• Journal of Digital Convergence
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• v.13 no.8
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• pp.101-112
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• 2015

The company's technical reserves in accordance with the internal skills and external technology commercialization capacity and to analyze the impact on the performance of technology commercialization and financial performance of the company. External technology funding, internal and external technologies marketing, internal and external technologies production, outside of the external Technology Commercialization technique was investigated to affect the financial performance. Financing, marketing capability, and the production base is completely mediated effect acting from within the technology business technical achievement, but funding and the regulation of full-mediated effects on the financial performance in the external action, technical marketing skills and capacity of external technology in part mediated effect was investigated by the effect on financial performance.

• Journal of Digital Convergence
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• v.10 no.2
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• pp.25-36
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• 2012

Over the last few years, despite the government's ongoing efforts for cooperative relationship between large firms and small and medium-sized enterprises(SMEs), their effectiveness is limited. In addition, the academic researches for addressing practical policy alternatives are also insufficient. This study aims to suggest the practical policies for cooperative relationship between large firms and SMEs. To this end, we suggest typology to know how collaboration process between large firms and SMEs for technology commercialization project with the utilization of dimensions of technology and marketing cooperaton is, and analyse the characteristics of each type, and examine the present situation of collaboration between large firms and SMEs in Korea and then finally, derive government policy guidelines. Through this research, we suggest theoretical framework to reinforce national industry competitiveness under growing global competition through suggesting how SMEs take survival basis, and also how large firms collaborate with SMEs.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.311-317
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• 2016

In a smart commerce market, customers are seeking customized shopping services optimized for personal tastes and customized shopping experiences based on customers' tastes. Accordingly, individually customized services are needed more than anytime now. According to this demand, companies provide messaging services to the consumer, but do not include a personalized service for each individual. The purpose of this study is to combine the techniques of personalized services with messaging services and presents system construction plan and integrated model system for corporate messaging services and thereby possible are maximizing marketing effects and analyzing effects of cost savings. Applying the operation of the integrated model is proposed and message transmission scheme through effective personalization can be applied to personalized model using the personalized information according to customers' requirements. The integrated model of personalization on this study is expected to be highly effective when combined with the search service.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.119-128
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• 2020

The rapid changes in the industrial environment are providing crises and opportunities for small and medium-sized export enterprises. This study focused on overseas marketing support projects, especially effective consulting support for online marketing, in response to changes in the role of SMEs. Through a survey on companies participating in the online export support project, it was analyzed that both the consultant's competence and service quality had a significant effect on satisfaction, and that satisfaction had a significant effect on corporate performance. Also, satisfaction showed some significant mediating effects. In order to achieve business results, the competence of the consultant and the quality of service must be achieved together. This study presents the criteria for determining substantive factors necessary for the improvement of export support projects, and further studies on capacity-building measures for each factor should be conducted in the future.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.49-57
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• 2020

Over time, the beauty industry has entered a mature industry and cannot survive unless it changes. In reality, the AR market for virtual experimental marketing is growing in the beauty industry, and global companies like FACEBOOK in the US are investing heavily in AR. Therefore, this study utilizes augmented reality technique to find out how the experience of using AR application affects female consumers' satisfaction and how they feel. This study will focus on how the relationship with purchase intention is mediated. In addition, we will help to suggest the development direction of augmented reality with makeup by analyzing the overall factors at the time when new technology, augmented reality marketing is becoming active.

• Journal of Digital Convergence
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• v.11 no.7
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• pp.97-110
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• 2013

The research analyzed how coaching leadership affects on job satisfaction of telemarketer and it focused on the Telemarketing filed. This study purposes to create the favorable approach on the job satisfaction and which will reduce turnover rate by examining interrelationship between employees and leaders. The result indicated that coaching leadership was partially associated with job satisfaction of telemarketer. Leaders need to motivate employees to achieve their goals with periodic confirmation process. Another role is that spending time with employees to break down the interpersonal barriers and lead to open communication to develop their potential ability by identifying specific guide lines and plan for achieving improvement goals. As a leader, to maintain neutrality, it is important to adjust goals to attain and needs the full confidence on employees. In addition, investment in training can help employees to gain relevant information and give them opportunities to learn.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.111-122
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• 2021

This study analyzed user reviews of Dongbaekjeon and Incheoneum app, which are representative local currencies in Korea, to identify the positive/negative factors of local currency users, and established a marketing strategy based on this. App user reviews were classified into positive and negative based on the star rating, and word cloud, topic modeling, and social network analysis were performed, respectively. As a result, in the negative reviews of Dongbaekjeon and Incheoneum, dissatisfaction with app use and card issuance appeared in common. In positive reviews, keywords such as 'local economy' and 'small business owners' along with satisfaction with 'cashback' appeared. It means that local currency users perceived that their consumption support local economy, and they felt satisfaction in using local currency. Based on the satisfaction/dissatisfaction factors identified as a result of the analysis of this study, we identified what needs to be improved and to be strengthened, and appropriate marketing strategies were established. The text mining method used in this study and research results can provide meaningful information about local currencies to public officials and marketers in charge of local currencies.

