• Science of Emotion and Sensibility
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• v.9 no.spc3
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• pp.197-208
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• 2006

Modern corporations are changing their strategies from 4P-based marketing strategies which have been used for logic-based consumers in the past to perception-based marketing strategies which will be performed for current emotion-based consumers. Therefore, the importance of emotional marketing, which means the integrated strategies approaching consumers by combining logic-based marketing strategies and emotion-based design strategies, has been increased. However, existing researches have not tried to suggest the essence and research scope of design marketing and verify the applicability of each research sectors but only tried to apply some marketing tools in design process. Regarding this, this study suggests that the essence of design marketing has to be defined first then various and systematic academic reviews have been performed on each research sectors of it before design marketing tools are applied in design practices. In addition, this study suggests 3 research categories of design marketing based on traditional marketing. They are first, understanding consumer's decision making precess for design and next, introducing and applying various research tools ant last, applying various strategic tools for strategy-making based on situation understanding. Finally, this study suggests future research directions on 3 research categories mentioned above.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1172-1175
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• 2009

This study aims to develop communication devices and interfaces to address the communication needs of the hearing impaired. Through three FGI (Focused Group Interview)s with deaf persons and sign-language interpreters, we studied the communication methods, devices, and needs of the deaf. On the basis of our analysis, we propose a communication framework to improve their means of communication with normal or other deaf persons. We have designed a communication system that is based on the proposed framework: this system suggests functions for remote sign-language interpretation services for conversations in close-range and over the phone. Details are presented regarding the design of interfaces for video calls, text messages, and digital memos, addressing the conversation patterns of the deaf. The system includes hardware form factors for video phones that facilitate sign language conversations and also mitigate other auditory problems in daily life, such as problems with door bells. The design concept has been verified through a test with six deaf users.

• Journal of KIISE:Computer Systems and Theory
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• v.31 no.10
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• pp.603-609
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• 2004

Procedural texture has many advantages that its representation is extremely compact and unfixed in resolution. However, it can be difficult for an end-user having no programming skill to build and debug. This paper presents a new interactive design system for procedural texture generation. The user's interactive design process based on multi-layer operations is represented with a graph structure, which consists of the data node, the operation and the output. Since our system generates automatically a shading language, a user who is not acquainted with implicit concepts can make procedural texturing by using an intuitive and flexible interface. Simulation results showed that the proposed method can make a variety of texture patterns efficiently.

• Archives of design research
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• v.16 no.2
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• pp.197-208
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• 2003

A recent trend for product development requires that product design firms participate in every process in cooperations with clients. So, this study proposed an advanced practical management process for product design according to the new trend Because existing processes explain summary steps just including market research, design, engineering, manufacturing., to support the recent trend, an extended process which explains every steps should be prepared. Design development precesses include initial meeting, contact, kick-off meeting, market research, idea sketch, rendering, design drawing, design mock-up, design manual, engineering drawing, ES mock up, mold, manufacturing, and patent. To manage these whole design processes, designers should have abundant knowledge about them. This process has three merits: 1) understanding the whole processes, 2)the unity between design and manufactures, 3)collecting accurate information by market research, 4)elevating design quality. So, designers are able to manage whole product development processes. This practical management process proposes an advanced structure for product design development, and can be accepted for various product design development environments.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.5-6
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• 2011

사용자 중심의 감성공학으로 다변화 되어가는 유비쿼터스환경에서 디자인 요소와 결합시키는 상호작용이 요구되고 있으며 많은 연구가 진행되어 왔다. IT융합기술을 이용하여 감성 디자인을 제공하는 것은 제품 서비스 전략의 중요한 요소이다. 본 논문에서는 정보 필터링을 이용한 감성공학적 자동차 디자인 지원 방법론을 제안하였다. 제안된 방법은 사용자에게 자신의 감성에 부합하는 자동차 디자인을 제공함으로써 이를 얻기 위한 시간과 비용을 줄여주고, 손쉽게 원하는 디자인 스타일에 접근하도록 한다. 현실의 상황을 활용하고 정보 필터링으로 디자인을 추천함으로써 사용자에게 지능화된 개인화 서비스를 제공할 수 있다. 이를 사용자 인터페이스로 구축하여 논리적 타당성과 유효성을 검증하기 위해 실험적인 적용을 시도하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.277-278
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• 2012

