• Management & Information Systems Review
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• v.31 no.1
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• pp.1-21
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• 2012

This study analyzes empirically the effect of the degree of interest in cultural marketing on corporate image and how the corporate images affect on consumers' clothes purchasing behavior through the case of a fashion brand, 'Uniqlo'. For this, Chi-square test and independent sample T-test were used for the verification of differences in frequency and average by general characteristics of respondents. To observe the effects between ration scales, it carried out a multiple regression analysis, and also, using AMOS16.0, it verified the suitability of the route model and estimated the coefficients for each route. From the result of analysis, it was found that degree of consumer's interest in cultural marketing affects on corporate images such as corporate confidence and marketing and the corporate image again is closely related to consumer's clothes purchasing behavior and satisfaction. In other words, the consumers who have greater interest in corporations using cultural marketing or who had participated in various cultural events are more likely to think that 'Uniqlo' is a reliable corporation who actively uses cultural factors in marketing. Likely, it was observed that the positive corporate image of 'Uniqlo' has a large influence on purchase of their products and also, it makes consumers feel as if they are participating in mecenat, thus increasing consumer's satisfaction after purchase. This study has a limitation in generalization of study result because it focused on a case of particular brand. However, it is still helpful for the empirical study for growth and reinvigoration of the market for cultural marketing, and through a case of leading corporation, it provides implications to the corporations who use or do not use cultural marketing.

• Korean Journal of Remote Sensing
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• v.31 no.5
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• pp.449-459
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• 2015

The conventional National Forest Inventory(NFI)-based forest carbon stock estimation method is suitable for national-scale estimation, but is not for regional-scale estimation due to the lack of NFI plots. In this study, for the purpose of regional-scale carbon stock estimation, we created grid-based forest carbon stock maps using spatial ancillary data and two types of up-scaling methods. Chungnam province was chosen to represent the study area and for which the $5^{th}$ NFI (2006~2009) data was collected. The first method (method 1) selects forest type map as ancillary data and uses regression model for forest carbon stock estimation, whereas the second method (method 2) uses satellite imagery and k-Nearest Neighbor(k-NN) algorithm. Additionally, in order to consider uncertainty effects, the final AGB carbon stock maps were generated by performing 200 iterative processes with Monte Carlo simulation. As a result, compared to the NFI-based estimation(21,136,911 tonC), the total carbon stock was over-estimated by method 1(22,948,151 tonC), but was under-estimated by method 2(19,750,315 tonC). In the paired T-test with 186 independent data, the average carbon stock estimation by the NFI-based method was statistically different from method2(p<0.01), but was not different from method1(p>0.01). In particular, by means of Monte Carlo simulation, it was found that the smoothing effect of k-NN algorithm and mis-registration error between NFI plots and satellite image can lead to large uncertainty in carbon stock estimation. Although method 1 was found suitable for carbon stock estimation of forest stands that feature heterogeneous trees in Korea, satellite-based method is still in demand to provide periodic estimates of un-investigated, large forest area. In these respects, future work will focus on spatial and temporal extent of study area and robust carbon stock estimation with various satellite images and estimation methods.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.4
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• pp.129-136
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• 2019

This study was conducted to identify the health promotion behavior of patients with pulmonary tuberculosis and examine the factors influencing this behavior. The subjects were 152 outpatients who were treated for pulmonary tuberculosis at the national tuberculosis hospital located in M City. Data were collected from July to September, 2016 and analyzed using the t-test, ANOVA, Duncan's test, Pearson's correlation coefficient, and multiple regression analysis. Health promotion behavior was negatively correlated with physical symptoms, perceived barriers, and depression, but positively correlated with self-efficacy. The most powerful variable influencing health promotion behavior was depression and the model showed an explanatory power of 63.5%. The results of this study suggest that it is necessary to employ a variety of strategies to practice and maintain the health promotion behavior of pulmonary tuberculosis patients to decrease their depression and provide psychological support.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.395-400
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• 2020

Between October 2019 and January 2020, 120EA of a syringe that was equipped with a 3-way injection material and administered ^99mTc labeled compound among inpatients for SPECT examination at the Department of Nuclear Medicine at Daegu P Hospital. When using a plastic syringe, the average dosing rate according to the number of dilutions was ^99mTc-ECD the highest at 90.87±11.08, and ^99mTc-DMSA the lowest at 75.28±7.43. The average dose rate according to the number of dilutions was the highest at 93.58±7.96, and the lowest at ^99mTc-DMSA at 91.60±6.07. The independent sample t-test showed whether the difference between the ^99mTc-DMSA plastic syringe and the normjek syringe was statistically significant(p<0.01). The ^99mTc-DMSA used for radiopharmaceuticals is a radiopharmaceutical that is mainly used for pediatric patients, and it is considered that it is necessary to use a normjek syringe rather than a general plastic syringe because the precise dosage is important.