• Journal of Digital Convergence
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• v.14 no.11
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• pp.81-90
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• 2016

In the civil market, companies launch new products when the acquired innovations are ready, but in defense, customer requests the innovation applied weapon systems. The technology adoption cycle model takes unusual form of market like inverse chasm takes technology inversely. This thesis describes an inverse chasm from the perspective of technology adoption cycle, equipped product model, and technical progress S-curve. As a way to overcome the inverse chasm, considering factors like a self-investment demo model, customer needs, and the temporary chasm expanding phenomenon are derived. And order-effective relationship analysis and chasm marketing strategy are suggested. Especially securing the core technologies and possibility for equipped product by developing self-investment demo model are identified as a good marketing strategy of chasm. This analysis and strategy suggest the policy implications for preemptive advantage of market positioning in the procurement process of defense, discontinuous innovation technology applied on.

• The Optical Journal
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• s.98
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• pp.18-22
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• 2005

2005년 국내 복사기 시장은 최근 3년간 부동의 8만대 규모가 예측되는 가운데 디지털복합기는 전체 복사기 판매량의 85%에 달할 전망이다. 예전에는 디지털화와 네트워크화가 복사기 시장의 이슈였다면 지금은 컬러화와 사무환경의 솔루션화 쪽으로 시장의 큰 축이 이동해 가고 있다. 특히 디지털 컨버전스 시대의 도래에 따라 사무기기 기업 고유의 경계영역이 무너지면서 기업들이 IT와 결합된 고부가가치 솔루션 부문에 집중하는 현상이 두드러졌다. OA 3사가 올해 들어 기존 사무기기 업체로서의 이미지를 과감히 버리고 새롭게 ‘솔루션 제공 및 컨설팅’업체로 변신을 선언한 자체가 시사하는 바가 크다. 이제 복사기를 포함한 사무기기 시장은 단순 하드웨어를 판매하고 유지관리해서 이윤을 발생시키는 형태에서 벗어나 고객중심의 솔루션 제공을 통한 마케팅 능력이 관건으로 작용할 것으로 보인다.

• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.95-104
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• 2022

근래 지구온난화에 따른 자연재해의 증가와 장기 코로나19의 전염으로 사회적 비대면 필요성이 증대되면서 온라인을 통한 건강관리 및 의료 진단·처방 등 디지털 헬스케어의 필요성이 증대되고 있다. 디지털 헬스케어로 기존 병원 진료의 온라인 원격 진료/처방이 지속 증가하고 있을 뿐만 아니라 관련 빅데이터를 모아 개인 건강과 질병 상태 정보를 취합하여 건강 관리 및 치료를 하는 디지털 치료제 개발이 급속 진행되고 있으며 관련 벤처 창업도 활발히 진행되고 있다. 이러한 디지털 헬스케어, 디지털 치료제 산업의 활성화는 각 개인의 신체 상태를 상시 측정하고 이 정보를 관련 시스템과 연동 할 수 있는 웨어러블 디바이스, 특히 스마트워치의 보급 증대에 힘입은 바가 크다. 본 연구에서는 스마트워치의 기술혁신이 디지털 헬스케어의 수용성에 어떻게 영향을 미치는지 확장된 통합기술수용모델을 적용하여 분석하고, 혁신 사례로 스마트워치를 활용한 디지털 수면 치료제 벤처 개발 현황을 제시하였다. 본 연구를 통해 확인한 결과는 다음과 같다. 첫째 디지털 헬스케어 스마트워치의 개인혁신성, 효용가치, 사용편의 등 ICT 변인들에 대한 기술발전의 매개 영향은 유의한 것으로 나타났다. 둘째 ICT 변인들과 기술발전 매개변수는 디지털 헬스케에 스마트워치 수용의도에 대부분 정(+)의 영향을 미치는 것으로 확인되었다. 단 기술발전은 개인혁신성에는 크게 매개하지 않는 것으로 나타났다. 이러한 혁신기술의 디지털 헬스케어 스마트워치 수용의도 영향 평가 결과는 스마트워치 각종 서비스 상품기획과 마케팅에 유효하게 참조 할 수 있을 것으로 보이며 추후 세분화 연구를 통하여 더욱 소비자 특화된 제품과 서비스를 창출하는데 기여 할 수 있을 것으로 사료 된다.