• Digital Contents
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• no.10 s.149
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• pp.66-68
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• 2005

미니홈피, 블로그등1인미디어정착과함께‘ 퍼뮤니케이션’전성시대가열렸다. 퍼뮤니케이션이란네티즌이콘텐츠를퍼나르는것을뜻하는말이다.남의글이나사진을퍼오는일을즐기는‘ 펌킨족’의등장이후퍼뮤니케이션은사회현상을넘어기업마케팅의한방식으로까지발전하고있다.

• The Optical Journal
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• s.113
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• pp.44-47
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• 2008

상업용 디지털 인쇄시장이 기존 복사기업계의 새로운 블루오션으로 부상하고 있다. 디지털 인쇄 시장에 가장 먼저 진출한 한국후지제록스는 최근 분당 288매 양면출력이 가능한 디지털 흑백 인쇄 시스템 '누베라288'을 출시하며 강한 자신감을 보이고 있는 가운데, 지난해 7월 옵셋 인쇄기와 동등한 품질의 디지털 인쇄기 'IPRC7000VP'를 선보이며 캐논코리아비즈니스솔루션이 후발주자로 추격을 시작한데 이어 11월에는 신도리코가 코닥과 손잡고 컬러.흑백 디지털 인쇄기 '넥스프레스.디지마스터'를 선보이며 시장에 합류했다. 디지털 상업 인쇄시장은 전 세계적으로 연간 30%의 성장률을 보이고 있는 유망 성장 시장으로서 통합문서관리 시장과 함께 복사기 및 프린팅 업체들이 차세대 수익창출원으로서 경쟁적인 마케팅을 펼칠 것으로 보인다.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.129-137
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• 2013

Increasingly important UI(user interface) on the digital media era, and increasing awareness about the user experience. In this study, by considering these realities, what impact smartphone UI experience, this product attitudes and purchase intentions you want to check. First, the findings of the smartphone UI experience influence on product attitudes of the smartphone was confirmed. Second, the smartphone's UI experience was confirmed also in the purchase of smartphones that partially affects. Finally, attitudes were identified as affecting the purchase of products for smartphones. The results of this study, the strategies suggest the need for consideration of future marketing strategy for smart phones smartphone's UI experience. Especially valuable experience for the smartphone-focused marketing strategy, such as the administration of post-A/S system, ie, around experience than are necessary. Finally, in order to improve the consumer's purchase decision more than anything that can enhance the positive attitude of consumers for its products marketing strategies are necessary.

• Journal of Practical Engineering Education
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• v.16 no.1_spc
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• pp.95-103
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• 2024

With the rapid decline of the school-age population, the competition for admissions has increased and marketing through digital channels has become more important, so universities are investing more resources in online promotion and communication to recruit new students. This study uses Google Analytics, a web log analysis tool, to track the visitor behavior of a university admissions website and establish a digital marketing strategy based on it. The analysis period was set from July 1, 2023, when Google Analytics 4(GA4) was integrated, to January 10, 2024, when the college admissions process was completed. The analysis revealed interesting patterns such as geographical information based on visitors' access location, devices(operating systems) and browsers used by visitors, acquisition channels through visitors traffic, conversions on pages and screens that visitors engaged with and visitor flow. Based on this study, we expect universities to find ways to strengthen their admission promotion through digital marketing and effectively communicate with applicants to gain a competitive edge.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.195-207
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• 2015

Social media marketing should be approached in a different way from traditional media marketing. This study uses a theoritical and empirical method to analyze what impact social media's key elements - provide information, interactivity and playfulness - have on corporate performance and awareness. As a result, the increase in the level of provide information, and the level of interactivity turned out to have positive impact on corporate performance and awareness. To improve the impact of social media on corporate performance, it is better to use it more extensively for customer management and marketing, rather than simply focusing on a specific part of social media. In conclusion, it is important to have a better understanding of the key elements of social media in order to improve corporate performance and image. In a situation where senior firms are increasingly adopting social media, it is increasingly important to have social media-related PR marketing subject included in senior education.

• Cartoon and Animation Studies
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• s.12
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• pp.27-43
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• 2007

The article concerns the continuity and transformation of the cartoon strip for the musical performance. Recently, the cartoon strip has been considered as a resource for creating the musical performance. However, There are a few articles on the relationship of the cartoon strip and the musical performance. In this respect, the article seeks to examine the characteristics of the cartoon strip and the musical performance in terms of planning system, storytelling structure, character formation and marketing strategies. The case on the musical entitled 'The Great Catsby', which is rooted in the cartoon strip entitled 'The Great Catsby', is examined. As a result, on the one hand, the characteristics of the cartoon strip has continuously affected the process of creating the musical performance in terms of storytelling, character formation, stage management and the marketing activities. On the other hand, the musical performance considers the music and sound, the moving image and stage management, performance of the actors as an essential part in comparison with the cartoon strip. In addition, the musical performance simplifies and recontructs the cartoon strip according to the principles of the musical performance.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.399-404
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• 2020

The purpose of this study is to find out the consumer's purchasing behavior and its factors when a convenience store brand is marketing new PB products online. For this study, we surveyed 2030 millennials about the purchase behavior of convenience store PB products and the paths to encounter PB products. As a result, consumers who purchase convenience store PB products were exposed to the product through SNS or YouTube, and they tended to join the trend by posting on SNS after purchase. In this study, we want to examine the consumption trends of millennials that have this type of consumption and the concept of online marketing that affects them. It is hoped that future consumer purchases will continue to be valuable consumption rather than relying on trends.

• Journal of Digital Convergence
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• v.8 no.2
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• pp.177-188
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• 2010

This paper is aimed to examine an empirical analysis of the differences among success factors that contribute to high performance of the organizations that adopted Six Sigma according to company size. Furthermore, the research focused on empirically analyzing whether these factors affect marketing performance or not, from the provider's point of view. For this purpose, a survey was conducted among conglomerates, and small and mid-sized companies which are located in the Gumi Industrial Complex that implemented Six Sigma. The following are facts that were found by empirically analyzing the results. Therefore, it is empirically proven that there are quality performance differences according to company size. marketing performance differences from the provider's point of view. the theoretical proposed model, identified the operational definitions and 9 hypotheses were established, there were executed the survey of 250 employees in companies implementing six sigma.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.209-217
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• 2013

This study focuses on the analysis of purchased items' relationship occurred by consumers' purchasing behavior observed in on-line shopping mall based on social network analysis. In order to find relational characteristics of each item for establishing marketing strategy, we apply three definitions of centrality in network, which are degree centrality, betweenness centrality, and closeness centrality in the purchased items' network. Thus, the research results provide the criteria for selection of market segmentation variables. Furthermore, the details of case has been introduced to validate the analyzed results in terms of marketing strategy, and supporting evidences are provided accordingly.

• Journal of Digital Convergence
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• v.10 no.7
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• pp.85-92
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• 2012

To the development of IT technologies, online shopping is implemented in various forms ranging from desktop environment to smartphone, and also variety of items are being sold. In addition, various type of online sales from that can not seen in offline like sales a one products per one day. In this type of sales, competition is extremely intensified and among those in the differentiated features are hold competitiveness. In this paper, we design and develop the site that adopts the online marketing technique - sale only one kind of product a day for increasing the sales revenue. To do this, in traditional commercial sites, we develop the marketing strategy, and information placement is emphasized site based on analysis of the daily product site planning and so that costumers are concentrated the products that did not interested. Though which customers to target specific items one day for some items and increasing publicity would help the sales increase is expected.