• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.13 no.3
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• pp.47-65
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• 2014

VMS(Variable Message Sign) helps drivers to choose their path to destinations on roadways. Some types of VMS often provide traffic information with clearly visible and comprehensible graphical route diagrams. Currently many diagramed types of VMS are installed on urban arterial and highways. This type of VMS surely enhances drivers' ability to comprehend traffic route information while they are driving on the roadway. Nevertheless, some of them are presented with so much information and design elements and they sometimes lead to decline of drivers' comprehensible level for traffic information. Drivers would fail to decide their preferable route in this state of information overflow. The purpose of this paper is to develop a drivers preference model for effective design principle including size and height of displaying font, and the amount of information in the route diagram considering driving speed, sex and age of the driver. This model is developed using structural equation modeling techniques. This model considers driver's emotional factor and, human factor and design component of route diagram. To collect data, we built driving simulator which is able to replicate real driving condition. 72 people who participated in the simulation were selected considering gender and age. The developed model showed that the amount of information, and visibility are more influential factors to the drivers' preference of the route diagram on VMS than design elements such as the shape and the font of the diagram.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.12 no.6
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• pp.54-67
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• 2013

The main purpose of this study is to analyze the diversion rate by the levels of delay and the types of display. For this study, we developed the logit model by analyzing the result of SP survey of drivers who have driver's licence after manipulating a virtual driving simulator. The result of analysis was that the types of display was not statistically significant to the diversion rate. On the other hand, the levels of delay was very meaningful factor with the diversion rate. When the main road was flowing smoothly, drivers started to detour at the levels of delay 125% under the traffic free flow state. Similarly, when the levels of delay got worse, the diversion rate kept the same percentage as it was at the levels of delay 125% state which represented a smooth road condition. Likewise, when the main road's traffic flow was slow, drivers appeared to make detours at the same state of the levels of delay 125%. It was found that as the levels of delay got worse, the diversion rose higher than the diversion rate at the condition of slow traffic flow situation with the levels of delay 125%. The result of this study suggests the criterion of drivers detour point. For the conclusion, the result of study would be a reasonable reference for establishing transportation strategies by reflecting drivers' detouring property and would improve the efficiency of traffic flow.