• Title/Summary/Keyword: 돌문화

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Effects of Marketing Strategies on Intention of Purchase: Comparison between China and Korea (문화적 요소와 마케팅 전략의 수준이 구매의도에 미치는 영향: 중국과 한국의 비교)

  • Yaxiu, Guandian;Shin, Hyung-Deok;Park, Ji-Hye
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.5
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    • pp.170-179
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    • 2019
  • Following the uprise of the Korean Wave, Korean big entertainment corporations, such as SM or YG, are selling cultural products through their subsidiaries. These cultural products or 'cultural goods' are using artists' images of the entertainments for various products including stationary, consumer electronics, cosmetics, snacks, etc, to produce significant profits. We focused on the level of marketing strategy that affects the intention of purchase of those cultural goods. Specifically, we classified three levels including product-level(quality and design), brand-level(price and brand name), and corporate-level(merchandising and sales methods) and investigated if consumer nationality has any effects on the relationship. Based on the survey results performed by 220 Korean and Chinese college students, we found that Chinese consumers generally have higher intention to purchase on Korean cultural goods. Especially, Chinese consumers showed that their purchase intention is affected by price and brand name strategies, thus we found that they are more sensitive to brand-level marketing strategies.

A Study on the Design & Construction Method of Traditional Landscape Space through the 『Imwongyeongjeji』 「Seomyongji」 and the 'Standard Specification for Repairing Cultural Heritages' (『임원경제지』 「섬용지」와 문화재수리 표준시방서를 통해 본 전통조경공간 설계 시공방법)

  • Lee, Jung-Han
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.37 no.4
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    • pp.1-10
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    • 2019
  • The purpose of this study is to examine the design & construction methods of the traditional landscape space of the past and the repair and maintenance of cultural heritages to maintain it today. To this end, the method of narrative description, process extraction and construction related to traditional landscaping were compared to each other based on the 『Imwongyeongjeji』 「Seomyongji」 and 'Standard Specification for Repairing Cultural Heritages'. The results are as follows; First, to analyze at the description methods of the 『Imwongyeongjeji』 「Seomyongji」 and 'Standard Specification for Repairing Cultural Heritages' and related processes in the field of traditional landscaping. 『Imwongyeongjeji』 「Seomyongji」 was an encyclopedia of the overall construction method of the living space, describing the location, effect, and advantages and disadvantages of each component and presenting quantitative figures to institutionalize the construction of traditional landscaping spaces. 'Standard Specification for Repairing Cultural Heritages' presented the entire process of repairing cultural heritages, and it is becoming a kind of guide for reference at the site. Among them, foundation construction, roof construction, landscape construction, and fence construction were drawn as items that could be applied to traditional landscaping areas. Second, the traditional landscape space construction method was divided into the processes of foundation construction, roof construction, landscaping construction, and fence construction. Foundation construction is a way of repeating the process of land-tramping. During the construction of the roof, the tile-roofed building was built on top of the rafters and roofed with tiles. And thatched roof was made to a number of rice straws bundles to cover the roof one after the other. Instead of tiles, the stone roof was made of thin and wide stones, and the wooden boards were used for the single roof and the bark roof were constructed with many layers of dried corrugations. Landscape construction mainly consists of the Paving technique through tramping rubble and the construction of terraced flower by planting stone, plants, and shrubs on the top. According to the building materials, the wall construction was derived from the earth-stacked earthen wall, stone walls using stone and clay, marble walls made of tile patterns, and the construction of a board wall using a wood board as a wall. Third, comparing the construction methods of the 『Imwongyeongjeji』 「Seomyongji」 and 'Standard Specification for Repairing Cultural Heritages', 『Imwongyeongjeji』 「Seomyongji」 focuses on standardizing the construction methods to create a new traditional space. There is a difference in the setting of the scope of the 『Imwongyeongjeji』 「Seomyongji」 and the construction because 'Standard Specification for Repairing Cultural Heritages' provides the overall construction procedure considering the diversity of the cultural heritages. In addition, the traditional landscape space used to be a residential space in the past, but today, the maintenance process of the already established facilities as designated cultural heritages has been carried out, and construction methods have been added to create viewing conditions. In terms of the succession of traditional knowledge, some similar methods were found in the repair of cultural assets today, and some cases were also confirmed in the reconstruction of traditional technologies such as application of some materials or mix, separation of added facilities and introduction of efficient construction methods.

Study on Height of Stony Walls in Coastal Villages of Jeju Island (제주도 해안마을 울담의 높이에 관한 연구)

  • Lee, Sung-Woo;Kim, Man-Kyu
    • Journal of the Korean Geographical Society
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    • v.47 no.3
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    • pp.390-406
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    • 2012
  • Recently, stone walls in Jeju Island have gained more attention as their importance in cultural value and tourism source got recognized. In addition, there are several projects to restore the walls underway at local governments' level. This study was conducted with the idea that it is also necessary to find out the background to build stone walls and its implication. The study mainly investigated the height of 'Uldam' or a stone wall surrounding the property including the house by using wind maps, geological maps and interview with local residents. The study found out that stone walls are more likely to be higher than others when they were built to protect the property against wind and stood against maximum wind and easily catched stone surround house.

