• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.3
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• pp.153-165
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• 2018

There must be a balanced development of both conglomerates and small and mid-sized companies in order to secure constant economic growth and competitive edge of South Korea. Accordingly, high expectations are being placed on win-win growth and joint overseas expansion of conglomerates and small and mid-sized companies. This study seeks efficient ways to promote joint overseas expansion of major retailers and small and mid-sized companies considering the distinctiveness of home shopping by conducting interviews about joint overseas expansion of home shopping companies and small and mid-sized consumer goods companies in South Korea. To do this, interviews were conducted with three home shopping companies and three consumer goods SMEs operating in overseas markets. The results are as follows. Home shopping companies contribute to opening up overseas markets for small and mid-sized consumer goods companies, and allows them to make use of business and marketing competencies that they lack. Home shopping companies also produce visual materials or provide language translations, and help draw up documents for customs clearance in trading. They also form market development teams and provide information about the overseas markets. However, since the actual benefits from joint overseas expansion are minor for home shopping companies, there is a need for a strategy for win-win growth of both parties in the long run. To this end, it is necessary to provide substantial benefits to encourage joint overseas expansion. Ultimately, balanced development between home shopping companies and small- and medium-sized consumer goods companies should be promoted.

• Digital Contents
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• no.11 s.114
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• pp.36-37
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• 2002

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.401-412
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• 2011

The premium outlets have come into the spotlight as the new type of shopping facility different from the typical ones. Along with both the economical consumption trend and high-end brand preference of consumers, the development of outlet shopping center has become an important issue for many retail facility development companies in Korea, This study examines the shopping behavior of potential customers to build up the basic information (preliminary data) for successful development of premium outlet. To achieve this research purpose, this study surveys 1,300 consumers of Seoul and metropolitan area residents, and analyzes survey data by using PASW 18.0. This study shows various shopping behavior of outlet shoppers such as visiting frequency, reason for visiting, shopper group size, time spent in outlet, past shopping experience, luxury-brand shopping experience and so on. This study classifies outlet shoppers into premium outlet shoppers and general outlet shoppers and examines their shopping behavior. This study suggests meaningful insights for outlet shopping center developer.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 1999.11a
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• pp.445-449
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• 1999

일본에서의 B-C전자상거래의 경우 쇼핑몰도 급격한 증가를 보이고 있고 인터넷을 통한 새로운 신규비지지스의 창출이 활발하다. 하지만 아직 미국과 같은 폭팔적 시장상황은 아니며 향후 2-3년후 그러한 상황이 기대되고 있으며, 이용자 측면, 공급자 측면에서 여러 가지 성장요인이 지적되고 있다. B-B전자상거래의 경우 양적인 면에서 보다 사업구조개편을 동반하는 진정한 EC라는 질적인 면에서는 아직 미흡한 면이 지적되고 있다 전자상거래 실증사업에서의 그 추진방향이 물리적 공간상의 실성을 중시하여 인터넷상에서의 버츄얼할 점과 서로 연결하고 보완하려고 한다는 점이 큰 특징중의 하나이다. 전자결제의 실증사업의 경우도 초기에는 실제로 리얼한 세계에서의 IC카드의 보급에 더욱 더 비중을 두고 있으며 이의 확산을 통해 순수한 인터넷상에의 결제단계로 발전시킨다는 전략을 가지고 있다.

• Proceedings of the Korea Information Processing Society Conference
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• 2004.11a
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• pp.665-668
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• 2004

우편 서비스는 사람과 조직간을 이어주어 실물 배달과 의사 소통을 위한 중요 네트워크 중의 하나이다. 정보통신의 발달로 우편 서비스의 대표적인 형태인 서장이 전자메일로 대치되고 있으나, 전자상거래의 급속한 확장에 힘입어 소포 등과 같은 새로운 우편 서비스 영역의 중요성이 동반 확대되고 있는 실정이다. 2000년에 출범한 인터넷 기반의 우체국 서비스인 ePOST는 전통적인 우편서비스와 농수산물 중심의 쇼핑몰에서 전자고지납부 및 에스크로 서비스 등으로 확대되고 있다. 한편 우리나라의 휴대전화의 보급율은 2004년 현재 $75\%$에 이르고 있으며, 이제 ePOST도 휴대전화상에서 새로운 서비스를 제공하기 위한 준비가 필요하다. 따라서 이 논문에서는 대국민 서비스와 효과적인 비즈니스를 동시에 지원하기 위한 모바일 우편 서비스(mPOST) 방안을 제시하고자 한다.