• Journal of Bio-Environment Control
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• v.29 no.3
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• pp.259-264
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• 2020

In this study, the humidity control effect of a counter-flow ventilator was analyzed in a greenhouse with high relative humidity at night in the winter season. A case of the counter-flow ventilator was 0.96 × 0.65× 0.82(W × D × H, m) and there were heat transfer element and two fans for air supply and exhaust in the counter-flow ventilator. Two counter-flow ventilators were used in this study and the setting humidity of the ventilators was 80%. The temperature and relative humidity at night(18:00-8:00) in the greenhouse were measured. In a greenhouse without a counter-flow ventilator, the average temperature and humidity was 14.9℃, 82.8%, respectively. When the counter-flow ventilator was operated, the corresponding averages were 15.1℃, 79.9%. The independent sample t test of monthly temperature and relative humidity showed no difference in temperature, and a significant difference in relative humidity with 1% of the significance level. Therefore, using the counter-flow ventilator helps to control relative humidity in greenhouse and increase yield.. And further research considering the pros and cons of using the counter-flow ventilator is needed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.5
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• pp.354-363
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• 2016

This study examined the relationships among levels of knowledge, attitude and preventive behavior regarding tuberculosis in service workers. The survey period was 1 - 7 October, 2015 with service workers who work in large scale stores in Jeonnam. The collected data were analyzed using an independent t-test, ANOVA, and Pearson's correlation coefficients using the SPSS WIN 12.0 program. The mean score for knowledge about tuberculosis was $14.05{\pm}6.39$, the mean score of attitude toward tuberculosis was $29.87{\pm}4.89$ and the mean score of preventive behavior for tuberculosis was $31.44{\pm}4.86$. Preventive behavior was found to have significant relationships with gender, marital status, smoking, job satisfaction, and subjective health status. A slightly positive correlation was observed between the knowledge of tuberculosis and the attitudes toward tuberculosis. A positive correlation was noted between the attitude toward tuberculosis and preventive behavior for tuberculosis, while there was a negative correlation between the preventive behavior and age. Therefore, is necessary to consider the related factors for the development and implementation of systematic education programs that can encourage and promote preventive behavior for tuberculosis among service workers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.6
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• pp.280-290
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• 2018

This study was a non-equivalence-based Quasi experimental study comparing the difference in communication ability, emotional intelligence (EQ), self-esteem, and interpersonal abilities between an experimental group with communication training and a non-control group. The subjects of the study were nurses working for D university hospital located in C city and comprised an experimental group of 21 people and a control group of 21 people. From April to May 2017, the experimental group took communication training programs, which were designed to improve communication capacity, emotional intelligence, self-esteem, and interpersonal ability for a total of four sessions (for 2 hours a week), and pre-post examination was conducted for the validity of the study. For data analysis, the SPSS for Windows 23 was used for the mean and standard deviation of pre-post tests, and U-test of the independent sample Mann-Whitney and the Wilcoxon code order test of the corresponding sample were carried out. The study results indicate that, compared with the control group, the experimental group showed communication capacity (Z=-3.361, p<.05), emotional intelligence (Z=-2.209, p<.05), self-esteem (Z=-1.633, p<.05), and interpersonal relationship (Z=-2.577, p<.05). After the communication training program, scores of communication capacity, emotional intelligence (EQ), self-esteem, and interpersonal competence of the experimental group increased significantly, and all hypotheses were supported. These results suggest that nurses' use of communication training experience in performing nursing work in a clinical setting would improve communication skills, emotional intelligence (EQ), self-esteem, and interpersonal skills and provide therapeutic communication and effective nursing, thereby enhancing patients' satisfaction and contributing to the improvement of nursing quality.

• Food Science and Preservation
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• v.11 no.1
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• pp.122-125
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• 2004

Factor analysis is estimated using housewives's intention data in Seoul province. Rice consumers considered safety, high nutritive value, shape and cultivation region as important factors in buying rice. The factors of food safety are brand and quality certification mark. The differences of two housewife groups on safety factor are caused by residence type, employment existence and residence region. The marketing strategies for rice containing food safety target housewives living in apartment, Gang Nam region. Also selling extension for target consumers housewives should be employed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.8
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• pp.449-455
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• 2018

This study was conducted to analyze the correlation between changes in white matter and homocysteine concentration through brain computed tomography of healthy 50-75 year old subjects without stroke or dementia history. We studied 722 out of 900 patients who underwent health screening at one hospital from 2016 to 2017. Based on the medical records, retrospective studies were conducted and analyzed using SPSS. A chi-square test, T-test and univariate logistic regression analysis were used for analysis. After the subjects were divided into the group with and without white matter changes, the population characteristics were analyzed. The mean age, homocysteine concentration and prevalence of hypertension and diabetes were higher and the duration of education was shorter in the group with white matter changes. In the group with white matter changes, the population increased as homocysteine concentration increased. When the odds ratio was compared based on the lowest group (Q1), age [p<0.001], hypertension [p<0.001] and hyperhomocysteinemia [p=0.021] were risk factors for white matter changes. We also identified modifiable risk factors such as hypertension and hyperhomocysteinemia to prevent complications of white matter changes. However, there has been no report of risk for the each causes of hyperhomocysteinemia and relationship between white matter changes and homocysteine concentration in Koreans. Therefore, large scale prospective studies are needed to better understand this topic.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.521-530
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• 2020

This study was intended to provide basic data for increasing the interest in health projects for the public servants and local residents in the period ahead by examining the difference in the degree of interest in health projects among the public servants at resident centers and the residents. For that, 46 public servants at resident centers and 107 local residents were sampled, and their degree of interest in specific health projects was analyzed based on Chi-Square and independent sample t-test. Based on comprehensive consideration of the results of analysis, public servants at resident centers were found to have lower interest in health projects than local residents. The results of this study showed that the public servants at resident centers had lower interest in health projects than local residents. That arises from the consideration that specialization is important for implementation of special works. Thus, this study needs to focus on expanding the role of public servants to ensure that resident centers can take on integrated role related to public health. Therefore, the results of this study can provide basic data for expanding the role of public servants at resident centers. Moreover, the results of this study suggested that various ways need to be explored to increase the interest in health projects for local residents.