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Dynamic Characteristics and Compressive Stress of Multi-Layered Stone Masonry Model (석벽돌 적층모형의 압축응력과 동적특성)

  • Lee, SungMin;Shon, HoWoong;Lee, SooGon
    • Journal of the Korean Geophysical Society
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    • v.7 no.1
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    • pp.31-40
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    • 2004
  • When surveying the cultural heritages especially in the case of stone structures, preserving their original state is of primary importance. For the effective assessment of survey results of stone structure, the dynamic characteristics of that system should be considered. Dynamic characteristics of stone masonry structures depend on several factors such as coefficients of friction, contact conditions, and number of layers of bonding stones. These factors can be estimated by using the dynamic analysis results. This paper describes a method for natural frequency determination of traditional stone arch bridge subjected to compressive force. For this purpose, multi-layered granite brick models of for arch bridge were made and fundamental frequencies corresponding increasing axial forces were measured.

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Spatial Analysis of Communal Folk Belief in Traditional Village - A Case Study on Bangchon Traditional Village - (전통 마을 공동체 신앙의 공간적 해석 - 전통 문화마을 장흥군 방촌을 사례로 -)

  • 박의준;이정록;천득염
    • Journal of the Korean Geographical Society
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    • v.37 no.2
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    • pp.131-142
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    • 2002
  • The community and communal folk belief are developed as spatial phenomena. So the communal folk belief express the spatial perception of inhabitants in traditional village. This study analysis the spatial characteristics of communal folk belief in traditional village. The study area is Bangchon village which consists of seven hamlets in Changhung-gun, Chollanam-do. The reset are as follows. First, the seven hamlet\`s location process in Bangchon village has been developed with spatio-temporal variations since Korea dynasty. Second, the communal folk belief in study area can be classified as Ipsok, Byolsinje\`s site, Hojeby\`s site. Third, the spatial characteristics of communal folk belief in study area are indication of each hamlet\`s boundary, indication of entrance and exit of Bangchon visage, indication of central space of Bangchon village in traditional period. Consequently, the spatial distribution of communal for belief are important indicator about spatial structure and spatial perception in traditional village\`s society.

A study on the transition of the Hungarian men's costume (헝가리 남성복식 변천에 대한 연구)

  • Cho, Hyunjin
    • The Research Journal of the Costume Culture
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    • v.24 no.1
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    • pp.54-66
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    • 2016
  • This paper examines the transition of the Hungarian men's costume. Transition of the Hungarian men's costume can be divided into pre-eighteenth century, eighteenth century, and since the nineteenth century. Hungarian costume was derived from the Magyar who settled in Hungary in the ninth century. Hungry had begun to accept Western culture in the tenth century, so when the prototype of Hungarian costume was completed, it consisted of Dolman, Mente, pants, and boots combining traditional Magyar style with Western European style. In particular, Dolman shows the uniqueness of the Hungarian men's costume; it has a high, stand-up collar in the back center, closes on the left, has a right front plate with a diagonal cut at the waist, and a wide front closure. In the eighteenth century, Hungarian men's costumes played an important role in displaying national pride while living under the oppression of the Habsburg Empire. In particular, Dolman was worn as a uniform at the battle of independence (1703~1710). This dress of male courtiers became the distinctive style of the eighteenth century and then became the basic style of men's costumes. Since the nineteenth century, Hungarian men's costumes have acted as an means to promote the national consciousness of Hungary through the Citizen Revolution (1848), the War of Independence (1849), and the formation of the Dual Empire (1867). Looking at evolution of the Hungarian men's dress style, it reveals that resistance and struggles against other nations, a history of aggression, and living under oppressed are factors that impact on important clothing transitions.

Material Analysis and Provenance Interpretation for Rock Properties of the Gwangjueupseong (Gwangju Town Wall), Korea (광주읍성 축성암석의 재질분석과 산지해석)

  • Lee, Myeong-Seong;Chun, Yu-Gun;Seo, Jeong-Seog;Lee, Chan-Hee
    • Journal of Conservation Science
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    • v.25 no.1
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    • pp.61-76
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    • 2009
  • Gwangjueupseong (Gwangju Town Wall) has been found in the site of the Asian Culture Complex (former Provincial Government of Jeonnam) by archaeological field survey. The length of the remaining wall is 85.1m, and the Town Wall consists of ten kinds of rock type. The major rock types are dacite (41.1%) and andesite (35.7%). Dacite composes main rock blocks of the wall, and andesite is used to fill the cavity between main rock blocks. These rocks look very similar to basement rocks of the Mudeung Mountain on the basis of occurrence features, magnetic susceptibility, petrological, mineralogical and geochemical properties. Also, quarrying traces were found on the southwestern slope of the mountain along the Jeungsimsa Temple valley. Thus, it is probable that the rock materials of the Gwangju Town Wall were supplied from the Mudeung Mountain and that they were transported along the Gwangju river.

