• The Journal of Society for e-Business Studies
• /
• v.15 no.3
• /
• pp.45-61
• /
• 2010

This study investigated the types of intention to use micro-blogging service. In this study, we classified micro-blogging users' motivations using Q methodology which enables measure objectivity with subjective activity like individual thinking and feeling. The results of this study showed that micro-blogging service users' motivationswere classified into four types. Type 1 is 'relationship oriented type' and Type 2 is 'self-expression type.' Type 3 is 'time consumption type' and Type 4 is 'information seeking type.' The findings imply that the characteristics of each user type can be utilized to customize micro-blogging services.

• The Journal of the Korea Contents Association
• /
• v.17 no.9
• /
• pp.650-660
• /
• 2017

This study is to suggest a new method of analyzing personality types of characters in narrative. First, we examined the history of the taxonomy of character types that existed in narrative theories so far. Until now, the classification of character types in narrative theory consisted largely of a formal classification based on roles in narrative, a content classification based on human internal qualities, and a complementary classification in which the two classification criteria are united. The problem with the existing character classification type is difficult to categorize it in spite of the usefulness of the content classification based on human internal qualities. On the other hand, the classification based on the role of the character in the narrative does not help as much as a practical analysis methodology because the classification is formal. In this study, we try to solve this problem by introducing Shalom Schwartz's human value type, and to make human character's value type and human role correlated with each other as a new character analysis methodology. Schwartz's study of value type is a very effective method to grasp the motivation of human behavior, and it seems to be very meaningful in analyzing the directivity of characters.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2005.05a
• /
• pp.537-544
• /
• 2005

정보화 환경에 적합한 인재의 Personality 유형 분류 및 주요 특징 분석을 통하여 이에 대한 모델을 제시하는 것이 본 연구의 목적이다. 기존 심리검사 및 정보화 성격 관련 연구의 한계점을 제시하고 조직 내 각 계층의 업무 수행에 필요한 성격 및 주요 성공 역할을 도출하여 이를 정보화 환경에 맞게 정리함으로써 정보화 성격 유형을 분류하고자 한다. 이러한 성격 유형들은 세부적으로 IT 창조자, Communicator, IT 리더, 정보 공유자, IT 감독자, 비전 제시자, 동기 부여자 등 7가지 수평적 유형으로 분류되며, 이러한 유형들의 분석을 위하여 성격 검사 연구인 Big 5 Model의 분석 방법 및 설문 문항을 적용하고자 한다. 이러한 정보화 성격 분류 및 각 유형에 대한 특성 제시는 개인의 정보화 성향 및 잠재성격을 파악하고 이를 개인적, 조직적으로 더욱 발전시킬 수 있는 방향을 제시할 수 있다.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.32 no.3D
• /
• pp.275-281
• /
• 2012

The aim of this study is to suggest the development direction of future space management. It is not a simple question that why people visit specific place. People visit a place for escape from routine, to learn from other people, spend a time with their friends or lover, to take a rest and get some fresh idea, to relieve stress, and for shopping. It is depend on a various visit motivation with complicated a psychological phenomenon. Visitor participate in choice a specific place by various motivation and purpose. Generally, visitor motivation accepted understanding visitor behavior and process of selected a place. Understanding that why people visit specific place can use a marketing and policy making of visit place so we need to study about visitor motivation. Data were collected through offline surveys from 501 people who have visited four survey place. Empirically analyzed the determinations of visitor motivation and estimate the place by using Ordinal Logit Model.

• International Area Studies Review
• /
• v.14 no.3
• /
• pp.290-311
• /
• 2010

This study aimed at exploring the primary motivations in the behavior of MNCs' setting up R&D Labs in China, four main subjective motivations were founded. R&D Labs consisted of the following four types: local market support Labs, local technology support Labs, global technology center, and internationally interdependent Labs.he choices of the R&D Lab type features are different because of the various R&D investment motivations. Provided that MNCs' investment motivations in China are in order to obtain Chinese markets and customers, local market support Labs are supposed to be chosen so as to support Chinese markets; provided that investment motivations are in order to gain talents and science and technology resources, global technology centers are supposed to be used to achieve the highest synergy result; provided that investment motivations win an absolute competitive advantage in China, local market support Labs are extremely necessary in preoccupying markets; last but not the least, provided that investment motivations are environmental owing to their instability, local technology support Labs are a good choice for their relatively low R&D expenses.

