore the cultural, spatial, technological, and workplace changes and the new competencies required. The study revealed that the role of secretaries in the digital workplace is undergoing a significant transformation. This is characterised by a decline in traditional face-to-face work, an increased reliance on digital platforms, and the digitisation of information management. The competencies deemed essential for success in this evolving environment include digital literacy, proficiency in text-based communication, the ability to maintain a consistent attitude towards online and offline work, and the capacity to adapt to new situations. The findings of this study contribute to the academic understanding of the digital workplace for secretaries and provide a useful basis for the development of practical secretarial education and career development programs. Furthermore, this study aims to provide a more comprehensive examination of secretarial work in the digital workplace and to identify areas where secretaries may require additional support.

An Education and Training Strategies for Logistics Professionals in the Digital Age (디지털시대 물류 전문인력 양성방안)

  • Han, Chul-Hwan
    • Journal of Korea Port Economic Association
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    • v.38 no.1
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    • pp.15-29
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    • 2022
  • The Korean logistics industry is in a double challenges to train logistics professional in terms of quantity and quality. The study aims to derive implications for the logistics professional training policy and present the capabilities and skills of logistics manpower necessary in the Industry 4.0. To this end, the supply and demand status of logistics personnel was examined through a full survey of logistics curriculum of domestic universities, case analysis of successful overseas logistics education and training programs was attempted, and the skills and capabilities for logistics professional were comprehensively presented through in-depth literature research. As a policy recommendations for future training and education of logistics professional following policies are suggested; necessity of national standard logistics competency map and integrated platform for national logistics capabilities/skills development, creation of industry-university co-education/training ecosystem and education programs for new logistics professional in response to digital transformation and COVID-19 pandemic.