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Equivalence in Translation and its Components (등가를 통한 번역의 이론과 구성 요소 분석)

  • PARK, Jung-Joon
    • Cross-Cultural Studies
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    • v.19
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    • pp.251-270
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    • 2010
  • The subject of the paper is to discern the validity of the translation theory put forward by the ESIT(Ecole Sup?rieur d'Interpr?tes et de Tranducteurs, Universit? Paris III) and how it differentiates from the other translation theories. First, the paper will analyze the theoretical aspects put forward by examining the equivalence that may be discerned between the french and korean translation in relation to the original english text that is being translated. Employing the equivalence in translation may shed new insights into the unterminable discussions we witness today between the literal translation and the free translation. Contrary to the formal equivalence the dynamic equivalence by Nida suggests that the messages retain the same meanings whether it be the original or a translated text to the/for the reader. In short, the object of the dynamic equivalence is to identify the closest equivalence to the suggested source language. The concept of correspondence and equivalence defined by theoriticians of translation falls to the domain of dynamic equivalence suggested by Nida. In translation theory the domain of usage of language and the that of discourse is denoted separately. by usage one denotes the translation through symbols that make up language itself. In contrast to this, the discourse is suggestive of defining the newly created expressions which may be denoted as being a creative equivalence which embodies the original message for the singular situation at hand. The translator will however find oneself incorporating the two opposing theories in translating. Translation falls under the criteria of text and not of language, thus one cannot regulate or foresee any special circumstances that may arise in translation of discourse, the translation to reflect this condition should always be delimited. All other translation should be subject to translation by equivalence. The interpretation theory in translation (of ESIT) in effect is relative to both the empirical and philosophical approach and is suggestive of new perspective in translation. In conclusion, the above suggested translation theory is different from the skopos theory and the polysystem theory in that it only takes in to account the elements that are in close relation to the original text, and also that it was developed for educational purposes opening new perspectives in the domain of translation theories.

A Study on Storytelling and Musical Composition of the Sillian Song -Focusing on the 'mojookjirangga'- (신라 향가의 스토리텔링과 음악적 가창성 연구 -모죽지랑가를 중심으로-)

  • Lee, Chang-Ho
    • The Journal of the Korea Contents Association
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    • v.15 no.2
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    • pp.163-176
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    • 2015
  • This study aims to decode newly 'Mojookjirangga' of the Sillian songs on higher viewpoint that is to integrate previous decodings; furthermore to discuss a musical composition of the Sillian song. So to speak, when we read 'hoe(廻)' as 'gam(감)-' instead of 'dol(돌)-' in the song 'Mojookjirangga' which was written in Chinese Characters, such a decoding contributes largely to grip the deep meaning-structure of the elegiac song. Consequently we are able to sing that 'Mojookjirangga' according to the characteristics of national music. However the characteristics of national music are 1) the length of a phrase makes a rhythm, 2) the first beat is strong beat and becomes more and more weak, 3) there are shaking sounds on the long rhythm and changing vowels, 4) there is deep and great dignity in those national music songs. Then we can find those characteristics easily at Sijo-songs. In fact, the Sillian songs and Sijo-songs of Chosun period are more popular music. Then we are going to sing 'Mojookjirangga', referring to the method of Sijo-song and the characteristics of national music. Nowadays such an attempt is to contribute to enrich our national culture and to make the global Korean-stream more abundant.

A Study on Structual Relationship among Service Quality, Festival Satisfaction, After Behavioral Intention in Regional Festival - A Case of Iksan National Stone Culture Festival - (지역축제의 서비스품질과 축제만족도, 사후행동의도 간의 구조관계에 관한 연구 - 익산 전국돌문화축제를 사례로-)

  • Kim, Hong-Chul
    • Journal of the Korean association of regional geographers
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    • v.18 no.3
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    • pp.326-335
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    • 2012
  • The purpose of this study id to identify service quality of national stone culture festival, to find relationship service quality to festival satisfaction and after behavioral intention of festival participants. To achieve the purpose of this study, 13 elements of service quality was chosen through previous literature study. And 3 factors were extracted by 1st factor analysis, these are hardware, software, and humanware factor. And second factor analysis was performed to identify validity and reliability these factors. And 5th hypothesis was established and adopted in three hypothesis. That is Hardware service quality factor have a influence to festival satisfaction of participants, festival satisfaction of participants have a influence to revisitation and recommendation intention. This paper indicates that results of this study is useful to regional festival planning to settle down as a sustainable events, necessary to retain service quality and satisfaction as a precedent condition.

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