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Cultural Analysis of Apology in American TV Series -Taking Desperate Housewives as an Example- (미국 드라마에서 사과 언어의 문화적인 분석 연구 -<위기의 주부들>을 중심으로-)

  • Sun, Li-Li;Shin, You-Ho
    • The Journal of the Korea Contents Association
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    • v.21 no.1
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    • pp.75-91
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    • 2021
  • In this study, most of the previous researches on the analysis of apology are limited to comparative study of apology in different countries from the perspective of cross-cultural communication and analysis of apology in daily life. Therefore, by introducing pragmatics on apology strategy and cultural interpretation theories, this study tried to analyze apology and apology strategies in the seventh season of American TV series Desperate Housewives. Specifically speaking, based on Trosborg's classification of apology strategies, this study sorted out, classified and counted apology strategies in the seventh season of Desperate Housewives, and then 200 apology strategies were randomly selected and analyzed in detail. The statistical results showed that 'expression of apology' strategy was used at the highest frequency of 64.0%, followed by 'explanation or account' and 'minimizing the degree of offence'; 'Acknowledgement of responsibility', 'offer of repair' strategy, 'expressing concern for hearer' and 'promise of forbearance' were used relatively less frequently. The results can be interpreted by America's high individualism, low power distance and low-context culture having great influence on the frequency of American apology strategy. This study can increase understanding of apology and culture, reduce offence in communication with Americans, and make cross-cultural communication smooth, and meanwhile it is expected to enrich the research scope of TV drama art by analyzing language in TV drama art.

An Exploratory Study on the Study Trend of Domestic Entrepreneurship Using Co-word Analysis Method (국내 기업가정신의 연구동향에 관한 탐색적 연구: 동시단어분석 방법을 중심으로)

  • Kim, Young-Su;Ko, Jong-Nam;Do, Man-Seung
    • Journal of the Korean Society for information Management
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    • v.28 no.3
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    • pp.295-312
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    • 2011
  • This study conducted time-series analysis on domestic studies related to entrepreneurship for more than last 50 years by integrating the co-word analysis method of intellectual structure analysis into the study of entrepreneurship. The co-word analysis method is a quantitative analysis method to analyze the overall trend of the study and further study topics by visualizing the information between study topics and arranging the topics on two-dimensional plane and the study result showed largely four phases and the direction of the study path. According to the analysis, the study is started at embryonic study phase(third quadrant), the study topic of independent study phase(second quadrant) is a phase to be a settled independent area as a study and the topics of the study include topics of the study reflecting the situation of the times. At growing study phase(first quadrant) study topics which are closely related to the study topic are arranged, and the topics, the center of the study, are positioned at the study topics of maturity phase(4th quadrant).

The Defense Strategies against Consumer Unethical Behaviors (소비자의 비윤리적 행동에 대한 방어전략)

  • Lee, Un-Kon;Park, Jong Pil;Choi, Young Eun;Oh, Yonghui
    • The Journal of Society for e-Business Studies
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    • v.17 no.4
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    • pp.17-37
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    • 2012
  • The evolution of the IT facilitated the social actions of the consumers by supporting social communication of the online users. At the same time it help for the consumer to post malicious comments on the Internet or to spread the unproven news for distorting the public opinion in the SNSs. Although the number of the consumer unethical behaviors and the estimated damage of the innocent companies have been increased, a few studies had investigate on this issue. Based on the Literature on the consumer unethical behaviors and the institution based trust, we had developed the defense strategies against the consumer unethical behaviors. This study would introduce the new perspective that the consumer could always not be innocent. Also, the defense strategy developed in this study could contribute to make the guideline for consumer service manual.

A Study for the Development of IPTV-based Learning Scenarios : Focused on Self-Regulated Learning Strategies (IPTV기반 학습 시나리오 개발 연구 - 자기조절학습전략 중심으로 -)

  • Choi, Hyung-Shin;Kim, Ji-Sim;Kim, Jeong-Hwa;Yang, Myung-Og
    • Journal of The Korean Association of Information Education
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    • v.14 no.4
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    • pp.571-588
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    • 2010
  • IPTV, a convergence service of broadcasting and communication, draws an attention as an educational media that provides various advantages including top quality of screen, easy access, and protection from harmful contents. In addition, a successful IPTV learning requires learners' active participations. Yet, the research on educational applications of IPTV is at the early stage focusing on teachers and developers' perspectives. Therefore, the present study conducted a survey on learners' current IPTV usage and intentions to use. Reflecting the results of the survey, we developed learner-centered IPTV learning scenarios based on self-regulated learning strategies and suggested its implementations.

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Algorithm for Search Space Reduction based on Dynamic Heuristic Value Change

  • Kim, Hyung-Soo;Moon, kyung-Seob
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.6 no.6
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    • pp.943-950
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    • 2002
  • Real time strategy game is a computer game genre of Playing with human or computer opponents in real time It differs from turn-type computer games in the game process method. Turn type games, such as chess, allow only one Player to move at a time. Real time strategy games allow two or more Players to move simultaneously. Therefore, in real time strategy computer games, the game components' movement plans must be calculated very quickly in order to not disturb other processes such as gathering resources, building structures, and combat activities. There are many approaches, which can reduce the amount of memory required for calculating path, search space, and reactive time of components. (or units). However, existing path finding algorithms tend to concentrate on achieving optimal Paths that are not as important or crucial in real time strategy game. This Paper introduces Dynamic Heuristic Af(DHA*) algorithm which is capable of reducing search space and reactive time of game units and compares with A* algorithm using static heuristic weighting.