다양한 라이프스타일에 따른 유비쿼터스 환경에서 디자인 요소와 감성공학을 결합시키는 상호작용 시스템이 요구되고 있으며 많은 연구가 진행되어 왔다. IT융합기술을 이용하여 감성 디자인을 제공하는 것은 제품 서비스 전략의 중요한 요소이다. 본 논문에서는 상황 기반의 감성 분석을 이용한 자전거 디자인 추천 방법론을 제안하였다. 제안된 방법은 자신의 감성에 부합하는 자전거 디자인을 제공함으로써 이를 얻기 위한 시간과 비용을 줄여주고, 원하는 디자인 스타일에 적용하도록 한다. 감성에 따른 자전거 디자인을 추천하기 위해 협력적 필터링을 사용하여 개인화 서비스를 제공한다. 이를 사용자 인터페이스로 구축하여 논리적 타당성과 유효성을 검증하기 위해 실험적인 적용을 시도하고자 한다.

• Proceedings of the Costume Culture Conference
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• 2004.04a
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• pp.72-74
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• 2004

현대 디자인 분야에는 건축이나 제품, 의복 등에까지 투명성이 디자인의 매우 중요한 요소로 활용되고 있다. 아름다우면서도 기능성과 견고함을 지닌 투명한 재료들이 과학기술의 발달에 힘입어 속속 개발되고 있으며, 또한 투명성 디자인은 현대 디자인의 트랜드인 즐거움과 유희 등을 표현하는 감성 트랜드와 잘 부합되기 때문이다. 본 연구는 이러한 시대의 흐름에 발맞추어 사용자들에게 재미와 즐거움의 가치를 감각적인 부분과 통합할 수 있는 디자인 개발에 목적을 두고, 20세기 후반부터 트랜드의 커다란 부분을 차지하고 있는 투명성을 좀 더 재미있고 여성스러운 감성을 자극할 수 있는 새로운 재해석의 방향을 찾아 패션 디자인을 제안하고자 한다. (중략)

• Archives of design research
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• v.11 no.2
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• pp.275-284
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• 1998

It's required to develop new design process which reflects objective and quantative data of real market structure and consumers' demand and to understand, use statistical packages and softwares for it in order to make a product design which can satisfy consumr's needs. Product design approachs have, however, merely focused on simple methods of design and have not been improved much so far with regards to customer-oriented design. Therefore, This study aims to help customer-oriented product design with validity and reliability by suggesting successful product design process based on reviewing existing literatures and by providing each steps of design process with optimal approaches reflecting consumers' preference. The results of this study may provide all design related fields with theoretical framework of successful design process and may reinforce competitive ability of design with the development of customer-oriented design process. We need to verify vality of this study by doing some case studies with various products in real market situations and need to develop measurements and survey methods to measure exact customers' perception dimensions.

• Design Convergence Study
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• v.15 no.6
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• pp.229-241
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• 2016

In generative design computer automatically and quickly generates many alternative design solutions, and the computer algorithms which perform the design tasks are important. The main purpose of this study is to propose a computer algorithm which generates three-dimensional shapes from a two-dimensional digital image such as a photograph or a painting. The base geometry of the final shape is a cylinder or sphere. A surface of the cylinder or sphere is deformed depending on the used image. The proposed algorithm was implemented as a computer program, and the program tested with several famous paintings. The algorithm and results presented in this study implicate the possibilities of the generative design which generates three-dimensional shapes from two-dimensional images. It is necessary to find and measure the values of the generated shape, and it will be a future research to find the relations of emotional and cognitive aspects between the input images and the generated shapes. Those studies are expected to expand the possibilities of generative design.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.274-275
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• 2005