• Proceedings of the Korean Information Science Society Conference
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• 2005.07b
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• pp.415-417
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• 2005

우편 서비스는 사람과 조직간을 이어주어 실물 배달과 의사 소통을 위한 중요 네트워크 중의 하나이다. 정보통신의 발달로 우편 서비스의 대표적인 형태인 서장이 전자메일로 대치되고 있으나, 전자상거래의 급속한 확장에 힘입어 소포 등과 같은 새로운 우편 서비스 영역의 중요성이 동반 확대되고 있는 실정이다. 인터넷 기반의 우체국 서비스를 의미하는 ePOST는 전통적인 우편 서비스와 쇼핑, 전자고지납부 및 에스크로 서비스 등으로 확대되고 있다. 한편 우리나라의 휴대전화의 보급율은 2004년 현재 $80\%$ 안팎에 이르고 있으며, 이제 ePOST 도 휴대전화상에서 새로운 서비스를 제공하기 위한 준비가 필요하다. 따라서 이 논문에서는 대국민 서비스와 효과적인 비즈니스를 동시에 지원하기 위한 모바일 우편 서비스(mPOST) 방안과 간단한 프로토타입 구현을 소개한다.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.3
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• pp.379-393
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• 2015

This study proposes a new way to investigate purchasing behavior for preschool children's clothes using an ethnographic research method. The study consisted of 16 subjects composed of preschool children (aged 6 and 7) and their mothers. The analysis results are as follows. First, the in-depth interviews, indicated 14 attributes that mothers considered when purchasing children's clothes. Next, the result of conducting component analysis for consideration attributes indicated that the order of importance of attributes for mothers' opinions varied partially for some attributes (such as price) that depended on if the child was being raised only by the mother or with the help of another person. Second, in the accompanied shopping for the preschool children's clothes, the result of identifying the differences between the perception of consideration attributes and shopping behaviors confirmed some differences between consideration attributes recognized in the interviews and attributes practically considered when purchasing. Housewives (who were the mothers of girls) said that materials and comfort were the most important in the interviews; however, employed mothers of girls perceived design to be the most important attribute. The mothers of girls assessed design as an important attribute that they could never concede. Third, the children's opinions were found to partially influence mothers' purchasing behavior in the purchase of preschool children's clothes. Preschool children expressed their opinions on wearability and design in the process of wearing clothes at home or buying them outside; subsequently, mothers recognized children's opinions and reflected them in their practical purchases.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.507-517
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• 2018

This study is focused on analyzing the characteristics of repeat foreign tourists to Korea and suggest how to increase the repeat ratio. As the result of analysis, there were significant differences in the variables of sex, age, country in the case of demographic characteristics and in the variables of travel types, the number of company, the purpose of visit, accommodations, major visiting places and visiting areas in the case of travel characteristic. And also there were significant differences in the variables of accommodation fees per person and expenses per person in their own country in the case of travel expenses and in the variables of immigration formalities, public transportations, accommodations, foods, shopping, tourist attractions and security in the case of satisfaction. Lastly there were significant differences in the variables of revisit intention within 3 years, recommendation intention, the image of Korea(before trip) and the image of Korea(after trip) in the case of behavior intention after trip and image evaluation. Therefore it should be considered the characteristics of repeat foreign tourists when we make the tourism products to increase the repeat ratio.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2008.10a
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• pp.703-707
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• 2008

Nowadays, Internet becomes an essential element in our life. We can make use of numerous on-line services through Internet such as information search, on-line shopping, e-mail service, etc. But, while getting the benefits of Internet service, invasion of our privacy frequently occurs because on-line service providers tend to request excessive or unnecessary personal information. So, there have been some researches on anonymous authentication, which means that user can authenticate herself, not revealing her identity or personal information. But, most of the researches are not somewhat applicable to current authentication infrastructure. In this paper, we propose a pseudonym-based anonymous PKI with short group signature. Using our proposed scheme, we can provide anonymity with conditional traceability to current PKI.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.199-210
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• 2015

This study analyzes various aspects of the successful overseas expansion of SMEs that export consumer goods with their own brands. Through in-depth interviews with CEOs and marketing practitioners of fifteen SMEs that export consumer goods of their own brands, researchers examined the determinants of the decisions to export own-brand products, forms of expansion into foreign markets, firms' distribution networks, firms' technological and marketing capabilities, export barriers, and export support services offered by the government. The results indicate that these companies obtained competitiveness in the design and quality of their products through steady R&D investment, with a focus on niche markets. This study also shows that they established foreign branches, participated in overseas trade fairs, and tapped into foreign markets with Korean home shopping channels and department stores to build distribution channels and to find new buyers. However, the findings of this study reveal that many of those companies export both OEM/OEM products as well as their own-brand products due to the low level of brand awareness in foreign markets. Thus, efforts to improve their brand awareness in the global market are much needed. In addition, this paper demonstrates that the programs and services provided by state-run organizations need improvement in credibility and expertise. This research suggests recommendations for successful export programs, and provides meaningful insights for consumer-goods SMEs establishing foreign market entry strategies with their own brands.