• Korean Journal of School Psychology
• /
• v.11 no.1
• /
• pp.253-274
• /
• 2014

The present study classified groups based on latent profile of self-determination motivation(amotivation, external motivation, intrinsic motivation), and examined the determinants for each group. The data was collected through panel data of Korea Education Longitudinal Study(KELS), total 5,459 participants who answered questionnaires of self-determination motivation of two times both second grade of middle school and second grade of high school. To identify the change motivational type, standardized residual was conducted using SPSS 17.0., and the latent classes for the change of motivational type was investigated using M-Plus in the frame work of Latent Profile Analysis(LPA). The results indicated that five groups(increase of self-determination, self-determination maintenance, self-determination developmental delay, elf-determination confusion, decrease of self-determination group) were classified based on latent profile. In addition, parental control, academic self-concept, teacher-student relationship, test anxiety, avoidance orientation, gender, father's education, and income were significantly related to each group. Lastly, the implications for directions of the adolescent counseling, limitations and future research are discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.8 no.3
• /
• pp.53-65
• /
• 2013

In Korea recently the consumption of coffee has been drastically increased and majority of people who are more than $20^{th}$ are drinking more than a cup of coffee every day. Nowadays coffee a kind of essential items in modern urban society. As the popularity of the coffee is increasing, As the coffee consumption is growing, the studies on coffee also have been increased. Many of the studies on coffee were focused on the consumer attitudes, coffee shops and franchise coffee shops, and coffee components or ingredients. As the products of the coffee are becoming diverse, the consumers of coffee also becoming diverse. There was a study showing that coffee has variety of types, and that motivations and attitudes for coffee consumption are different depend on demographic statistics such as age and life styles. On this study main focus was life style and consumer's motivation on coffee consumption. For this study the survey was conducted on the people living in Seoul City and Kyengkido from March 1, 2013 to March 31, 2013. 600 questionnaires were distributed and 480 were collected and 470 were used for analysis of this study. The statistics program used in this study was SPSS. The method used in the analysis wee factors analysis test, reliability test, validity test, t-testy, One-Way ANOVA, and regression analysis. In this study according to the factor analysis, the life styles were classified the following six categories ; wellbeing pursuit, taste pursuit, atmosphere pursuit, dine-out pursuit, instant pursuit, and economic value pursuit. The factors of coffee consumption motivation were 6; wellbeing consumption motivation, changing mood consumption motivation, social consumption motivation, habitual consumption motivation, and emotional consumption motivation. The demographic factors used in this study were age, marital status, occupation, educational background, residence, income, and eating-out expenses. The hypothesis used in this study were two. The first hypo-thesis was whether the coffee consumption was affected by the life styles. The second hypo-thesis was whether there was any statistical differences on the motivation of coffee consumption according to the characteristics of life style. The outcome of this study demonstrated that life styles had partial impact on coffee consumption motivations. According to the characteristics of the life style, except for the habitual consumption motivation, all the other factors showed statistical differences on coffee consumption motivations according the characteristics of life styles.

• The Journal of Society for e-Business Studies
• /
• v.18 no.3
• /
• pp.177-193
• /
• 2013

The study investigated how did Credu pioneer Korean e-Learning market and reinforce their core competencies and how did they promote business diversification analyzing type of learning motives and examining Credu real cases. Under the fierce competition in the current e-Learning market, Credu has maintained their core competencies and strengthened an active communication channels with customers with focusing on investment to core businesses. Credu has introduced more adventurous and challenging products and services with creating a new model for the types of learning motives. This study could introduce the new perspective about the type of learning motives in e-Learning area. Also, the case study of successful e-Learning company, Credu, could contribute to make more spread e-Learning market techniques in this field in practice.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2018.05a
• /
• pp.606-608
• /
• 2018

In this study, MBTI personality type test was conducted for high school students in engineering, and then programming class was conducted to analyze students' learning attitudes. To do this, we designed learning based on creative problem solving model and integrated thinking model. Students classify I (introvert) type and O (extrovert) type as a primary and T (thinking type) and P (cognitive type) as secondary. As a result of this study, learning motivation factors according to personality type were found. Therefore, in future research, we want to study the change of learning method according to learner personality type.

• Journal of Convergence for Information Technology
• /
• v.9 no.8
• /
• pp.110-122
• /
• 2019

IT innovation, cultural revolution based on smart and social networks diversified sharing economy services. Due to the rising of business utilizing the sharing economy concept, it is important to better understand the motivational factors that drive and deterrent sharing economy services in the marketplace. Based on responses from 809 adult users, 3 drivers and 2 deterrents affecting intention to use of sharing economy services were identified. Then this study categorized sharing economy services as three types of segments based on consumer perceptions and subjectivity, and analyzed differencies of perceptions on motivational factors between groups. As a result, redistribution market group has shown meaningful different average scores on economic benefit, sustainability and social risk with other groups. Based on the empirical evidence, this study suggests several propositions for future studies and implications for sharing economy businesses on how to formulate optical strategies and manage users.