• Proceedings of the Korean DIstribution Association Conference
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• 1999.11a
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• pp.179-214
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• 1999

현대화된 새로운 개념의 패션쇼핑몰(Fashion Shopping Mall)이 동대문 시장을 중심으로 속속 개발되면서 국내 유통시장의 큰 변화와 함께 동대문 드림의 신화를 탄생시켰다. 특히 '98. 8. 밀리오레와 '99. 2. 두산타워의 등장은 도,소매가 혼재된 젊음의 패션특구로 신세대의 폭발적인 인기에 힘입어 기존 백화점과 의류 군집상가 등을 위협하는 존재가 되고 있다. 동대문의 재래의류시장 재개발(redevelopment) 붐은 동대문 상권을 도매기능은 동부의 디자이너 클럽, 팀 204 등이 주도하고 있으며, 소비자에게 널리 알려진 서부의 소매상권은 밀리오레, 두산타워, 프레야타운이 함께 트리오 시대를 열어가고 있다. (중략)

• Journal of Distribution Research
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• v.15 no.5
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• pp.257-272
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• 2010

The DongDeaMoon fashion market was carried out the core role of low price distribution as production and selling illuviation of fashion merchandise. However, the unique and successful fashion merchandising system of DongDeaMoon fashion market has been seriously threatened by consumer need changes as well as by an increased competition from new types of retail stores such as fast fashion brands and online shopping malls. Therefore, this study reviewed the policies for DongDeaMoon fashion market carried out by Seoul Metropolitan City and formulated the policies for strengthening competitiveness of DongDeaMoon fashion market.

• Journal of the Economic Geographical Society of Korea
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• v.23 no.1
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• pp.18-34
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• 2020

This study aims to investigate Dongdaemun fashion industry once thrived in Seoul, now in a rapid decline. For this purpose, three research themes are put forward. That is, to fix the boundary of Dongdaemun fashion industry, to analyze the characteristics of its value chain, production network and industrial agglomeration, and to search for the cause of its decline and to suggest political solutions against it. The following is the findings of this study. Firstly, Dongdaemun fashion industry has spreaded out over the last six decades and now its boundary can be marked within a radius of 10 kilometers of Dongdaemun Market in northeastern Seoul. Secondly, Dongdaemun fashion industry has a buyer-driven chain and star production network, and therefore can be assumed that it is spatially segmented industrial agglomeration. Lastly, its rapid decline is directly from the shrink of market demand on Dondaemun fashion, and inherently in the topological structure of its star production network. Thus the feasible political solutions can be found in that direction. Consequently, these results have academic implications for clearing up some previous studies' misunderstandings and getting over one of the long-criticized research biases that pervades in industrial agglomeration theory, primarily focusing on the successful regions.

• Proceedings of the KAIS Fall Conference
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• 2012.05b
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• pp.627-630
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• 2012

도시가 급성장함에 따라 보행자 가로가 잊혀져갔다. 하지만 성장이 안정됨에 따라 다시 보행자 가로가 중요시되고 있다. 동대문쇼핑센터 지역의 보행자가로에 현황을 조사 및 답사 결과 정비되지 않았으며 보행자의 안전이 보장되어있지 않았다. 따라서 동대문지역 보행자가로의 문제점을 도출하고 그에 따른 대안을 제시한다.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.25-46
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• 2000

서민가계 및 지역 공동체와 긴밀히 연계되어 있다고 평가되는 재래시장을 전향적으로 구조조정함으로써 변화된 환경 속에서 경쟁력을 갖추도록 견인할 필요성이 제기된다. 재래시장들은 일반적으로 시설의 현대화, 업종의 전문화 등을 통해 직면한 위기를 극복해 나가려 시도한다. 재래시장 현대화의 가장 모범적인 사례는 서울 동대문 시장일 것이다. 동대문 시 장은 기존의 시설을 현대화하고 업종을 전문화, 특화함으로써 '동대문 시장 신드롬'이라는 성공 신화를 전파하고 있다 본 연구에서는 재래시장(중소상가)이 안고 있는 문제점과 특성을 파악하고 시설의 현대화와 운영의 현대화, 업종의 전문화를 통해 여건을 강춘 진주의 재래시장들을 경쟁력을 갖춘 지역 유 통업체군으로 부흥시킬 수 있는 정책적 방안을 제시하고자 한다.

