• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.103-112
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• 2009

With technological development of product designs, products of various concepts have been developed and products by customized design concepts have been actively launched. For successful development, it is necessary to convey the target concept to the product development process exactly in order to create the targeting design. The study found the design concept of mobile phones with a boom box through emotional verbal expression, and defined the concept target by using visual images in accordance with the relative target with a view to looking for the design concept suitable to product development target. Regarding the visual image, the test for coordination among participants was conducted to select the image on which the interest groups participating in the development reach an agreement. As a result of the test, it aimed to propose the method to select concepts and images for rational choice by means of clustering algorithms. This method is considered to contribute to building the design concept and actualizing GUI design.

• The Journal of the Korea Contents Association
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• v.4 no.3
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• pp.115-123
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• 2004

This study suggests the output of the fingerprint doorlock design development through the structured methodology of concept selection in the process of design development, after characterizing the doorlock product itself. All of the early phases of product development are very important on eventual product success. Concept selection is the process of evaluating concepts with respect to customer needs and other criteria, comparing the relative strength and weaknesses of the concepts, and selecting one or more concepts for further investigation or development. To obtain the ideal concept o( new product, this work used a two-stage concept selection methodology which consist of concept screening and concept scoring. As a result, this study represents the fixed design rendering for mass production.

• The Journal of the Korea Contents Association
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• v.6 no.6
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• pp.136-143
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• 2006

Contemporary society demands the ability to cope with the change competitively to the designer which is being accelerated of change and various media are emerging. The web design field which is one of the core design industry field of the contemporary society is needing the conversion from manufacturing technology specialization into creative design development composition. Generally, creative design development ability can be learned by studying. So, creativity development education is needed to develop creative design. Creative thought training is perceived as the core condition for competitive design and the education method for this is being proceeded multiply. But the study for design concept is lacking concretely. By this, this paper is to study the model which helps setting the design concept deduction creatively by instigating new ways of thought. The concept development process suggested in the study procedure systemizes the course for creative web design concept deduction and expects it to be utilized in design development to reinforce competitiveness.

• Archives of design research
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• v.11 no.1
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• pp.89-98
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• 1998

Advertising is persuasion activity, carrying concept to the aimed target through non-personal media. This study concerns on the very concept. Its meaning, their relations and strategic ' position in advertising. This study tried to clarify concept of concepts used as various meanings and set up making-concept method. Accordingly, this study begins with surveys of product concept, advertising concept and creative concept. And then tried to clarify their relations and strategic position in advertising, On the ground of the above achievements, this study set up the effective making-concept rules through TV commercials case study.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.105-111
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• 2007

본 연구는 신제품 개발 과정에서 이루어지는 개념 설계(conceptual design) 단계에서의 효과적인 평가 방법론 제안을 목적으로 한다. 특히, 현재 사용자가 경험하지 못한 미래형 제품설계를 위한 개념 설계 내용이, 사용자의 잠재적 요구사항을 반영하고 사용자가 수행해야 하는 과업을 효과적으로 지원할 수 있는 지의 여부를 평가하고자 한다. 본 연구에서 제안하는 디자인 컨셉 평가 프레임웍은 3단계로 구성되어 있다. Phase 1에서는 제품의 미래 사용환경을 예측한 시나리오를 작성하여 사용 사례를 도출하고 사용 사례에 대한 과업 분석을 수행, 사용자의 수행 과업을 파악한다. Phase 2에서는 이러한 사용자의 수행 과업을 지원하기 위해 필요한 기능적 요구사항을 구현할 수 있는 기술을 체계적으로 파악하여, 기술 지도(Technology Roadmap)로서 전개한다. 이를 통해 디자인 컨셉을 구현하기 위해 현재 활용 가능한 기술 대안을 파악한다. Phase 3에서는 기술 지도를 통해 파악한 현재의 요소 기술 및 미래의 기술 대안과 사용자 요구사항간의 연관관계를 분석, 제품 개념 설계에 반영되어야 할 설계 요구사항을 도출하여 평가항목을 구성한다. 본 연구의 디자인 컨셉 평가 방법은 CSCW(Computer Supported Cooperative Work)기반 시스템의 실감 사용자 인터페이스(tangible user interface) 개발 사례를 통해 검증하였다.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.185-196
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• 2011

This study is considered how retro design concepts that are used pop art can be expressed through overview of theories and cases, and suggested applying to retro design. As a result, we found first, concepts reflecting popular image, second, popular hero concepts simply represented pop art's feature. Third, there were no cases that are expressing the wounds made by political life. The most of cases expressed retro design with pop art representation techniques rather than reflecting of pop art's ideology or spirit. Pop art's retro design should be expressed as a modern style not only with reproduction of pop art, but also with designer's creativity and pop art's ideology and reinterpretation of formative meaning. Thus, it needs to set a concept by exploring of modern globalized mass media or daily life of people. Also, it should applying people's entertainment, spare time and fantasy to bright cheerful mood of pop art to express each area of design.

• Archives of design research
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• v.16 no.1
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• pp.73-82
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• 2003

This paper presents a case study of designing the stroller and its renting system for department stores in order to verify the feasibility of the participatory design approach, in particular the concept generation toolkits and the participatory design workshops, in the product development process. As the concept generation toolkits to draw active user participation, a Velcro Covered stroller model and a Block Layout System were developed and used in a series of the participatory design workshops. The results suggest that the participatory design approach provides better understanding of what the users want and allows designers to avoid false expectation about the design context. It was also found that the experience of design team with the users in the workshop was a good source of design ideation. The study also suggests that participatory design approach can become more effective by developing the concept generation toolkits which are more appropriate for design problems and the methods to smoothly transform the concepts from users into synthesized design solutions.

• Journal of Korea Game Society
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• v.18 no.3
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• pp.103-112
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• 2018

'Fashion' is one of the most important aspects in game character design. However, despite its influence, analytical approaches in integrating fashion design methods in character designs are rare practices within the industry. The following paper aims point out the practicality of integrating and utilizing theoretical and formative methods in fashion design in creating character concept designs and show how the following application can create visual stimuli for artists in future concepts.

• Archives of design research
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• v.14 no.3
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• pp.69-76
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• 2001

In the new product development process, concept testing which screens ideas with the highest probability of market success is very effective in predicting the success of a new product. However, designers do not have accurate guidelines in new product development because the structure of cause and effect of consumers' preference - the most important part of concept testing - has not been provided as quantitative data. Therefore, the aim of this study is to present guidelines for new product concept development through applying means-end chain theory and product form theory which explains what kinds of benefits cause consumers to purchase a product and what kinds of design attributes meet the benefits. In this study, after reviewing means-end chain theory and product form theory, and developing a research model, guidelines for a concept product development (TV are provided through an empirical study.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.05a
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• pp.9-10
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• 1998