Efficient Replication Protocols for Mobile Agent Systems (이동 에이전트 시스템을 위한 효율적인 중복 프로토콜)

  • Ahn, Jin-Ho
    • Journal of KIISE:Computer Systems and Theory
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    • v.33 no.12
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    • pp.907-917
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    • 2006
  • In this paper, we propose a strategy to improve fault-tolerance and scalability of replicated services in mobile agent systems by applying an appropriate passive replication protocol for each replicated service according to whether the service is deterministic or non-deterministic. For this purpose, two passive replication protocols, PRPNS and PRPDS, are designed for non-deterministic and deterministic services respectively. They both allow visiting mobile agents to be forwarded to and execute their tasks on any node performing a service agent, not necessarily the primary agent. Especially, in the protocol PRPDS, after a backup service agent has received each mobile agent request and obtained its delivery sequence number from the primary service agent, the backup is responsible for processing the request and coordinating with the other replica service agents. Therefore, our strategy using the two proposed protocols can promise high scalability of replicated services a large number of mobile agents attempt to access in mobile agent systems. Our simulation results show that the proposed strategy performs much better than the one using only the traditional passive replication protocol.

Exploration of Prevention Strategies on Elderly Suicide (노인자살 예방전략에 관한 모색)

  • Kim, Hyoung-Soo;Heo, Pyung-Hwa
    • The Journal of the Korea Contents Association
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    • v.11 no.3
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    • pp.309-317
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    • 2011
  • Research on elderly suicide has increased since 2000. It indicates that elderly suicide is receiving a great attention as a part of elderly problems, and policy efforts are needed. However, most of existing research on elderly suicide focused on factors of elderly suicide. Therefore discussion about suicidal prevention measures is staying on general and suggestive level. As a result, this study is trying to seek effective prevention strategies of elderly suicide through systematic analysis of suicidal factors and sporadic policy proposals presented in existing research. To achieve this, the relevant research papers among academic journals registered with Korea Research Foundation are analyzed. According to the results, while the ordinary elderly tended to require macro level of intervention, the potential-risky elderly were inclined to need all of micro and moderate level of prevention efforts. Above all, secondary prevention must be more emphasized in moderate level. In the future direction of research, based on prevention strategies as stated above, it is recommended to entail discussion of what kind of a specific program and policy should be invented and how it should be operated.

A Study on the Strengths of Cultural Content Company in the Long-Tail Market: Case of Kakao-Page (문화 콘텐츠 기업의 롱-테일 시장에서의 강점에 대한 연구: 카카오-페이지의 사례를 중심으로)

  • Seo, Jeong-Woo;Park, Hyunjun
    • Journal of Convergence for Information Technology
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    • v.10 no.11
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    • pp.117-130
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    • 2020
  • This study observes the case of Kakao-Page, a webtoon and web novel company, revealing the relationship between long-tail strategy and corporate competence in the cultural content industry market. This study investigated the various expansion strategies of Kakao-Page and investigated the strength of the strategy through value, rare, inimitability, and organization the method of VRIO analysis. The biggest strength of Kakao-Page is its diverse range of products ranging from 66,000, and not only does it gain merit as a long-tail, but it also becomes the core of the vertical integration and various expansion strategy. The study points out that the ability to secure a wide range of products is essential for platform content companies seeking access to the market. Also, the need for follow-up research regarding content platforms and long-tail.

A Study How to Decide the Priority on Selecting Business Process for BPM to Attain Strategic Goal of Construction Company (건설기업의 전략지원을 위한 BPM 우선적용 프로세스 선정에 관한 연구)

  • Lee, Doo-Hee;Song, Young-Woong;Lim, Hyung-Cheol;Park, Tae-Keun;Choi, Yoon-Ki
    • Korean Journal of Construction Engineering and Management
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    • v.11 no.1
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    • pp.16-28
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    • 2010
  • Construction companies are fulfilled in according to project, and it is difficult to execute the standardized process in various construction projects. Thus many construction companies is adopting BPM(Business Process Management) that meet business process change and business improvement. However, it is difficult to apply BPM in a lump because of difference of BPM characteristics and company's strategies. For this reason, it is desirable to select business process based on company's priority. This study indicated need of method for selecting business process through studying current researches, and made BPA for construction company by analyzing business process in construction company. Moreover, this study indicated core business process from a point of profitability and growth view through grasping strategic goal priority. And also, it proposed criteria for process evaluation for BPM adoption, evaluated core business process, and indicated prior business process for BPM adoption.

Strategy for Public Service Broadcasting News in Digital Era : Focusing on BBC 'Digital First' case (디지털 시대의 공영방송 뉴스 전략 : BBC의 'Digital First' 사례를 중심으로)

  • Joo, Jaewon
    • Journal of Digital Convergence
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    • v.17 no.9
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    • pp.13-22
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    • 2019
  • In the midst of the rapid changes in the digital media environment, this study try to examine the challenges of the public service broadcasting(PSB) news as a representative public sphere in a democratic society, and sought realistic alternatives through a case study of the BBC, one of the most successful digital policies of PSB in the world. The study found that the BBC's 'Digital First' strategy pursued a fundamental change in news formats, thereby simultaneously innovating on content. It was also interesting to see that the news consumers' needs for social media and video content were selectively analyzed and approached with a strategy of choice and focus. Finally, the production of customized digital content by analyzing news viewing behavior by each age group also suggests a lot to Korean PSB. I hope that the cases of this study will be reflected in the digital policies of Korean PSB.