• KLA journal
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• v.12 no.6
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• pp.22-23
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• 1971

• Korean Architects
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• no.2 s.322
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• pp.28-35
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• 1996

• Journal of the Korean Geographical Society
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• v.44 no.2
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• pp.161-175
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• 2009

Dongdaemun Stadium was the nation's leading modem sports facilities built in 1926 by Japanese colonists. It hosted a number of the nation's sports matches and cultural performances, filled with cultural and historic significance as a birthplace of Korea's sports. As the facility was aging, however, its functions became limited. With the so-called "restoration" of Cheonggye Stream, the stadium was reduced to a flea market, no longer used for its originally intended purposes. The Seoul Metropolitan Government demolished the stadium under the plan to develop the district into a tourism cluster dedicated to the design and fashion industries. This study takes Dongdaemun Stadium as an example to explain underlying meanings of capitalist restructuring of landscape which entails removal of modern cultural relics and redevelopment projects. Although Dongdaemun Stadium was not used in the way it had been designated to be used, it still had a value as a diachronic and synchronic record for the city. The rationale that the stadium should be tom down and reinvented as tourist attraction to reap huge financial benefits illustrates that the city government's development ideology gravitated towards public works projects. This approach may harm a place's genuine disposition or essence and create an artificially-induced placeness, undermining its historio-cultural values.

• Journal of Fashion Business
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• v.6 no.5
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• pp.125-135
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• 2002

The purpose of this study was to investigate the present state of e-business according to the establishment year and the sales approach of Dongdaemun clothing market and to present problems according to e-business activation of it and its developmental direction. The subjects for this study were selected out of Dongdaemun clothing markets being considered as more fashion-oriented markets and were divided into two categories both according to the establishment year and according to the sales approach. As a result, Dongdaemun clothing markets are mainly divided into traditional wholesale market, eastern wholesale & retail market, and western retail market and having dealings with each other according to the market's characteristics. The utility percentage of on-line e-business according to the establishment year and the sales approach showed that traditional wholesale market was 42%, eastern wholesale & retail market 0.75%, and western retail market 11%. This result indicated that the utility percentage of traditional wholesale market showed much higher than eastern wholesale & retail market and western retail market. This would be because the structural characteristics of clothing market delayed the utility of e-business. For the problems on the utility of on-line e-business through counselling, traditional wholesale market showed much higher than wholesale & retail market and retail market because it had little problems on design imitation in retail market due to export by order and mass production. The problems of low utility of on-line e-business in Dongdaemun clothing market would result from well-timed on-line update according to rapid goods cycle, constant satisfaction for additional order, standardization of size and quality, and inexpensive internet purchase despite of express expense.

• Fashion & Textile Research Journal
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• v.18 no.4
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• pp.438-449
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• 2016

Domestic and foreign tourism authorities show that the most favorite tourist activity is shopping. Tourism income in Korea set a record in 2014 due to a large influx of Chinese tourists. Dongdaemun fashion market was selected as the most preferred destination for Chinese tourists shopping in Korea. This study examines the effect of store attributes on customer equity at Dongdaemun shopping malls. This study adopted a survey; subsequently, 637 questionnaires were used in the final analysis. Collected data were analyzed using SPSS 21.0 and AMOS 18.0 statistics program. The main findings of this study are as follows. Among the three store attributes of Dongdaemun shopping malls, service and environment attributes appeared to influence the three drivers of consumer equity. In addition, value equity was identified to provide a positive impact on Customer Lifetime Value (CLV), brand equity, and relationship equity were identified as having a positive impact on revisit intention. Second, the relationships between the variables were significantly different in two types of the Dongdaemun fashion shopping mall (Doota vs Lotte Fitin). In addition, this study offers a valuable implication for brand marketers to maintain and develop customer equity in Dongdaemun fashion markets.